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Subject: Marketing

Author

(32)

Armstrong, Gary

(20)

Kurtz, David L.

(14)

McCarthy, E. Jerome (Edmund Jerome)

(13)

Perreault, William D.

(13)

Boone, Louis E.

(11)

Stanton, William J.

(11)

Etzel, Michael J.

(8)

Kerin, Roger A.

(8)

Walker, Bruce J.

(8)

Baker, Michael John

(7)

(7)

Fakulti Pengurusan dan Pembangunan Sumber Manusia

(7)

(7)

Pride, William M.

(7)

(6)

Bitner, Mary Jo

(5)

D'Amico, Michael

(5)

Hair, Joseph F.

(5)

(5)

Zeithaml, Valarie A.

(5)

Zikmund, William G.

(5)

Abu Bakar Abdul Hamid

(4)

(4)

Davidson, Jeffrey P.

(4)

Hartley, Steven William

(4)

Olson, Jerry C. (Jerry Corrie), 1944-

(4)

Sheth, Jagdish N.

(4)

Ahmad Sharifuddin Shamsuddin

(3)

Armstrong, Gary (Gary M.)

(3)

Berkowitz, Eric N.

(3)

Burrow, James L.

(3)

Chartered Institute of Marketing

(3)

(3)

Dwyer, F. Robert

(3)

Ferrell, O. C., author

(3)

(3)

Gremler, Dwayne D.

(3)

(3)

Lamb, Charles W., 1944-

(3)

Levinson, Jay Conrad

(3)

Levy, Michael, 1950-

(3)

McDaniel, Carl D.

(3)

Rudelus, William

(3)

Tadajewski, Mark

(3)

Tanner, John F.

(3)

(2)

Ahmad Faizal Husain

(2)

(2)

Boone, Louis E.

(2)

Brogowicz, Andrew A.

(2)

(2)

Cannon, Joseph P.

(2)

Collins, Eliza G. C.

(2)

Connor, Richard A.

(2)

Cundiff, Edward W.

(2)

Devanna, Mary Anne

(2)

Dransfield, Rob

(2)

(2)

Fakulti Sains Komputer dan Sistem Maklumat

(2)

(2)

Futrell, Charles

(2)

(2)

(2)

(2)

Hartley, Steven William, author

(2)

Husted, Stewart W.

(2)

(2)

Jobber, David, 1947-

(2)

Kerin, Roger A., author

(2)

Keyes, Jessica, 1950-

(2)

(2)

Lamb, Charles W.

(2)

Lowry, James R.

(2)

Luther, William M.

(2)

Maclaran, Pauline

(2)

Madina Tulemissova

(2)

(2)

Mason, Charlotte H.

(2)

Md. Izani @ Afzanizan Kasnin

(2)

Mohd. Shoki Md. Ariff, supervisor

(2)

(2)

(2)

(2)

Pride, William M., 1942- author

(2)

Racom Communications

(2)

(2)

Richardson, John E.

(2)

Rohaizat Baharun

(2)

Rohaizat Baharun, supervisor

(2)

Rosenwald, Peter J.

(2)

Rudelius, William

(2)

Rudelius, William, author

(2)

Skildum-Reid, Kim

(2)

Skinner, Steven J.

(2)

(2)

SpringerLink (Online service)

(2)

Still, Richard R.

(2)

Sumathi Subramaniam, 1980-

(2)

(2)

Troilo, Gabriele

(2)

(2)

Varble, Dale L.

(2)

(2)

Woodbury, Debbie

(2)

Aaker, David A.

(1)

(1)

Ab. Rahman Ahmad

(1)

Abell, Derek F.

(1)

Abu Bakar A. Hamid

(1)

Abu Bakar Abdul Hamid author

(1)

Abu Bakar Hamed

(1)

(1)

Ahamad Zaidi Bahari

(1)

Ahmad Azmi Mohd. Ariffin

(1)

Ahmad Syafri Thalib

(1)

(1)

Alderman, Jerry D

(1)

Alexander, Keith, 1949-

(1)

(1)

(1)

Allen, Margaret

(1)

(1)

Allvine, Fred C.

(1)

Alsbury, Alison

(1)

(1)

Ambadar, Jackie, author

(1)

American Marketing Association

(1)

Ammerman, William, 1967- author

(1)

Amstrong, Kotler

(1)

Anbananthan Sambasivam

(1)

(1)

Arens, Christian

(1)

Arens, William F.

