Search Results for - Narrowed by: Marketing -- ManagementSirsiDynix Enterprisehttp://portal.utm.my/client/en_AU/main/main/qf$003dSUBJECT$002509Subject$002509Marketing$002b--$002bManagement$002509Marketing$002b--$002bManagement$0026ps$003d300?dt=list2024-04-19T20:44:56ZThe effects of product placement in television shows and its influence on purchase intentionent://SD_ILS/0/SD_ILS:8870482024-04-19T20:44:56Z2024-04-19T20:44:56Zby Nawal Athira Mohd. Azhar, 1995-, author<br/>Author Nawal Athira Mohd. Azhar, 1995-, author, Zuraidah Sulaiman, supervisor, Sekolah Perniagaan Antarabangsa Azman Hashim<br/>Format: Books<br/>Call Number HF6146.P78 N39 2020 raf<br/>Publication Date 2020<br/>Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2020<br/>The effects of product placement in television shows and its influence on purchase intentionent://SD_ILS/0/SD_ILS:8870502024-04-19T20:44:56Z2024-04-19T20:44:56Zby Nawal Athira Mohd. Azhar, 1995-, author<br/>Author Nawal Athira Mohd. Azhar, 1995-, author<br/>Format: Books<br/>Call Number CP 084282 ra<br/>Publication Date 2020<br/>Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2020<br/>Marketing strategy of heritage tourism for museum in Johorent://SD_ILS/0/SD_ILS:8798272024-04-19T20:44:56Z2024-04-19T20:44:56Zby Mohamad Hanif Suria, 1996-, author<br/>Author Mohamad Hanif Suria, 1996-, author, Nor Zafir Md. Salleh, supervisor, Sekolah Perniagaan Antarabangsa Azman Hashim<br/>Format: Books<br/>Call Number HF5415.13 M643 2019 raf<br/>Publication Date 2019<br/>Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2019<br/>Marketing strategy of heritage tourism for museum in Johorent://SD_ILS/0/SD_ILS:8798292024-04-19T20:44:56Z2024-04-19T20:44:56Zby Mohamad Hanif Suria, 1996-, author<br/>Author Mohamad Hanif Suria, 1996-, author, Nor Zafir Md. Salleh, supervisor, Sekolah Perniagaan Antarabangsa Azman Hashim<br/>Format: Electronic Resources<br/>Call Number CP 082341 ra<br/>Publication Date 2019<br/>Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2019<br/>Strategi pemasaran untuk mengatasi masalah kekosongan ruang niaga di Bangunan Merlin Towerent://SD_ILS/0/SD_ILS:8737562024-04-19T20:44:56Z2024-04-19T20:44:56Zby Hui, Wai Kwan, 1994- , author<br/>Author Hui, Wai Kwan, 1994- , author, Mohd. Nadzri Jaafar, supervisor, Fakulti Geoinformasi dan Harta Tanah<br/>Format: Books<br/>Call Number HF5415.13 H85 2018 raf<br/>Publication Date 2018<br/>Project Paper (Sarjana Muda Sains (Pengurusan Harta Tanah)) - Universiti Teknologi Malaysia, 2018<br/>Strategi pemasaran untuk mengatasi masalah kekosongan ruang niaga di bangunan Merllin Tawerent://SD_ILS/0/SD_ILS:8737582024-04-19T20:44:56Z2024-04-19T20:44:56Zby Hui, Wai KwanI, 1994-, author<br/>Author Hui, Wai KwanI, 1994-, author<br/>Format: Books<br/>Call Number CP 080100 ra<br/>Publication Date 2018<br/>Project Paper (Sarjana Muda Sains (Pengurusan Harta Tanah)) - Universiti Teknologi Malaysia, 2018<br/>KILLING MARKETING : HOW INNOVATIVE BUSINESSES ARE TURNING MARKETING COST INTO PROFITent://SD_ILS/0/SD_ILS:8731972024-04-19T20:44:56Z2024-04-19T20:44:56Zby Pulizzi, Joe, author<br/>Author Pulizzi, Joe, author, Rose, Robert, author<br/>Format: Books<br/>Call Number HF5415.13 P85 2018<br/>Publication Date 2018<br/>ISBN 9781260026429<br/>Obstructive marketing : restricting distribution of products and services in the age of asymmetric warfareent://SD_ILS/0/SD_ILS:8313542024-04-19T20:44:56Z2024-04-19T20:44:56Zby Hyslop, Maitland, author<br/>Author Hyslop, Maitland, author<br/>Format: Books<br/>Call Number HF5415.13 H97 2014<br/>Publisher Gower,<br/>Publication Date 2014<br/>ISBN 9781472416049 9781472416056<br/>Marketing decision making process in small and medium enterprise's business to business relationshipent://SD_ILS/0/SD_ILS:8488862024-04-19T20:44:56Z2024-04-19T20:44:56Zby Hairul Rizad Md. Sapry, 1975-<br/>Author Hairul Rizad Md. Sapry, 1975-, Abu Bakar Abdul Hamid, Fakulti Pengurusan<br/>Format: Books<br/>Call Number CP 053736 ra<br/>Publication Date 2014<br/>Thesis (Ph.D (Pengurusan)) - Universiti Teknologi Malaysia, 2014<br/>The sponsorship seeker's toolkitent://SD_ILS/0/SD_ILS:8198692024-04-19T20:44:56Z2024-04-19T20:44:56Zby Grey, Anne-Marie, author<br/>Author Grey, Anne-Marie, author, Skildum-Reid, Kim, author<br/>Format: Books<br/>Call Number HD59.35 G73 2014<br/>Edition 4th ed.<br/>Publisher McGraw-Hill Education,<br/>Publication Date 2014<br/>ISBN 9780071825795<br/>Marketing strategy : text and casesent://SD_ILS/0/SD_ILS:8231742024-04-19T20:44:56Z2024-04-19T20:44:56Zby Ferrell, O. C., author<br/>Author Ferrell, O. C., author, Hartline, Michael D., author<br/>Format: Books<br/>Call Number HF5415.13 F47 2014<br/>Edition 6th ed.<br/>Publisher South-Western/Cengage Learning,<br/>Publication Date 2014<br/>ISBN 9781285170435<br/>Compete smarter, not harder : a process for developing the right priorities through strategic thinkingent://SD_ILS/0/SD_ILS:8329302024-04-19T20:44:56Z2024-04-19T20:44:56Zby Putsis, William, 1959-, author<br/>Author Putsis, William, 1959-, author<br/>Format: Books<br/>Call Number HD30.28 P88 2013<br/>Publisher Wiley,<br/>Publication Date 2014<br/>ISBN 9781118708712<br/>Marketing decision making process in small and medium enterprise's business to business relationshipent://SD_ILS/0/SD_ILS:8413232024-04-19T20:44:56Z2024-04-19T20:44:56Zby Hairul Rizad Md. Sapry, 1975-<br/>Author Hairul Rizad Md. Sapry, 1975-, Abu Bakar Abdul Hamid, Fakulti Pengurusan<br/>Format: Books<br/>Call Number XX(841323.1)<br/>Publication Date 2014<br/>Thesis (Ph.D (Pengurusan)) - Universiti Teknologi Malaysia, 2014<br/>Marketing management in geographically remote industrial clusters : implications for business-to-consumer marketingent://SD_ILS/0/SD_ILS:8013212024-04-19T20:44:56Z2024-04-19T20:44:56Zby Tesar, George<br/>Author Tesar, George, Bodin, Jan<br/>Format: Books<br/>Call Number HF5415.13 T47 2013<br/>Publisher World Scientific,<br/>Publication Date 2013<br/>ISBN 9789814383059<br/>Marketing management : knowledge and skillsent://SD_ILS/0/SD_ILS:8014662024-04-19T20:44:56Z2024-04-19T20:44:56Zby Peter, J. Paul<br/>Author Peter, J. Paul, Donnelly, James H.<br/>Format: Books<br/>Call Number HF5415.13 P387 2013<br/>Edition 11th ed.<br/>Publisher McGraw-Hill Irwin,<br/>Publication Date 2013<br/>ISBN 9780077861056<br/>Tilt : shifting your strategy from products to customersent://SD_ILS/0/SD_ILS:8238532024-04-19T20:44:56Z2024-04-19T20:44:56Zby Dawar, N. (Niraj)<br/>Author Dawar, N. (Niraj)<br/>Format: Books<br/>Call Number HF5415.5 D39 2013<br/>Publisher Harvard Business Review Press,<br/>Publication Date 2013<br/>ISBN 9781422187173<br/>Marketing management : a contemporary perspectiveent://SD_ILS/0/SD_ILS:8049712024-04-19T20:44:56Z2024-04-19T20:44:56Zby Homburg, Christian<br/>Author Homburg, Christian<br/>Format: Books<br/>Call Number HF5415.13 H66 2013<br/>Edition 2nd ed.<br/>Publisher McGraw-Hill Higher Education,<br/>Publication Date 2013<br/>ISBN 9780077146047<br/>Strategic marketingent://SD_ILS/0/SD_ILS:8115072024-04-19T20:44:56Z2024-04-19T20:44:56Zby Cravens, David W.<br/>Author Cravens, David W., Piercy, Nigel<br/>Format: Books<br/>Call Number HF5415.135 C72 2013<br/>Edition 10th ed.<br/>Publisher McGraw-Hill,<br/>Publication Date 2013<br/>ISBN 9780078028908<br/>Market-based management : strategies for growing customer value and profitabilityent://SD_ILS/0/SD_ILS:8158312024-04-19T20:44:56Z2024-04-19T20:44:56Zby Best, Roger J.<br/>Author Best, Roger J.<br/>Format: Books<br/>Call Number HF5415.13 B46 2013<br/>Edition 6th ed.<br/>Publisher Pearson,<br/>Publication Date 2013<br/>ISBN 9780130387752<br/>Marketing management : a strategic decision-making approachent://SD_ILS/0/SD_ILS:8227802024-04-19T20:44:56Z2024-04-19T20:44:56Zby Mullins, John W.<br/>Author Mullins, John W., Orville C. Walker<br/>Format: Books<br/>Call Number HF5415.13 M84 2013<br/>Edition 8th ed.<br/>Publisher McGraw-Hill/Irwin,<br/>Publication Date 2013<br/>ISBN 9780078028793<br/>Modern marketing research : concepts, methods, and casesent://SD_ILS/0/SD_ILS:8231722024-04-19T20:44:56Z2024-04-19T20:44:56Zby Feinberg, Fred M., author<br/>Author Feinberg, Fred M., author, Kinnear, Thomas C., 1943-, author, Taylor, James R. (James Ronald), 1938-, author<br/>Format: Books<br/>Call Number HF5415.2 F45 2013 f<br/>Edition 2nd ed.