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Subject: Marketing -- Management

Author

(29)

(10)

Donnelly, James H.

(9)

Fakulti Pengurusan dan Pembangunan Sumber Manusia

(9)

(7)

Armstrong, Gary

(6)

Hair, Joseph F.

(6)

(6)

Walker, Orville C.

(6)

Aaker, David A.

(5)

Cravens, David W.

(5)

Dalrymple, Douglas J.

(5)

Guiltinan, Joseph P.

(5)

McCarthy, E. Jerome (Edmund Jerome)

(5)

Paul, Gordon W.

(5)

Abu Bakar Abdul Hamid

(4)

(4)

Boyd, Harper W.

(4)

(4)

Jain, Subhash C.

(4)

Kinnear, Thomas C., 1943-

(4)

McDonald, Malcolm H. B.

(4)

Mullins, John W. (John Walker)

(4)

Parsons, Leonard J.

(4)

Perreault, William D.

(4)

Chartered Institute of Marketing

(3)

Fakulti Kejuruteraan dan Sains Geoinformasi

(3)

Lamb, Charles W., 1944-

(3)

McDaniel, Carl D.

(3)

Sekolah Perniagaan Antarabangsa Azman Hashim

(3)

(3)

Abu Bakar A. Hamid

(2)

Ahmad Sharifuddin Shamsuddin

(2)

(2)

Business Advanced Technology Centre (BATC)

(2)

Cannon, Joseph P.

(2)

Chan, Ling Siong

(2)

(2)

Cohen, William A.

(2)

(2)

Czinkota, Michael R.

(2)

(2)

Dolan, Robert J.

(2)

(2)

Fakulti Pengurusan

(2)

(2)

Ford, John B. (John Battice), 1949-

(2)

Gilligan, Colin

(2)

Hairul Rizad Md. Sapry, 1975-

(2)

Haslinda M. Yausop

(2)

Hiam, Alexander

(2)

Hooley, Graham J.

(2)

(2)

Johnston, Mark W.

(2)

Keller, Kevin Lane, 1956-

(2)

(2)

Kotabe, Masaaki

(2)

Lamb, Charles W.

(2)

Lancaster, Geoffrey, 1938-

(2)

Larreche, Jean-Claude

(2)

(2)

Lodish, Leonard M.

(2)

Lovelock, Christopher

(2)

Marshall, Greg W.

(2)

Massingham, Lester

(2)

Md. Haris Hasrat

(2)

(2)

Mohamad Hanif Suria, 1996-, author

(2)

Morgan, Howard Lee, 1945-

(2)

Morris, Peter, 1934-

(2)

Mustafa Abdul Rashid

(2)

Nawal Athira Mohd. Azhar, 1995-, author

(2)

Nor Zafir Md. Salleh, supervisor

(2)

(2)

Racom Communications

(2)

Rangan, V. Kasturi

(2)

(2)

Richardson, John E.

(2)

Rosenwald, Peter J.

(2)

Sheth, Jagdish N.

(2)

(2)

Tang, Siew Theng

(2)

Taylor, James R. (James Ronald), 1938-

(2)

Troilo, Gabriele

(2)

(2)

Wilson, Richard M. S.

(2)

(2)

(2)

Zainab Khalifah, supervisor

(2)

Zainal Abidin Mohd. Said

(2)

Zimmerman, Alan S., 1942-

(2)

Abdullah Mad Noor

(1)

Abu Bakar Abdul Hamid author

(1)

(1)

(1)

Ahamad Zaidi Bahari

(1)

Allen, Philip E.

(1)

Alsem, Karel Jan

(1)

Ames, B. Charles

(1)

Amiruddin Abd. Aziz

(1)

Amstrong, Kotler

(1)

Anderson, Alan H.

(1)

Anderson, Carol H.

(1)

Anderson, Rolph E.

