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Cover image for Design and marketing of new products
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Cover image for Marketing decisions for new and mature products
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Cover image for Rules for revolutionaries :   the capitalist manifesto for creating and marketing new products and services
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Cover image for The entrepreneurial engineer : how to create value from ideas
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Cover image for Entrepreneurial marketing : an effectual approach
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Cover image for Engineering innovative products : a practical experience
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Cover image for Creating breakthrough products : revealing the secrets that drive global innovation
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Cover image for Hidden in plain sight : how to create extraordinary products for tomorrow's customers
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Cover image for Advertising : types, trends, and controversies
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Cover image for Improving reliability and quality for product success
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Cover image for Taking technology to the market : a guide to the critical success factors in marketing technology