Search Results for Communication in management

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Subject: Communication in marketing

Author

Shimp, Terence A.

(3)

Caywood, Clarke L., 1947-

(2)

American Marketing Association

(1)

DeLozier, M. Wayne

(1)

Elliott, Richard

(1)

(1)

Engel, Peter H.

(1)

Kinni, Theodore B., 1956-

(1)

Landry, Edward C., 1965-

(1)

Moeller, Leslie H., 1961-

(1)

(1)

(1)

Language

(9)

Format

(9)

Material Type

Open Access Book

Subject

Sales promotion

(4)

(2)

Advertising -- Management

(2)

Communication in management

(2)

Direct marketing

(2)

Marketing -- Management

(2)

Public relations

(2)

Negotiation in business

(1)

(1)

(1)

Sales Management

(1)

Strategic planning

(1)

(1)

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1.

Cover image for The handbook of strategic public relations and integrated communications

The handbook of strategic public relations and integrated communications

by

Caywood, Clarke L., 1947-

Author

Caywood, Clarke L., 1947-

Format:

Call Number

HM263 H36 2012

Edition

2nd ed.

Publisher

McGraw-Hill,

Publication Date

2012

ISBN

9780071767460

Available:
Holds:
Copies:

SD_ILS:785834

2.

Cover image for The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI

The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI

The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROI

by

Moeller, Leslie H., 1961-

Author

Moeller, Leslie H., 1961-, Landry, Edward C., 1965-, Kinni, Theodore B., 1956-

Format:

Call Number

HF5415.13 M59 2009

Publisher

McGraw-Hill,

Publication Date

2009

ISBN

9780071615051

Available:
Holds:
Copies:

SD_ILS:642306

3.

Cover image for Customer message management : increasing marketing's impact on selling

Customer message management : increasing marketing's impact on selling

Customer message management : increasing marketing's impact on selling

by

Riesterer, Tim

Author

Riesterer, Tim, Emo, Diane, American Marketing Association

Format:

Call Number

HF5438.5 R53 2006

Publisher

Thomson/South-Western,

Publication Date

2006

ISBN

9780324313161

Available:
Holds:
Copies:

SD_ILS:138809

4.

Cover image for Strategic advertising management

Strategic advertising management

by

Percy, Larry

Author

Percy, Larry, Elliott, Richard

Format:

Call Number

HF5438.5 P47 2005

Edition

2nd ed.

Publisher

Oxford University Press,

Publication Date

2005

ISBN

9780199274895

Available:
Holds:
Copies:

SD_ILS:283978

5.

Cover image for The handbook of strategic public relations & integrated communications

The handbook of strategic public relations & integrated communications

The handbook of strategic public relations & integrated communications

by

Caywood, Clarke L., 1947-

Author

Caywood, Clarke L., 1947-

Format:

Call Number

HM263 H36 1997

Publisher

McGraw-Hill,

Publication Date

1997

ISBN

9780786311316

Available:
Holds:
Copies:

SD_ILS:641730

6.

Cover image for Advertising, promotion, and supplemental aspects of integrated marketing communications

Advertising, promotion, and supplemental aspects of integrated marketing communications

Advertising, promotion, and supplemental aspects of integrated marketing communications

by

Shimp, Terence A.

Author

Shimp, Terence A.

Format:

Call Number

HF5415.123 S55 1997

Edition

4th ed

Publisher

The Dryden Press,

Publication Date

1997

ISBN

9780030103520

Available:
Holds:
Copies:

SD_ILS:484645

7.

Cover image for Negotiating

by

Engel, Peter H.

Author

Engel, Peter H.

Format:

Call Number

HF5718.15 E55 1996

Publisher

McGraw-Hill,

Publication Date

1996

ISBN

9780070015661

Available:
Holds:
Copies:

SD_ILS:103172

8.

Cover image for Promotion management and marketing communications

Promotion management and marketing communications

Promotion management and marketing communications

by

Shimp, Terence A.

Author

Shimp, Terence A.

Format:

Call Number

HF5415.123.S54 1990

Edition

2nd ed.

Publisher

The Dryden Pr.,

Publication Date

1990

ISBN

9780030266430

Available:
Holds:
Copies:

SD_ILS:121344

9.

Cover image for Promotion management and marketing communications

Promotion management and marketing communications

Promotion management and marketing communications

by

Shimp, Terence A.

Author

Shimp, Terence A., DeLozier, M. Wayne

Format:

Call Number

HF5415.123.S54 1986

Publisher

Dryden Pr.,

Publication Date

1986

ISBN

9780030694141

Available:
Holds:
Copies:

SD_ILS:167983

1

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