<br/>Publisher Cengage Learning,<br/>Publication Date 2013<br/>ISBN 9781133191025<br/>Marketing strategy : the thinking involvedent://SD_ILS/0/SD_ILS:7847182024-04-19T20:44:56Z2024-04-19T20:44:56Zby Hill, Mark E., 1957-<br/>Author Hill, Mark E., 1957-<br/>Format: Books<br/>Call Number HF5415.13 H55 2013<br/>Publisher SAGE Publications,<br/>Publication Date 2013<br/>ISBN 9781412987301<br/>A preface to marketing managementent://SD_ILS/0/SD_ILS:7849702024-04-19T20:44:56Z2024-04-19T20:44:56Zby Peter, J. Paul<br/>Author Peter, J. Paul, Donnelly, James H.<br/>Format: Books<br/>Call Number HF5415.13 P388 2013<br/>Edition 13th ed.<br/>Publisher McGraw-Hill,<br/>Publication Date 2013<br/>ISBN 9780078028847<br/>Business to business marketing management : a global perspectiveent://SD_ILS/0/SD_ILS:8394472024-04-19T20:44:56Z2024-04-19T20:44:56Zby Zimmerman, Alan S., 1942-<br/>Author Zimmerman, Alan S., 1942-, Blythe, Jim<br/>Format: Books<br/>Call Number HF5415.13 Z56 2013<br/>Publisher Routledge,<br/>Publication Date 2013<br/>ISBN 9780415537025<br/>Knowledge based marketing in twenty first centuryent://SD_ILS/0/SD_ILS:8006262024-04-19T20:44:56Z2024-04-19T20:44:56Zby Narang, Shanker<br/>Author Narang, Shanker<br/>Format: Books<br/>Call Number HF5415 K56 2012<br/>Publisher Koros Press,<br/>Publication Date 2012<br/>ISBN 9781781630716<br/>Planning and management of advertising and marketingent://SD_ILS/0/SD_ILS:8006672024-04-19T20:44:56Z2024-04-19T20:44:56Zby Baker, Stephen<br/>Author Baker, Stephen<br/>Format: Books<br/>Call Number HF5415 P53 2012<br/>Publisher Nyx Academics,<br/>Publication Date 2012<br/>ISBN 9781621581833<br/>Marketing plans : a complete guide in picturesent://SD_ILS/0/SD_ILS:7997572024-04-19T20:44:56Z2024-04-19T20:44:56Zby McDonald, Malcolm<br/>Author McDonald, Malcolm, Morris, Peter, 1931-<br/>Format: Books<br/>Call Number HF5415.13 M334 2012<br/>Edition 4th ed.<br/>Publisher Wiley,<br/>Publication Date 2012<br/>ISBN 9781119943136<br/>Marketing information systement://SD_ILS/0/SD_ILS:8140032024-04-19T20:44:56Z2024-04-19T20:44:56Zby Baker, Stephen., editor<br/>Author Baker, Stephen., editor<br/>Format: Books<br/>Call Number HF5415.13 M372 2012<br/>Publisher Nyx Academics,<br/>Publication Date 2012<br/>ISBN 9781621581826<br/>Double your business : how to break through the barriers to higher growth, turnover and profitent://SD_ILS/0/SD_ILS:8165352024-04-19T20:44:56Z2024-04-19T20:44:56Zby Duncan, Lee<br/>Author Duncan, Lee<br/>Format: Books<br/>Call Number HD62.7 D856 2012<br/>Publisher FT Pr.,<br/>Publication Date 2012<br/>ISBN 9780273759492<br/>Handbook of marketing strategyent://SD_ILS/0/SD_ILS:7822222024-04-19T20:44:56Z2024-04-19T20:44:56Zby Shankar, Venkatesh, 1962-<br/>Author Shankar, Venkatesh, 1962-, Carpenter, Gregory S.<br/>Format: Books<br/>Call Number HF5415.13 H364 2012<br/>Publisher Edward Elgar Pub.,<br/>Publication Date 2012<br/>ISBN 9781849800983<br/>Marketing strategy and competitive positioningent://SD_ILS/0/SD_ILS:7840262024-04-19T20:44:56Z2024-04-19T20:44:56Zby Hooley, Graham J.<br/>Author Hooley, Graham J., Piercy, Nigel, Nicoulaud, Brigitte<br/>Format: Books<br/>Call Number HF5415.127 H66 2012<br/>Edition 5th ed.<br/>Publisher Pearson Financial Times/Prentice Hall,<br/>Publication Date 2012<br/>ISBN 9780273740933<br/>Marketing managementent://SD_ILS/0/SD_ILS:7757382024-04-19T20:44:56Z2024-04-19T20:44:56Zby Kotler, Philip<br/>Author Kotler, Philip, Keller, Kevin Lane, 1956-<br/>Format: Books<br/>Call Number HF5415.13 K674 2012 f<br/>Edition 14th [ed.]<br/>Publisher Prentice Hall,<br/>Publication Date 2012<br/>ISBN 9780132102926<br/>Marketing strategy : a decision-focused approachent://SD_ILS/0/SD_ILS:6417112024-04-19T20:44:56Z2024-04-19T20:44:56Zby Walker, Orville C.<br/>Author Walker, Orville C., Mullins, John W. (John Walker)<br/>Format: Books<br/>Call Number HF5415.13 M3586 2011<br/>Edition 7th ed.<br/>Publisher McGraw-Hill/Irwin,<br/>Publication Date 2011<br/>ISBN 9780073381152<br/>Basic marketing : a marketing strategy planning approachent://SD_ILS/0/SD_ILS:6423642024-04-19T20:44:56Z2024-04-19T20:44:56Zby Perreault, William D.<br/>Author Perreault, William D., Cannon, Joseph P., Ph.D., McCarthy, E. Jerome (Edmund Jerome)<br/>Format: Books<br/>Call Number HF5415.13 M369 2011 f<br/>Edition 18 ed.<br/>Publisher McGraw-Hill/Irwin,<br/>Publication Date 2011<br/>ISBN 9780073529950<br/>Marketing management : knowledge and skillsent://SD_ILS/0/SD_ILS:6415462024-04-19T20:44:56Z2024-04-19T20:44:56Zby Peter, J. Paul<br/>Author Peter, J. Paul, Donnelly, James H.<br/>Format: Books<br/>Call Number HF5415.13 P387 2011<br/>Edition 10th ed.<br/>Publisher McGraw-Hill,<br/>Publication Date 2011<br/>ISBN 9780073530055<br/>Essentials of marketing managementent://SD_ILS/0/SD_ILS:6417142024-04-19T20:44:56Z2024-04-19T20:44:56Zby Marshall, Greg W.<br/>Author Marshall, Greg W., Johnston, Mark W.<br/>Format: Books<br/>Call Number HF5415.13 M3634 2011 f<br/>Publisher McGraw-Hill/Irwin,<br/>Publication Date 2011<br/>ISBN 9780078028786<br/>A preface to marketing managementent://SD_ILS/0/SD_ILS:6423182024-04-19T20:44:56Z2024-04-19T20:44:56Zby Peter, J. Paul<br/>Author Peter, J. Paul, Donnelly, James H.<br/>Format: Books<br/>Call Number HF5415.13 P388 2011<br/>Edition Twelfth ed.<br/>Publisher McGraw-Hill/Irwin,<br/>Publication Date 2011<br/>ISBN 9780073529967 9780071221115<br/>Entrepreneurship marketing : principles and practice of SME marketingent://SD_ILS/0/SD_ILS:6442302024-04-19T20:44:56Z2024-04-19T20:44:56Zby Nwankwo, Sonny<br/>Author Nwankwo, Sonny, Gbadamosi, Ayantunji<br/>Format: Books<br/>Call Number HF5415.13 E58 2011<br/>Publisher Routledge,<br/>Publication Date 2011<br/>ISBN 9780415573757<br/>Marketing strategyent://SD_ILS/0/SD_ILS:7502682024-04-19T20:44:56Z2024-04-19T20:44:56Zby Ferrell, O. C.<br/>Author Ferrell, O. C., Hartline, Michael D.<br/>Format: Books<br/>Call Number HF5415.13 M358 2011<br/>Edition 5th ed.<br/>Publisher South-Western Cengage Learning,<br/>Publication Date 2011<br/>ISBN 9780538467384<br/>The Dentsu way : secrets of cross switch marketing from the world's most innovative advertising agencyent://SD_ILS/0/SD_ILS:7588472024-04-19T20:44:56Z2024-04-19T20:44:56Zby Sugiyama, Kotaro<br/>Author Sugiyama, Kotaro, Andree, Tim<br/>Format: Books<br/>Call Number HF6181 .D4 S84 2011<br/>Publisher McGraw-Hill,<br/>Publication Date 2011<br/>ISBN 9780071748124<br/>Breakthrough! : a 7-step system for developing unexpected and profitable ideasent://SD_ILS/0/SD_ILS:7770792024-04-19T20:44:56Z2024-04-19T20:44:56Zby Kurnit, Paul<br/>Author Kurnit, Paul, Lance, Steve<br/>Format: Books<br/>Call Number HD53 K87 2011<br/>Publisher American Management Association,<br/>Publication Date 2011<br/>ISBN 9780814415627<br/>What you need to know about marketingent://SD_ILS/0/SD_ILS:7777182024-04-19T20:44:56Z2024-04-19T20:44:56Zby Middleton, Simon, 1958-<br/>Author Middleton, Simon, 1958-<br/>Format: Books<br/>Call Number HF5415 M53 2011<br/>Publisher Capstone,<br/>Publication Date 2011<br/>ISBN 9780857081506<br/>Basic marketing : a marketing strategy planning approachent://SD_ILS/0/SD_ILS:7820902024-04-19T20:44:56Z2024-04-19T20:44:56Zby Perreault, William D.<br/>Author Perreault, William D., Cannon, Joseph P., McCarthy, E. Jerome (Edmund Jerome)<br/>Format: Books<br/>Call Number HF5415.13 M3694 2011 f<br/>Edition 18th ed. (International student ed.)<br/>Publisher McGraw-Hill/Irwin,<br/>Publication Date 2011<br/>ISBN 9780071221108<br/>Brilliant marketing plans : what to know and do to make a successful planent://SD_ILS/0/SD_ILS:7831272024-04-19T20:44:56Z2024-04-19T20:44:56Zby Linton, Ian<br/>Author Linton, Ian<br/>Format: Books<br/>Call Number HF5415.13 L553 2011<br/>Publication Date 2011<br/>ISBN 9780273756293<br/>Marketing plans : how to prepare them, how to use thement://SD_ILS/0/SD_ILS:7686162024-04-19T20:44:56Z2024-04-19T20:44:56Zby McDonald, Malcolm.<br/>Author McDonald, Malcolm., Wilson, Hugh<br/>Format: Books<br/>Call Number HF5415.13 M255 2011<br/>Edition 7th ed.<br/>Publisher Wiley,<br/>Publication Date 2011<br/>ISBN 9780470669976<br/>The Oxford handbook of strategic sales and sales managementent://SD_ILS/0/SD_ILS:7829782024-04-19T20:44:56Z2024-04-19T20:44:56Zby Cravens, David W<br/>Author Cravens, David W, Le Meunier-FitzHugh, Kenneth, Piercy, Nigel<br/>Format: Books<br/>Call Number HF5415.13 O84 2011 r<br/>Publisher Oxford University Press,<br/>Publication Date 2011<br/>ISBN 9780199569458<br/>The customer-centric you : making customers the focus of everything you doent://SD_ILS/0/SD_ILS:7831742024-04-19T20:44:56Z2024-04-19T20:44:56Zby Hewett, Stephen<br/>Author Hewett, Stephen<br/>Format: Books<br/>Call Number HF5415.5 H49 2011<br/>Publication Date 2011<br/>ISBN 9781852526726<br/>90 days to success marketing and advertising your small businessent://SD_ILS/0/SD_ILS:7755012024-04-19T20:44:56Z2024-04-19T20:44:56Zby Hoxie, Mark<br/>Author Hoxie, Mark<br/>Format: Books<br/>Call Number HF5415.13 H69 2011<br/>Publisher Course Technology,<br/>Publication Date 2011<br/>ISBN 9781435458284<br/>Legends in marketing. Jagdish N. Shethent://SD_ILS/0/SD_ILS:6393972024-04-19T20:44:56Z2024-04-19T20:44:56Zby Sheth, Jagdish N.