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Material Type: Open Access Book

Author

Bruce, Margaret

(2)

(2)

Moskowitz, Howard R.

(2)

Thomas, Robert J.

(2)

Abdul Rahman Sulaiman

(1)

Abu Bakar Abdul Hamid

(1)

Ahmad Sharifuddin Shamsuddin

(1)

Ainan Mohd. Yusoff

(1)

(1)

(1)

(1)

(1)

Bacon, Frank R.

(1)

(1)

(1)

(1)

Biemans, Wim G.

(1)

Bowen, James E.

(1)

Brunner, Robert, 1958-

(1)

Buiatti, Eleonora, author

(1)

Burst, Ardis author

(1)

(1)

Butler, Thomas W.

(1)

Cagan, Jonathan, 1961-

(1)

Callister, John R.

(1)

Carlson, Margaret B.

(1)

Cesari, Rick, 1956-

(1)

(1)

Chandler, Stephanie, 1972-

(1)

Chipchase, Jan, author

(1)

Christiansen, Bryan, 1960- editor

(1)

Clancy, Kevin J., 1942-

(1)

Clifford, Seamus

(1)

(1)

(1)

Cortada, James W., author

(1)

Crane, Frederick G.

(1)

Crawford, C. Merle (Charles Merle), 1924-

(1)

(1)

Dal Palu, Doriana, author

(1)

Davis, Dale Allen

(1)

De Giorgi, Claudia, author

(1)

Di Benedetto, C. Anthony

(1)

Drolet, Aimee Leigh

(1)

Duffey, Chris, author

(1)

Emery, Stewart, 1941-

(1)

Fuller, Gordon W.

(1)

Gardial, Sarah F.

(1)

Gatignon, Hubert

(1)

(1)

(1)

Gorchels, Linda

(1)

Gummesson, Evert, 1936-

(1)

Gustafsson, Anders

(1)

(1)

Hauser, John R.

(1)

Hermon, John Paul, editor

(1)

Herrmann, Andreas, 1964-

(1)

Hisrich, Robert D.

(1)

(1)

Hollins, Gillian

(1)

Huber, F. (Frank), 1965-

(1)

Ishikawa, Akira, 1934-

(1)

(1)

Kahn, Kenneth B.

(1)

Karamchedu, Raj

(1)

(1)

Kelly, Tom, 1950-

(1)

Kennedy, Michael E.

(1)

King, Stephen, 1931-

(1)

(1)

Kuczmarski, Thomas D.

(1)

(1)

(1)

Lautenslager, Al

(1)

(1)

Lerma, Beatrice, author

(1)

Lesch, William Clarence, 1956-

(1)

Levinson, Jay Conrad

(1)

Levinson, Michael B.

(1)

Lilien, Gary L.

(1)

(1)

Loucks, Daniel P., author

(1)

Lynch, Ron, 1966-

(1)

Malaysian Science and Technology Congress (1997 : Johor Bahru)

(1)

Mann, Evelyn P.

(1)

McDonald, Kelly, 1961-

(1)

Midgley, David F.

(1)

Miller, Jeremy, author

(1)

Miller-Davidson, Molly

(1)

(1)

Moreno, Michele

(1)

(1)

Murphy, Julian, 1980-, editor

(1)

Nijssen, Edwin J.

(1)

Nor Akmar Nordin

(1)

Norzafir Md. Salleh

(1)

Norzaidahwati Zaidin

(1)

(1)

Oosterhuis, Frans

(1)

Peters, Michael P.

(1)

Phillips, Fred Y., 1952-

(1)

Prandelli, Emanuela

(1)

Radford, Russell W.

(1)

Raerty, Karen, editor

(1)

Rafinejad, Dariush

(1)

Rangaswamy, Arvind

(1)

Reierson, Vickie

(1)

Rodes Vila, Fernando

(1)

Rohaizat Baharun

(1)

Rosenau, Milton D., 1931-

(1)

(1)

(1)

(1)

Saguy, Israel, 1946-

(1)

Sazlina Azwa Sanusi

(1)

Schlesinger, Leonard A. author

(1)

(1)

Schwarz, Norbert

(1)

Senese, Brian P.

(1)

Shulman, Robert S., 1951-

(1)

Southern, Mark, 1967-

(1)

Steinhardt, Simon, author

(1)

Stone-Geier, JoAnne

(1)

(1)

Tan, Rachel Chin Keok

(1)

(1)

Timmons, James E., author

(1)

Timmons, Michael B. (Michael Ben), 1949-, author

(1)

(1)

Trammell, Carmen J.

