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Fakulti Pengurusan dan Pembangunan Sumber Manusia

(27)

Abdul Rahim Hussein

(16)

Fakulti Pengurusan

(13)

(8)

Clow, Kenneth E.

(8)

Arens, William F.

(7)

Sekolah Perniagaan Antarabangsa Azman Hashim

(7)

Ahmad Sharifuddin Shamsuddin

(6)

Fakulti Sains Komputer dan Sistem Maklumat

(6)

Abu Bakar Abdul Hamid, supervisor

(5)

Fakulti Komputeran

(5)

Moriarty, S. E., (Sandra Ernst)

(5)

Semenik, Richard J.

(5)

Shimp, Terence A.

(5)

Zuraidah Sulaiman, supervisor

(5)

Abu Bakar Abdul Hamid

(4)

Allen, Chris T.

(4)

Husaini Ibrahim

(4)

Lane, W. Ronald, 1940-

(4)

(4)

Norzaidahwati Zaidin, supervisor

(4)

Rohaizat Baharun, supervisor

(4)

Russell, J. Thomas

(4)

Belch, Michael A.

(3)

Fakulti Kejuruteraan Mekanikal

(3)

Hackley, Christopher E.

(3)

(3)

Jones, John Philip

(3)

Levinson, Jay Conrad

(3)

Mohd. Hazli Mohamed Zabil

(3)

Mooij, Marieke K. de, 1943-

(3)

Moran, Mike, 1958-

(3)

Newman, Michael

(3)

O'Guinn, Thomas C.

(3)

Persatuan Pengguna Pulau Pinang

(3)

(3)

Weigold, Michael F., 1958-

(3)

Abdul Haq Mahfodz @ Mahfod

(2)

Adaviah Mas'od, supervisor

(2)

Ahmad Puhad Alim, supervisor

(2)

Aini Hazila Hamzah

(2)

(2)

Amir Fazwan Osman, author

(2)

Anbananthan Sambasivam

(2)

Arens, Christian

(2)

Arntson, Amy E.

(2)

Azizah Mohd. Shah @ Khalid

(2)

(2)

(2)

Baron, Roger B.

(2)

(2)

Bovee, Courtland L.

(2)

(2)

Burton, Philip Ward, 1910-

(2)

Chanaud, Michel

(2)

Chartered Institute of Marketing

(2)

Che Razi Che Hassan

(2)

Cheang, Pei Chin

(2)

Cheong, Jin Hann

(2)

Chiah, Keng Wai

(2)

Chin, Tong Seng

(2)

Cullen, Cheryl Dangel

(2)

Drewniany, Bonnie L.

(2)

(2)

Elizabeth Embang Stephen Sile

(2)

Esa Firmansyah Muchlis

(2)

Ezam Daud, 1975-

(2)

Fadzly A. Wahab

(2)

Fakulti Kejuruteraan dan Sains Geoinformasi

(2)

Fakulti Pendidikan

(2)

Fatemeh Maghsoudinejad, 1982-

(2)

Gan, Huey Shin, 1988-, author

(2)

(2)

Garrand, Timothy Paul

(2)

Geuens, Maggie, 1969-

(2)

(2)

Gruendl, Harald

(2)

Halita Abdullah

(2)

Hart, Norman A.

(2)

Hatem S.Y. Nabus, 1979-, author

(2)

(2)

(2)

Huam, Hon Tat, supervisor

(2)

Janal, Daniel S.

(2)

(2)

Jewler, A. Jerome

(2)

Kamaruzaman Jahidin, 1966-

(2)

Kennedy, Dan S.

(2)

(2)

(2)

Krishna Veni Aridas

(2)

Lakhani, Dave, 1965-

(2)

(2)

(2)

(2)

(2)

Maiyashah Zainal Abidin, 1991-, author

(2)

Masitah Ghazali, supervisor

(2)

Mayfield, John D.

(2)

(2)

Md. Mohar Mohamad, supervisor

(2)

Meeske, Milan D.

