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Subject: Marketing

Author

McCarthy, E. Jerome (Edmund Jerome)

(5)

Perreault, William D.

(5)

Dwyer, F. Robert

(3)

(3)

Levinson, Jay Conrad

(3)

Tanner, John F.

(3)

(2)

Connor, Richard A.

(2)

Davidson, Jeffrey P.

(2)

Dransfield, Rob

(2)

(2)

Ab. Rahman Ahmad

(1)

Abu Bakar Hamed

(1)

(1)

(1)

Ambadar, Jackie, author

(1)

American Marketing Association

(1)

BPP Learning Media (Firm)

(1)

Baker, Michael John

(1)

(1)

Barrell, Alan W.

(1)

Barwise, Patrick

(1)

(1)

Bhattacharjee, Dibyojyoti

(1)

Bishop, Jacqueline

(1)

(1)

(1)

Cancel, David, 1972-, author

(1)

(1)

Cespedes, Frank V., 1950-

(1)

Chew, Siew Ling

(1)

Cialdini, Robert B.

(1)

Cockrum, Jim, 1969-

(1)

Comfort, Jeremy

(1)

(1)

Cooper, Scott W.

(1)

Das, Kishore K.

(1)

Davis, Martyn P.

(1)

Deiss, Ryan, author

(1)

Devaney, Erik, editor

(1)

Diamond, Stephanie, author

(1)

(1)

(1)

(1)

(1)

(1)

Faslin Syarina Salim, translator

(1)

Flaherty, M. Therese

(1)

Futrell, Charles

(1)

(1)

(1)

Gerhardt, Dave, 1987-, author

(1)

Ghorbani, Ali, 1984-, editor

(1)

(1)

Goldstein, Noah J.

(1)

(1)

Gross, Andrew C.

(1)

Gruber, Marc, author

(1)

Grutzner, Fritz

(1)

Handley, Ann, 1963- author

(1)

Harris, Godfrey

(1)

Harris, Gregrey

(1)

(1)

Harvard Business School

(1)

Harvard Business School Press

(1)

Henneberry, Russ, author

(1)

Hisrich, Robert D.

(1)

Hooley, Graham J.

(1)

(1)

Hopkins, Tom, author

(1)

(1)

(1)

Hussey, Michael K.

(1)

(1)

(1)

Jain, D. (Dipak)

(1)

Jamal Sifufbads, 1981-, author

(1)

Kalsom Mohamad Ali

(1)

Katt, Ben, author

(1)

(1)

(1)

Kumar, Nirmalya

(1)

(1)

Lancaster, Geoff

(1)

Lautenslager, Al

(1)

Levitt, Theodore

(1)

(1)

Little, Steven S.

(1)

(1)

(1)

(1)

Lubliner, Murray J.

(1)

MacAaron, Alexandra

(1)

Maesincee, Suvit

(1)

Martin, Dick, 1946-

(1)

Martin, Steve J.

(1)

McDonald, Kelly, 1961-

(1)

(1)

(1)

Meyers, Herbert M.

(1)

Miranty Abidin, author

(1)

Misner, Ivan R., 1956-

(1)

(1)

Pressley, Andrew

(1)

(1)

Randazzo, Gary W.

(1)

Richardson, Richard

(1)

Riklan, David, 1961-

(1)

Rosenzweig, David, author

(1)

Rosmina Mat Yusoh

(1)

(1)

Rusmala Mohd. Daud

(1)

Ruzzier, Maja Konecnik

(1)

(1)

Sanders, Ian, 1968-

(1)

Schwartzfarb, Amos, 1973-, author

(1)

Sheldrake, Philip, 1971-

(1)

Siti Nabiha Abdul Khalid

(1)

(1)

(1)

Stein, Donna Baier

(1)

Sussman, Jeffrey

(1)

Swaim, Robert W.

(1)

Tadajewski, Mark

(1)

Tal, Sharon, author

(1)

Taylor, Eric, 1963-

(1)

(1)

Thompson, Mark.

