Title:
The freedom economy : gaining the m-commerce edge in the era of the wireless internet
Personal Author:
Publication Information:
Berkeley, Calif., U.S.A. : Osborne/McGraw-Hill, 2001
ISBN:
9780072133677
Added Author:
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000004501494 | HF5548.32 K42 2001 | Open Access Book | Book | Searching... |
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Summary
Summary
This text offers advice for managing businesses in this era of wireless tools, technologies, and applications. It provides a practical roadmap for realizing the rewards that wireless technology offers, and explains the current reality of wireless commerce.
Table of Contents
| Foreword | p. ix |
| Acknowledgments | p. xi |
| Part I The M-commerce [R]evolution | p. 1 |
| Chapter 1 M-commerce: New Freedoms and New Value | p. 3 |
| The Potential of M-commerce and the Reality Today | p. 12 |
| The Business Management Agenda: The Demand Side Search for Value | p. 19 |
| The M-commerce Technology Enablers | p. 21 |
| Conclusion: A Road Map to Gaining the M-commerce Edge | p. 24 |
| Chapter 2 M-commerce and the Evolution of the Freedom Economy | p. 25 |
| Inventing the Customer | p. 30 |
| Conclusion | p. 46 |
| Chapter 3 M-commerce Technology Innovation: Faster than Internet Time and Even More Chaotic | p. 49 |
| Making Sense of the Technology | p. 52 |
| The State of the Wireless World of M-commerce Enablers | p. 71 |
| Chapter 4 The International Freedom Economy: M-commerce and Global Innovation | p. 73 |
| The International Competitive Picture | p. 85 |
| M-commerce Myopia | p. 93 |
| Part II M-commerce in Action | p. 95 |
| Chapter 5 The Search for M-commerce Value | p. 97 |
| The Search for Value | p. 102 |
| Chapter 6 M-commerce Relationships: Designing the Customer Experience | p. 115 |
| Safety | p. 122 |
| Location Responsiveness | p. 125 |
| Moment of Value | p. 126 |
| The Relationship Imperative and Death of the Transaction Economy | p. 130 |
| Designing the Customer Experience | p. 136 |
| Chapter 7 Logistics: From Mobile Warehouse to Intelligent Asset | p. 139 |
| Have Technology, Will Travel | p. 145 |
| The M-commerce Logistics Opportunity Agenda | p. 157 |
| Chapter 8 Making Intellectual Capital Real: Down with Knowledge Management, Up with Mobile Knowledge Mobilization | p. 161 |
| Knowledge Mobilization in Action: Application and Technology | p. 166 |
| Freedom Now! The Scale of the Knowledge Mobilization Opportunity | p. 175 |
| Part III From Idea to Results: The Management Agenda | p. 183 |
| Chapter 9 Behind the Scenes: The Dark Side of M-commerce | p. 185 |
| Privacy | p. 186 |
| Security | p. 194 |
| Reliability | p. 197 |
| Chapter 10 Place Your Bets: Building M-commerce Beachheads | p. 203 |
| Step 1 Invent the Freedoms | p. 207 |
| Step 2 Ensure Practicality | p. 208 |
| Step 3 Select the Technology Enablers and Tools | p. 211 |
| Step 4 Define the Beachheads | p. 215 |
| Venture Management | p. 218 |
| Conclusion: From Opportunity to Delivery | p. 221 |
| Afterword: Profiting Through M-commerce in the Freedom Economy | p. 223 |
| Notes | p. 225 |
| Bibliography | p. 239 |
| Index | p. 247 |