(2)

Misner, Ivan R., 1956-

(2)

Mohamad Md. Yusoff

(2)

Mohamad Shukor Talib

(2)

Mohd Fittri Aziz Mohd Alias, author,

(2)

Mohd. Nazri Mazlan, 1991-

(2)

Mohd. Raizalhilmy Mohd. Rais

(2)

Mohd. Sapawi Abd Karim, 1995- , author

(2)

Mohd. Shoki Md. Ariff, supervisor

(2)

Mohd. Tajudin Ninggal

(2)

Mooij, Marieke de, 1943-

(2)

(2)

Ng, Ooi Chan, 1987-

(2)

Ng, Xiang Yi, 1989-, author

(2)

Nik Ahmad Faisal Mohd. Kamarolzaman, 1993- , author

(2)

Noor Lizaini Ahmad

(2)

Noorlaily Izwana Ibrahim

(2)

Nor Yusmirdah Mohamed

(2)

Nora Nur ain Mahat, 1994- , author

(2)

(2)

Norsyamila Zulkefley, 1995-, author

(2)

Norwina Mohd. Nawawi

(2)

Nurathirah Maarof, 1993-, author

(2)

Nurhidayah Mohd. Salleh, 1991-

(2)

Nursyafeeqa Hussein, 1993-

(2)

Nurul Jannatul Syuhada Abdullah, 1996-, author

(2)

O'Keefe, Steve 1959-

(2)

(2)

(2)

Pan, Ivy Chin Yi

(2)

Parameswaran, M. G.

(2)

Parker, Elisabeth

(2)

(2)

(2)

(2)

Rohaizat Baharun

(2)

Russell, Thomas, 1941-

(2)

Safzeri Mat Isa

(2)

Schaefer, David H.

(2)

Schultz, Don E.

(2)

Sekolah Informatik Termaju

(2)

Shahizam Ibrahim

(2)

Sheth, Jagdish N.

(2)

Shoki Mohd. Ariff, supervisor

(2)

Siegel, Carolyn F.

(2)

Sissors, Jack Z. (Zanville), 1919-

(2)

Siti Aishah Mansor

(2)

(2)

SpringerLink (Online service)

(2)

St John, Maggie Jo

(2)

Sumaisarah Abdul Sukor

(2)

Swann, Alan, 1946-

(2)

Syed Salleh Syed Sulaiman, 1992-, author

(2)

Telekom Malaysia Berhad

(2)

Tellis, Gerard J.

(2)

Tray Advertising & Trading Sdn Bhd

(2)

Tuty Haryati Kassim

(2)

Wan Norhazilah Wan Mohd. Zain

(2)

Wan Nur Ilyana Wan Zahari

(2)

(2)

Wells, William, 1926-

(2)

(2)

Wiedermann, Julius

(2)

Woodbury, Debbie

(2)

(2)

Yap, Shook Fung

(2)

(2)

(2)

Yusoff Ismail, 1966-, author

(2)

(2)

(1)

Ab. Razak Che Hussin, supervisor

(1)

Abd. Aziz Johari

(1)

Abdul Alim Mohd. Sharaffudin, 1987-, author

(1)

Abdul Majid Wook Ghazali

(1)

Abdul Rahim Othman

(1)

(1)

Abu Bakar A. Hamid

(1)

Academy of Marketing Conference (2002 : United Kingdom)

(1)

Account Planning Group

(1)

Acuff, Dan S., 1942-

(1)

(1)

Adams, James Ralph

(1)

(1)

(1)

Advertising Research Foundation

(1)

Afendi Mohamad Yusoff

(1)

Afiah Sheikh Ismail

(1)

Afiz Afandy Mohamad Arrif

(1)

Ahmad Hafizzhuddin Mohd Hanafiah, author

(1)

Ahmad Jusoh, supervisor

(1)

Ahmad Sharifuddin Shamsuddin, supervisor

(1)

Ahmad Sharipudin Abdullah

(1)

Ahmad Tirmidzi Kusnan

(1)

Alexander, Laurence A.