<br/>Author Sheth, Jagdish N., Krishnan, Balaji C.<br/>Format: Books<br/>Call Number HF5415 S34 2010 V.1<br/>Publisher SAGE Publications,<br/>Publication Date 2010<br/>ISBN 9788132103004<br/>Marketing for entrepreneurs : concepts and applications for new venturesent://SD_ILS/0/SD_ILS:6244912024-04-19T20:44:56Z2024-04-19T20:44:56Zby Crane, Frederick G.<br/>Author Crane, Frederick G.<br/>Format: Books<br/>Call Number HF5415.13 C676 2010<br/>Publisher Sage Publications,<br/>Publication Date 2010<br/>ISBN 9781412953467 9781412953474<br/>Product market integration : a multifaceted approachent://SD_ILS/0/SD_ILS:6380002024-04-19T20:44:56Z2024-04-19T20:44:56Zby Guimaraes, Maria Helena<br/>Author Guimaraes, Maria Helena, Faria, Ana Paula<br/>Format: Books<br/>Call Number HF5415.13 P76 2010<br/>Publisher Emerald Group Publishing Limited,<br/>Publication Date 2010<br/>ISBN 9781849509862<br/>Grow by focusing on what matters : competitive strategy in 3 circlesent://SD_ILS/0/SD_ILS:8082132024-04-19T20:44:56Z2024-04-19T20:44:56Zby Urbany, Joel E.<br/>Author Urbany, Joel E., Davis, James H.<br/>Format: Books<br/>Call Number HD2746 U73 2010<br/>Publisher Business Expert Press,<br/>Publication Date 2010<br/>ISBN 9781606490921<br/>Marketing management : a decision-making approachent://SD_ILS/0/SD_ILS:7487882024-04-19T20:44:56Z2024-04-19T20:44:56Zby Venugopal, Pingali, 1958-<br/>Author Venugopal, Pingali, 1958-<br/>Format: Books<br/>Call Number HF5415.13 V46 2010<br/>Publisher Response Books,<br/>Publication Date 2010<br/>ISBN 9788132104711<br/>Strategic marketing : creating competitive advantageent://SD_ILS/0/SD_ILS:7829312024-04-19T20:44:56Z2024-04-19T20:44:56Zby West, Douglas C.<br/>Author West, Douglas C., Ford, John B. (John Battice), 1949-, Ibrahim, Essam<br/>Format: Books<br/>Call Number HF5415.135 W47 2010<br/>Edition 2nd ed.<br/>Publication Date 2010<br/>ISBN 9780199556601<br/>Proactive market orientation in U.S. medical manufacturing industry : do medical manufacturers with high market orientation perform better financially and produce more innovative products?ent://SD_ILS/0/SD_ILS:5364222024-04-19T20:44:56Z2024-04-19T20:44:56Zby DeFoggi, John<br/>Author DeFoggi, John, Buck, Jeffrey M.<br/>Format: Books<br/>Call Number HF5415.2 D43 2010<br/>Publisher LAP Lambert Academic Publishing,<br/>Publication Date 2010<br/>ISBN 9783838330280<br/>Marketing management : a customer-oriented approachent://SD_ILS/0/SD_ILS:6244972024-04-19T20:44:56Z2024-04-19T20:44:56Zby Clow, Kenneth E.<br/>Author Clow, Kenneth E., Baack, Donald<br/>Format: Books<br/>Call Number HF5415.13 C57 2010<br/>Publisher Sage,<br/>Publication Date 2010<br/>ISBN 9781412963121<br/>Marketing strategies adopted by Malaysia top property developersent://SD_ILS/0/SD_ILS:6247292024-04-19T20:44:56Z2024-04-19T20:44:56Zby Pang, Li Ting<br/>Author Pang, Li Ting, Choong, Weng Wai, Fakulti Kejuruteraan dan Sains Geoinformasi<br/>Format: Books<br/>Call Number HF5415 P364 2010 raf<br/>Publication Date 2010<br/>Project Paper (Sarjana Muda Sains (Pengurusan Harta Tanah)) - Universiti Teknologi Malaysia, 2010<br/>Marketing strategies adopted by Malaysia top property developersent://SD_ILS/0/SD_ILS:6247312024-04-19T20:44:56Z2024-04-19T20:44:56Zby Pang, Li Ting<br/>Author Pang, Li Ting, Fakulti Kejuruteraan dan Sains Geoinformasi<br/>Format: Books<br/>Call Number CP 022550 ra<br/>Publication Date 2010<br/>Project Paper (Sarjana Muda Sains (Pengurusan Harta Tanah)) - Universiti teknologi Malaysia, 2010<br/>Marketingent://SD_ILS/0/SD_ILS:3925372024-04-19T20:44:56Z2024-04-19T20:44:56Zby Lamb, Charles W.<br/>Author Lamb, Charles W., Hair, Joseph F., McDaniel, Carl D.<br/>Format: Books<br/>Call Number HF5415 L35 2010 f<br/>Edition 11th ed.<br/>Publisher South-Western/Cengage Learning,<br/>Publication Date 2010<br/>ISBN 9781439039427<br/>Marketing managementent://SD_ILS/0/SD_ILS:2816122024-04-19T20:44:56Z2024-04-19T20:44:56Zby Marshall, Greg W.<br/>Author Marshall, Greg W., Johnston, Mark W.<br/>Format: Books<br/>Call Number HF5415.13 M37 2010<br/>Publisher McGraw-Hill,<br/>Publication Date 2010<br/>ISBN 9780073529790<br/>Strategy from the outside in : profiting from customer valueent://SD_ILS/0/SD_ILS:5373422024-04-19T20:44:56Z2024-04-19T20:44:56Zby Day, George S.<br/>Author Day, George S., Moorman, Christine<br/>Format: Books<br/>Call Number HF5415.13 D394 2010<br/>Publication Date 2010<br/>ISBN 9780071742290<br/>Kepentingan jenama dalam pembelian pakaian jenama tempatan di kalangan pelajar IPTAent://SD_ILS/0/SD_ILS:3624262024-04-19T20:44:56Z2024-04-19T20:44:56Zby Nor Amalina Harun<br/>Author Nor Amalina Harun, Ahamad Zaidi Bahari, Fakulti Pengurusan dan Pembangunan Sumber Manusia<br/>Format: Books<br/>Call Number HD69.B7 N68 2009 raf<br/>Publication Date 2009<br/>Project Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2009<br/>Kajian keperluan kemahiran pemasaran kepada usahawan di Terengganuent://SD_ILS/0/SD_ILS:3624842024-04-19T20:44:56Z2024-04-19T20:44:56Zby Haslinda Hashim<br/>Author Haslinda Hashim, Md. Mohar Mohamad, Fakulti Pengurusan dan Pembangunan Sumber Manusia<br/>Format: Books<br/>Call Number HF5415.13 H37 2009 raf<br/>Publication Date 2009<br/>Project Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2009<br/>Marketing strategyent://SD_ILS/0/SD_ILS:6393872024-04-19T20:44:56Z2024-04-19T20:44:56Zby Cadogan, John W. (John William), 1968-<br/>Author Cadogan, John W. (John William), 1968-<br/>Format: Books<br/>Call Number HF5415.13 M37 2009 v.1<br/>Publisher SAGE,<br/>Publication Date 2009<br/>ISBN 9781848601178<br/>The four pillars of profit-driven marketing : how to maximize creativity, accountability, and ROIent://SD_ILS/0/SD_ILS:6423062024-04-19T20:44:56Z2024-04-19T20:44:56Zby Moeller, Leslie H., 1961-<br/>Author Moeller, Leslie H., 1961-, Landry, Edward C., 1965-, Kinni, Theodore B., 1956-<br/>Format: Books<br/>Call Number HF5415.13 M59 2009<br/>Publisher McGraw-Hill,<br/>Publication Date 2009<br/>ISBN 9780071615051<br/>Fast track to success : marketingent://SD_ILS/0/SD_ILS:7831622024-04-19T20:44:56Z2024-04-19T20:44:56Zby Ritchie, Chris, 1962-<br/>Author Ritchie, Chris, 1962-<br/>Format: Books<br/>Call Number HF5415.13 R58 2009<br/>Publication Date 2009<br/>ISBN 9781447901372 9780273721802<br/>Marketing management : knowledge and skillsent://SD_ILS/0/SD_ILS:2874682024-04-19T20:44:56Z2024-04-19T20:44:56Zby Peter, J. Paul<br/>Author Peter, J. Paul, Donnelly, James H.<br/>Format: Books<br/>Call Number HF5415.13 P48 2009<br/>Edition 9th ed.<br/>Publisher McGraw-Hill/Irwin,<br/>Publication Date 2009<br/>ISBN 9780073381138<br/>Basic marketing : a marketing strategy planning approachent://SD_ILS/0/SD_ILS:3131032024-04-19T20:44:56Z2024-04-19T20:44:56Zby Perreault , William D.<br/>Author Perreault , William D., Cannon, Joseph P., McCarthy, E. Jerome<br/>Format: Books<br/>Call Number HF5415.13 P474 2009<br/>Edition 17th ed.<br/>Publisher McGraw Hill Higher Education,<br/>Publication Date 2009<br/>ISBN 9780071281041<br/>The most marketing mix factors that influence consumer decision making toward travel agents in Palembang, Indonesiaent://SD_ILS/0/SD_ILS:3620722024-04-19T20:44:56Z2024-04-19T20:44:56Zby Rezky Purna Satiti<br/>Author Rezky Purna Satiti, Huam, Hon Tat, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia<br/>Format: Books<br/>Call Number HF5415.13 R49 2009 raf<br/>Publication Date 2009<br/>Project Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2009<br/>Rethinking marketing : the entrepreneurial imperativeent://SD_ILS/0/SD_ILS:2800752024-04-19T20:44:56Z2024-04-19T20:44:56Zby Schindehutte, Minet<br/>Author Schindehutte, Minet, Morris, Michael H., Pitt, Leyland F.<br/>Format: Books<br/>Call Number HF5415 S36 2009<br/>Publisher Pearson/Prentice Hall,<br/>Publication Date 2009<br/>ISBN 9780132393898<br/>Market-based management : strategies for growing customer value and profitabilityent://SD_ILS/0/SD_ILS:2711322024-04-19T20:44:56Z2024-04-19T20:44:56Zby Best, Roger<br/>Author Best, Roger<br/>Format: Books<br/>Call Number HF5415.13 B46 2009<br/>Edition 5th ed.<br/>Publisher Pearson Prentice Hall,<br/>Publication Date 2009<br/>ISBN 9780132336536<br/>A framework for marketing managementent://SD_ILS/0/SD_ILS:2744682024-04-19T20:44:56Z2024-04-19T20:44:56Zby Kotler, Philip<br/>Author Kotler, Philip<br/>Format: Books<br/>Call Number HF5415.13 K678 2009<br/>Edition 4th ed.