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Fakulti Pengurusan dan Pembangunan Sumber Manusia

(118)

(77)

British Standards Institution

(36)

Fakulti Pengurusan

(33)

Fakulti Geoinformasi dan Harta Tanah

(27)

Fakulti Sains Komputer dan Sistem Maklumat

(23)

Armstrong, Gary

(22)

Abu Bakar Abdul Hamid

(21)

Malhotra, Naresh K.

(21)

Ahmad Sharifuddin Shamsuddin

(20)

Kerin, Roger A.

(20)

McCarthy, E. Jerome (Edmund Jerome)

(19)

Perreault, William D.

(17)

Rohaizat Baharun

(17)

Aaker, David A.

(16)

(16)

Demkin, Joseph A.

(15)

Rohaizat Baharun, supervisor

(15)

(14)

Kurtz, David L.

(14)

Sekolah Perniagaan Antarabangsa Azman Hashim

(14)

Cravens, David W.

(13)

American Institute of Architects

(12)

Boone, Louis E.

(11)

Cateora, Philip R.

(11)

Chartered Institute of Marketing

(11)

Churchill, Gilbert A.

(11)

Fakulti Kejuruteraan Kimia

(11)

Lovelock, Christopher H.

(11)

Stanton, William J.

(11)

Zikmund, William G.

(11)

Burns, Alvin C.

(10)

Bush, Ronald F.

(10)

Czinkota, Michael R.

(10)

(10)

Fakulti Kejuruteraan dan Sains Geoinformasi

(10)

Keegan, Warren J.

(10)

Lamb, Charles W.

(10)

Quelch, John A.

(10)

(9)

Baker, Michael John

(9)

(9)

(9)

Donnelly, James H.

(9)

Hair, Joseph F.

(9)

Noor Hazarina Hashim, supervisor

(9)

Pride, William M.

(9)

Zuraidah Sulaiman, supervisor

(9)

Clow, Kenneth E.

(8)

Davidson, Jeffrey P.

(8)

Etzel, Michael J.

(8)

Marshall, Greg W.

(8)

McDaniel, Carl D.

(8)

Walker, Bruce J.

(8)

Walker, Orville C.

(8)

Weiss, Alan 1946-

(8)

Zainuddin Abdul Manan, supervisor

(8)

Chaffey, Dave, 1963-

(7)

(7)

Fakulti Komputeran

(7)

(7)

Gates, Roger H., 1942-

(7)

Hawkins, Del I.

(7)

Johnston, Mark W.

(7)

Kotabe, Masaaki

(7)

McDonald, Malcolm

(7)

McDonald, Malcolm H. B.

(7)

Nor Zafir Md. Salleh

(7)

Peterson, Robert A.

(7)

(7)

Schiffman, Leon G.

(7)

Universiti Teknologi Malaysia

(7)

Wood, Marian Burk

(7)

Abu Bakar A. Hamid

(6)

Bank Pertanian Malaysia. Jabatan Perancang dan Penyelidik

(6)

Bradley, Frank, 1942-

(6)

Dalrymple, Douglas J.

(6)

European Committee for Standardization

(6)

(6)

Fakulti Pendidikan

(6)

Forsyth, Patrick

(6)

Graham, John L.

(6)

Hollensen, Svend

(6)

International Organization for Standardization

(6)

Kumar, V., 1957-

(6)

Levinson, Jay Conrad

(6)

Mohd. Shoki Md. Ariff, supervisor

(6)

Mothersbaugh, David L.

(6)

(6)

Ronkainen, Ilkka A.

(6)

(6)

Salbiah Seliman

(6)

Sharifah Rafidah Wan Alw

(6)

SpringerLink (Online service)

(6)

(6)

(6)

Zeithaml, Valarie A.

(6)

Abdul Hamid Mar Iman, 1960-

(5)

(5)

Berkowitz, Eric N.

(5)

(5)

Bitner, Mary Jo

(5)

Boyd, Harper W.