(1)

(1)

Universiti Teknologi Malaysia. Business Advanced Technology Centre

(1)

University of Warwick

(1)

(1)

(1)

(1)

(1)

(1)

Yanty Isa, author

(1)

Youdale, Peter John

(1)

Young, Laurie, 1955-

(1)

Language

(104)

(12)

Format

(105)

(5)

Visual Materials

(5)

(1)

Material Type

Closed Access Computer File

Closed Access Thesis

Computer File Accompanies Open Access Book

Non Circulating Microfilm

Non Circulating UTM Archive - Audio Visual

Non Circulating UTM Special Collection Materials

Open Access Book

UTM Special Collection - Computer File

Subject

Marketing -- Management

(9)

(7)

(7)

Internet marketing

(6)

Success in business

(6)

(5)

Business -- Management

(4)

Business communication

(4)

Business planning

(4)

Consumer satisfaction

(4)

Industrial marketing

(4)

(4)

(4)

Small business -- Malaysia

(4)

Sales promotion

(3)

Strategic planning

(3)

Word-of-mouth advertising

(3)

(2)

Branding (Marketing)

(2)

Business consultants

(2)

(2)

Convenience foods

(2)

Creative ability in business

(2)

Customer relations

(2)

Entrepreneurship

(2)

Financial services industry

(2)

(2)

(2)

New business enterprises

(2)

Organizational effectiveness

(2)

Public relations

(2)

Relationship marketing

(2)

Small business -- Malaysia -- Management

(2)

Telecommunication

(2)

Advertising -- Telephone companies -- Malaysia

(1)

Brand name products -- Marketing

(1)

Business and Management

(1)

Business enterprises -- Finance

(1)

Business ethics

(1)

Business logistics

(1)

Business mathematics

(1)

Business networks

(1)

Business networks -- Management

(1)

Business referrals

(1)

Business writing

(1)

Cellular radio -- Malaysia

(1)

Children's mass media

(1)

Commercial statistics

(1)

Consumer behavior

(1)

Consumer satisfaction -- Evaluation

(1)

Consumers' preferences

(1)

Corporate image

(1)

Customer services

(1)

Delivery of goods

(1)

(1)

(1)

Economic forecasting -- Malaysia

(1)

Electronic commerce -- Management

(1)

Employee motivation

(1)

English language -- Business English

(1)

(1)

(1)

Export marketing -- Management

(1)

Furniture -- Malaysia

(1)

Furniture industry and trade -- Malaysia

(1)

Home-based businesses -- United States

(1)

Human resources management

(1)

Industrial housekeeping

(1)

Industrial relations -- Malaysia

(1)

Industrial safety -- Malaysia

(1)

Influence (Psychology)

(1)

International business enterprises

(1)

Job satisfaction

(1)

Labor productivity

(1)

(1)

Management -- Case studies

(1)

Management audit

(1)

Marketing -- Case studies

(1)

Marketing -- United States

(1)

New business enterprises -- United States

(1)

Organization effectiveness

(1)

Organizational change

(1)

(1)

Packaging -- Design

(1)

Palm oil -- Malaysia -- Prices

(1)

Persuasion (Psychology)

(1)

(1)

Plastics industry and trade -- Malaysia

(1)

(1)

Product management

(1)

Quality control

(1)

Real estate agents

(1)

Real estate business -- Marketing

(1)

Reengineering (Management)

(1)

Sales personnel

(1)

Service industries -- Marketing

(1)

Small business -- Data processing

(1)

Small business -- Malaysia -- Johor

(1)

Small business -- Management

(1)

Small business marketing

(1)

Social media -- Marketing

(1)

Succes in businesses

(1)

(1)

Telephone supplies industry -- Malaysia

(1)

Total quality management

(1)

Total quality management -- Malaysia

(1)

Work environment

(1)

Work ethic -- Malaysia

(1)

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13.

Cover image for How to win profitable business

How to win profitable business

How to win profitable business

by

Cannon, Tom

Author

Cannon, Tom

Format:

Call Number

HF5415.C36 1984

Publisher

Business Books,

Publication Date

1984

ISBN

9780091518400

Available:
Holds:
Copies:

SD_ILS:275265

14.

Cover image for Journal of business and industrial marketing

Journal of business and industrial marketing

Journal of business and industrial marketing

Format:

Call Number

CP 199

ISSN

08858624

Online via EmeraldInsight

Accessible within UTM campus

Available:
Holds:
Copies:

SD_ILS:618765

15.