(1)

Ashworth, G. J. (Gregory John), 1941-

(1)

(1)

Azevedo, Abaete de

(1)

Azreen Sofea, editor

(1)

BPP Learning Media (Firm)

(1)

Baines, Paul, 1973-

(1)

Baker, Michael J

(1)

Baker, Stephen., editor

(1)

Baker, Susan, 1958-

(1)

Ballantyne, David

(1)

Barletta, Marti

(1)

(1)

Barrell, Alan W.

(1)

Barry, Thomas E., 1943-

(1)

Barta, Thomas, author

(1)

Barwise, Patrick

(1)

Barwise, Patrick, author

(1)

(1)

Baxter, Alistair

(1)

(1)

(1)

(1)

Bennett, Peter D.

(1)

(1)

Betancourt, Roger R.

(1)

(1)

Beviryan Nichmariena Chrisviandy

(1)

Bhattacharjee, Dibyojyoti

(1)

Bickerton, Matthew

(1)

Bickerton, Pauline

(1)

(1)

(1)

Bishop, Jacqueline

(1)

(1)

Blythe, Jim, author

(1)

Bose, D. Chandra

(1)

Bosiljevac, Jim

(1)

Bosworth, Michael T.

(1)

Bovee, Courtland L.

(1)

Boyett, Jimmie T.

(1)

Boyett, Joseph H.

(1)

(1)

(1)

Brand Bucket Company (London, England)

(1)

(1)

Brassington, Frances

(1)

(1)

Breidert, Christoph

(1)

(1)

Broadview Media

(1)

(1)

(1)

Brown, Milton P.

(1)

(1)

Bursk, Edward Collins, 1907-

(1)

Burton, Dawn, 1961-

(1)

(1)

Buskirk, Richard Hobart, 1927-

(1)

(1)

Calder, Bobby J.

(1)

Cancel, David, 1972-, author

(1)

(1)

(1)

Carl A. Woloszyk

(1)

Carlson, Margaret B.

(1)

Castaldo, Sandro, author

(1)

Language

(573)

(51)

Format

(580)

(33)

Visual Materials

(18)

Continuing Resources

(4)

(2)

Material Type

Closed Access Computer File

Closed Access Thesis

Computer File Accompanies Open Access Book

Current Journal

Electronic Book

Interlibrary Loan

Non Circulating Microfilm

Non Circulating UTM Archive - Audio Visual

Non Circulating UTM Special Collection Materials

Open Access Book

Open Access Computer File

Open Access Mixed Materials

Restricted and Confidential Materials

UTM Special Collection - Computer File

Subject

Marketing -- Management

(66)

(24)

Consumer behavior

(23)

(18)

Internet marketing

(14)

(13)

Communication in marketing

(12)

Consumer satisfaction

(12)

Customer services

(12)

Sales promotion

(12)

Strategic planning

(12)

Customer relations

(9)

(8)

(7)

Entrepreneurship

(7)

Service industries -- Marketing

(7)

Export marketing

(6)

Knowledge management

(6)

Marketing research

(6)

Success in business

(6)

Human resources management

(5)

Industrial management

(5)

(5)

Product management

(5)

Word-of-mouth advertising

(5)

Branding (Marketing)

(4)

Business -- Management

(4)

Business communication

(4)

Business planning

(4)

(4)

Export marketing -- Cross cultural studies

(4)

Industrial marketing

(4)

Marketing -- Case studies

(4)

Marketing -- Problems, exercises, etc.

(4)

Organizational effectiveness

(4)

(4)

Sales Management

(4)

(4)

Small business -- Malaysia

(4)

Total quality management

(4)

(3)

Consumers' preferences

(3)

(3)

Information technology

(3)

Market segmentation

(3)

Marketing -- Europe -- Case studies

(3)

Quality of products

(3)

Relationship marketing

(3)

Strategic planning -- History

(3)

Women consumers

(3)

(2)

(2)

Brand name products

(2)

Business consultants

(2)

(2)

Construction industry

(2)

Consumer behavior -- Cross-cultural studies

(2)

Consumer behavior -- Malaysia -- Johor

(2)

Consumer satisfaction -- Evaluation

(2)

Consumers -- Psychology

(2)

Consumption (Economics)

(2)

Convenience foods

(2)

Corporate sponsorship

(2)

Creative ability in business

(2)

(2)

Education -- Marketing

(2)

Employee motivation

(2)

Employees -- Training of -- Marketing

(2)

Export marketing -- Management

(2)

Financial services industry

(2)

Food industry and trade

(2)

