Title:
Marketing management : an Asian perspective
Personal Author:
Edition:
Fourth edition.
Publication Information:
Indianapolis, IN : Pearson/Prentice Hall, 2006
Physical Description:
xxxiii, 830 pages : illustrations, some colour ; 28 cm.
ISBN:
9780131982628
Subject Term:
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 35000000010125 | HF5415.13 K673 2006 f | Open Access Book | Gift & Folio Book | Searching... |
Searching... | 30000010172456 | HF5415.13 K673 2006 f | Open Access Book | Book | Searching... |
On Order
Summary
Summary
Appropriate for capstone undergraduate and graduate courses.The first edition of Marketing Management: An Asian Perspective was published when Asia was experiencing rapid and sustained growth. In mid-1997, Asia began to suffer financial and economic troubles which quickly turned into a crisis. A major key to Asia's recovery is the further development of customer-oriented marketing.