<br/>Publisher Pearson Education,<br/>Publication Date 2009<br/>ISBN 9780137131846<br/>Marketing management : an Asian perspectiveent://SD_ILS/0/SD_ILS:2746422024-04-19T20:44:56Z2024-04-19T20:44:56Zby Kotler, Philip<br/>Author Kotler, Philip<br/>Format: Books<br/>Call Number HF5415.13 K673 2009 f<br/>Edition 5th ed.<br/>Publisher Pearson/Prentice Hall,<br/>Publication Date 2009<br/>ISBN 9789810679934<br/>Strategic marketingent://SD_ILS/0/SD_ILS:2754932024-04-19T20:44:56Z2024-04-19T20:44:56Zby Cravens, David W.<br/>Author Cravens, David W., Piercy, Nigel<br/>Format: Books<br/>Call Number HF5415.135 C72 2009<br/>Edition 9th ed<br/>Publisher McGraw-Hill/Irwin,<br/>Publication Date 2009<br/>ISBN 9780073381008<br/>Contemporary issues in marketingent://SD_ILS/0/SD_ILS:3588602024-04-19T20:44:56Z2024-04-19T20:44:56Zby Falinda Padlee<br/>Author Falinda Padlee, Latifah Che Ahmad, Abu Bakar Abdul Hamid, Norzafir Md. Salleh, Gengeswari Krishnapillai<br/>Format: Books<br/>Call Number HF5415 C668 2009 a<br/>Publisher Penerbit Universiti Teknologi Malaysia,<br/>Publication Date 2009<br/>ISBN 9789835207174<br/>Prinsip pemasaran Kotlerent://SD_ILS/0/SD_ILS:3259782024-04-19T20:44:56Z2024-04-19T20:44:56Zby Kotler, Philip<br/>Author Kotler, Philip<br/>Format: Books<br/>Call Number HF5415.13 K684 2009<br/>Publisher PTS Professional,<br/>Publication Date 2009<br/>ISBN 9789675226519<br/>Prove it before you promote it : how to take the guesswork out of marketingent://SD_ILS/0/SD_ILS:3268442024-04-19T20:44:56Z2024-04-19T20:44:56Zby Cuno, Steve<br/>Author Cuno, Steve<br/>Format: Books<br/>Call Number HF5415.13 C85 2009<br/>Publisher John Wiley & Sons,<br/>Publication Date 2009<br/>ISBN 9780470381182<br/>Introduction to marketingent://SD_ILS/0/SD_ILS:3064412024-04-19T20:44:56Z2024-04-19T20:44:56Zby McDaniel, Carl<br/>Author McDaniel, Carl, Lamb, Charles W., 1944-, Hair, Joseph F.<br/>Format: Books<br/>Call Number HF5415 M324 2009<br/>Edition 10th ed.<br/>Publisher Cengage Learning,<br/>Publication Date 2009<br/>ISBN 9780324599312<br/>Essentials of marketingent://SD_ILS/0/SD_ILS:3363572024-04-19T20:44:56Z2024-04-19T20:44:56Zby Lamb, Charles W., 1944-<br/>Author Lamb, Charles W., 1944-, Hair, Joseph F., McDaniel, Carl D.<br/>Format: Books<br/>Call Number HF5415 L34 2009<br/>Edition 6th ed<br/>Publisher South-Western Cengage Learning,<br/>Publication Date 2009<br/>ISBN 9780324656206<br/>Survive, exploit, disrupt : action guidelines for marketing in a recessionent://SD_ILS/0/SD_ILS:5372392024-04-19T20:44:56Z2024-04-19T20:44:56Zby Steidl, Peter<br/>Author Steidl, Peter<br/>Format: Books<br/>Call Number HF5415.13 S74 2009<br/>Publisher John Wiley and Sons,<br/>Publication Date 2009<br/>ISBN 9781742169378<br/>Marketing strategy : a decision-focused approachent://SD_ILS/0/SD_ILS:2332042024-04-19T20:44:56Z2024-04-19T20:44:56Zby Walker, Orville C.<br/>Author Walker, Orville C., Mullins, John W. (John Walker)<br/>Format: Books<br/>Call Number HF5415.13 M3744 2008<br/>Edition 6th ed.<br/>Publisher McGraw-Hill,<br/>Publication Date 2008<br/>ISBN 9780073529899<br/>A preface to marketing managementent://SD_ILS/0/SD_ILS:2332362024-04-19T20:44:56Z2024-04-19T20:44:56Zby Peter, J. Paul<br/>Author Peter, J. Paul, Donnelly, James H.<br/>Format: Books<br/>Call Number HF5415.13 P38 2008<br/>Edition 11th ed.<br/>Publisher McGraw-Hill Irwin,<br/>Publication Date 2008<br/>ISBN 9780073380964<br/>Marketing management : a strategic decision-making approachent://SD_ILS/0/SD_ILS:1718892024-04-19T20:44:56Z2024-04-19T20:44:56Zby Mullins, John W. (John Walker)<br/>Author Mullins, John W. (John Walker), Walker, Orville C.<br/>Format: Books<br/>Call Number HF5415.13 M84 2008<br/>Edition 6th ed<br/>Publisher McGraw-Hill/Irwin,<br/>Publication Date 2008<br/>ISBN 9780073529820<br/>Strategic market managementent://SD_ILS/0/SD_ILS:1415422024-04-19T20:44:56Z2024-04-19T20:44:56Zby Aaker, David A.<br/>Author Aaker, David A.<br/>Format: Books<br/>Call Number HF5415.13 A34 2008<br/>Edition 8th ed.<br/>Publisher John wiley & Sons<br/>Publication Date 2008<br/>ISBN 9780470056233<br/>Ambush marketing : a practical guide to protecting the brand of a sporting eventent://SD_ILS/0/SD_ILS:3572312024-04-19T20:44:56Z2024-04-19T20:44:56Zby Johnson, Phillip<br/>Author Johnson, Phillip<br/>Format: Books<br/>Call Number HD59.35 J66 2008<br/>Publisher Sweet & Maxwell,<br/>Publication Date 2008<br/>ISBN 9781847033949<br/>Strategi pemasaran produk makanan kesihatan tambahan homeopati keluaran IKS. kajian kes : Farmina Bio-Plus Industries & Consultants Sdn.Bhd.ent://SD_ILS/0/SD_ILS:3629182024-04-19T20:44:56Z2024-04-19T20:44:56Zby Ruzaimah Jaafar<br/>Author Ruzaimah Jaafar, Md. Mohar Muhammad, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia<br/>Format: Books<br/>Call Number HF5415.15 R89 2008 raf<br/>Publication Date 2008<br/>Project Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2008<br/>Pengurusan rantaian bekalan sebagai strategi kelebihan bersaing oleh syarikat industri elektrik dan elektronik di Negeri Johor, Malaysiaent://SD_ILS/0/SD_ILS:3635972024-04-19T20:44:56Z2024-04-19T20:44:56Zby Azreen Surmi<br/>Author Azreen Surmi, Siti Zaleha Omain, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia<br/>Format: Books<br/>Call Number HD38.5 A97 2008 raf<br/>Publication Date 2008<br/>Project Paper (Sarjana Muda (Pengurusan - Teknologi)) - Universiti Teknologi Malaysia, 2008<br/>Marketing strategy and competitive positioningent://SD_ILS/0/SD_ILS:2800432024-04-19T20:44:56Z2024-04-19T20:44:56Zby Hooley, Graham<br/>Author Hooley, Graham, Piercy, Nigel, Nicolaud, Brigitte<br/>Format: Books<br/>Call Number HF5415.127 H66 2008<br/>Edition 4th ed.<br/>Publisher Prentice Hall/Financial Times,<br/>Publication Date 2008<br/>ISBN 9780273706977<br/>Principles of marketingent://SD_ILS/0/SD_ILS:2926062024-04-19T20:44:56Z2024-04-19T20:44:56Zby Amstrong, Kotler<br/>Author Amstrong, Kotler, Abu Bakar A. Hamid, Rohaizat Baharun, Ahmad Sharifuddin Shamsuddin<br/>Format: Books<br/>Call Number HF5415 A47 2008<br/>Publisher Pearson/Prentice Hall,<br/>Publication Date 2008<br/>ISBN 9789833927555<br/>Strategic marketing : an introductionent://SD_ILS/0/SD_ILS:3310042024-04-19T20:44:56Z2024-04-19T20:44:56Zby Proctor, Tony<br/>Author Proctor, Tony<br/>Format: Books<br/>Call Number HF5415.135 P76 2008<br/>Edition 2nd ed.<br/>Publisher Routledge,<br/>Publication Date 2008<br/>ISBN 9780415458160<br/>Value-based marketing : marketing strategies for corporate growth and shareholder valueent://SD_ILS/0/SD_ILS:3225982024-04-19T20:44:56Z2024-04-19T20:44:56Zby Doyle, Peter<br/>Author Doyle, Peter<br/>Format: Books<br/>Call Number HF5415.13 D67 2008<br/>Edition 2nd ed.<br/>Publisher John Wiley & Sons,<br/>Publication Date 2008<br/>ISBN 9780470773147<br/>Aplikasi GIS dalam pemasaran insurans : analisis corak taburan insurans hayat bagi penentuan potensi pasaran baruent://SD_ILS/0/SD_ILS:2598042024-04-19T20:44:56Z2024-04-19T20:44:56Zby Nur Afiah Mohd. Setapar<br/>Author Nur Afiah Mohd. Setapar, Mohamad Nor Said, supervisor, Fakulti Kejuruteraan dan Sains Geoinformasi<br/>Format: Books<br/>Call Number G70.212 N89 2008 raf<br/>Publication Date 2008<br/>Project Paper (Sarjana Muda Sains (Geoinformatik)) - Universiti Teknologi Malaysia, 2008<br/>Tinjauan terhadap pemilihan tempat penginapan di kalangan pelancongan domestik : kajian kes di Mersing, Johorent://SD_ILS/0/SD_ILS:2615152024-04-19T20:44:56Z2024-04-19T20:44:56Zby Siti Norimani Omar<br/>Author Siti Norimani Omar, Zainab Khalifah, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia<br/>Format: Books<br/>Call Number HF5415.13 S58 2008 raf<br/>Publication Date 2008<br/>Project Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2008<br/>Mommy, where do customers come from? : how to market to a new world of connected customersent://SD_ILS/0/SD_ILS:2251842024-04-19T20:44:56Z2024-04-19T20:44:56Zby Bailin, Larry<br/>Author Bailin, Larry<br/>Format: Books<br/>Call Number HF5415.13 B34 2007<br/>Publisher Larstan Publishing,<br/>Publication Date 2007<br/>ISBN 9780978918231<br/>Marketing strategy : the difference between marketing and marketsent://SD_ILS/0/SD_ILS:2393952024-04-19T20:44:56Z2024-04-19T20:44:56Zby Fifield, Paul<br/>Author Fifield, Paul<br/>Format: Books<br/>Call Number HF5415 F53 2007<br/>Edition 3rd ed<br/>Publisher Butterworth-Heinemann,<br/>Publication Date 2007<br/>ISBN 9780750656757<br/>Marketing that works : how entrepreneurial marketing can add sustainable value to any sized companyent://SD_ILS/0/SD_ILS:1975722024-04-19T20:44:56Z2024-04-19T20:44:56Zby Lodish, Leonard M.