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Material Type: Open Access Book

Author

Bruce, Margaret

(2)

(2)

Moskowitz, Howard R.

(2)

Thomas, Robert J.

(2)

Abdul Rahman Sulaiman

(1)

Abu Bakar Abdul Hamid

(1)

Ahmad Sharifuddin Shamsuddin

(1)

Ainan Mohd. Yusoff

(1)

(1)

(1)

(1)

(1)

Bacon, Frank R.

(1)

(1)

(1)

(1)

Biemans, Wim G.

(1)

Bowen, James E.

(1)

Brunner, Robert, 1958-

(1)

Buiatti, Eleonora, author

(1)

Burst, Ardis author

(1)

(1)

Butler, Thomas W.

(1)

Cagan, Jonathan, 1961-

(1)

Callister, John R.

(1)

Carlson, Margaret B.

(1)

Cesari, Rick, 1956-

(1)

(1)

Chandler, Stephanie, 1972-

(1)

Chipchase, Jan, author

(1)

Christiansen, Bryan, 1960- editor

(1)

Clancy, Kevin J., 1942-

(1)

Clifford, Seamus

(1)

(1)

(1)

Cortada, James W., author

(1)

Crane, Frederick G.

(1)

Crawford, C. Merle (Charles Merle), 1924-

(1)

(1)

Dal Palu, Doriana, author

(1)

Davis, Dale Allen

(1)

De Giorgi, Claudia, author

(1)

Di Benedetto, C. Anthony

(1)

Drolet, Aimee Leigh

(1)

Duffey, Chris, author

(1)

Emery, Stewart, 1941-

(1)

Fuller, Gordon W.

(1)

Gardial, Sarah F.

(1)

Gatignon, Hubert

(1)

(1)

(1)

Gorchels, Linda

(1)

Gummesson, Evert, 1936-

(1)

Gustafsson, Anders

(1)

(1)

Hauser, John R.

(1)

Hermon, John Paul, editor

(1)

Herrmann, Andreas, 1964-

(1)

Hisrich, Robert D.

(1)

(1)

Hollins, Gillian

(1)

Huber, F. (Frank), 1965-

(1)

Ishikawa, Akira, 1934-

(1)

(1)

Kahn, Kenneth B.

(1)

Karamchedu, Raj

(1)

(1)

Kelly, Tom, 1950-

(1)

Kennedy, Michael E.

(1)

King, Stephen, 1931-

(1)

(1)

Kuczmarski, Thomas D.

(1)

(1)

(1)

Lautenslager, Al

(1)

(1)

Lerma, Beatrice, author

(1)

Lesch, William Clarence, 1956-

(1)

Levinson, Jay Conrad

(1)

Levinson, Michael B.

(1)

Lilien, Gary L.

(1)

(1)

Loucks, Daniel P., author

(1)

Lynch, Ron, 1966-

(1)

Malaysian Science and Technology Congress (1997 : Johor Bahru)

(1)

Mann, Evelyn P.

(1)

McDonald, Kelly, 1961-

(1)

Midgley, David F.

(1)

Miller, Jeremy, author

(1)

Miller-Davidson, Molly

(1)

(1)

Moreno, Michele

(1)

(1)

Murphy, Julian, 1980-, editor

(1)

Nijssen, Edwin J.

(1)

Nor Akmar Nordin

(1)

Norzafir Md. Salleh

(1)

Norzaidahwati Zaidin

(1)

(1)

Oosterhuis, Frans

(1)

Peters, Michael P.

(1)

Phillips, Fred Y., 1952-

(1)

Prandelli, Emanuela

(1)

Radford, Russell W.

(1)

Raerty, Karen, editor

(1)

Rafinejad, Dariush

(1)

Rangaswamy, Arvind

(1)

Reierson, Vickie

(1)

Rodes Vila, Fernando

(1)

Rohaizat Baharun

(1)

Rosenau, Milton D., 1931-

(1)

(1)

(1)

(1)

Saguy, Israel, 1946-

(1)

Sazlina Azwa Sanusi

(1)

Schlesinger, Leonard A. author

(1)

(1)

Schwarz, Norbert

(1)

Senese, Brian P.

(1)

Shulman, Robert S., 1951-

(1)

Southern, Mark, 1967-

(1)

Steinhardt, Simon, author

(1)

Stone-Geier, JoAnne

(1)

(1)

Tan, Rachel Chin Keok

(1)

(1)

Timmons, James E., author

(1)

Timmons, Michael B. (Michael Ben), 1949-, author

(1)

(1)

Trammell, Carmen J.

(1)

Tsujimoto, Atsushi

(1)

Ungku Norulkamar Ungku Ahmad, 1968-

(1)

(1)

Vogel, Craig M.