(5)

Choong, Weng Wai

(5)

D'Amico, Michael

(5)

Fakulti Kejuruteraan Mekanikal

(5)

(5)

(5)

Guiltinan, Joseph P.

(5)

(5)

Helsen, Kristiaan

(5)

(5)

Jain, Subhash C.

(5)

Jobber, David, 1947-

(5)

Kanuk, Leslie Lazar

(5)

(5)

Kinnear, Thomas C., 1943-

(5)

Lancaster, Geoffrey, 1938-

(5)

Lovelock, Christopher

(5)

(5)

Mullins, John W. (John Walker)

(5)

Noraini Abu Talib, supervisor

(5)

Parsons, Leonard J.

(5)

Paul, Gordon W.

(5)

Rangan, V. Kasturi

(5)

Rosman Md. Yusoff, 1960-

(5)

Sheth, Jagdish N.

(5)

Shimp, Terence A.

(5)

(5)

Ab. Razak Che Hussin

(4)

Abu Bakar Abdul Hamid, supervisor

(4)

Ahmad Sharifuddin Shamsuddin, supervisor

(4)

American Marketing Association

(4)

Armstrong, Gary (Gary M.)

(4)

Bateson, John E. G.

(4)

Bingham, Frank G.

(4)

Birks, David F.

(4)

(4)

Burrow, James L.

(4)

Cannon, Joseph P.

(4)

Chisnall, Peter M.

(4)

Choong, Weng Wai, 1981-, supervisor

(4)

Comfort, Jeremy

(4)

Cooper, Scott W.

(4)

(4)

Fakulti Kejuruteraan Elektrik

(4)

Ferrell, O. C., author

(4)

Frost, Raymond, 1960-

(4)

Futrell, Charles M.

(4)

Gremler, Dwayne D.

(4)

Hartley, Steven William

(4)

Hasmah Abu Zarin

(4)

Hishamuddin Md. Som

(4)

Huam, Hon Tat, supervisor

(4)

Husaini Ibrahim

(4)

Hutt, Michael D.

(4)

Johansson, Johny K.

(4)

Kaynak, Erdener

(4)

Leong, G. Keong

(4)

Levy, Michael, 1950-

(4)

Lilien, Gary L., 1946-

(4)

(4)

Makens, James C.

(4)

Massingham, Lester

(4)

Melati Ahmad Anuar

(4)

Olson, Jerry C. (Jerry Corrie), 1944-

(4)

(4)

(4)

(4)

(4)

Rangaswamy, Arvind

(4)

(4)

Semenik, Richard J.

(4)

(4)

Sieh, Lee Mei Ling

(4)

(4)

Solomon, Michael R.

(4)

Speh, Thomas W.

(4)

Stern, Louis W.

(4)

Sutton, William Anthony, 1951-

(4)

Tan, Keah-Choon

(4)

Tanner, John F.

(4)

(4)

(4)

Traver, Carol Guercio

(4)

Wisner, Joel D.

(4)

Zainuddin Abdul Manan

(4)

Abd. Rahman Abdul Rahim

(3)

Ahamad Zaidi Bahari

(3)

Ahmad Ariffian Bujang

(3)

Allen, David, 1961-

(3)

Anderson, James C.

(3)

Andreasen, Alan R.

(3)

Andreasen, Alan R., 1934-

(3)

Ansary, Adel I.

(3)

Ashworth, G. J. (Gregory John), 1941-

(3)

(3)

Asmarizan Mat Esa

(3)

Babin, Barry J.