<br/>Author Lodish, Leonard M., Morgan, Howard Lee, 1945-, Archambeau, Shellye<br/>Format: Books<br/>Call Number HD62.5 L62 2007<br/>Publisher Wharton School Pub.,<br/>Publication Date 2007<br/>ISBN 9780132390750 9781032390750<br/>Strategic marketing : an applied perspectiveent://SD_ILS/0/SD_ILS:1582822024-04-19T20:44:56Z2024-04-19T20:44:56Zby Alsem, Karel Jan<br/>Author Alsem, Karel Jan<br/>Format: Books<br/>Call Number HF5415.13 A47 2007<br/>Publisher McGraw-Hill,<br/>Publication Date 2007<br/>ISBN 9780071244176<br/>Principles of marketing : a global perspectiveent://SD_ILS/0/SD_ILS:1320072024-04-19T20:44:56Z2024-04-19T20:44:56Zby Abu Bakar Abdul Hamid<br/>Author Abu Bakar Abdul Hamid<br/>Format: Books<br/>Call Number HF5415 P764 2007<br/>Publisher McGraw-Hill,<br/>Publication Date 2007<br/>ISBN 9789833850044<br/>Services marketing : people, technology, strategyent://SD_ILS/0/SD_ILS:2311232024-04-19T20:44:56Z2024-04-19T20:44:56Zby Lovelock, Christopher H.<br/>Author Lovelock, Christopher H., Wirtz, Jochen<br/>Format: Books<br/>Call Number HF5415.13 L68 2007<br/>Edition 6th ed.<br/>Publisher Pearson/Prentice Hall,<br/>Publication Date 2007<br/>ISBN 9780131875524<br/>Ultimate small business marketing toolkitent://SD_ILS/0/SD_ILS:7586982024-04-19T20:44:56Z2024-04-19T20:44:56Zby Goldstein, Beth<br/>Author Goldstein, Beth<br/>Format: Books<br/>Call Number CP 023844<br/>Publisher McGraw-Hill,<br/>Publication Date 2007<br/>ISBN 9780071477185<br/>Pembangunan sistem pemasaran menggunakan konsep 'Adaptive Marketing'ent://SD_ILS/0/SD_ILS:5666142024-04-19T20:44:56Z2024-04-19T20:44:56Zby Soffri Yussof<br/>Author Soffri Yussof<br/>Format: Computer file<br/>Call Number CP 017226 ra<br/>Publication Date 2007<br/><a href="http://eprints.utm.my/7360">Full text thesis via UTM-IR</a><br/>Thesis (Sarjana Sains (Teknologi Maklumat - Pengurusan)) - Universiti Teknologi Malaysia, 2007<br/>Strategic marketing planningent://SD_ILS/0/SD_ILS:5975772024-04-19T20:44:56Z2024-04-19T20:44:56Zby Reed, Peter<br/>Author Reed, Peter<br/>Format: Computer file<br/>Call Number CP 016401<br/>Edition 2nd ed.<br/>Publisher Cengage Learning Australia,<br/>Publication Date 2007<br/>Conversations with marketing mastersent://SD_ILS/0/SD_ILS:2835122024-04-19T20:44:56Z2024-04-19T20:44:56Zby Mazur, Laura<br/>Author Mazur, Laura, Miles, Louella<br/>Format: Books<br/>Call Number HF5415 M39 2007<br/>Publisher John Wiley & Sons,<br/>Publication Date 2007<br/>ISBN 9780470025918<br/>Strategic marketing and the future of consumer behaviour : introducing the virtual guardian angelent://SD_ILS/0/SD_ILS:2871752024-04-19T20:44:56Z2024-04-19T20:44:56Zby Poiesz, Theo B. C.<br/>Author Poiesz, Theo B. C., Raaij, W. Fred van<br/>Format: Books<br/>Call Number HF5415.13 S86 2007<br/>Publisher Edward Elgar Pub.,<br/>Publication Date 2007<br/>ISBN 9781843767725<br/>Strategic marketing planningent://SD_ILS/0/SD_ILS:3249842024-04-19T20:44:56Z2024-04-19T20:44:56Zby Reed, Peter<br/>Author Reed, Peter<br/>Format: Books<br/>Call Number HF5415.135 R33 2007<br/>Edition 2nd ed.<br/>Publisher Cengage Learning Australia,<br/>Publication Date 2007<br/>ISBN 9780170128650<br/>Pembangunan sistem pemasaran menggunakan konsep 'Adaptive Marketing'ent://SD_ILS/0/SD_ILS:1377842024-04-19T20:44:56Z2024-04-19T20:44:56Zby Soffri Yussof<br/>Author Soffri Yussof, Othman Ibrahim<br/>Format: Books<br/>Call Number HF5415.125 S63 2007<br/>Publisher Universiti Teknologi Malaysia,<br/>Publication Date 2007<br/><a href="http://eprints.utm.my/7360">Full text thesis via UTM-IR</a><br/>Thesis (Sarjana Sains (Teknologi Maklumat - Pengurusan)) - Universiti Teknologi Malaysia, 2007<br/>Marketing knowledge management : managing knowledge in market oriented companiesent://SD_ILS/0/SD_ILS:1990172024-04-19T20:44:56Z2024-04-19T20:44:56Zby Troilo, Gabriele<br/>Author Troilo, Gabriele<br/>Format: Books<br/>Call Number HF5415.13 T764 2006<br/>Publisher Edward Elgar Pub.,<br/>Publication Date 2006<br/>ISBN 9781845429072<br/>Marketing managementent://SD_ILS/0/SD_ILS:1930472024-04-19T20:44:56Z2024-04-19T20:44:56Zby Saxena, Rajan<br/>Author Saxena, Rajan<br/>Format: Books<br/>Call Number HF5415.13 S29 2006<br/>Edition 3rd ed.<br/>Publisher Tata McGraw-Hill,<br/>Publication Date 2006<br/>ISBN 9780070599536<br/>Relationship between customer satisfaction and marketing mix in fast food industry : case study at KFC Taman Universitient://SD_ILS/0/SD_ILS:978262024-04-19T20:44:56Z2024-04-19T20:44:56Zby Ong, Sham Enn<br/>Author Ong, Sham Enn<br/>Format: Books<br/>Call Number HF5415.335 O53 2006<br/>Publisher Universiti Teknologi Malaysia,<br/>Publication Date 2006<br/>Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2006<br/>The effectiveness of using celebrity in advertising by mobile communication network companyent://SD_ILS/0/SD_ILS:998632024-04-19T20:44:56Z2024-04-19T20:44:56Zby Yon, Siew Fei<br/>Author Yon, Siew Fei<br/>Format: Books<br/>Call Number HF6146.T42 Y66 2006<br/>Publisher Universiti Teknologi Malaysia,<br/>Publication Date 2006<br/>Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2006<br/>Marketing management and strategyent://SD_ILS/0/SD_ILS:1095802024-04-19T20:44:56Z2024-04-19T20:44:56Zby Doyle, Peter<br/>Author Doyle, Peter<br/>Format: Books<br/>Call Number HF5415 D753 2006<br/>Edition 4th.ed.<br/>Publisher Pearson Education,<br/>Publication Date 2006<br/>ISBN 9780273693987<br/>Principles of marketingent://SD_ILS/0/SD_ILS:1109732024-04-19T20:44:56Z2024-04-19T20:44:56Zby Kotler, Philip<br/>Author Kotler, Philip, Armstrong, Gary<br/>Format: Books<br/>Call Number HF5415 K68 2006<br/>Edition 11th ed.<br/>Publisher Pearson Prentice-Hall,<br/>Publication Date 2006<br/>ISBN 9780131968790<br/>Six sigma for marketing processes : an overview for marketing executives, leaders, and managersent://SD_ILS/0/SD_ILS:1239532024-04-19T20:44:56Z2024-04-19T20:44:56Zby Creveling, Clyde M., 1956-<br/>Author Creveling, Clyde M., 1956-, Hambleton, Lynne, McCarthy, Burke<br/>Format: Books<br/>Call Number HF5415.13 C734 2006<br/>Publisher Prentice Hall,<br/>Publication Date 2006<br/>ISBN 9780131990081<br/>Penambahbaikan kualiti satu kajian kes di HQ Tools Industries Sdn. Bhd.ent://SD_ILS/0/SD_ILS:91312024-04-19T20:44:56Z2024-04-19T20:44:56Zby Chong, Mong Ping<br/>Author Chong, Mong Ping<br/>Format: Visual Materials<br/>Call Number MFL 13290<br/>Publisher Universiti Teknologi Malaysia,<br/>Publication Date 2006<br/>Project Paper (Sarjana Muda Pengurusan (Teknologi)) - Universiti Teknologi Malaysia, 2006<br/>The marketers guide to public relations in the 21st centuryent://SD_ILS/0/SD_ILS:1154092024-04-19T20:44:56Z2024-04-19T20:44:56Zby Harris, Thomas L., 1931-<br/>Author Harris, Thomas L., 1931-, Whalen, Patricia T.<br/>Format: Books<br/>Call Number HD59 H37 2006<br/>Publisher Thomson,<br/>Publication Date 2006<br/>ISBN 9780324312102<br/>Essentials of marketingent://SD_ILS/0/SD_ILS:1304402024-04-19T20:44:56Z2024-04-19T20:44:56Zby Lamb, Charles W., 1944-<br/>Author Lamb, Charles W., 1944-, Hair, Joseph F., McDaniel. Carl D.<br/>Format: Books<br/>Call Number HF5415 L34 2006<br/>Edition 5th ed.<br/>Publisher Thomson South-Western,<br/>Publication Date 2006<br/>ISBN 9780324316643 9780324407396<br/>Marketing knowledge management : managing knowledge in market oriented companiesent://SD_ILS/0/SD_ILS:6405202024-04-19T20:44:56Z2024-04-19T20:44:56Zby Troilo, Gabriele<br/>Author Troilo, Gabriele<br/>Format: Books<br/>Call Number HF5415.13 T765 2006<br/>Publisher Edward Elgar,<br/>Publication Date 2006<br/>ISBN 9781845429072<br/>Marketing managementent://SD_ILS/0/SD_ILS:4433812024-04-19T20:44:56Z2024-04-19T20:44:56Zby Kotler, Philip<br/>Author Kotler, Philip, Keller, Kevin Lane, 1956-<br/>Format: Books<br/>Call Number HF5415.13 K674 2006 f<br/>Edition 12th ed.<br/>Publisher Pearson Prentice Hall,<br/>Publication Date 2006<br/>ISBN 9780131457577<br/>Strategic marketingent://SD_ILS/0/SD_ILS:4235102024-04-19T20:44:56Z2024-04-19T20:44:56Zby Cravens, David W.<br/>Author Cravens, David W., Piercy, Nigel<br/>Format: Books<br/>Call Number HF5415.135 C72 2006<br/>Edition 8th ed.<br/>Publisher McGraw-Hill Irwin,<br/>Publication Date 2006<br/>ISBN 9780072966343<br/>Marketing strategy : a decision - focused approachent://SD_ILS/0/SD_ILS:4181012024-04-19T20:44:56Z2024-04-19T20:44:56Zby Walker, Orville C.<br/>Author Walker, Orville C.<br/>Format: Books<br/>Call Number HF5415.13 M3744 2006<br/>Edition 5th ed.