ISO 9000 Series Standards

(2)

Information technology -- Management

(2)

Internet marketing -- Computer network resources

(2)

(2)

(2)

(2)

Market surveys -- Malaysia -- Johor

(2)

Marketing -- Cost effectiveness

(2)

Marketing -- Philosophy

(2)

Marketing channels

(2)

New business enterprises

(2)

(2)

Petroleum industry and trade

(2)

Petroleum industry and trade -- Malaysia -- Johor

(2)

Public relations

(2)

Sales personnel

(2)

Sales promotion -- Case studies

(2)

Selling -- Study and teaching

(2)

Small business -- Malaysia -- Management

(2)

(2)

Special events -- Marketing

(2)

Telecommunication

(2)

(2)

Total quality management -- Malaysia

(2)

Academic libraries -- Malaysia -- Johor

(1)

Activity-based costing

(1)

Advertising -- Cosmetics

(1)

Advertising -- Malaysia -- Johor

(1)

Advertising -- Management

(1)

Advertising -- Telephone companies -- Malaysia

(1)

Advertising agencies -- History

(1)

Aeronautics, Commercial

(1)

(1)

Artificial intelligence

(1)

Attitude change

(1)

(1)

Bank and banking -- Malaysia

(1)

(1)

(1)

Brand name products -- Marketing

(1)

Branding (Marketing) -- Management

(1)

Business and Management

(1)

Business enterprises -- Finance

(1)

Business ethics

(1)

Business logistics

(1)

Business mathematics

(1)

Business networks

(1)

Business networks -- Management

(1)

Business referrals

(1)

Business writing

(1)

(1)

Cellular radio -- Malaysia

(1)

Children's mass media

(1)

Commercial geography

(1)

Commercial statistics

(1)

(1)

Consulting firms

(1)

Consumer research

(1)

(1)

Consumers -- Attitudes

(1)

Corporate culture

(1)

Corporate image

(1)

Creative ability

(1)

Cultural animation

(1)

Decision-making in marketing

(1)

Delivery of goods

(1)

Demand (Economic theory)

(1)

(1)

Economic forecasting -- Malaysia

(1)

Economic policy

(1)

Economics/Management Science

(1)

Education, Higher -- Study and teaching

(1)

Electronic books

(1)

Electronic commerce

(1)

Electronic commerce -- Management

(1)

Employee loyalty

(1)

Employee retention

(1)

Employees -- Training of -- Evaluation

(1)

Engineering -- Data bases

(1)

English language -- Business English

(1)

Entrepreneurship -- Malaysia

(1)

(1)

(1)

Facility management

(1)

(1)

(1)

Finance -- Data processing -- Malaysia

(1)

Financial planners -- Marketing

(1)

Financial services industry -- Marketing

(1)

Franchises (Retail trade)

(1)

Furniture -- Malaysia

(1)

Furniture industry and trade -- Malaysia

(1)

Global marketing

(1)

(1)

Home-based businesses -- United States

(1)

Hotels -- Malaysia -- Johor

(1)

Industrial clusters

(1)

Industrial housekeeping

(1)

Industrial management -- Scandinavia

(1)

Industrial project management

(1)

Industrial relations

(1)

Industrial relations -- Malaysia

(1)

Industrial safety

(1)

Industrial safety -- Malaysia

(1)

Influence (Psychology)

(1)

Information superhighway

(1)

(1)

International business enterprises

(1)

Investment analysis

(1)

Job satisfaction

(1)

Knowledge -- Economic aspects

(1)

Labor productivity

(1)

Labor turnover -- Malaysia

(1)

Life cycle, Human

(1)

(1)

Machine learning

(1)

Management -- Case studies

(1)

Management -- Data processing

(1)

Management audit

(1)

Manufacturing industries -- Accounting

(1)

Manufacturing industries -- Management

(1)

(1)

Market surveys -- Malaysia -- Selangor

(1)

Marketing -- Asia

(1)

Marketing -- Case studies -- Problems, exercises, etc.

(1)

Marketing -- Costs

(1)

Marketing -- Data processing

(1)

Marketing -- Decision making

(1)

Marketing -- Economic aspects

(1)

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25.

Cover image for Marketing cases from emerging markets

Marketing cases from emerging markets

by

Mutum, Dilip S., editor

Author

Mutum, Dilip S., editor, Roy, Sanjit Kumar, editor, Kipnis, Eva, editor

Format:

Call Number

HF5415 M3744 2014

Publisher

Springer,

Publication Date

2014

ISBN

9783642368608

Available:
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SD_ILS:831585

26.