(3)

(3)

Language

(3542)

(631)

(1)

Format

(3857)

Visual Materials

(181)

(168)

Electronic Resources

(22)

Continuing Resources

(21)

(3)

(3)

(2)

Material Type

Closed Access Audio Visual

Closed Access Book

Closed Access Computer File

Closed Access Thesis

Computer File Accompanies Open Access Book

Current Journal

Electronic Book

Index and Abstract

Interlibrary Loan

Non Circulating Microfilm

Non Circulating UTM Archive - Audio Visual

Non Circulating UTM Archive - Mixed Materials

Non Circulating UTM Special Collection Materials

Open Access Book

Open Access Computer File

Open Access Mixed Materials

Reference Journal

Restricted and Confidential Materials

UTM Journal Article

UTM Research Report

UTM Special Collection - Computer File

Subject

(637)

Marketing -- Management

(430)

Internet marketing

(361)

Marketing research

(230)

Electronic commerce

(126)

Branding (Marketing)

(106)

Consumer behavior

(105)

Communication in marketing

(71)

Relationship marketing

(67)

(66)

Customer relations

(60)

Palm oil -- Great Britain -- Marketing

(60)

Export marketing -- Management

(56)

Strategic planning

(56)

Export marketing

(54)

Internet advertising

(51)

Marketing -- Management -- Case studies

(48)

Grading and marking (Students)

(47)

Industrial marketing

(44)

Product management

(44)

Sales promotion

(42)

Service industries -- Marketing

(42)

Tourism -- Marketing

(39)

Multilevel marketing

(38)

(35)

Marketing -- Planning

(34)

Brand name products

(33)

(32)

Consumer satisfaction

(31)

Customer services

(31)

Marketing -- Data processing

(30)

(29)

Success in business

(28)

Brand name products -- Marketing

(27)

Business enterprises -- Computer networks

(27)

Direct marketing

(27)

(27)

Marketing -- Case studies

(26)

Marketing channels -- Management

(26)

Entrepreneurship

(25)

Marketing -- Decision making

(25)

Social marketing

(25)

New products -- Marketing

(24)

World wide web (Information retrieval system)

(24)

Architectural services marketing

(23)

Business logistics

(23)

(23)

(23)

Industrial management

(22)

Marketing research -- Methodology

(22)

(22)

Social media -- Marketing

(22)

Electronic commerce -- Case studies

(21)

Management information systems

(21)

Consumers' preferences

(20)

International business enterprises

(20)

Professions -- Marketing

(20)

Business planning

(19)

Customer relations -- Management

(19)

(19)

Marketing channels

(19)

Small business -- Management

(19)

Export marketing -- Cross cultural studies

(18)

Green marketing

(18)

Hospitality industry -- Marketing

(18)

Marketing -- United States

(18)

(18)

Web sites -- Design

(18)

Architectural practice -- United States -- Handbooks, manuals, etc.

(17)

Sales Management

(17)

Education, Higher -- Marketing

(16)

Internet marketing.

(16)

Marketing -- Handbooks, manuals, etc.

(16)

Marketing -- Management.

(16)

Physical distribution of goods -- Management

(16)

Sports -- Marketing

(16)

Brand name products -- Management

(15)

Database marketing

(15)

Grading and marking (Students) -- Data processing

(15)

Marketing -- Mathematical models

(15)

Marketing -- Psychological aspects

(15)

(15)

Architectural services marketing -- United States

(14)

Business networks

(14)

Decision support systems

(14)

Information technology

(14)

(14)

Marketing -- Management -- Data processing

(14)

Marketing -- Management -- Handbooks, manuals, etc.

(14)

Marketing -- Social aspects

(14)

Multilevel marketing -- Malaysia

(14)

Online social networks

(14)

Small business marketing

(14)

Architectural services marketing -- United States -- Handbooks, manual, etc

(13)

(13)

Customer loyalty

(13)

(13)

Human resources management

(13)

Industrial marketing -- Management

(13)

Nonprofit organizations -- Marketing

(13)

Small business -- Malaysia -- Johor

(13)

Strategic planning -- History

(13)

(12)

Corporate image

(12)

Export marketing -- Management -- Case studies

(12)

High technology industries -- Marketing

(12)

Internet marketing -- Social aspects

(12)