(1)

Tsujimoto, Atsushi

(1)

Ungku Norulkamar Ungku Ahmad, 1968-

(1)

(1)

Vogel, Craig M.

(1)

Weiss, Rhett L., author

(1)

Williams, Catherine

(1)

Wilson, Clement C.

(1)

(1)

Woodruff, Robert B.

(1)

Woods, Roger, 1963-, editor

(1)

Yildiz, Emel, 1984- editor

(1)

Yildiz, Salih, 1982- editor

(1)

Yoon, Carolyn, 1960-

(1)

Zuraidah Sulaiman

(1)

Language

(75)

Format

(76)

Subject

New products -- Marketing

(20)

(19)

Product management

(15)

New products -- Management

(10)

(9)

Marketing research

(5)

Consumer behavior

(4)

High technology industries -- Marketing

(4)

High technology -- Marketing

(3)

Marketing -- Management

(3)

(2)

Brand name products

(2)

Branding (Marketing)

(2)

Consumer satisfaction

(2)

Design, Industrial

(2)

Design, Industrial -- United States -- Handbook, manuals, etc

(2)

Food -- Marketing

(2)

Food -- Research

(2)

Industrial design

(2)

Knowledge management

(2)

Marketing -- United States -- Management -- Handbooks, manuals, etc.

(2)

New products -- Marketing -- Forecasting

(2)

New products -- Marketing.

(2)

New products -- United States -- Management -- Handbooks, manuals, etc

(2)

Product management -- United States -- Handbooks, manuals, etc

(2)

Production planning

(2)

Research, Industrial

(2)

Strategic planning

(2)

Acoustical engineering

(1)

Advertising -- Management

(1)

Advertising -- New products

(1)

Artificial intelligence

(1)

(1)

Brand name products -- Management

(1)

Branding (Marketing) -- Management

(1)

Branding (Marketing) -- Social aspects

(1)

Business -- Data processing

(1)

Business and Management

(1)

(1)

Communication in marketing -- Asia

(1)

Conjoint analysis (Marketing)

(1)

Consumers -- Cross-cultural studies

(1)

Consumers preferences -- Mathematical models

(1)

Consumers' preferences

(1)

Consumption (Economics)

(1)

(1)

Customer relations

(1)

Decision support systems

(1)

Design, Industrial -- United States

(1)

Diffusion of innovations

(1)

Direct marketing

(1)

Electronic commerce

(1)

Entrepreneurship.

(1)

Environmental policy -- Mathematical models

(1)

(1)

Food industry and trade

(1)

Food industry and trade -- Technological innovations

(1)

Green marketing

(1)

Green marketing -- European Union countries

(1)

High technology -- Marketing.

(1)

High technology industries -- Marketing.

(1)

Human-computer interaction

(1)

Industrial design coordination

(1)

Information resources -- Marketing

(1)

Information resources management

(1)

Information services industry -- Management

(1)

Information technology -- Management

(1)

Information technology -- Marketing

(1)

Machine learning

(1)

Malaysia -- Manufactures -- Congresses

(1)

Management games

(1)

Marketing -- Computer simulation

(1)

Marketing -- Cross-cultural studies

(1)

Marketing -- Forecasting

(1)

Marketing -- Management.

(1)

Marketing research -- Malaysia -- Congresses

(1)

New agricultural enterprises

(1)

New business enterprises

(1)

New business enterprises -- Management

(1)

New business enterprises -- United States -- Management -- Handbooks, manuals, etc.

(1)

New products -- Cross-cultural studies

(1)

New products -- Evaluation

(1)

New products -- Government policy -- European Union countries

(1)

New products -- Great Britain -- Marketing

(1)

New products -- Marketing -- Evaluation

(1)

New products -- Planning

(1)

Older consumers

(1)

(1)

Product differentiation -- Mathematical models

(1)

Product management -- Asia

(1)

Product management -- Data processing

(1)

Product management -- Decision making

(1)

Product management -- Environmental aspects -- European Union countries

(1)

Product management -- Great Britain

(1)

Production functions (Economic theory) -- Mathematical models

(1)

Production management

(1)

Production planning -- Malaysia -- Congresses

(1)

Quality of products

(1)

Relationship marketing

(1)

Reliability (Engineering)

(1)

Services (Industrie)

(1)

Small business -- Management

(1)

Small business marketing

(1)

Small business marketing.

(1)

Social responsibility of business

(1)

(1)

Technological innovations

(1)

Technology -- Management

(1)

(1)

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37.

