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1. 
Cover image for Value innovation portfolio management : achieving double-digit growth through customer value
2. 
Cover image for It's not about the technology : developing the craft of thinking for a high technology corporation
3. 
Cover image for What customers want : using outcome-driven innovation to create breakthrough products and services
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Cover image for New product development : from initial idea to product management
5. 
Cover image for New product development from initial idea to product management