Marketing -- Decision making -- Case studies

(12)

Marketing -- Malaysia -- Johor

(12)

Social media -- Economic aspects

(12)

Business -- Data processing

(11)

Database management

(11)

Design services -- Marketing

(11)

Direct selling -- Malaysia

(11)

Electronic commerce -- Management

(11)

Farm produce -- Marketing

(11)

International business enterprises -- Management

(11)

Inventory control -- Data processing

(11)

Market segmentation

(11)

Marketing -- Management -- Malaysia -- Data processing

(11)

Marketing research -- Malaysia -- Johor

(11)

(11)

Motivation research (Marketing)

(11)

New business enterprises -- Management

(11)

New products -- Management

(11)

Online social networks -- Economic aspects

(11)

Target marketing

(11)

Total quality management

(11)

Artificial intelligence

(10)

Authorship -- Marketing

(10)

Consumer behavior -- Malaysia -- Johor

(10)

Consumer behavior -- United States

(10)

Customer services -- Management

(10)

Geographic information systems

(10)

Industrial procurement

(10)

Information technology -- Management

(10)

Internet (Computer network)

(10)

Knowledge management

(10)

(10)

Market surveys -- United States

(10)

Marketing -- Problems, exercises, etc.

(10)

Public relations

(10)

Quantity surveyors -- Malaysia -- Marketing

(10)

Real estate business

(10)

Real estate business -- Marketing

(10)

(10)

Shopping centers -- Malaysia -- Kuala Lumpur

(10)

Small business -- Malaysia

(10)

Social responsibility of business

(10)

Branding (Marketing) -- Management

(9)

Career development

(9)

Computers -- Marketing -- Data processing

(9)

Educational tests and measurements

(9)

High technology -- Marketing

(9)

Hotels -- Malaysia -- Johor

(9)

Libraries -- Marketing

(9)

Marketing -- Key accounts

(9)

Medical care -- Marketing

(9)

Service industries -- Marketing -- Management

(9)

Agriculture -- Economic aspects -- Malaysia

(8)

Business -- Computer network resources

(8)

Consultants -- Marketing

(8)

(8)

Design services -- United States -- Marketing

(8)

Educational tests and measurements -- United States

(8)

Engineering services marketing

(8)

Grading and marking (Students) -- Data processing -- Malaysia

(8)

Hotels -- Marketing

(8)

International trade

(8)

(8)

Marketing research -- Malaysia -- Kuala Lumpur

(8)

Mobile communication systems

(8)

New business enterprises

(8)

Purchasing -- Data processing

(8)

Sales management

(8)

Tourism -- Management

(8)

Web site development

(8)

Advertising -- Telephone companies -- Malaysia -- Johor

(7)

Brand name products -- Marketing -- Management

(7)

Business consultants

(7)

Business ethics

(7)

Cellular radio -- Marketing

(7)

Computer graphics

(7)

Conjoint analysis (Marketing)

(7)

Construction industry

(7)

Construction industry -- Malaysia -- Marketing

(7)

Construction industry -- Management

(7)

Consumer behavior -- United States -- Case studies

(7)

Consumer satisfaction -- Evaluation

(7)

Electronic commerce -- Malaysia

(7)

Electronic funds transfers -- Security measures

(7)

Energy development

(7)

English language -- Business English

(7)

Expert systems (Computer science)

(7)

Farm produce -- Malaysia -- Marketing

(7)

Grading and marking (students) -- United States

(7)

Housing -- Malaysia -- Johor -- Marketing

(7)

Housing -- Marketing

(7)

Interactive marketing

(7)

Internet marketing -- Planning

(7)

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49.

Cover image for Marketing

Format:

Call Number

CP 199

ISSN

00253650

Available:
Holds:
Copies:

SD_ILS:619438

50.

Cover image for Services marketing

Services marketing

by

Baron, Steve

Author

Baron, Steve

Format:

Call Number

HD9980.5 S474 2010 v.1

Edition

1st ed.

