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Subject: Marketing

Author

(32)

Armstrong, Gary

(20)

Kurtz, David L.

(14)

McCarthy, E. Jerome (Edmund Jerome)

(13)

Perreault, William D.

(13)

Boone, Louis E.

(11)

Stanton, William J.

(11)

Etzel, Michael J.

(8)

Kerin, Roger A.

(8)

Walker, Bruce J.

(8)

Baker, Michael John

(7)

(7)

Fakulti Pengurusan dan Pembangunan Sumber Manusia

(7)

(7)

Pride, William M.

(7)

(6)

Bitner, Mary Jo

(5)

D'Amico, Michael

(5)

Hair, Joseph F.

(5)

(5)

Zeithaml, Valarie A.

(5)

Zikmund, William G.

(5)

Abu Bakar Abdul Hamid

(4)

(4)

Davidson, Jeffrey P.

(4)

Hartley, Steven William

(4)

Olson, Jerry C. (Jerry Corrie), 1944-

(4)

Sheth, Jagdish N.

(4)

Ahmad Sharifuddin Shamsuddin

(3)

Armstrong, Gary (Gary M.)

(3)

Berkowitz, Eric N.

(3)

Burrow, James L.

(3)

Chartered Institute of Marketing

(3)

(3)

Dwyer, F. Robert

(3)

Ferrell, O. C., author

(3)

(3)

Gremler, Dwayne D.

(3)

(3)

Lamb, Charles W., 1944-

(3)

Levinson, Jay Conrad

(3)

Levy, Michael, 1950-

(3)

McDaniel, Carl D.

(3)

Rudelus, William

(3)

Tadajewski, Mark

(3)

Tanner, John F.

(3)

(2)

Ahmad Faizal Husain

(2)

(2)

Boone, Louis E.

(2)

Brogowicz, Andrew A.

(2)

(2)

Cannon, Joseph P.

(2)

Collins, Eliza G. C.

(2)

Connor, Richard A.

(2)

Cundiff, Edward W.

(2)

Devanna, Mary Anne

(2)

Dransfield, Rob

(2)

(2)

Fakulti Sains Komputer dan Sistem Maklumat

(2)

(2)

Futrell, Charles

(2)

(2)

(2)

(2)

Hartley, Steven William, author

(2)

Husted, Stewart W.

(2)

(2)

Jobber, David, 1947-

(2)

Kerin, Roger A., author

(2)

Keyes, Jessica, 1950-

(2)

(2)

Lamb, Charles W.

(2)

Lowry, James R.

(2)

Luther, William M.

(2)

Maclaran, Pauline

(2)

Madina Tulemissova

(2)

(2)

Mason, Charlotte H.

(2)

Md. Izani @ Afzanizan Kasnin

(2)

Mohd. Shoki Md. Ariff, supervisor

(2)

(2)

(2)

(2)

Pride, William M., 1942- author

(2)

Racom Communications

(2)

(2)

Richardson, John E.

(2)

Rohaizat Baharun

(2)

Rohaizat Baharun, supervisor

(2)

Rosenwald, Peter J.

(2)

Rudelius, William

(2)

Rudelius, William, author

(2)

Skildum-Reid, Kim

(2)

Skinner, Steven J.

(2)

(2)

SpringerLink (Online service)

(2)

Still, Richard R.

(2)

Sumathi Subramaniam, 1980-

(2)

(2)

Troilo, Gabriele

(2)

(2)

Varble, Dale L.

(2)

(2)

Woodbury, Debbie

(2)

Aaker, David A.

(1)

(1)

Ab. Rahman Ahmad

(1)

Abell, Derek F.

(1)

Abu Bakar A. Hamid

(1)

Abu Bakar Abdul Hamid author

(1)

Abu Bakar Hamed

(1)

(1)

Ahamad Zaidi Bahari

(1)

Ahmad Azmi Mohd. Ariffin

(1)

Ahmad Syafri Thalib

(1)

(1)

Alderman, Jerry D

(1)

Alexander, Keith, 1949-

(1)

(1)

(1)

Allen, Margaret

(1)

(1)

Allvine, Fred C.

(1)

Alsbury, Alison

(1)

(1)

Ambadar, Jackie, author

(1)

American Marketing Association

(1)

Ammerman, William, 1967- author

(1)

Amstrong, Kotler

(1)

Anbananthan Sambasivam

(1)

(1)

Arens, Christian

(1)

Arens, William F.