(1)

Alfadzilah Mat Aris

(1)

Ali Selamat, supervisor

(1)

Alina Shamsuddin

(1)

Allen, Chris T., author

(1)

Language

(559)

(210)

(1)

Format

(681)

Visual Materials

(56)

(36)

Continuing Resources

(5)

Electronic Resources

(5)

(1)

(1)

Material Type

Closed Access Audio Visual

Closed Access Book

Closed Access Computer File

Closed Access Mixed Materials

Closed Access Thesis

Computer File Accompanies Open Access Book

Current Journal

Electronic Book

Non Circulating Microfilm

Non Circulating UTM Archive - Audio Visual

Non Circulating UTM Special Collection Materials

Open Access Book

Open Access Computer File

Restricted and Confidential Materials

UTM Special Collection - Computer File

Subject

(188)

Internet advertising

(119)

Internet marketing

(58)

(39)

Sales promotion

(35)

Electronic commerce

(29)

Advertising layout and typography

(28)

Communication in marketing

(24)

Consumer behavior

(17)

Malaysia -- Pictorial works

(16)

Malaysia -- Social life and customs -- Pictorial works

(16)

(16)

Advertising media planning

(15)

Advertising copy

(14)

Marketing -- Management

(14)

Advertising -- Malaysia

(13)

(12)

Advertising -- Management

(11)

Direct marketing

(10)

Web site development

(10)

Advertising -- Psychological aspects

(9)

Branding (Marketing)

(9)

Business enterprises -- Computer networks

(9)

Graphic arts -- Technique

(9)

Advertising -- Brand name products

(8)

Advertising -- Social aspects

(8)

Brand name products

(8)

Consumer behavior -- Malaysia -- Johor

(8)

Graphic design (Typography)

(8)

(8)

Television advertising

(8)

Advertising -- Malaysia -- Johor

(7)

Advertising -- Telephone companies -- Malaysia -- Johor

(7)

Advertising -- Tourism

(7)

Advertising -- United States

(7)

Advertising campaigns

(7)

(7)

Inventory control -- Data processing

(7)

(7)

Advertising, Outdoor -- Malaysia -- Johor

(6)

Cellular radio -- Malaysia

(6)

Cellular radio -- Marketing

(6)

Decision support systems

(6)

(6)

Signs and signboards -- Malaysia -- Johor

(6)

Word-of-mouth advertising

(6)

World wide web (Information retrieval system)

(6)

Advertising -- Hotels

(5)

Advertising, Direct-mail

(5)

Brand name products -- Marketing -- Management

(5)

Consumer behavior -- Cross-cultural studies

(5)

Corporate image

(5)

Customer relations

(5)

Fast food restaurants -- Malaysia -- Johor -- Management

(5)

Internet advertising -- Malaysia

(5)

Marketing research -- Malaysia -- Johor

(5)

Advertising -- Automobiles -- Malaysia

(4)

Advertising -- Dictionaries

(4)

Advertising -- Fashion

(4)

Advertising -- Food service -- Malaysia -- Johor

(4)

Advertising -- Real estate business

(4)

Advertising -- Research -- United States

(4)

Advertising -- Telephone companies -- Malaysia

(4)

Advertising, Outdoor

(4)

Advertising, Outdoor -- Malaysia -- Environmental aspects

(4)

Color in advertising

(4)

Commercial art -- Printing

(4)

Computer industry -- Directories

(4)

Computer security

(4)

Consumers' preferences

(4)

Internet advertising -- Computer network resources

(4)

Marketing -- Psychological aspects

(4)

Marketing research -- Malaysia -- Johor -- Case studies

(4)

Pamphlets -- Design

(4)

Prime ministers -- Malaysia -- Pictorial works

(4)

(4)

Real estate business

(4)

(4)

Tourism -- Malaysia

(4)

(4)

(4)

Web search engines

(4)

Web sites -- Design

(4)

Advertising -- Case studies

(3)

Advertising -- Cross-cultural studies

(3)

Advertising -- Food

(3)

Advertising -- Problems, exercises, etc.