Publisher

SAGE Publications,

Publication Date

2011

ISBN

9781849205740

Available:
Holds:
Copies:

SD_ILS:639419

51.

Cover image for Relationship marketing

Relationship marketing

Relationship marketing

by

Stone, Merlin

Author

Stone, Merlin, Voodcock, Neil

Format:

Call Number

HF5415.13 S77 1995

Publisher

Kogan Page,

Publication Date

1995

ISBN

9780749417550

Available:
Holds:
Copies:

SD_ILS:424133

52.

Cover image for Marketing ethics

Marketing ethics

by

Smith, N. Craig, 1958-, editor

Author

Smith, N. Craig, 1958-, editor, Murphy, Patrick E., editor

Format:

Call Number

HF5415 M3743 2012 v.1

Publisher

SAGE Publications,

Publication Date

2012

ISBN

9781446208106

Available:
Holds:
Copies:

SD_ILS:784721

53.

Cover image for Marketing strategy

Marketing strategy

by

Cadogan, John W. (John William), 1968-

Author

Cadogan, John W. (John William), 1968-

Format:

Call Number

HF5415.13 M37 2009 v.1

Publisher

SAGE,

Publication Date

2009

ISBN

9781848601178

Available:
Holds:
Copies:

SD_ILS:639387

54.

Cover image for Digital Marketing

Digital Marketing

Digital Marketing

by

Deiss, Ryan, author

Author

Deiss, Ryan, author, Henneberry, Russ, author

Format:

Call Number

HF5415.1265 D45 2017

Publication Date

2017

ISBN

9781119235590

Available:
Holds:
Copies:

SD_ILS:873192

55.

Cover image for International marketing

International marketing

by

Cateora, Philip R.

Author

Cateora, Philip R., Gilly, Mary C., Graham, John L.

Format:

Call Number

HF1416 C374 2009

Edition

14th ed.

Publisher

McGraw-Hill,

Publication Date

2009

ISBN

9780073380988

Available:
Holds:
Copies:

SD_ILS:331389

56.

Cover image for Marketing research

Marketing research

Marketing research

by

Cooper, Donald R.

Author

Cooper, Donald R., Schindler, Pamela S.

Format:

Call Number

CP 6942

Publisher

McGraw-Hill Irwin,

Publication Date

2006

ISBN

9780072837926

Available:
Holds:
Copies:

SD_ILS:619530

57.

Cover image for Strategic marketing

Strategic marketing

Strategic marketing

by

Cravens, David W.

Author

Cravens, David W., Piercy, Nigel

Format:

Call Number

HF5415.135 C72 2006

Edition

8th ed.

Publisher

McGraw-Hill Irwin,

Publication Date

2006

ISBN

9780072966343

Available:
Holds:
Copies:

SD_ILS:423510

58.

Cover image for Marketing research

Marketing research

by

Cooper, Donald R.

Author

Cooper, Donald R., Schindler, Pamela S.

Format:

Call Number

HF5415.2 C66 2006

Publisher

McGraw-Hill Irwin,

Publication Date

2006

ISBN

9780072837865

Available:
Holds:
Copies:

SD_ILS:420251

59.

Cover image for International marketing

International marketing

International marketing

by

Cateora, Philip R.

Author

Cateora, Philip R., Graham, John L.

Format:

Call Number

CP 5070

Edition

12th ed.

Publisher

McGraw-Hill/Irwin,

Publication Date

2005

ISBN

9780072934953

Available:
Holds:
Copies:

SD_ILS:605119

60.

Cover image for International marketing

International marketing

by

Cateora, Philip R.

Author

Cateora, Philip R., Graham, John L.

Format:

Call Number

HF1416 C372 2005

Edition

12th ed.

Publisher

McGraw-Hill/Irwin,

Publication Date

2005

ISBN

9780072833713

Available:
Holds:
Copies:

SD_ILS:391446

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