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Author: Kotler, Philip

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Language: English

Author

Armstrong, Gary

(19)

Armstrong, Gary (Gary M.)

(4)

Makens, James C.

(4)

Lee, Nancy, 1932-

(3)

Andreasen, Alan R., 1934-

(2)

Bowen, John (John T.)

(2)

(2)

Keller, Kevin Lane, 1956-

(2)

Lee, Nancy R. 1932-

(2)

Maesincee, Suvit

(2)

Andreasen, Alan R.

(1)

Armstrong, Gary author

(1)

(1)

(1)

Fox, Karen F. A.

(1)

Hermawan Kartajaya

(1)

(1)

Jain, D. (Dipak)

(1)

Jatusripitak, Somkid

(1)

Kartajaya, Hermawan, 1947-

(1)

(1)

(1)

Shalowitz, Joel, 1953-

(1)

Silva, Geoffrey da

(1)

Simon, Francoise

(1)

Stevens, Robert J. (Robert John), 1955-

(1)

Trias de Bes, Fernando

(1)

Young, S. David, 1955-

(1)

Format

(68)

(3)

Material Type

Computer File Accompanies Open Access Book

Non Circulating UTM Archive - Audio Visual

Open Access Book

Subject

(30)

Marketing -- Management

(26)

Hospitality industry -- Marketing

(4)

Social marketing

(4)

Tourism -- Marketing

(4)

Behavior modification

(3)

Nonprofit organizations -- Marketing

(3)

Marketing -- Handbooks, manuals, etc.

(2)

Marketing -- Management -- Handbooks, manuals, etc.

(2)

Marketing -- Moral and ethical aspects -- United States

(2)

Marketing -- Social aspects -- United States

(2)

Administrative agencies -- Management

(1)

Biotechnology -- Marketing

(1)

Biotechnology industries

(1)

Business planning

(1)

Corporate image

(1)

Corporate planning

(1)

Corporations -- Charitable contributions

(1)

Economic development -- Social aspects

(1)

Economic policy

(1)

Education -- Marketing

(1)

Educational fund raising

(1)

Educational planning

(1)

Government productivity

(1)

Industrial policy

(1)

Industrial promotion -- Asia

(1)

Investments, Foreign -- Asia

(1)

Marketing -- ASEAN countries

(1)

Marketing -- Asia

(1)

Marketing -- Asia -- Management

(1)

Medical care -- United States -- Marketing

(1)

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(1)

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Public administration -- Citizen participation

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Public relations -- Schools

(1)

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(1)

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(1)

Strategic planning -- History

(1)

(1)

Tourism -- Asia

(1)

Venture capital

(1)

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61.

Cover image for Think ASEAN! : rethinking marketing toward ASEAN community 2015

Think ASEAN! : rethinking marketing toward ASEAN community 2015

by

Kotler, Philip

Author

Kotler, Philip, Hermawan Kartajaya, Hooi, Den Huan

Format:

Call Number

HF5415.12.A8 K57 2007

Publisher

McGraw-Hill Education,

Publication Date

2007

ISBN

9780071254052

Available:
Holds:
Copies:

SD_ILS:233851

62.

Cover image for Attracting investors : a marketing approach to finding funds for your business

Attracting investors : a marketing approach to finding funds for your business

by

Kotler, Philip

Author

Kotler, Philip, Kartajaya, Hermawan, 1947-, Young, S. David, 1955-

Format:

Call Number

HG4751 K67 2004

Publisher

John Wiley,

Publication Date

2004

ISBN

9780471646563

Available:
Holds:
Copies:

SD_ILS:405586

63.

Cover image for Rethinking marketing : sustainable market-ing enterprise in Asia

Rethinking marketing : sustainable market-ing enterprise in Asia

by

Kotler, Philip

Author

Kotler, Philip

Format:

Call Number

HF5415.12.A8 R47 2003

Publisher

Prentice Hall,

Publication Date

2003

ISBN

9780130465443

Available:
Holds:
Copies:

SD_ILS:408726

64.

Cover image for Lateral marketing : new techniques for finding breakthrough ideas

Lateral marketing : new techniques for finding breakthrough ideas

Lateral marketing : new techniques for finding breakthrough ideas

by

Kotler, Philip

Author

Kotler, Philip, Trias de Bes, Fernando

Format:

Call Number

HF5415.13 K676 2003

Publisher

John Wiley & Sons,

Publication Date

2003

ISBN

9780471455165

Available:
Holds:
Copies:

SD_ILS:404368

65.

Cover image for Marketing insights from A to Z : 80 concepts every manager needs to know

Marketing insights from A to Z : 80 concepts every manager needs to know

by

Kotler, Philip

Author

Kotler, Philip

Format:

Call Number

HF5415 K634 2003

Publisher

John Wiley & Sons,

Publication Date

2003

ISBN

9780471268673

Available:
Holds:
Copies:

SD_ILS:347500

66.

Cover image for Marketing moves : a new approach to profits, growth, and renewal

Marketing moves : a new approach to profits, growth, and renewal

by

Kotler, Philip

Author

Kotler, Philip, Jain, D. (Dipak), Maesincee, Suvit

Format:

Call Number

HF5415 K86 2002

Publisher

Harvard Business School Press,

Publication Date

2002

ISBN

9781578516001

Available:
Holds:
Copies:

SD_ILS:311215

67.

Cover image for Marketing Asian places : attracting investment, industry, and tourism to cities, states, and nations

Marketing Asian places : attracting investment, industry, and tourism to cities, states, and nations

by

Kotler, Philip

Author

Kotler, Philip

Format:

Call Number

HC415.I53 M37 2002

Publisher

Wiley,

Publication Date

2002

ISBN

9780471479130

Available:
Holds:
Copies:

SD_ILS:303090

68.

Cover image for The marketing of nations : a strategic approach to building national wealth

The marketing of nations : a strategic approach to building national wealth

by

Kotler, Philip

Author

Kotler, Philip, Jatusripitak, Somkid, Maesincee, Suvit

Format:

Call Number

HD75 K67 1997

Publisher

The Free Press,

Publication Date

1997

ISBN

9780684834887

Available:
Holds:
Copies:

SD_ILS:457456

69.

Cover image for Corporate social responsibility : doing the most good for your company and your cause

Corporate social responsibility : doing the most good for your company and your cause

by

Kotler, Philip

Author

Kotler, Philip, Lee, Nancy, 1932-

Format:

Call Number

HD 60 K67 2005

Publisher

Wiley,

Publication Date

2005

ISBN

9780471476115

Available:
Holds:
Copies:

SD_ILS:161420

70.

Cover image for Building global biobrands : taking biotechnology to market

Building global biobrands : taking biotechnology to market

by

Simon, Francoise

Author

Simon, Francoise, Kotler, Philip

Format:

Call Number

HD9999.B442 S55 2003

Publisher

Free Press,

Publication Date

2003

ISBN

9781439172902 9780743222440

Available:
Holds:
Copies:

SD_ILS:344804

71.

Cover image for Megamarketing

by

Kotler, Philip

Author

Kotler, Philip

Format:

Call Number

MAK 2650

Available:
Holds:
Copies:

SD_ILS:269183

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