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Cover image for Marketing for entrepreneurs : concepts and applications for new ventures

Marketing for entrepreneurs : concepts and applications for new ventures

by

Crane, Frederick G.

Author

Crane, Frederick G.

Format:

Call Number

HF5415.13 C676 2010

Publisher

Sage Publications,

Publication Date

2010

ISBN

9781412953467 9781412953474

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2.

Cover image for Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm

Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm

by

Gummesson, Evert, 1936-

Author

Gummesson, Evert, 1936-

Format:

Call Number

HF5415.55 G85 2002

Edition

2nd ed.

Publisher

Butterworth-Heinemann,

Publication Date

2002

ISBN

9780750654074

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3.

Cover image for Know your customer : new approaches to customer value and satisfaction

Know your customer : new approaches to customer value and satisfaction

by

Woodruff, Robert B.

Author

Woodruff, Robert B., Gardial, Sarah F.

Format:

Call Number

HF5415.32 W66 1996

Publisher

Blackwell,

Publication Date

1996

ISBN

9781557865533

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