The mediating role of customer lifetime value on customer relationship management and business performance

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Physical Description:

xiv, 161 pages: illustrations (some colors) ; 30 cm

General Note:

Also available in CD-ROM : CP 083989 ra

Fulltext is available at http://dms.library.utm.my:8080

Supervisor : Prof. Dr. Zainab Khalifah

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DSP_DISSERTATION:

Thesis (Ph.D (Pengurusan)) - Universiti Teknologi Malaysia, 2018

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