Cover image for Absolute value : what really influences customers in the age of (nearly) perfect information

Absolute value : what really influences customers in the age of (nearly) perfect information

by

Simonson, Itamar, author

Author

Simonson, Itamar, author, Rosen, Emanuel, author

Format:

Call Number

HF5415 S56 2014

Edition

First edition

Publisher

HarperBusiness,

Publication Date

2014

ISBN

9780062215673

Available:
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SD_ILS:839723

27.

Cover image for Marketing in the cyber era : strategies and emerging trends

Marketing in the cyber era : strategies and emerging trends

by

Ghorbani, Ali, 1984-, editor

Author

Ghorbani, Ali, 1984-, editor

Format:

Call Number

HF5415.1265 M37 2014 f

Publisher

Business Science Reference,

Publication Date

2014

ISBN

9781466648647

Available:
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SD_ILS:841271

28.

Cover image for Engineering innovative products : a practical experience

Engineering innovative products : a practical experience

by

Woods, Roger, 1963-, editor

Author

Woods, Roger, 1963-, editor, Raerty, Karen, editor, Hermon, John Paul, editor, Murphy, Julian, 1980-, editor

Format:

Call Number

TS170 W66 2014

Publisher

John Wiley & Sons Inc.,

Publication Date

2014

ISBN

9781118757734

Available:
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SD_ILS:835523

29.

Cover image for When buyers say no : essential strategies for keeping a sale moving forward

When buyers say no : essential strategies for keeping a sale moving forward

by

Hopkins, Tom, author

Author

Hopkins, Tom, author, Katt, Ben, author

Format:

Call Number

HF5415 H67 2014

Publisher

Business Plus,

Publication Date

2014

ISBN

9781455583935

Available:
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SD_ILS:836904

30.

Cover image for Customer Value Creation Behavior

Customer Value Creation Behavior

by

Yi, Yu-jae, 1960-

Author

Yi, Yu-jae, 1960-

Format:

Call Number

HF5415.5 Y497 2014

Publication Date

2014

ISBN

9781138021020

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SD_ILS:837917

31.

Cover image for The manager's guide to building a successful business

The manager's guide to building a successful business

by

Randazzo, Gary W.

Author

Randazzo, Gary W.

Format:

Call Number

HF5386 R36 2013

Publisher

Business Expert Press,

Publication Date

2013

ISBN

9781606496503

Available:
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SD_ILS:805097

32.

Cover image for Marketing : the core

Marketing : the core

by

Kerin, Roger A.

Author

Kerin, Roger A., Hartley, Steven William, Rudelius, William

Format:

Call Number

HF5415 K47 2013 f

Edition

5th ed.

Publisher

McGraw-Hill/Irwin,

Publication Date

2013

ISBN

9780078028922

Available:
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SD_ILS:811582

33.

Cover image for Marketing for entrepreneurs and SMEs : a global perspective

Marketing for entrepreneurs and SMEs : a global perspective

by

Ruzzier, Maja Konecnik

Author

Ruzzier, Maja Konecnik, Ruzzier, Mitja, Hisrich, Robert D.

Format:

Call Number

HF5415 R89 2013

Publisher

Edward Elgar,

Publication Date

2013

ISBN

9781781955963

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SD_ILS:831371

34.

Cover image for Marketing management : a contemporary perspective

Marketing management : a contemporary perspective

Marketing management : a contemporary perspective

by

Homburg, Christian

Author

Homburg, Christian

Format:

Call Number

HF5415.13 H66 2013

Edition

2nd ed.

Publisher

McGraw-Hill Higher Education,

Publication Date

2013

ISBN

9780077146047

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SD_ILS:804971

35.

Cover image for Can't buy me like : how authentic customer connections drive superior results

Can't buy me like : how authentic customer connections drive superior results

by

Garfield, Bob

Author

Garfield, Bob, Levy, Doug

Format:

Call Number

HF5415.55 G37 2013

Publisher

Portfolio/Penguin,

Publication Date

2013

ISBN

9781591845775

Available:
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SD_ILS:808211

36.

Cover image for Marketing

by

Grewal, Dhruv

Author

Grewal, Dhruv, Levy, Michael

Format:

Call Number

HF5415 G73 2012 f

Edition

3rd ed.

Publisher

McGraw-Hill/Irwin,

Publication Date

2013 2012

ISBN

9780078028854

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SD_ILS:811606

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