Title:
Marketing management : an Asian perspective
Personal Author:
Edition:
Seventh, global edition.
Physical Description:
845 pages : illustrations (some colors) ; 28 cm.
ISBN:
9781292089584
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 33000000006895 | HF5415.13 K673 2018 f | Open Access Book | Book | Searching... |
On Order
Summary
Summary
For undergraduate and graduate courses in marketing management.
Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.
The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice.
.