Cover image for Practical marketing and public relations for the small business

Practical marketing and public relations for the small business

Practical marketing and public relations for the small business

by

Ali, Moi

Author

Ali, Moi

Format:

Call Number

HF5415 A444 2002

Edition

2nd ed.

Publisher

Kogan Page,

Publication Date

2002

ISBN

9780749438234

Available:
Holds:
Copies:

SD_ILS:382149

16.

Cover image for Business marketing : connecting strategy, relationships, and learning

Business marketing : connecting strategy, relationships, and learning

by

Dwyer, F. Robert

Author

Dwyer, F. Robert, Tanner, John F.

Format:

Call Number

HF5415 D99 2009

Edition

4th ed

Publisher

McGraw-Hill/Irwin,

Publication Date

2009

ISBN

9780073529905

Available:
Holds:
Copies:

SD_ILS:331028

17.

Cover image for Tips and traps for marketing your business

Tips and traps for marketing your business

Tips and traps for marketing your business

by

Cooper, Scott W.

Author

Cooper, Scott W., Grutzner, Fritz, Cooper, Birk

Format:

Call Number

HF5415 C588 2008

Publisher

McGraw-Hill,

Publication Date

2008

ISBN

9780071494892

Available:
Holds:
Copies:

SD_ILS:642412

18.

Cover image for Business marketing : connecting strategy, relationships, and learning

Business marketing : connecting strategy, relationships, and learning

by

Dwyer, F. Robert

Author

Dwyer, F. Robert, Tanner, John F.

Format:

Call Number

HF5415 D89 2006

Edition

3rd ed.

Publisher

McGraw-Hill Irwin,

Publication Date

2006

ISBN

9780072865783

Available:
Holds:
Copies:

SD_ILS:409095

19.

Cover image for Business marketing : connecting strategy, relationships, and learning

Business marketing : connecting strategy, relationships, and learning

by

Dwyer, F. Robert

Author

Dwyer, F. Robert, Tanner, John F.

Format:

Call Number

HF5415 D89 1999

Publisher

Irwin/McGraw-Hill,

Publication Date

1999

ISBN

9780256221336

Available:
Holds:
Copies:

SD_ILS:101970

20.

Cover image for Understanding business markets : interaction, relationships and networks

Understanding business markets : interaction, relationships and networks

Understanding business markets : interaction, relationships and networks

by

Ford, David

Author

Ford, David

Format:

Call Number

HF5415 U52 1997

Edition

2nd ed

Publisher

The Dryden Press,

Publication Date

1997

ISBN

9780030990533

Available:
Holds:
Copies:

SD_ILS:471074

21.

Cover image for Business and marketing : for working in organisations

Business and marketing : for working in organisations

Business and marketing : for working in organisations

by

Needham, Dave

Author

Needham, Dave, Dransfield, Rob

Format:

Call Number

HF5415 N44 1993

Publisher

Heinemann Educational,

Publication Date

1993

ISBN

9780435455255

Available:
Holds:
Copies:

SD_ILS:206265

22.

Cover image for Understanding business markets : interaction, relationships and networks

Understanding business markets : interaction, relationships and networks

Understanding business markets : interaction, relationships and networks

by

Ford, David

Author

Ford, David

Format:

Call Number

HF5415.U52 1990

Publisher

Academic Pr.,

Publication Date

1990

ISBN

9780122621413

Available:
Holds:
Copies:

SD_ILS:148170

23.

Cover image for Business and industry : ASEAN and Pacific Rim

Business and industry : ASEAN and Pacific Rim

Business and industry : ASEAN and Pacific Rim

Format:

Call Number

CP 307 1 (05) May; 1997

Publisher

Nexus Information Sources,

Publication Date

1991

Available:
Holds:
Copies:

SD_ILS:612793

24.

Cover image for The manager's guide to building a successful business

The manager's guide to building a successful business

The manager's guide to building a successful business

by

Randazzo, Gary W.

Author

Randazzo, Gary W.

Format:

Call Number

HF5386 R36 2013

Publisher

Business Expert Press,

Publication Date

2013

ISBN

9781606496503

Available:
Holds:
Copies:

SD_ILS:805097

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