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Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010145922 | HF5438.25 J69 2006 | Open Access Book | Book | Searching... |
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Summary
Summary
Praise for THE GREAT FORMULA
"This book reminds me of Isaac Newton's discovery of gravity-a stunningly simple idea that changed the course of history. I've seen The Great Formula create millionaires with surprising speed. It's an exact recipe to turn a marginal business into a successful one."
--David Garfinkel, author, Customers on Demand
"Mark Joyner has once again succeeded at coming up with an entertaining and educational marketing masterpiece."
--Dr. Mani Sivasubramanian, infopreneur and heart surgeon
"With all the fancy buzzwords used to describe how to achieve success, here is a commonsense formula that cuts through the chatter and goes straight to the heart of what really works. This is truly a new perspective."
--Joseph Sugarman, Chairman, BluBlocker Corporation
"Save yourself a couple hundred thousand dollars on that degree. Clear out your bookcase. The MBA curriculum for this generation is The Irresistible Offer and The Great Formula."
--Lou D'Alo, PowerUp! Coaching and Consulting
Author Notes
MARK JOYNER is a leading authority on Internet marketing. As the former CEO of Aesop Marketing Corporation, he pioneered many of the biggest trends on the Internet today. He is also the author of The Irresistible Offer , from Wiley.
Table of Contents
| Chapter 1 Introduction-H x 2 + O | p. 1 |
| Chapter 2 "I Get 1,000 Channels of TV and Most of It's Crap" | p. 3 |
| Chapter 3 Chunking | p. 9 |
| Chapter 4 The Great Chunkula | p. 15 |
| Chapter 5 The Great Formula | p. 21 |
| Chapter 6 Why The Great Formula Works | p. 23 |
| Chapter 7 The Great Formula Step 1: Create The Irresistible Offer | p. 27 |
| Chapter 8 The Great Formula Step 2: Present It to a Thirsty Crowd | p. 31 |
| Chapter 9 The Great Formula Step 3: Sell Them a Second Glass | p. 35 |
| Chapter 10 In Search of the Thirsty Crowd | p. 37 |
| Pay for Access to a Crowd | p. 38 |
| Speculate for Access to a Crowd | p. 39 |
| Manifest a Crowd from Thin Air | p. 40 |
| Find Lost Crowds | p. 41 |
| Chapter 11 Second Glass Tactics | p. 43 |
| The Upsell | p. 44 |
| The Cross-Sell | p. 44 |
| The Follow-Up | p. 45 |
| The Continuity | p. 46 |
| Chapter 12 The Great Formula in History | p. 49 |
| Holiday Inn | p. 49 |
| Gillette Safety Razor | p. 53 |
| Amazon.com | p. 60 |
| Charles Atlas: "The Sand-in-the-Face Boy Becomes 'The World's Most Perfectly Developed Man'" | p. 63 |
| Tin Lizzie | p. 65 |
| Edmonds Baking Powder and Cookbook | p. 67 |
| Estee Lauder | p. 69 |
| Table for Six | p. 71 |
| Chapter 13 Mad Scientists Using The Great Formula | p. 73 |
| Picasso Tile Illusion | p. 75 |
| Two Excerpts from the Boron Letters | p. 78 |
| Thirsty Crowd Selection and Sneaky Second Glasses | p. 88 |
| How to Attract a $90,000 New Car | p. 92 |
| A Personal E-mail from a Former BBDO Senior Vice President to Mark Joyner | p. 95 |
| $28,000 Lying on the Table | p. 109 |
| The Gold Standard in Thirsty Crowds | p. 111 |
| Former NASA Scientist Flies a Second Glass to the Moon | p. 114 |
| How to Masterfully Persuade Your New Clients to Swig from the Second Glass-Even Before They've Sipped the First ... Or, Put a Better Way ... How to Increase Your Sales by 200 Percent or More Instantly by Doing This One Simple Thing | p. 118 |
| Secrets from the Blogosphere: How to Get a Lifetime of Loyal Readers, Subscribers, and Customers for Free! | p. 127 |
| How Two Magic Words Can Almost Guarantee Your Customers Will Be Practically Begging You for a Second Glass | p. 132 |
| Find Their Thirst Through Criteria Elicitation | p. 139 |
| Hard-Coding the Minds of Your Prospects for the Second Glass | p. 144 |
| You're Getting Thirsty ... Veee-rrry Thiirrr-sssstyy | p. 180 |
| Creating an Unending Wave of Win-Win-Win Promotions and Strategic Partnerships | p. 192 |
| Passion and E-mail in The Great Formula | p. 195 |
| "What's the Secret to Completely Dominating Any Market within 180 Days?" | p. 200 |
| How to Create Your Own "Thirsty Crowd" from Scratch for Automatic Repeat Profits | p. 207 |
| Getting Others to "Pass the Glass": Ethics and the Success Stream | p. 216 |
| How to Find a Thirsty Crowd on Google | p. 222 |
| How to Access Pent-up Demand, Create New Value, and Get the Quantum Leap Upsell: The True Story of a Million-Dollar Idea | p. 229 |
| Index | p. 235 |