(1)

(1)

Ang, John Boon Liang

(1)

(1)

Archambeau, Shellye

(1)

Ashok Sharma, editor

(1)

(1)

(1)

(1)

Azreen Joanna Abdul, author

(1)

(1)

(1)

Baby, T. Oommen

(1)

Bagozzi, Richard P.

(1)

(1)

Baker, Michael J

(1)

Baker, Michael John

(1)

(1)

Baker, Stephen., editor

(1)

Balinski, Eric W.

(1)

Bamossy, Gary J.

(1)

(1)

Baxter, Alistair

(1)

Berenson, Conrad

(1)

(1)

Berry, Mike, author

(1)

(1)

(1)

Bowersox, Donald J.

(1)

(1)

Bradley, Frank, 1942-

(1)

(1)

(1)

Buck, Jeffrey M.

(1)

Buell, Victor P.

(1)

(1)

Cadogan, John W. (John William), 1968-

(1)

Cannon, Joseph P., Ph.D.

(1)

(1)

Carpenter, Gregory S.

(1)

(1)

Cassim, Shahida

(1)

Chakravarty, Amiya K.

(1)

(1)

Che Hasmadi Kasim

(1)

Chew, Boon Cheong

(1)

Chin, Doreen Mei Kee

(1)

Chin, Tiong Tan, author

(1)

(1)

Chong, Mong Ping

(1)

Choo, Meng Kong

(1)

Choong, Weng Wai

(1)

Christopher, Martin

(1)

Chvala, Richard J

(1)

(1)

Clow, Kenneth E.

(1)

(1)

Collier, Richard A.

(1)

Connor, Richard A.

(1)

Cortada, James W.

(1)

(1)

Crane, Frederick G.

(1)

Cravens, David W

(1)

Crawford, Lucy C.

(1)

Creveling, Clyde M., 1956-

(1)

Cunningham, Isabella C. M.

(1)

Cunningham, William Hughes

(1)

(1)

(1)

D'Amico, Michael

(1)

Dasar Padu (M) Sdn. Bhd

(1)

Davidson, Jeffrey P.

(1)

Davis, James H.

(1)

Davis, Robert, 1955-

(1)

Dawar, N. (Niraj)

(1)

DeBonis, J. Nicholas

(1)

(1)

(1)

(1)

Dickson, Peter R.

(1)

(1)

(1)

(1)

Dorr, Eugene L.

(1)

(1)

Drummond, Graeme

(1)

(1)

(1)

Ebi Shahrin Suleiman, 1965-, author

(1)

Eckles, Robert W.

(1)

(1)

Engel, James F.

(1)

Engel, Peter H.

(1)

(1)

Ezell, Hazel F.

(1)

Fakulti Geoinformasi dan Harta Tanah

(1)

(1)

Language

(364)

(60)

Format

(405)

Visual Materials

(18)

(5)

Continuing Resources

(1)

Electronic Resources

(1)

Material Type

Closed Access Book

Closed Access Thesis

Computer File Accompanies Open Access Book

Non Circulating Microfilm

Non Circulating UTM Archive - Audio Visual

Non Circulating UTM Special Collection Materials

Open Access Book

UTM Special Collection - Computer File

Subject

(66)

Marketing -- Management -- Case studies

(24)

Marketing -- Decision making

(19)

Marketing research

(19)

Strategic planning

(18)

Product management

(13)

Consumer behavior

(11)

Customer relations

(11)

(10)

Industrial management

(8)

Marketing -- Planning

(8)

Consumer satisfaction

(7)

Small business -- Management

(7)

Strategic planning -- History

(7)

Knowledge management

(6)

Sales promotion

(6)

(5)

Sales Management

(5)

Small business -- Malaysia -- Johor

(5)

Small business marketing

(5)

Success in business

(5)

Internet marketing

(4)

Professions -- Marketing

(4)

Service industries -- Marketing

(4)

Business logistics

(3)

Business planning

(3)

(3)

Consumer satisfaction -- Evaluation

(3)

Consumers' preferences

(3)

Corporate sponsorship

(3)