(1)

Ashworth, G. J. (Gregory John), 1941-

(1)

(1)

Azevedo, Abaete de

(1)

Azreen Sofea, editor

(1)

BPP Learning Media (Firm)

(1)

Baines, Paul, 1973-

(1)

Baker, Michael J

(1)

Baker, Stephen., editor

(1)

Baker, Susan, 1958-

(1)

Ballantyne, David

(1)

Barletta, Marti

(1)

(1)

Barrell, Alan W.

(1)

Barry, Thomas E., 1943-

(1)

Barta, Thomas, author

(1)

Barwise, Patrick

(1)

Barwise, Patrick, author

(1)

(1)

Baxter, Alistair

(1)

(1)

(1)

(1)

Bennett, Peter D.

(1)

(1)

Betancourt, Roger R.

(1)

(1)

Beviryan Nichmariena Chrisviandy

(1)

Bhattacharjee, Dibyojyoti

(1)

Bickerton, Matthew

(1)

Bickerton, Pauline

(1)

(1)

(1)

Bishop, Jacqueline

(1)

(1)

Blythe, Jim, author

(1)

Bose, D. Chandra

(1)

Bosiljevac, Jim

(1)

Bosworth, Michael T.

(1)

Bovee, Courtland L.

(1)

Boyett, Jimmie T.

(1)

Boyett, Joseph H.

(1)

(1)

(1)

Brand Bucket Company (London, England)

(1)

(1)

Brassington, Frances

(1)

(1)

Breidert, Christoph

(1)

(1)

Broadview Media

(1)

(1)

(1)

Brown, Milton P.

(1)

(1)

Bursk, Edward Collins, 1907-

(1)

Burton, Dawn, 1961-

(1)

(1)

Buskirk, Richard Hobart, 1927-

(1)

(1)

Calder, Bobby J.

(1)

Cancel, David, 1972-, author

(1)

(1)

(1)

Carl A. Woloszyk

(1)

Carlson, Margaret B.

(1)

Castaldo, Sandro, author

(1)

Language

(573)

(51)

Format

(580)

(33)

Visual Materials

(18)

Continuing Resources

(4)

(2)

Material Type

Closed Access Computer File

Closed Access Thesis

Computer File Accompanies Open Access Book

Current Journal

Electronic Book

Interlibrary Loan

Non Circulating Microfilm

Non Circulating UTM Archive - Audio Visual

Non Circulating UTM Special Collection Materials

Open Access Book

Open Access Computer File

Open Access Mixed Materials

Restricted and Confidential Materials

UTM Special Collection - Computer File

Subject

Marketing -- Management

(66)

(24)

Consumer behavior

(23)

(18)

Internet marketing

(14)

(13)

Communication in marketing

(12)

Consumer satisfaction

(12)

Customer services

(12)

Sales promotion

(12)

Strategic planning

(12)

Customer relations

(9)

(8)

(7)

Entrepreneurship

(7)

Service industries -- Marketing

(7)

Export marketing

(6)

Knowledge management

(6)

Marketing research

(6)

Success in business

(6)

Human resources management

(5)

Industrial management

(5)

(5)

Product management

(5)

Word-of-mouth advertising

(5)

Branding (Marketing)

(4)

Business -- Management

(4)

Business communication

(4)

Business planning

(4)

(4)

Export marketing -- Cross cultural studies

(4)

Industrial marketing

(4)

Marketing -- Case studies

(4)

Marketing -- Problems, exercises, etc.

(4)

Organizational effectiveness

(4)

(4)

Sales Management

(4)

(4)

Small business -- Malaysia

(4)

Total quality management

(4)

(3)

Consumers' preferences

(3)

(3)

Information technology

(3)

Market segmentation

(3)

Marketing -- Europe -- Case studies

(3)

Quality of products

(3)

Relationship marketing

(3)

Strategic planning -- History

(3)

Women consumers

(3)

(2)

(2)

Brand name products

(2)

Business consultants

(2)

(2)

Construction industry

(2)

Consumer behavior -- Cross-cultural studies

(2)

Consumer behavior -- Malaysia -- Johor

(2)

Consumer satisfaction -- Evaluation

(2)

Consumers -- Psychology

(2)

Consumption (Economics)