(3)

Advertising -- Research

(3)

Advertising -- Vocational guidance

(3)

Advertising photography

(3)

Advertising, Magazine -- Malaysia -- Johor

(3)

(3)

Airlines -- Malaysia -- Johor -- Management

(3)

Broadcast advertising

(3)

Business -- Computer network resources

(3)

Cell phone advertising

(3)

Computer networks

(3)

Convenience foods

(3)

Database management

(3)

Hotels -- Malaysia -- Johor

(3)

Industrial design

(3)

Internet advertising -- Case studies

(3)

Internet marketing -- Case studies

(3)

Job satisfaction

(3)

Malaysia -- Politics and government -- Pictorial works

(3)

Management information systems

(3)

Office practice -- Automation

(3)

(3)

Politicians -- Malaysia -- Pictorial works

(3)

Positioning (Advertising)

(3)

Printing -- Layout

(3)

Public relations

(3)

Reservation systems -- Data processing

(3)

Saatchi and Saatchi -- History

(3)

Sex role in advertising

(3)

Signs and signboards

(3)

Small business -- Malaysia

(3)

Small business marketing

(3)

Strategic planning

(3)

Subliminal advertising

(3)

Target marketing -- Cross-cultural studies

(3)

Trademarks -- Design

(3)

Ad hoc networks (Computer networks)

(2)

Advertising -- Airlines -- Malaysia -- Johor

(2)

Advertising -- Automobiles

(2)

Advertising -- Brand name products -- India

(2)

Advertising -- Brand name products -- Malaysia

(2)

Advertising -- Buildings materials -- Malaysia

(2)

Advertising -- Bus lines -- Malaysia -- Johor

(2)

Advertising -- Computers -- Malaysia -- Johor

(2)

Advertising -- Cosmetics -- Malaysia -- Catalogs

(2)

Advertising -- Encyclopedias

(2)

Advertising -- Handbooks, manuals, etc.

(2)

Advertising -- Information services

(2)

Advertising -- Law and legislation -- Malaysia

(2)

Advertising -- Mathematical models

(2)

Advertising -- Medicine -- Law and legislation -- Malaysia

(2)

Advertising -- Shopping centres -- Malaysia -- Kuala Lumpur

(2)

Advertising -- Tourist trade -- Malaysia -- Johor

(2)

Advertising -- Transportation -- Malaysia -- Johor

(2)

Advertising -- Web sites -- Design

(2)

Advertising agencies -- History

(2)

Advertising agencies -- Management

(2)

Advertising executives -- Fiction

(2)

Advertising fliers

(2)

Advertising fliers -- Design

(2)

Advertising, Industrial

(2)

Advertising, Industrial -- Malaysia

(2)

Advertising, Outdoor -- Malaysia

(2)

Advertising, Outdoor -- Malaysia -- Selangor

(2)

Agriculture -- Malaysia

(2)

Amusement parks -- Malaysia -- Johor

(2)

(2)

Application software -- Development

(2)

Architecture, Domestic -- Malaysia

(2)

Attitude (Psychology)

(2)

Attitude change

(2)

(2)

(2)

Billboards -- Malaysia

(2)

Brand name products -- Malaysia

(2)

(2)

Business communication

(2)

Cabinet officers -- Malaysia

(2)

(2)

Cellular radio -- Malaysia -- Johor -- Marketing

(2)

Cities and town

(2)

City planning -- Malaysia -- Johor

(2)

Commercial art -- Themes, motives

(2)

Commercial art -- United States

(2)

(2)

Computer animation

(2)

Computer graphics

(2)

Computer networks -- Security measures

(2)

Computer-assisted instruction

(2)

Computers -- Access control

(2)

Condominiums -- Malaysia -- Kuala Lumpur

(2)

Construction industry

(2)

Construction industry -- Computer programs

(2)

Construction industry -- Malaysia -- Directories

(2)

Construction management

(2)

Consumer behavior -- Economic aspects

(2)

Consumer education

(2)

Consumer education -- Malaysia

(2)

Consumer satisfaction

(2)

Consumers -- Attitudes

(2)

Consumers -- Psychology

(2)

Creative ability in business

(2)

Cyber computer -- Research

(2)

Direct marketing -- Malaysia

(2)

Direct selling -- Malaysia -- Catalogs

(2)

Display of merchandise

(2)

Electronic commerce -- Case studies

(2)

Employee motivation -- Malaysia

(2)

Employees -- Effect of technological innovations on -- Malaysia -- Johor

(2)

Employees -- Training of -- Malaysia -- Johor

(2)

Employees -- Training of.

(2)

Employment interviewing

(2)

English language -- Business English

(2)

English language -- Textbooks for foreign speakers

(2)

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1.

