Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010221776 | HF5415.1265 B75 2009 | Open Access Book | Book | Searching... |
Searching... | 30000010221775 | HF5415.1265 B75 2009 | Open Access Book | Book | Searching... |
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Summary
Summary
How to tap the power of social software and networks to build your business
In Trust Agents, two social media veterans show you how to tap into the power of social networks to build your brand's influence, reputation, and, of course, profits. Today's online influencers are web natives who trade in trust, reputation, and relationships, using social media to accrue the influence that builds up or brings down businesses online.
The book shows how people use online social tools to build networks of influence and how you can use those networks to positively impact your business. Because trust is key to building online reputations, those who traffic in it are "trust agents," the key people your business needs on its side.
Delivers actionable steps and case studies that show how social media can positively impact your business Written by authors with over ten years of online media experience Shows you how to build and wield influence online to benefit your brand Combines high-level theory with practical step-by-step guidanceIf you want your business to succeed, don't sit on the sidelines. Instead, use the Web to build trust with your consumers using Trust Agents.
Author Notes
Chris Brogan is cofounder of PodCamp, a popular new media conference series focused on the use of social media to build business and personal relationships. He is a widely read blogger on the subject of social media. Find him at chrisbrogan.com and on Twitter at twitter.com/chrisbrogan.
Julien Smith is a veteran trend analyst who has run Web communities for over ten years. He helps companies prepare for and profit from disruptive changes in their industries, and has appeared on news programs to represent companies and nonprofits in Canada and the U.S. Find him at juliensmith.com and on Twitter at twitter.com/julien
Reviews 1
Library Journal Review
The Internet has come nearly full circle, albeit content today is more mainstream than scientific. The success of social-networking sites such as Facebook, Digg, Twitter, and LinkedIn suggests that the web is once again more about information sharing and collaboration than promoting goods and services. This doesn't mean that money can't be made in the medium but merely that key business practices have changed-or have they? Brogan, cofounder of a new media conference series, and trend analyst and consultant Smith lead readers through today's most popular social-networking outlets and present six easy-to-understand behaviors that can positively influence business and reputation. Case studies illustrate why some socially driven initiatives succeed while others don't; proper etiquette within the new frontier of the "human web" is also discussed. The authors make the cornerstone concept of a "Trust Agent" highly understandable, providing clear examples both pre- and post-Google. Moreover, they show how one can achieve success by leveraging the web to build relationships based on trust. VERDICT Highly recommended for anyone interested in fostering online relationships or cultivating business on the web.-Judy Brink-Drescher, Molloy Coll., Rockville Ctr., NY (c) Copyright 2010. Library Journals LLC, a wholly owned subsidiary of Media Source, Inc. No redistribution permitted.
Table of Contents
| Acknowledgments |
| Introduction: Hey, I Know You. Have We Met? |
| 1 Trust, Social Capital, and Media |
| 2 Make Your Own Game |
| 3 One of Us |
| 4 Archimedes Principle |
| 5 Agent Zero |
| 6 Human Artist |
| 7 Build an Army |
| 8 The Trust Agent |
| Index |