(2)

Convenience foods

(2)

Corporate sponsorship

(2)

Creative ability in business

(2)

(2)

Education -- Marketing

(2)

Employee motivation

(2)

Employees -- Training of -- Marketing

(2)

Export marketing -- Management

(2)

Financial services industry

(2)

Food industry and trade

(2)

ISO 9000 Series Standards

(2)

Information technology -- Management

(2)

Internet marketing -- Computer network resources

(2)

(2)

(2)

(2)

Market surveys -- Malaysia -- Johor

(2)

Marketing -- Cost effectiveness

(2)

Marketing -- Philosophy

(2)

Marketing channels

(2)

New business enterprises

(2)

(2)

Petroleum industry and trade

(2)

Petroleum industry and trade -- Malaysia -- Johor

(2)

Public relations

(2)

Sales personnel

(2)

Sales promotion -- Case studies

(2)

Selling -- Study and teaching

(2)

Small business -- Malaysia -- Management

(2)

(2)

Special events -- Marketing

(2)

Telecommunication

(2)

(2)

Total quality management -- Malaysia

(2)

Academic libraries -- Malaysia -- Johor

(1)

Activity-based costing

(1)

Advertising -- Cosmetics

(1)

Advertising -- Malaysia -- Johor

(1)

Advertising -- Management

(1)

Advertising -- Telephone companies -- Malaysia

(1)

Advertising agencies -- History

(1)

Aeronautics, Commercial

(1)

(1)

Artificial intelligence

(1)

Attitude change

(1)

(1)

Bank and banking -- Malaysia

(1)

(1)

(1)

Brand name products -- Marketing

(1)

Branding (Marketing) -- Management

(1)

Business and Management

(1)

Business enterprises -- Finance

(1)

Business ethics

(1)

Business logistics

(1)

Business mathematics

(1)

Business networks

(1)

Business networks -- Management

(1)

Business referrals

(1)

Business writing

(1)

(1)

Cellular radio -- Malaysia

(1)

Children's mass media

(1)

Commercial geography

(1)

Commercial statistics

(1)

(1)

Consulting firms

(1)

Consumer research

(1)

(1)

Consumers -- Attitudes

(1)

Corporate culture

(1)

Corporate image

(1)

Creative ability

(1)

Cultural animation

(1)

Decision-making in marketing

(1)

Delivery of goods

(1)

Demand (Economic theory)

(1)

(1)

Economic forecasting -- Malaysia

(1)

Economic policy

(1)

Economics/Management Science

(1)

Education, Higher -- Study and teaching

(1)

Electronic books

(1)

Electronic commerce

(1)

Electronic commerce -- Management

(1)

Employee loyalty

(1)

Employee retention

(1)

Employees -- Training of -- Evaluation

(1)

Engineering -- Data bases

(1)

English language -- Business English

(1)

Entrepreneurship -- Malaysia

(1)

(1)

(1)

Facility management

(1)

(1)

(1)

Finance -- Data processing -- Malaysia

(1)

Financial planners -- Marketing

(1)

Financial services industry -- Marketing

(1)

Franchises (Retail trade)

(1)

Furniture -- Malaysia

(1)

Furniture industry and trade -- Malaysia

(1)

Global marketing

(1)

(1)

Home-based businesses -- United States

(1)

Hotels -- Malaysia -- Johor

(1)

Industrial clusters

(1)

Industrial housekeeping

(1)

Industrial management -- Scandinavia

(1)

Industrial project management

(1)

Industrial relations

(1)

Industrial relations -- Malaysia

(1)

Industrial safety

(1)

Industrial safety -- Malaysia

(1)

Influence (Psychology)

(1)

Information superhighway

(1)

(1)

International business enterprises

(1)

Investment analysis

(1)

Job satisfaction

(1)

Knowledge -- Economic aspects

(1)

Labor productivity

(1)

Labor turnover -- Malaysia

(1)

Life cycle, Human

(1)

(1)

Machine learning

(1)

Management -- Case studies

(1)

Management -- Data processing

(1)

Management audit

(1)

Manufacturing industries -- Accounting

(1)

Manufacturing industries -- Management

(1)

(1)

Market surveys -- Malaysia -- Selangor

(1)

Marketing -- Asia

(1)

Marketing -- Case studies -- Problems, exercises, etc.

