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Cover image for KILLING MARKETING : HOW INNOVATIVE BUSINESSES ARE TURNING MARKETING COST INTO PROFIT
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Cover image for The sponsorship seeker's toolkit
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Cover image for Marketing strategy : text and cases
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Cover image for Obstructive marketing : restricting distribution of products and services in the age of asymmetric warfare
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Cover image for Compete smarter, not harder : a process for developing the right priorities through strategic thinking
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Cover image for Marketing management : knowledge and skills
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Cover image for Strategic marketing
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Cover image for Market-based management : strategies for growing customer value and profitability
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Cover image for Marketing management in geographically remote industrial clusters : implications for business-to-consumer marketing
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Cover image for Marketing management : a contemporary perspective
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Cover image for Marketing management : a strategic decision-making approach
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Cover image for Modern marketing research : concepts, methods, and cases