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1. 
Cover image for Marketing for entrepreneurs : concepts and applications for new ventures
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Cover image for Faktor kejayaan kritikal perlaksanaan sistem kualiti : (satu kajian kes di Fakulti Pengurusan dan Pembangunan Sumber Manusia (FPPSM), Universiti Teknologi Malaysia, Skudai, Johor)
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Cover image for Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm
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Cover image for Know your customer : new approaches to customer value and satisfaction
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