(1)

Marketing -- Costs

(1)

Marketing -- Data processing

(1)

Marketing -- Decision making

(1)

Marketing -- Economic aspects

(1)

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1.

Cover image for ProQuest : business periodicals

ProQuest : business periodicals

ProQuest : business periodicals

Format:

Call Number

CP 199 1 (01) Jan no. 1; 1994

Publisher

UMI,

Publication Date

2020 2019 2018 2017 2016

Available:
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SD_ILS:613926

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ProQuest : business periodicals

ProQuest : business periodicals

Format:

Call Number

CP 199 ISSUE.1

Publisher

UMI,

Publication Date

2020 2019 2018 2017 2016

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SD_ILS:518299

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Education and training

Education and training

Format:

Call Number

T61.E38

Publisher

MCB University Press,

Publication Date

2020 2019 2018 2017 2016

ISSN

00400912

Online access via Emerald Covers from 1994 to present

Accessible within UTM campus

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SD_ILS:539654

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International marketing review

International marketing review

Format:

Call Number

HF1416 .J63

Publisher

MCB Univ. Pr.,

Publication Date

2020 2019 2018 2017 2016

ISSN

02651335

Online via EmeraldInsight

Accessible within UTM campus

Available:
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SD_ILS:331084

5.

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Journal of International marketing

Journal of International marketing

Format:

Call Number

HF1416 J68

Publisher

Michigan State University Press,

Publication Date

2020 2019 2018 2017 2016

ISSN

02621703

Online via EBSCOhost
Online via JSTOR (Arts and Sciences VI Collection)

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SD_ILS:540143

6.

Cover image for British journal of management

British journal of management

British journal of management

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HD28 B74 08no1-4(1997)

Publisher

Blackwell

Publication Date

2020 2019 2018 2017 2016

ISSN

10453172

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SD_ILS:540146

7.

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Industrial management and data systems

Industrial management and data systems

Format:

Call Number

HD28 .I52 095no1-8(1995)

Publisher

MCB University Press,

Publication Date

2020 2019 2018 2017 2016

ISSN

02635577

Online via EmeraldInsight

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SD_ILS:550016

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Cover image for Digital Marketing : ALL-IN-ONE

Digital Marketing : ALL-IN-ONE

by

Diamond, Stephanie, author

Author

Diamond, Stephanie, author

Format:

Call Number

HF5415 D53 2019

Publication Date

2019

ISBN

9781119560234

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SD_ILS:882051

9.

Cover image for CONVERSATIONAL MARKETING : HOW THE WORLD'S FASTEST GROWING COMPANIES USE CHATBOTS TO GENERATE LEADS 24/7/365 (AND HOW YOU CAN TOO)

CONVERSATIONAL MARKETING : HOW THE WORLD'S FASTEST GROWING COMPANIES USE CHATBOTS TO GENERATE LEADS 24/7/365 (AND HOW YOU CAN TOO)

by

Cancel, David, 1972-, author

Author

Cancel, David, 1972-, author, Gerhardt, Dave, 1987-, author, Devaney, Erik, editor

Format:

Call Number

HF5438.25 C36 2019

Publication Date

2019

ISBN

9781119541837

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SD_ILS:887857

10.

Cover image for Sell More Faster : The Ultimate Sales Playbook for Startups

Sell More Faster : The Ultimate Sales Playbook for Startups

by

Schwartzfarb, Amos, 1973-, author

Author

Schwartzfarb, Amos, 1973-, author

Format:

Call Number

HF5438.25 S39 2019

Publication Date

2019

ISBN

9781119597803

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SD_ILS:887989

11.

Cover image for THE 12 POWERS OF A MARKETING LEADER : How to Succeed by Building Customer and Company Value

THE 12 POWERS OF A MARKETING LEADER : How to Succeed by Building Customer and Company Value

by

Barta, Thomas, author

Author

Barta, Thomas, author, Barwise, Patrick, author

Format:

Call Number

HF5415 B37 2017

Publication Date

2017

ISBN

9781259834714

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SD_ILS:867900

12.

Cover image for Digital Marketing

Digital Marketing

Digital Marketing

by

Deiss, Ryan, author

Author

Deiss, Ryan, author, Henneberry, Russ, author

Format:

Call Number

HF5415.1265 D45 2017

Publication Date

2017

ISBN

9781119235590

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SD_ILS:873192

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