Cover image for New products management

New products management

by

Crawford, C. Merle (Charles Merle), 1924-

Author

Crawford, C. Merle (Charles Merle), 1924-, Di Benedetto, C. Anthony

Format:

Call Number

HF5415.153 C72 2006

Publisher

McGraw-Hill/Irwin,

Publication Date

2006

ISBN

9780072961447

Available:
Holds:
Copies:

SD_ILS:409103

38.

Cover image for Product marketing for technology companies

Product marketing for technology companies

Product marketing for technology companies

by

Butje, Mark

Author

Butje, Mark

Format:

Call Number

HF5415.153 B87 2005

Publisher

Elsevier Butterworth-Heinemann,

Publication Date

2005

ISBN

9780750659949

Available:
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SD_ILS:150986

39.

Cover image for Bringing your product to market ... in less than a year : fast-track approaches to cashing in on your great idea

Bringing your product to market ... in less than a year : fast-track approaches to cashing in on your great idea

by

Debelak, Don

Author

Debelak, Don

Format:

Call Number

HF5415.153 D42 2005

Edition

2nd ed.

Publisher

John Wiley and Sons,

Publication Date

2005

ISBN

9780471715535

Available:
Holds:
Copies:

SD_ILS:439228

40.

Cover image for From idea to profit : how to market innovative products and services

From idea to profit : how to market innovative products and services

by

Jolly, Adam

Author

Jolly, Adam

Format:

Call Number

HF5415.153 F76 2005

Publisher

Kogan Page,

Publication Date

2005

ISBN

9780749442194

Available:
Holds:
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SD_ILS:423724

41.

Cover image for The PDMA handbook of new product development

The PDMA handbook of new product development

by

Kahn, Kenneth B.

Author

Kahn, Kenneth B.

Format:

Call Number

HF5415.153 P45 2005 r

Edition

2nd ed.

Publisher

Wiley,

Publication Date

2005

ISBN

9780471485247

Available:
Holds:
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SD_ILS:414599

42.

Cover image for The greening of markets : product competition, pollution and policy making in a duopoly

The greening of markets : product competition, pollution and policy making in a duopoly

by

Kuhn, Michael

Author

Kuhn, Michael

Format:

Call Number

HF5413 K86 2005

Publisher

Edward Elgar Publishing,

Publication Date

2005

ISBN

9781845420123

Available:
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SD_ILS:273731

43.

Cover image for It's not about the technology : developing the craft of thinking for a high technology corporation

It's not about the technology : developing the craft of thinking for a high technology corporation

by

Karamchedu, Raj

Author

Karamchedu, Raj

Format:

Call Number

HD62.37 K37 2005

Publisher

Springer,

Publication Date

2005

ISBN

9780387233505

Available:
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SD_ILS:477359

44.

Cover image for Launch it! : how to turn good ideas into great products that sell

Launch it! : how to turn good ideas into great products that sell

by

Miller-Davidson, Molly

Author

Miller-Davidson, Molly, Stone-Geier, JoAnne, Levinson, Michael B.

Format:

Call Number

HF5415.153 M544 2005

Publisher

HarperCollins Publishers,

Publication Date

2005

ISBN

9780060819248

Available:
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SD_ILS:478976

45.

Cover image for Building high-tech product companies : the maelstrom efect

Building high-tech product companies : the maelstrom efect

by

Bowen, James E.

Author

Bowen, James E.

Format:

Call Number

HC79.H53 B68 2004

Publisher

Thomson/South-Western,

Publication Date

2004

ISBN

9780538727013

Available:
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SD_ILS:375135

46.

New product and brand management : marketing engineering applications

by

Lilien, Gary L.

Author

Lilien, Gary L., Rangaswamy, Arvind

Format:

Call Number

HF5415.I53 L54 2003

Edition

2nd ed.

Publisher

Prentice Hall,

Publication Date

2003

ISBN

9780130084644

Available:
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SD_ILS:408722

47.

Cover image for Strategic technology management : building bridges between sciences, engineering and business management

Strategic technology management : building bridges between sciences, engineering and business management

by

Tesar, George

Author

Tesar, George

Format:

Call Number

T175.5 S77 2003

Publisher

Imperial College Press,

Publication Date

2003

ISBN

9781860943980

Available:
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SD_ILS:427124

48.

Cover image for Is anybody out there? : the new blueprint for marketing communications in the 21st century

Is anybody out there? : the new blueprint for marketing communications in the 21st century

by

Austin, Mark

Author

Austin, Mark, Aitchison, Jim

Format:

Call Number

HF5415.123 A97 2003

Publisher

John Wiley & Sons (Asia) Pte Ltd,

Publication Date

2003

ISBN

9780470820551

Available:
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SD_ILS:330878

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