(1)

Weiss, Rhett L., author

(1)

Williams, Catherine

(1)

Wilson, Clement C.

(1)

(1)

Woodruff, Robert B.

(1)

Woods, Roger, 1963-, editor

(1)

Yildiz, Emel, 1984- editor

(1)

Yildiz, Salih, 1982- editor

(1)

Yoon, Carolyn, 1960-

(1)

Zuraidah Sulaiman

(1)

Language

(75)

Format

(76)

Subject

New products -- Marketing

(20)

(19)

Product management

(15)

New products -- Management

(10)

(9)

Marketing research

(5)

Consumer behavior

(4)

High technology industries -- Marketing

(4)

High technology -- Marketing

(3)

Marketing -- Management

(3)

(2)

Brand name products

(2)

Branding (Marketing)

(2)

Consumer satisfaction

(2)

Design, Industrial

(2)

Design, Industrial -- United States -- Handbook, manuals, etc

(2)

Food -- Marketing

(2)

Food -- Research

(2)

Industrial design

(2)

Knowledge management

(2)

Marketing -- United States -- Management -- Handbooks, manuals, etc.

(2)

New products -- Marketing -- Forecasting

(2)

New products -- Marketing.

(2)

New products -- United States -- Management -- Handbooks, manuals, etc

(2)

Product management -- United States -- Handbooks, manuals, etc

(2)

Production planning

(2)

Research, Industrial

(2)

Strategic planning

(2)

Acoustical engineering

(1)

Advertising -- Management

(1)

Advertising -- New products

(1)

Artificial intelligence

(1)

(1)

Brand name products -- Management

(1)

Branding (Marketing) -- Management

(1)

Branding (Marketing) -- Social aspects

(1)

Business -- Data processing

(1)

Business and Management

(1)

(1)

Communication in marketing -- Asia

(1)

Conjoint analysis (Marketing)

(1)

Consumers -- Cross-cultural studies

(1)

Consumers preferences -- Mathematical models

(1)

Consumers' preferences

(1)

Consumption (Economics)

(1)

(1)

Customer relations

(1)

Decision support systems

(1)

Design, Industrial -- United States

(1)

Diffusion of innovations

(1)

Direct marketing

(1)

Electronic commerce

(1)

Entrepreneurship.

(1)

Environmental policy -- Mathematical models

(1)

(1)

Food industry and trade

(1)

Food industry and trade -- Technological innovations

(1)

Green marketing

(1)

Green marketing -- European Union countries

(1)

High technology -- Marketing.

(1)

High technology industries -- Marketing.

(1)

Human-computer interaction

(1)

Industrial design coordination

(1)

Information resources -- Marketing

(1)

Information resources management

(1)

Information services industry -- Management

(1)

Information technology -- Management

(1)

Information technology -- Marketing

(1)

Machine learning

(1)

Malaysia -- Manufactures -- Congresses

(1)

Management games

(1)

Marketing -- Computer simulation

(1)

Marketing -- Cross-cultural studies

(1)

Marketing -- Forecasting

(1)

Marketing -- Management.

(1)

Marketing research -- Malaysia -- Congresses

(1)

New agricultural enterprises

(1)

New business enterprises

(1)

New business enterprises -- Management

(1)

New business enterprises -- United States -- Management -- Handbooks, manuals, etc.

(1)

New products -- Cross-cultural studies

(1)

New products -- Evaluation

(1)

New products -- Government policy -- European Union countries

(1)

New products -- Great Britain -- Marketing

(1)

New products -- Marketing -- Evaluation

(1)

New products -- Planning

(1)

Older consumers

(1)

(1)

Product differentiation -- Mathematical models

(1)

Product management -- Asia

(1)

Product management -- Data processing

(1)

Product management -- Decision making

(1)

Product management -- Environmental aspects -- European Union countries

(1)

Product management -- Great Britain

(1)

Production functions (Economic theory) -- Mathematical models

(1)

Production management

(1)

Production planning -- Malaysia -- Congresses

(1)

Quality of products

(1)

Relationship marketing

(1)

Reliability (Engineering)

(1)

Services (Industrie)

(1)

Small business -- Management

(1)

Small business marketing

(1)

Small business marketing.

(1)

Social responsibility of business

(1)

(1)

Technological innovations

(1)

Technology -- Management

(1)

(1)

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25.

Cover image for An integrated approach to new food product development

An integrated approach to new food product development

by

Moskowitz, Howard R.

Author

Moskowitz, Howard R., Saguy, Israel, 1946-, Straus, Tim

Format:

Call Number

TX367 I57 2009

Publisher

CRC Press,

Publication Date

2009

ISBN

9781420065534

Available:
Holds:
Copies:

SD_ILS:384261

26.

