What makes a good design? What must a designer do to develop a fresh, original approach to a product? This program explores those questions as it investigates one of the main factors that influence design: innovation. Identifying the basic concepts of innovation with help from an engaging host, the video visits design studios and workshops to see innovative practices at work. Viewers meet the team behind the EnterMo BlackBerry case as they create a distinctive case design for mobile devices. Topics include functionality, emerging technologies, customer needs, obsolescence, environmental sustainability, codes of practice, and other factors that either limit or expand design parameters