<br/>Publisher McGraw-Hill Irvin,<br/>Publication Date 2006<br/>ISBN 9780072961904<br/>Scenarios in marketing : from vision to decisionent://SD_ILS/0/SD_ILS:2834552024-04-19T20:44:56Z2024-04-19T20:44:56Zby Ringland, Gill<br/>Author Ringland, Gill, Young, Laurie, 1955-<br/>Format: Books<br/>Call Number HF5415.13 S76 2006<br/>Publisher John Wiley & Sons,<br/>Publication Date 2006<br/>ISBN 9780470032725<br/>Marketing geniusent://SD_ILS/0/SD_ILS:2835012024-04-19T20:44:56Z2024-04-19T20:44:56Zby Fisk, Peter<br/>Author Fisk, Peter<br/>Format: Books<br/>Call Number HF5415.13 F57 2006<br/>Publisher Capstone ,<br/>Publication Date 2006<br/>ISBN 9781841126814<br/>Marketing management : an Asian perspectiveent://SD_ILS/0/SD_ILS:2450502024-04-19T20:44:56Z2024-04-19T20:44:56Zby Kotler, Philip, author<br/>Author Kotler, Philip, author, Keller, Kevin Lane, author, Swee, Hoon Ang, author, Chin, Tiong Tan, author<br/>Format: Books<br/>Call Number HF5415.13 K673 2006 f<br/>Edition Fourth edition.<br/>Publisher Pearson/Prentice Hall,<br/>Publication Date 2006<br/>ISBN 9780131982628<br/>Strategic marketing : creating competitive advantageent://SD_ILS/0/SD_ILS:2612842024-04-19T20:44:56Z2024-04-19T20:44:56Zby West, Douglas<br/>Author West, Douglas, Ford, John B. (John Battice), 1949-, Ibrahim, Essam<br/>Format: Books<br/>Call Number HF5415.135 W47 2006<br/>Publisher Oxford University Press,<br/>Publication Date 2006<br/>ISBN 9780199273980<br/>Measuring customer satisfaction in fast food industry : a case study of KFC in Taman Ungku Tun Aminah, Skudaient://SD_ILS/0/SD_ILS:949402024-04-19T20:44:56Z2024-04-19T20:44:56Zby Kong, Bee Lian<br/>Author Kong, Bee Lian<br/>Format: Books<br/>Call Number HF5415.335 K66 2006 raf<br/>Publisher Universiti Teknologi Malaysia,<br/>Publication Date 2006<br/>Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2006<br/>Hypermarket and small retailers : explore retailers' competitive abilities-case study in Segamat business districtent://SD_ILS/0/SD_ILS:958382024-04-19T20:44:56Z2024-04-19T20:44:56Zby Noraini Rusli<br/>Author Noraini Rusli<br/>Format: Books<br/>Call Number HF5429 N67 2006<br/>Publisher Universiti Teknologi Malaysia,<br/>Publication Date 2006<br/>Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2006<br/>Kajian strategi promosi pemasaran produk : kajian kes di Bumi Hijau Food Industries Sdn Bhdent://SD_ILS/0/SD_ILS:967522024-04-19T20:44:56Z2024-04-19T20:44:56Zby Hamizan Wasoh @ Mohamad Isa<br/>Author Hamizan Wasoh @ Mohamad Isa<br/>Format: Books<br/>Call Number HF5438.5 H35 2006<br/>Publisher Universiti Teknologi Malaysia,<br/>Publication Date 2006<br/>Project Paper (Srajana Muda Pengurusan (Teknologi)) - Universiti Teknologi Malaysia, 2006<br/>Analisis pengaruh kepercayaan jenama Sendayu Tinggi terhadap pengguna wanita : satu kajian di Taman Universiti, Johorent://SD_ILS/0/SD_ILS:998852024-04-19T20:44:56Z2024-04-19T20:44:56Zby Siti Suhaida Bakar<br/>Author Siti Suhaida Bakar<br/>Format: Books<br/>Call Number HF5415.32 S684 2006<br/>Publisher Universiti Teknologi Malaysia,<br/>Publication Date 2006<br/>Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2006<br/>Persepsi pengguna terhadap produk luar negara dengan menggunakan skala etnosentrik terhadap kereta jenama tempatan dan luar negaraent://SD_ILS/0/SD_ILS:998872024-04-19T20:44:56Z2024-04-19T20:44:56Zby Siti Muslihah Othman<br/>Author Siti Muslihah Othman<br/>Format: Books<br/>Call Number HF5415.32 S68 2006<br/>Publisher Universiti Teknologi Malaysia,<br/>Publication Date 2006<br/>Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2006<br/>Relationship marketing : in a globalised world : are you ready?ent://SD_ILS/0/SD_ILS:1036102024-04-19T20:44:56Z2024-04-19T20:44:56Zby Choo, Meng Kong<br/>Author Choo, Meng Kong<br/>Format: Books<br/>Call Number HF5415.5 C46 2006<br/>Publisher Utusan Publications & Distributors,<br/>Publication Date 2006<br/>ISBN 9789676116222<br/>Making marketing happen : how great companies make strategic planning work for thement://SD_ILS/0/SD_ILS:1943302024-04-19T20:44:56Z2024-04-19T20:44:56Zby Smith, Brian D., (Brian David), 1961-<br/>Author Smith, Brian D., (Brian David), 1961-<br/>Format: Books<br/>Call Number HF5415.13 S64 2005<br/>Publisher Butterworth-Heinemann,<br/>Publication Date 2005<br/>ISBN 9780750662482<br/>Perladangan penanaman jati kajian kes : Ladang Penanaman Jati, Negeri Perlisent://SD_ILS/0/SD_ILS:87242024-04-19T20:44:56Z2024-04-19T20:44:56Zby Azlizam Desa<br/>Author Azlizam Desa<br/>Format: Visual Materials<br/>Call Number MFL 13362<br/>Publisher Universiti Teknologi Malaysia,<br/>Publication Date 2005<br/>Project Paper (Sarjana Muda Sains (Pentadbiran dan Pembangunan Tanah) - Universiti Teknologi Malaysia, 2005<br/>Market-based management : strategies for growing customer value and profitabilityent://SD_ILS/0/SD_ILS:2250902024-04-19T20:44:56Z2024-04-19T20:44:56Zby Best, Roger J.<br/>Author Best, Roger J.<br/>Format: Books<br/>Call Number HF5415.13 B46 2005<br/>Edition 4th ed.<br/>Publisher Pearson/Prentice-Hall,<br/>Publication Date 2005<br/>ISBN 9780131293724<br/>Strategic marketing decisions in global marketsent://SD_ILS/0/SD_ILS:1611042024-04-19T20:44:56Z2024-04-19T20:44:56Zby Doole, Isobel<br/>Author Doole, Isobel, Lowe, Robin, 1945-<br/>Format: Books<br/>Call Number HF5415 D66 2005<br/>Publisher Thomson,<br/>Publication Date 2005<br/>ISBN 9781844801428<br/>Strategic marketing management : planning, implementation and controlent://SD_ILS/0/SD_ILS:1218432024-04-19T20:44:56Z2024-04-19T20:44:56Zby Wilson, Richard M. S.<br/>Author Wilson, Richard M. S., Gilligan, Colin<br/>Format: Books<br/>Call Number HF 5415.13 W 54 2005<br/>Edition 3rd ed.<br/>Publisher Butterworth Heinemann,<br/>Publication Date 2005<br/>ISBN 9780750622448<br/>Strategi pemasaran bagi industri perhotelan di Johor Bahruent://SD_ILS/0/SD_ILS:4273302024-04-19T20:44:56Z2024-04-19T20:44:56Zby Chin, Doreen Mei Kee<br/>Author Chin, Doreen Mei Kee<br/>Format: Books<br/>Call Number HD1393.26.H67 C44 2005<br/>Publisher Universiti Teknologi Malaysia,<br/>Publication Date 2005<br/>Project Paper (Sarjana Muda Sains (Pentadbiran dan Pembangunan Tanah)) - Universiti Teknologi Malaysia, 2005<br/>Marketing strategyent://SD_ILS/0/SD_ILS:3870112024-04-19T20:44:56Z2024-04-19T20:44:56Zby Ferrell, O. C.<br/>Author Ferrell, O. C.<br/>Format: Books<br/>Call Number HF5415.13 F47 2005<br/>Edition 3rd ed.<br/>Publisher Thomson/South-Western,<br/>Publication Date 2005<br/>ISBN 9780324201406<br/>Marketing management : text and casesent://SD_ILS/0/SD_ILS:3899212024-04-19T20:44:56Z2024-04-19T20:44:56Zby Lal, Rajiv<br/>Author Lal, Rajiv, Quelch, John A., Rangan, V. Kasturi<br/>Format: Books<br/>Call Number HF5415.13 L34 2005<br/>Publisher McGraw-Hill/Irwin,<br/>Publication Date 2005<br/>ISBN 9780072967623<br/>Marketing management : a strategic, decision-making approachent://SD_ILS/0/SD_ILS:3914212024-04-19T20:44:56Z2024-04-19T20:44:56Zby Mullins, John<br/>Author Mullins, John, Mullins, John W. (John Walker)<br/>Format: Books<br/>Call Number HF5415.13 M379 2005<br/>Edition 5th ed.<br/>Publisher McGraw-Hill,<br/>Publication Date 2005<br/>ISBN 9780072863703<br/>Business-to-business marketing management : a global perspectiveent://SD_ILS/0/SD_ILS:4676842024-04-19T20:44:56Z2024-04-19T20:44:56Zby Blythe, Jim<br/>Author Blythe, Jim, Zimmerman, Alan S., 1942-<br/>Format: Books<br/>Call Number HF5415.13 B59 2005<br/>Publisher Thomson Learning,<br/>Publication Date 2005<br/>ISBN 9781844800018 9780324315448<br/>Escaping the black hole : minimizing the damage from the marketing-sales disconnectent://SD_ILS/0/SD_ILS:4677312024-04-19T20:44:56Z2024-04-19T20:44:56Zby Schmonsees, Robert J., 1947-<br/>Author Schmonsees, Robert J., 1947-<br/>Format: Books<br/>Call Number HF5415.13 S35 2005<br/>Publisher Thomson/South-Western,<br/>Publication Date 2005<br/>ISBN 9780324301250<br/>The marketing planent://SD_ILS/0/SD_ILS:4056442024-04-19T20:44:56Z2024-04-19T20:44:56Zby Cohen, William A.<br/>Author Cohen, William A.<br/>Format: Books<br/>Call Number HF5415.13 C63 2005<br/>Edition 4th ed.<br/>Publisher John Wiley & Sons,<br/>Publication Date 2005<br/>ISBN 9780471230595<br/>Strategic market managementent://SD_ILS/0/SD_ILS:4057362024-04-19T20:44:56Z2024-04-19T20:44:56Zby Aaker, David A.<br/>Author Aaker, David A.<br/>Format: Books<br/>Call Number HF5415.13 A34 2005<br/>Edition 7th ed.