Customer services -- Management

(3)

Customer services -- Marketing

(3)

Entrepreneurship

(3)

Hotels -- Malaysia -- Johor

(3)

Manufacturing industries -- Management

(3)

New business enterprises -- Management

(3)

Relationship marketing

(3)

(3)

Target marketing

(3)

Total quality management -- Malaysia

(3)

Adaptive marketing

(2)

Automobiles -- Marketing

(2)

Communication in marketing

(2)

Corporate sponsorship -- Australia

(2)

Creative ability in business

(2)

Culture and tourism

(2)

Customer services

(2)

Electronic commerce -- Management

(2)

Fund raising -- Management

(2)

Heritage tourism

(2)

High technology industries -- Marketing

(2)

Industrial marketing

(2)

Industrial procurement -- Management

(2)

Information technology -- Management

(2)

Job satisfaction -- Malaysia

(2)

Job satisfaction -- Malaysia -- Johor

(2)

Job stress -- Malaysia

(2)

Market segmentation

(2)

Marketing -- Computer simulation

(2)

Marketing -- Cost effectiveness

(2)

Marketing channels

(2)

Marketing research -- Malaysia -- Johor

(2)

Petroleum chemicals industry

(2)

Product placement in mass media

(2)

Public relations

(2)

Purchasing -- Management

(2)

Quality of products

(2)

Real estate business -- Malaysia

(2)

Real estate development -- Malaysia

(2)

Real estate management

(2)

Retail trade -- Management

(2)

Sales management

(2)

Shopping centers -- Malaysia -- Kuala Lumpur

(2)

Small business -- Malaysia -- Selangor

(2)

Stores, Retail -- Management

(2)

Supervision of employees

(2)

Time management

(2)

Total quality management

(2)

Accounting -- Data processing

(1)

Adult education

(1)

(1)

Advertising -- Management

(1)

Advertising agencies -- Japan -- Management

(1)

Agricultural development projects -- Malaysia -- Johor

(1)

Agriculture -- Economic aspects -- Malaysia -- Kedah

(1)

Agriculture -- Economic aspects -- Malaysia -- Perlis

(1)

Agriculture -- Malaysia -- Perlis

(1)

Auditing -- Data processing

(1)

Auditing -- Malaysia -- Johor

(1)

Automobile industry and trade

(1)

(1)

Bank and banking -- Malaysia

(1)

Bank loans -- Management

(1)

Behaviorism (Psychology)

(1)

Benchmarking (Management)

(1)

(1)

Brand name products -- Malaysia

(1)

Brand name products -- Marketing

(1)

Brand name products -- Marketing -- Management

(1)

Busines referrals

(1)

Business enterprises -- Management

(1)

Business logistics -- Malaysia -- Johor

(1)

Business networks -- Management

(1)

Capital investments -- Malaysia -- Johor

(1)

Chemicals -- Marketing

(1)

Community development -- Malaysia -- Pahang

(1)

Competition, International

(1)

Construction industry -- Automation

(1)

Consumer behavior -- Forecasting

(1)

Consumer behavior -- Indonesia -- Palembang

(1)

Consumer behavior -- Malaysia

(1)

Consumer satisfaction -- Case studies

(1)

Continuing education

(1)

Corporate planning

(1)

Corporations -- Growth

(1)

Corporations -- Public relations

(1)

Creative thinking

(1)

Debt, Imprisonment for

(1)

Debtor and creditor -- Malaysia

(1)

Decision making

(1)

Decision-making -- Case studies

(1)

Decision-making in marketing

(1)

Design, Industrial -- Management

(1)

Direct marketing -- Malaysia

(1)

(1)

Education, Higher -- Malaysia -- Johor

(1)

Electronic commerce

(1)

Electronic commerce -- Case studies

(1)

Employee morale

(1)

Employee motivation -- Malaysia

(1)

Employee motivation -- Malaysia -- Trengganu

(1)

Endorsements in advertising

(1)