Cover image for Guerrilla marketing in 30 days

Guerrilla marketing in 30 days

Guerrilla marketing in 30 days

by

Levinson, Jay Conrad

Author

Levinson, Jay Conrad, Lautenslager, Al

Format:

Call Number

HF5415 L4766 2009

Edition

2nd ed.

Publisher

Entrepreneur Press,

Publication Date

2009

ISBN

9781599182667

Available:
Holds:
Copies:

SD_ILS:642503

27.

Cover image for The essentials of marketing principles

The essentials of marketing principles

The essentials of marketing principles

by

Ainan Mohd. Yusoff

Author

Ainan Mohd. Yusoff, Rohaizat Baharun, Abu Bakar Abdul Hamid, Ahmad Sharifuddin Shamsuddin, Norzafir Md. Salleh

Format:

Call Number

HF5415 T44 2009 a

Publisher

Penerbit Universiti Teknologi Malaysia,

Publication Date

2009

ISBN

9789835207181

Available:
Holds:
Copies:

SD_ILS:358838

28.

Cover image for Do you matter? : how great design will make people love your company

Do you matter? : how great design will make people love your company

by

Brunner, Robert, 1958-

Author

Brunner, Robert, 1958-, Emery, Stewart, 1941-

Format:

Call Number

TS171 B78 2009

Publisher

FT Press,

Publication Date

2009

ISBN

9780137142446

Available:
Holds:
Copies:

SD_ILS:316569

29.

Cover image for Marketing for engineers, scientists and technologists

Marketing for engineers, scientists and technologists

by

Curtis, Tony

Author

Curtis, Tony

Format:

Call Number

HF5415 C83 2008

Publisher

John Wiley & Sons,

Publication Date

2008

ISBN

9780470057094

Available:
Holds:
Copies:

SD_ILS:283449

30.

Cover image for Creative marketing for new product and new business development

Creative marketing for new product and new business development

by

Ishikawa, Akira, 1934-

Author

Ishikawa, Akira, 1934-, Tsujimoto, Atsushi

Format:

Call Number

HF5415.153 C73 2008

Publisher

World Scientific,

Publication Date

2008

ISBN

9789812772183

Available:
Holds:
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SD_ILS:318185

31.

Cover image for Collaboration with customers to innovate : conceiving and marketing products in the networking age

Collaboration with customers to innovate : conceiving and marketing products in the networking age

by

Prandelli, Emanuela

Author

Prandelli, Emanuela

Format:

Call Number

HF5415.153 P72 2008

Publisher

Edward Elgar Pub.,

Publication Date

2008

ISBN

9781847203731

Available:
Holds:
Copies:

SD_ILS:258110

32.

Cover image for Selling blue elephants : how to make great products that people want before they even know they want them

Selling blue elephants : how to make great products that people want before they even know they want them

by

Moskowitz, Howard R.

Author

Moskowitz, Howard R., Gofman, Alex

Format:

Call Number

HF5415.153 M67 2007

Publisher

Wharton School Pub.,

Publication Date

2007

ISBN

9780136136682

Available:
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SD_ILS:197614

33.

Cover image for Innovation, product development and commercialization : case studies and key practices for market leadership

Innovation, product development and commercialization : case studies and key practices for market leadership

by

Rafinejad, Dariush

Author

Rafinejad, Dariush

Format:

Call Number

HF5415.15 R32 2007

Publisher

J. Ross Publishing,

Publication Date

2007

ISBN

9781932159707

Available:
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SD_ILS:212807

34.

Cover image for A master class in drand planning : the timeless works of Stephen King

A master class in drand planning : the timeless works of Stephen King

by

King, Stephen, 1931-

Author

King, Stephen, 1931-, Lannon, Judie, Baskin, Merry

Format:

Call Number

HF5415.1255 K56 2007

Publisher

John Wiley & Sons,

Publication Date

2007

ISBN

9780470517918

Available:
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SD_ILS:214172

35.

Cover image for From entrepreneur to infopreneur : make money with books, e-books, and other information products

From entrepreneur to infopreneur : make money with books, e-books, and other information products

by

Chandler, Stephanie, 1972-

Author

Chandler, Stephanie, 1972-

Format:

Call Number

HD9999.I492 C42 2007

Publisher

John Wiley & Sons,

Publication Date

2007

ISBN

9780470050866

Available:
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Copies:

SD_ILS:162647

36.

Cover image for Conjoint measurement : methods and applications

Conjoint measurement : methods and applications

by

Gustafsson, Anders

Author

Gustafsson, Anders, Herrmann, Andreas, 1964-, Huber, F. (Frank), 1965-

Format:

Call Number

HF5415.15 C664 2007

Edition

4th ed.

Publisher

Springer,

Publication Date

2007

ISBN

9783540714033

Available:
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SD_ILS:253991

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