Title:
International business
Personal Author:
Edition:
2nd ed.
Publication Information:
New York, NY : Financial Times/Prentice Hall, 2004
ISBN:
9780273685913
Added Author:
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010128662 | HD62.4 W34 2004 | Open Access Book | Book | Searching... |
On Order
Summary
Summary
Starting with an analysis of external environmental factors, this book moves to examine the functional and operational issues faced by international businesses. It provides cases and FT articles, encouraging the reader to explore the practical applications of the key concepts. There is also an emphasis on international strategic directions.
Table of Contents
| Preface |
| Acknowledgements |
| Abbreviations |
| 1 Introduction to international business |
| 2 Internationalisation process |
| 3 International business: theory and practice |
| 4 International business: institutions and markets |
| 5 The political, legal, ecomomic and technological environment |
| 6 International sociocultural environment |
| 7 International ethical and ecological environment |
| 8 International strategic issues |
| 9 International human resource management |
| 10 International marketing |
| 11 International accounting and finance |
| 12 International operations management and logistics |
| Answers and responses |
| Index |
