Cover image for Writing for multimedia and the web
Title:
Writing for multimedia and the web
Personal Author:
Edition:
2nd ed.
Publication Information:
Boston : Focal Press, 2000
Physical Description:
1v + 1 CD-ROM
ISBN:
9780240803814
General Note:
Accompanied by compact disc : CP 5957

Rev. ed. of : Writing for the Web, 1997

Available:*

Library
Item Barcode
Call Number
Material Type
Item Category 1
Status
Searching...
30000004995977 QA76.76.I59 G374 2001 Open Access Book Book
Searching...

On Order

Summary

Summary

The completely updated second edition of Writing for Multimedia and the Web provides a step-by-step explanation of how to create powerful content for interactive media. Major additions include: greatly expanded coverage of the Web, new case studies, and tips on building an interactive writing career. The book's clear writing style and extensive examples make it suitable for beginning and experienced writers, developers, and designers. Part I, "Interactive Media and the Writer," examines the demands that multimedia and the Web make on the writer, including interactive architecture, writing for multiple media, organizational tools, and script formatting. Parts II and III, "Writing Informational Multimedia and Websites" and "Writing Interactive Narrative," are devoted to in-depth case studies of a wide variety of projects, ranging from Websites, to training, to games. In these case studies, top writers and designers for multimedia and the Web reveal their secrets for creating effective programs. Part IV, "Interactive Writing Careers," provides tips on becoming a professional interactive writer. The companion CD-ROM includes script samples, site maps, screen shots, program demos, production information, links to software, and a video on the creation of a multimedia program. Key elements updated and retained from the first editions include: Clear explanation of the demands of interactivity and multimedia on the writer Practical tips useful to the interactive writer, such as formatting and software Detailed case studies of classic programs in all major types of multimedia: games, training, education, advertising, interactive movies, and Web sites In depth interviews from the creators of successful multimedia programs Extensive script samples, screen shots, and flowcharts CD-ROM packed with video, software, scripts, demos, background, and reference material.


Table of Contents

Introduction
Part I Interactive Media and the Writer
Interactivity and the Writer
Writing for Many Media
High-Level Design, Management, and Technical Skills Useful to the Interactive Writer
The Multimedia Production Team
Script and Proposal Formatting
Key Points from Part I
Part II Writing Nonnarrative Informational Multimedia and Web Sites
Principles of Nonnarrative Informational Multimedia
Nonnarrative Informational Media Structure
Introduction to the Informational Multimedia Case Studies
Writing a Marketing Web Site From Proposal to Meta Tags
Prudential Verani Realty
Corporate Web Site Case Study: T. Rowe Price Web Site
Research Portal Web Site & The Online Feature Story: Britannica.Com & The Harlem Renaissance
Online Advertising Case Study: Zdu
Museum Kiosk Case Study: The Nauticus Shipbuilding Company
Educational Multimedia Case Study: Sky High
Training Case Study: Vital Signs
Key Points from Part II
Part III Writing Narrative Multimedia
Interactive Multimedia Narrative
and Linear Narrative
The Elements of Interactive Multimedia Narrative
Introduction to Narrative Multimedia Case Studies
Puzzle-Based Game Case Study: The 11th Hour: The Sequel to the 7th Guest
Cinematic Narrative Case Study: Voyeur
Parallel Stories Narrative Case Study: The Pandora Directive
Worlds Narrative Case Study: Dust: A Tale of the Wired West
Key Points from Part III
Part IV Conclusion: Becoming a Successful
Interactive Writer
Appendix
Index