Entrepreneurship -- Indonesia

(1)

Entrepreneurship -- Malaysia

(1)

Entrepreneurship -- Malaysia -- Johor

(1)

Entrepreneurship -- Malaysia -- Terengganu

(1)

Environmental auditing

(1)

(1)

Export marketing -- Management

(1)

Farms, Small -- Malaysia -- Johor

(1)

Flexible manufacturing systems

(1)

Forecasting -- Methodology

(1)

Forklift trucks -- Safety measures

(1)

Fund raising -- Australia -- Management

(1)

Furniture -- Malaysia -- Marketing

(1)

Geographic information systems

(1)

(1)

Housing development -- Malaysia -- Pahang

(1)

Housing, Rural -- Malaysia -- Pahang

(1)

Human resources management

(1)

ISO 9000 Series Standards

(1)

Industrial districts -- Malaysia -- Johor

(1)

Industrial hygiene -- Malaysia -- Johor

(1)

Industrial marketing -- Management

(1)

Industrial procurement

(1)

Industrial productivity -- Malaysia

(1)

Industrial safety

(1)

Industrial safety -- Malaysia -- Johor

(1)

Industrial sites -- Malaysia -- Johor

(1)

International business enterprises -- Management

(1)

Job satisfaction

(1)

Job satisfaction -- Case studies

(1)

(1)

(1)

Knowledge -- Economic aspects

(1)

Land use, Rural -- Malaysia -- Kedah

(1)

Land use, Urban -- Malaysia -- Johor

(1)

Local transit -- Malaysia -- Kuala Lumpur

(1)

(1)

Malaysia -- Armed Forces

(1)

Management information systems

(1)

Managerial economics

(1)

Manufacturing industries -- Technological innovations -- Management

(1)

(1)

Market surveys -- Malaysia -- Johor

(1)

Marketing -- Australia -- Management

(1)

Marketing -- Case studies

(1)

Marketing -- Forecasting

(1)

Marketing -- Malaysia -- Management -- Case studies

(1)

Marketing -- Mathematical models

(1)

Marketing -- Quality control

(1)

Marketing audits

(1)

Marketing personnel -- Interviews

(1)

Microcomputers -- Purchasing

(1)

Motivation (Psychology)

(1)

Multilevel marketing -- Malaysia

(1)

Negotiation in business

(1)

New business enterprises -- Malaysia

(1)

New products -- Evaluation

(1)

Office information systems -- Malaysia

(1)

Office management

(1)

Office practice -- Automation

(1)

Organizational behavior

(1)

Organizational learning

(1)

(1)

Product life cycle

(1)

Product management -- Malaysia -- Johor

(1)

Product management -- Technological innovations

(1)

Production management

(1)

Production scheduling -- Data processing

(1)

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13.

Cover image for Marketing decision making process in small and medium enterprise's business to business relationship

Marketing decision making process in small and medium enterprise's business to business relationship

Marketing decision making process in small and medium enterprise's business to business relationship

by

Hairul Rizad Md. Sapry, 1975-

Author

Hairul Rizad Md. Sapry, 1975-, Abu Bakar Abdul Hamid, Fakulti Pengurusan

Format:

Call Number

XX(841323.1)

Publication Date

2014

Thesis (Ph.D (Pengurusan)) - Universiti Teknologi Malaysia, 2014

Available:
Holds:
Copies:

SD_ILS:841323

14.

Cover image for Marketing management in geographically remote industrial clusters : implications for business-to-consumer marketing

Marketing management in geographically remote industrial clusters : implications for business-to-consumer marketing

by

Tesar, George

Author

Tesar, George, Bodin, Jan

Format:

Call Number

HF5415.13 T47 2013

Publisher

World Scientific,

Publication Date

2013

ISBN

9789814383059

Available:
Holds:
Copies:

SD_ILS:801321

15.

Cover image for Marketing management : knowledge and skills

Marketing management : knowledge and skills

by

Peter, J. Paul

Author

Peter, J. Paul, Donnelly, James H.