Cover image for Advertising

by

Arens, William F

Author

Arens, William F, Schaefer, David H, Weigold, Michael F., 1958-

Format:

Call Number

HF5821.A74 A74 2012 f

Publisher

McGraw-Hill Irwin,

Publication Date

2012

ISBN

9780078028915

Available:
Holds:
Copies:

SD_ILS:789894

2.

Cover image for Advertising

by

Jefkins, Frank

Author

Jefkins, Frank

Format:

Call Number

HF5823 J43 1994

Edition

3rd ed

Publisher

Pitman Pub,

Publication Date

1994

ISBN

9780712108560

Available:
Holds:
Copies:

SD_ILS:93512

3.

Cover image for Advertising

by

Hackley, Christopher E.

Author

Hackley, Christopher E.

Format:

Call Number

HF5823 A38 2010 v.1

Publisher

SAGE,

Publication Date

2010

ISBN

9781412934299

Available:
Holds:
Copies:

SD_ILS:631374

4.

Cover image for Advertising

by

Norris, James S.

Author

Norris, James S.

Format:

Call Number

HF5823.N67 1990

Edition

4th ed.

Publisher

Prentice Hall,

Publication Date

1990

ISBN

9780130160560

Available:
Holds:
Copies:

SD_ILS:195498

5.

Cover image for Advertising

by

Mandell, Maurice I.

Author

Mandell, Maurice I.

Format:

Call Number

HF5823.M3 1974

Edition

2nd ed.

Publisher

Prentice-Hall,

Publication Date

1974

ISBN

9780130144720

Available:
Holds:
Copies:

SD_ILS:457065

6.

Cover image for Advertising

by

Malovany-Chevallier, Sheila

Author

Malovany-Chevallier, Sheila

Format:

Call Number

PE1128 M35 1980

Publisher

Casell,

Publication Date

1984 1980

ISBN

9780304304202

Available:
Holds:
Copies:

SD_ILS:147622

7.

Cover image for Advertising management

Advertising management

Advertising management

by

Krishnamurthi, Kavita

Author

Krishnamurthi, Kavita

Format:

Call Number

HF5823 K74 2007

Publisher

Global Vision,

Publication Date

2007

ISBN

9788182201972

Available:
Holds:
Copies:

SD_ILS:314573

8.

Cover image for Advertising management

Advertising management

Advertising management

by

Diwan, Parag

Author

Diwan, Parag

Format:

Call Number

HF5823 D58 1999

Publisher

Golden Books Centre Sdn Bhd,

Publication Date

1999

ISBN

9789837203921

Available:
Holds:
Copies:

SD_ILS:95715

9.

Cover image for Advertising procedure

Advertising procedure

Advertising procedure

by

Kleppner, Otto

Author

Kleppner, Otto

Format:

Call Number

HF5823.K44 1973

Edition

6th ed.

Publisher

Prentice-Hall,

Publication Date

1973

ISBN

9780130180698

Available:
Holds:
Copies:

SD_ILS:243666

10.

Cover image for Advertising management

Advertising management

Advertising management

by

Vajpayee, S. B.

Author

Vajpayee, S. B.

Format:

Call Number

HF5823 V35 2010

Publisher

Aadi Pubn.,

Publication Date

2010

ISBN

9789380902067

Available:
Holds:
Copies:

SD_ILS:775485

11.

Cover image for Contemporary advertising

Contemporary advertising

Contemporary advertising

by

Arens, William F.

Author

Arens, William F., Weigold, Michael F., 1958-, Arens, Christian

Format:

Call Number

HF5821 B28 2009

Edition

12th ed.

Publisher

McGraw-Hill/Irwin,

Publication Date

2009

ISBN

9780073381077 9780072281071

Available:
Holds:
Copies:

SD_ILS:285377

12.

Cover image for Contemporary advertising

Contemporary advertising

by

Arens, William F.

Author

Arens, William F.

Format:

Call Number

HF5821 B28 2006

Edition

10th ed.

Publisher

McGraw-Hill,

Publication Date

2006

ISBN

9780072964721

Available:
Holds:
Copies:

SD_ILS:428646

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