<br/>Publisher John Wiley & Sons,<br/>Publication Date 2005<br/>ISBN 9780471484264<br/>Strategic marketing management : a means-end approachent://SD_ILS/0/SD_ILS:2460482024-04-19T20:44:56Z2024-04-19T20:44:56Zby Parry, Mark E. (Mark Edward), 1957-<br/>Author Parry, Mark E. (Mark Edward), 1957-<br/>Format: Books<br/>Call Number HF5415.13 P374 2005<br/>Publisher McGraw-Hill,<br/>Publication Date 2005<br/>ISBN 9780071450935<br/>Cases to accompany Contemporary strategy analysis fifth editionent://SD_ILS/0/SD_ILS:2786252024-04-19T20:44:56Z2024-04-19T20:44:56Zby Grant, Robert M.<br/>Author Grant, Robert M.<br/>Format: Books<br/>Call Number HF5415.13.U73 1991<br/>Edition 5th ed.<br/>Publication Date 2005<br/>ISBN 9781405124089<br/>The highly effective marketing planent://SD_ILS/0/SD_ILS:1004602024-04-19T20:44:56Z2024-04-19T20:44:56Zby Knight, Peter L.<br/>Author Knight, Peter L.<br/>Format: Books<br/>Call Number HF5415.13 K58 2004<br/>Publisher Pearson/Prentice Hall Business,<br/>Publication Date 2004<br/>ISBN 9780273687863<br/>Kajian faktor-faktor yang mempengaruhi prestasi pemasaran harta tanah NPL milikan danahartaent://SD_ILS/0/SD_ILS:71132024-04-19T20:44:56Z2024-04-19T20:44:56Zby Chan, Ling Siong<br/>Author Chan, Ling Siong<br/>Format: Visual Materials<br/>Call Number MFL 12932<br/>Publisher Universiti Teknologi Malaysia,<br/>Publication Date 2004<br/>Project Paper (Sarjana Muda Sains (Pentadbiran dan Pembangunan Tanah)) - Universiti Teknologi Malaysia, 2004<br/>Digital marketing strategy : text and casesent://SD_ILS/0/SD_ILS:1632012024-04-19T20:44:56Z2024-04-19T20:44:56Zby Urban, Glen L.<br/>Author Urban, Glen L.<br/>Format: Books<br/>Call Number HF5415.13 U72 2004<br/>Publisher Pearson Prentice Hall,<br/>Publication Date 2004<br/>ISBN 9780131831773<br/>Accountable marketing : the economics of data-driven marketingent://SD_ILS/0/SD_ILS:1732302024-04-19T20:44:56Z2024-04-19T20:44:56Zby Rosenwald, Peter J.<br/>Author Rosenwald, Peter J., Racom Communications<br/>Format: Books<br/>Call Number HF5415.13 R674 2004<br/>Publisher Thomson,<br/>Publication Date 2004<br/>ISBN 9780324203592<br/>Up against the retail giants : targeting weakness, gaining an edgeent://SD_ILS/0/SD_ILS:1611072024-04-19T20:44:56Z2024-04-19T20:44:56Zby Samli, A. Coskun<br/>Author Samli, A. Coskun<br/>Format: Books<br/>Call Number HF5429 S25 2004<br/>Publisher Thomson,<br/>Publication Date 2004<br/>ISBN 9780324233087<br/>Marketing management : knowledge and skillsent://SD_ILS/0/SD_ILS:3634372024-04-19T20:44:56Z2024-04-19T20:44:56Zby Peter, J. Paul<br/>Author Peter, J. Paul, Donnelly, James H.<br/>Format: Books<br/>Call Number HF5415.13 P48 2004<br/>Edition 7th ed.<br/>Publisher Irwin/McGraw-Hill,<br/>Publication Date 2004<br/>ISBN 9780072552171<br/>Kajian faktor-faktor yang mempengaruhi prestasi pemasaran harta tanah NPL milikan danahartaent://SD_ILS/0/SD_ILS:3813132024-04-19T20:44:56Z2024-04-19T20:44:56Zby Chan, Ling Siong<br/>Author Chan, Ling Siong<br/>Format: Books<br/>Call Number HD1375 C424 2004<br/>Publisher Universiti Teknologi Malaysia,<br/>Publication Date 2004<br/>Project Paper (Sarjana Muda Sains (Pentadbiran dan Pembangunan Tanah)) - Universiti Teknologi Malaysia, 2004<br/>Accountable marketing the economics of data-driven marketingent://SD_ILS/0/SD_ILS:5750872024-04-19T20:44:56Z2024-04-19T20:44:56Zby Rosenwald, Peter J.<br/>Author Rosenwald, Peter J., Racom Communications<br/>Format: Computer file<br/>Call Number CP 10059<br/>Publisher Thomson,<br/>Publication Date 2004<br/>ISBN 9780324203592<br/>Market-based management : strategies for growing customer value and profitabilityent://SD_ILS/0/SD_ILS:4087302024-04-19T20:44:56Z2024-04-19T20:44:56Zby Best, Roger J.<br/>Author Best, Roger J.<br/>Format: Books<br/>Call Number HF5415.13 B46 2004<br/>Edition 3rd ed.<br/>Publisher Prentice Hall,<br/>Publication Date 2004<br/>ISBN 9780130082183<br/>Powerhouse marketing plans : 14 outstanding real-life plans and what you can learn from them to supercharge your own campaignsent://SD_ILS/0/SD_ILS:4286422024-04-19T20:44:56Z2024-04-19T20:44:56Zby Johnson, Winslow<br/>Author Johnson, Winslow<br/>Format: Books<br/>Call Number HF5415.13 J634 2004<br/>Publisher AMACOM,<br/>Publication Date 2004<br/>ISBN 9780814472194<br/>Knowledge-based marketing : the 21st century competitive edgeent://SD_ILS/0/SD_ILS:3868212024-04-19T20:44:56Z2024-04-19T20:44:56Zby Chaston, Ian<br/>Author Chaston, Ian<br/>Format: Books<br/>Call Number HF5415 C42 2004<br/>Publisher Sage Publications,<br/>Publication Date 2004<br/>ISBN 9780412900020<br/>Marketing 04/05ent://SD_ILS/0/SD_ILS:3914302024-04-19T20:44:56Z2024-04-19T20:44:56Zby Richardson, John E.<br/>Author Richardson, John E.<br/>Format: Books<br/>Call Number HF5415 M383 2004<br/>Edition 26th ed.<br/>Publisher McGraw-Hill/Dushkin,<br/>Publication Date 2004<br/>ISBN 9780072861303<br/>Asas pemasaranent://SD_ILS/0/SD_ILS:3932452024-04-19T20:44:56Z2024-04-19T20:44:56Zby Siti Rahayu Hussin<br/>Author Siti Rahayu Hussin<br/>Format: Books<br/>Call Number HF5415.13 A82 2004<br/>Publisher McGraw-Hill (Malaysia) Sdn. Bhd.,<br/>Publication Date 2004<br/>ISBN 9789832679806<br/>Ten deadly marketing sins : signs and solutionsent://SD_ILS/0/SD_ILS:3985882024-04-19T20:44:56Z2024-04-19T20:44:56Zby Kotler, Philip<br/>Author Kotler, Philip<br/>Format: Books<br/>Call Number HF5415.13 K677 2004<br/>Publisher John Wiley & Sons,<br/>Publication Date 2004<br/>ISBN 9780471650225<br/>The dollarization discipline : how smart companies create customer value... and profit from itent://SD_ILS/0/SD_ILS:3991812024-04-19T20:44:56Z2024-04-19T20:44:56Zby Fox, Jeffrey J., 1945-<br/>Author Fox, Jeffrey J., 1945-, Gregory, Richard C., 1965-<br/>Format: Books<br/>Call Number HF5415.15 F69 2004<br/>Publication Date 2004<br/>ISBN 9780471659501<br/>Trout on strategy : capturing mindshare, conquering marketsent://SD_ILS/0/SD_ILS:3953612024-04-19T20:44:56Z2024-04-19T20:44:56Zby Trout, Jack<br/>Author Trout, Jack<br/>Format: Books<br/>Call Number HF5415.13 T76 2004<br/>Publication Date 2004<br/>ISBN 9780071437943<br/>Marketing for dummiesent://SD_ILS/0/SD_ILS:4055532024-04-19T20:44:56Z2024-04-19T20:44:56Zby Hiam, Alexander<br/>Author Hiam, Alexander<br/>Format: Books<br/>Call Number HF5415.13 H524 2004<br/>Edition 2nd ed.<br/>Publisher Wiley Pub.,<br/>Publication Date 2004<br/>ISBN 9780764556005<br/>Global and transnational business : strategy and managementent://SD_ILS/0/SD_ILS:4057122024-04-19T20:44:56Z2024-04-19T20:44:56Zby Stonehouse, George<br/>Author Stonehouse, George<br/>Format: Books<br/>Call Number HD62.4 G564 2004<br/>Edition 2nd ed.<br/>Publisher John Wiley & Sons,<br/>Publication Date 2004<br/>ISBN 9780470851265<br/>Services marketing : people, technology, strategyent://SD_ILS/0/SD_ILS:2800472024-04-19T20:44:56Z2024-04-19T20:44:56Zby Lovelock, Christopher<br/>Author Lovelock, Christopher, Wirtz, Jochen<br/>Format: Books<br/>Call Number HF5415.13 L68 2004<br/>Publisher Pearson/Prentice Hall,<br/>Publication Date 2004<br/>ISBN 9789810676919<br/>Services marketing in Asia : a case bookent://SD_ILS/0/SD_ILS:3096102024-04-19T20:44:56Z2024-04-19T20:44:56Zby Lovelock, Christopher<br/>Author Lovelock, Christopher, Wirtz, Jochen<br/>Format: Books<br/>Call Number HF5415.13 L683 2004<br/>Publisher Pearson/Prentice Hall,<br/>Publication Date 2004<br/>ISBN 9789810676919<br/>Knowledge-focused marketing strategy implementation model for an internet service provider a case study on Telekom Multimediaent://SD_ILS/0/SD_ILS:95502024-04-19T20:44:56Z2024-04-19T20:44:56Zby Faridah Maarof<br/>Author Faridah Maarof<br/>Format: Visual Materials<br/>Call Number MFL 013747<br/>Publisher Universiti Teknologi Malaysia,<br/>Publication Date 2003<br/>Thesis (Doktor Falsafah (Pengurusan)) - Universiti Teknologi Malaysia, 2003<br/>Faktor-faktor yang mempengaruhi pemasaran produk berteknologi : bkajian terhadap usahawan di Pusat Inkubator dan mahasiswa tahun akhir di Fakulti Sains Komputer, Universiti Teknologi Malaysiaent://SD_ILS/0/SD_ILS:208852024-04-19T20:44:56Z2024-04-19T20:44:56Zby Chu, Min Fseng<br/>Author Chu, Min Fseng<br/>Format: Visual Materials<br/>Call Number MFL 12258<br/>Publisher Universiti Teknologi Malaysia,<br/>Publication Date 2003<br/>Project Paper (Sarjana Muda Pengurusan (Teknologi)) - Universiti Teknologi Malaysia, 2003<br/>The customer centric enterprise : advances in mass customization and personalizatonent://SD_ILS/0/SD_ILS:1206802024-04-19T20:44:56Z2024-04-19T20:44:56Zby Tseng, Mitchell M., 1947-<br/>Author Tseng, Mitchell M., 1947-, Piller, Frank T., 1969-<br/>Format: Books<br/>Call Number TS155.65 C87 2003<br/>Publisher Springer,<br/>Publication Date 2003<br/>ISBN 9783540024927<br/>Value-based marketing for bottom-line success : 5 steps to creating customer valueent://SD_ILS/0/SD_ILS:3543662024-04-19T20:44:56Z2024-04-19T20:44:56Zby DeBonis, J. Nicholas<br/>Author DeBonis, J. Nicholas, Balinski, Eric W., Allen, Philip E.