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Author: Baker, Michael John

Author

Chartered Institute of Marketing

(2)

(1)

McTavish, Ronald

(1)

(1)

Language

(8)

Format

(9)

Material Type

Open Access Book

Subject

(7)

(1)

Marketing -- History

(1)

Marketing -- Management

(1)

Marketing -- Philosophy

(1)

Marketing research

(1)

Product management

(1)

Success in business

(1)

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1.

Cover image for The marketing book

The marketing book

by

Baker, Michael John

Author

Baker, Michael John, Chartered Institute of Marketing

Format:

Call Number

HF5415 M371 1994

Edition

3rd ed

Publisher

Butterworth-Heinemann,

Publication Date

1994

ISBN

9780750620222

Available:
Holds:
Copies:

SD_ILS:481091

2.

Cover image for The marketing book

The marketing book

by

Baker, Michael John

Author

Baker, Michael John, Chartered Institute of Marketing

Format:

Call Number

HF5415 M371 1999

Edition

4th ed.

Publisher

Butterworth-Heinemann,

Publication Date

1999

ISBN

9780750641142

Available:
Holds:
Copies:

SD_ILS:122823

3.

Cover image for Research for marketing

Research for marketing

Research for marketing

by

Baker, Michael John

Author

Baker, Michael John

Format:

Call Number

HF5415.2.B34 1991

Publisher

Macmillan,

Publication Date

1991

ISBN

03330470214

Available:
Holds:
Copies:

SD_ILS:262197

4.

Cover image for Marketing: an introductory text

Marketing: an introductory text

by

Baker, Michael John

Author

Baker, Michael John

Format:

Call Number

HF5415 .B35 1991

Edition

5th ed.

Publisher

Macmillan,

Publication Date

1991

ISBN

9780333556856

Available:
Holds:
Copies:

SD_ILS:435393

5.

Cover image for Marketing and competitive success

Marketing and competitive success

Marketing and competitive success

by

Baker, Michael John

Author

Baker, Michael John, Hart, Susan J.

Format:

Call Number

HF5415.B27 1989

Publisher

Philip Allan,

Publication Date

1989

ISBN

9780860035664

Available:
Holds:
Copies:

SD_ILS:226247

6.

Cover image for Marketing : an introductory text

Marketing : an introductory text

Marketing : an introductory text

by

Baker, Michael John

Author

Baker, Michael John

Format:

Call Number

HF5415.B35 1979

Publisher

Macmillan,

Publication Date

1979

ISBN

033323639

Available:
Holds:
Copies:

SD_ILS:480628

7.

Cover image for Marketing : theory and practice

Marketing : theory and practice

Marketing : theory and practice

by

Baker, Michael John

Author

Baker, Michael John

Format:

Call Number

HF5415.M37

Publisher

Macmillan,

Publication Date

1976

ISBN

033198212

Available:
Holds:
Copies:

SD_ILS:237309

8.

Cover image for Marketing theory : a student text

Marketing theory : a student text

by

Baker, Michael John

Author

Baker, Michael John, Saren, Michael

Format:

Call Number

HF5415 M379 2010

Edition

2nd ed.

Publisher

SAGE,

Publication Date

2010

ISBN

9781849204651 9781849204668

Available:
Holds:
Copies:

SD_ILS:639362

9.

Cover image for Product policy and management

Product policy and management

by

Baker, Michael John

Author

Baker, Michael John, McTavish, Ronald

Format:

Call Number

HF5415.15.B34 1976

Publisher

Macmillan Press,

Publication Date

1976

ISBN

9780333192870

Available:
Holds:
Copies:

SD_ILS:246423

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