Format:

Call Number

HF5415.13 P387 2013

Edition

11th ed.

Publisher

McGraw-Hill Irwin,

Publication Date

2013

ISBN

9780077861056

Available:
Holds:
Copies:

SD_ILS:801466

16.

Cover image for Tilt : shifting your strategy from products to customers

Tilt : shifting your strategy from products to customers

by

Dawar, N. (Niraj)

Author

Dawar, N. (Niraj)

Format:

Call Number

HF5415.5 D39 2013

Publisher

Harvard Business Review Press,

Publication Date

2013

ISBN

9781422187173

Available:
Holds:
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SD_ILS:823853

17.

Cover image for Marketing management : a contemporary perspective

Marketing management : a contemporary perspective

Marketing management : a contemporary perspective

by

Homburg, Christian

Author

Homburg, Christian

Format:

Call Number

HF5415.13 H66 2013

Edition

2nd ed.

Publisher

McGraw-Hill Higher Education,

Publication Date

2013

ISBN

9780077146047

Available:
Holds:
Copies:

SD_ILS:804971

18.

Cover image for Strategic marketing

Strategic marketing

by

Cravens, David W.

Author

Cravens, David W., Piercy, Nigel

Format:

Call Number

HF5415.135 C72 2013

Edition

10th ed.

Publisher

McGraw-Hill,

Publication Date

2013

ISBN

9780078028908

Available:
Holds:
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SD_ILS:811507

19.

Cover image for Market-based management : strategies for growing customer value and profitability

Market-based management : strategies for growing customer value and profitability

by

Best, Roger J.

Author

Best, Roger J.

Format:

Call Number

HF5415.13 B46 2013

Edition

6th ed.

Publisher

Pearson,

Publication Date

2013

ISBN

9780130387752

Available:
Holds:
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SD_ILS:815831

20.

Cover image for Marketing management : a strategic decision-making approach

Marketing management : a strategic decision-making approach

by

Mullins, John W.

Author

Mullins, John W., Orville C. Walker

Format:

Call Number

HF5415.13 M84 2013

Edition

8th ed.

Publisher

McGraw-Hill/Irwin,

Publication Date

2013

ISBN

9780078028793

Available:
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SD_ILS:822780

21.

Cover image for Modern marketing research : concepts, methods, and cases

Modern marketing research : concepts, methods, and cases

by

Feinberg, Fred M., author

Author

Feinberg, Fred M., author, Kinnear, Thomas C., 1943-, author, Taylor, James R. (James Ronald), 1938-, author

Format:

Call Number

HF5415.2 F45 2013 f

Edition

2nd ed.

Publisher

Cengage Learning,

Publication Date

2013

ISBN

9781133191025

Available:
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SD_ILS:823172

22.

Cover image for Marketing strategy : the thinking involved

Marketing strategy : the thinking involved

by

Hill, Mark E., 1957-

Author

Hill, Mark E., 1957-

Format:

Call Number

HF5415.13 H55 2013

Publisher

SAGE Publications,

Publication Date

2013

ISBN

9781412987301

Available:
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SD_ILS:784718

23.

Cover image for A preface to marketing management

A preface to marketing management

by

Peter, J. Paul

Author

Peter, J. Paul, Donnelly, James H.

Format:

Call Number

HF5415.13 P388 2013

Edition

13th ed.

Publisher

McGraw-Hill,

Publication Date

2013

ISBN

9780078028847

Available:
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SD_ILS:784970

24.

Cover image for Business to business marketing management : a global perspective

Business to business marketing management : a global perspective

Business to business marketing management : a global perspective

by

Zimmerman, Alan S., 1942-

Author

Zimmerman, Alan S., 1942-, Blythe, Jim

Format:

Call Number

HF5415.13 Z56 2013

Publisher

Routledge,

Publication Date

2013

ISBN

9780415537025

Available:
Holds:
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SD_ILS:839447

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