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Cover image for Mastering technical sales : the sales engineer's handbook
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Cover image for Taking technology to the market : a guide to the critical success factors in marketing technology
3. 
Cover image for Business, marketing, and management principles for IT and engineering
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Cover image for It's not about the technology : developing the craft of thinking for a high technology corporation
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Cover image for Building high-tech product companies : the maelstrom efect
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Cover image for Bringing new technology to market
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Cover image for Managing successful high-tech product introduction
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Cover image for Mastering technical sales : the sales engineer's handbook