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1. 
Cover image for Commitment-led marketing : the key to brand profits is in the customer's mind
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Cover image for The shopper economy : the new way to achieve marketplace success by turning behavior into currency
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Cover image for Dimensions of brand equity in hotel industry a case study of Hotel Classic Muar
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Cover image for Effect of brand image on public perceptions and consumer loyalty : Malaysia Insurance Industry
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Cover image for Pelanggan setia
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Cover image for Determination of brand personality in beauty industry a case study of the body shop
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Cover image for 151 quick ideas to get new customers
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Cover image for The ultimate CRM handbook : strategies & concepts for building enduring customer loyalty & profitability
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Cover image for Customer equity : building and managing relationships as valuable assets
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Cover image for E-service : 24 ways to keep your customers-when the competition is just a click away
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Cover image for The eternal e-customer : how emotionally intelligent interfaces can create long-lasting customer relationships
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Cover image for CUSTOMER LOYALTY AND SUPPLY CHAIN MANAGEMENT : BUSINESS-TO-BUSINESS CUSTOMER LOYALTY ANALYSIS