<br/>Format: Books<br/>Call Number HF5415.13 D38 2003<br/>Publisher McGraw Hill,<br/>Publication Date 2003<br/>ISBN 9780071396561<br/>Demand driven! : six steps to creating an ecosystem of demand for your businessent://SD_ILS/0/SD_ILS:3543982024-04-19T20:44:56Z2024-04-19T20:44:56Zby Manning, Bo<br/>Author Manning, Bo, Thorne, Chris<br/>Format: Books<br/>Call Number HF5415.13 M364 2003<br/>Publisher McGraw Hill,<br/>Publication Date 2003<br/>ISBN 9780071400367<br/>Strategic marketing : in the customer driven organizationent://SD_ILS/0/SD_ILS:3706992024-04-19T20:44:56Z2024-04-19T20:44:56Zby Bradley, Frank<br/>Author Bradley, Frank<br/>Format: Books<br/>Call Number HF5415.15 B66 2003<br/>Publisher John Wiley,<br/>Publication Date 2003<br/>ISBN 9780470849859<br/>Marketing management : a strategic value-based approachent://SD_ILS/0/SD_ILS:3717242024-04-19T20:44:56Z2024-04-19T20:44:56Zby Whitwell, Gregory<br/>Author Whitwell, Gregory, Lukas, Bryan A., Doyle, Peter<br/>Format: Books<br/>Call Number HF5415.13s W544 2003<br/>Publisher John Wiley & Sons,<br/>Publication Date 2003<br/>ISBN 9780470800966<br/>Marketing managementent://SD_ILS/0/SD_ILS:3847372024-04-19T20:44:56Z2024-04-19T20:44:56Zby Kotler, Philip<br/>Author Kotler, Philip<br/>Format: Books<br/>Call Number HF5415.13 K674 2003<br/>Publisher Pearson Education Inc.,<br/>Publication Date 2003<br/>ISBN 9780130497154<br/>Careers in marketing, advertising and public relationsent://SD_ILS/0/SD_ILS:3830582024-04-19T20:44:56Z2024-04-19T20:44:56Zby Stanley, Adela<br/>Author Stanley, Adela<br/>Format: Books<br/>Call Number HF5415.122 S72 2003<br/>Edition 8th ed.<br/>Publisher Kogan Page,<br/>Publication Date 2003<br/>ISBN 9780749439170<br/>Knowledge-focused marketing strategy implementation model for an internet service provider : a case study on Telekom Multimediaent://SD_ILS/0/SD_ILS:3870622024-04-19T20:44:56Z2024-04-19T20:44:56Zby Faridah Maarof<br/>Author Faridah Maarof<br/>Format: Books<br/>Call Number HF5415 F37 2003<br/>Publisher Universiti Teknologi Malaysia,<br/>Publication Date 2003<br/><a href="http://www.psz.utm.my/sla/billing/login.asp?mid=52855">Preview</a><br/>Thesis (Doctor of Philosophy in Engineering Business Management) - Universiti Teknologi Malaysia, 2003<br/>A framework for marketing managementent://SD_ILS/0/SD_ILS:4087322024-04-19T20:44:56Z2024-04-19T20:44:56Zby Kotler, Philip<br/>Author Kotler, Philip<br/>Format: Books<br/>Call Number HF5415.13 K678 2003<br/>Edition 2nd ed.<br/>Publisher Prentice Hall,<br/>Publication Date 2003<br/>ISBN 9780131001176<br/>Lateral marketing : new techniques for finding breakthrough ideasent://SD_ILS/0/SD_ILS:4043682024-04-19T20:44:56Z2024-04-19T20:44:56Zby Kotler, Philip<br/>Author Kotler, Philip, Trias de Bes, Fernando<br/>Format: Books<br/>Call Number HF5415.13 K676 2003<br/>Publisher John Wiley & Sons,<br/>Publication Date 2003<br/>ISBN 9780471455165<br/>Enterprise marketing management : the new science of marketingent://SD_ILS/0/SD_ILS:4043762024-04-19T20:44:56Z2024-04-19T20:44:56Zby Sutton, Dave<br/>Author Sutton, Dave, Klein, Tom, 1965-<br/>Format: Books<br/>Call Number HF5415.13 S97 2003<br/>Publisher John Wiley & Sons,<br/>Publication Date 2003<br/>ISBN 9780471267720<br/>Marketing management : a relationship approachent://SD_ILS/0/SD_ILS:4148782024-04-19T20:44:56Z2024-04-19T20:44:56Zby Hollensen, Svend<br/>Author Hollensen, Svend<br/>Format: Books<br/>Call Number HF5415.55 H64 2003<br/>Publisher Financial Times/Prentice Hall,<br/>Publication Date 2003<br/>ISBN 9780273643784<br/>Marketing strategy and managementent://SD_ILS/0/SD_ILS:3525302024-04-19T20:44:56Z2024-04-19T20:44:56Zby Baker, Michael J<br/>Author Baker, Michael J<br/>Format: Books<br/>Call Number HF5415 B35 2000<br/>Edition 3rd ed.<br/>Publisher PALGRAVE,<br/>Publication Date 2003 2000<br/>ISBN 9780333748558 9780333746561<br/>Asas pemasaranent://SD_ILS/0/SD_ILS:3312912024-04-19T20:44:56Z2024-04-19T20:44:56Zby Zaharah Bakar<br/>Author Zaharah Bakar<br/>Format: Books<br/>Call Number HF5415.13 Z33 2003<br/>Publisher Fajar Bakti,<br/>Publication Date 2003<br/>ISBN 9789676572998<br/>Implementation differentiating and positioning strategy for market offering in Malaysian market : case study in UMW Toyota Motor Sdn. Bhd.ent://SD_ILS/0/SD_ILS:3321122024-04-19T20:44:56Z2024-04-19T20:44:56Zby Chew, Boon Cheong<br/>Author Chew, Boon Cheong, Abu Bakar A. Hamid, Fakulti Pengurusan dan Pembangunan Sumber Manusia<br/>Format: Books<br/>Call Number HF5415.13 C44 2003 raf<br/>Publication Date 2003<br/>Thesis (Sarjana Pengurusan (Teknologi)) - Universiti Teknologi Malaysia, 2003<br/>Marketing management : an asian perspectiveent://SD_ILS/0/SD_ILS:3484412024-04-19T20:44:56Z2024-04-19T20:44:56Zby Kotler, Philip<br/>Author Kotler, Philip<br/>Format: Books<br/>Call Number HF5415.13 K673 2003<br/>Edition 3rd ed.<br/>Publisher Pearson/Prentice Hall,<br/>Publication Date 2003<br/>ISBN 9780131066250 9780131001350<br/>Faktor-faktor yang mempengaruhi pemasaran produk berteknologi : kajian terhadap usahawan di Pusat Inkubator dan mahasiswa tahun akhir di Fakulti Sains Komputer, Universiti Teknologi Malaysiaent://SD_ILS/0/SD_ILS:3551552024-04-19T20:44:56Z2024-04-19T20:44:56Zby Chu, Min Fseng<br/>Author Chu, Min Fseng, Ham, Ai Ling, Inol Jaria Amir Basha<br/>Format: Books<br/>Call Number HF5415.13 C58 2003<br/>Publisher Universiti Teknologi Malaysia<br/>Publication Date 2003<br/>Project Paper (Sarjana Muda Pengurusan (Teknologi)) - Universiti Teknologi Malaysia, 2003<br/>Market-driven management : how to define, develop, and deliver customer valueent://SD_ILS/0/SD_ILS:2037242024-04-19T20:44:56Z2024-04-19T20:44:56Zby Webster, Frederick E.<br/>Author Webster, Frederick E.<br/>Format: Books<br/>Call Number HF5415.13 .W47 2002<br/>Edition 2nd ed.<br/>Publisher John Wiley & Sons,<br/>Publication Date 2002<br/>ISBN 9780471236931<br/>Faktor kejayaan kritikal perlaksanaan sistem kualiti : (satu kajian kes di Fakulti Pengurusan dan Pembangunan Sumber Manusia (FPPSM), Universiti Teknologi Malaysia, Skudai, Johor)ent://SD_ILS/0/SD_ILS:186432024-04-19T20:44:56Z2024-04-19T20:44:56Zby Mahmie Mansor<br/>Author Mahmie Mansor<br/>Format: Visual Materials<br/>Call Number MFL 11374<br/>Publisher Universiti Teknologi Malaysia,<br/>Publication Date 2002 2001<br/>Project Paper (Sarjana Muda Pengurusan (Teknologi) -Universiti Teknologi Malaysia, 2002<br/>Basic marketing : a global-managerial approachent://SD_ILS/0/SD_ILS:3621222024-04-19T20:44:56Z2024-04-19T20:44:56Zby Perreault, William D.<br/>Author Perreault, William D., McCarthy, E. Jerome (Edmund Jerome)<br/>Format: Books<br/>Call Number HF5415.13 P47 2002<br/>Edition 14th ed.<br/>Publisher McGraw-Hill/Irwin,<br/>Publication Date 2002<br/>ISBN 9780072409475 9780071121101<br/>Creativity in product innovationent://SD_ILS/0/SD_ILS:3634502024-04-19T20:44:56Z2024-04-19T20:44:56Zby Goldenberg, Jacob, 1962-<br/>Author Goldenberg, Jacob, 1962-, Mazursky, David<br/>Format: Books<br/>Call Number HF5415.15 G59 2002<br/>Publisher Cambridge University Press,<br/>Publication Date 2002<br/>ISBN 9780521002493<br/>The business marketing course : managing in complex networksent://SD_ILS/0/SD_ILS:3752062024-04-19T20:44:56Z2024-04-19T20:44:56Zby Ford, David<br/>Author Ford, David<br/>Format: Books<br/>Call Number HF5415 B88 2002<br/>Publisher J. Wiley,<br/>Publication Date 2002<br/>ISBN 9780471877226<br/>Marketing for entrepreneursent://SD_ILS/0/SD_ILS:6404872024-04-19T20:44:56Z2024-04-19T20:44:56Zby Machado, Ricardo<br/>Author Machado, Ricardo, Cassim, Shahida<br/>Format: Books<br/>Call Number HF5415.13 M33 2002<br/>Edition 2nd ed.<br/>Publisher Juta,<br/>Publication Date 2002<br/>ISBN 9780702155444<br/>Gamar 3ent://SD_ILS/0/SD_ILS:5904362024-04-19T20:44:56Z2024-04-19T20:44:56Zby Boyd, Harper W.<br/>Author Boyd, Harper W.<br/>Format: Computer file<br/>Call Number CP 1984<br/>Edition 4th ed<br/>Publisher McGraw Hill,<br/>Publication Date 2002<br/>ISBN 9780072315288<br/>Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigment://SD_ILS/0/SD_ILS:4345032024-04-19T20:44:56Z2024-04-19T20:44:56Zby Gummesson, Evert, 1936-<br/>Author Gummesson, Evert, 1936-<br/>Format: Books<br/>Call Number HF5415.55 G85 2002<br/>Edition 2nd ed.<br/>Publisher Butterworth-Heinemann,<br/>Publication Date 2002<br/>ISBN 9780750654074<br/>Marketing moves : a new approach to profits, growth, and renewalent://SD_ILS/0/SD_ILS:3112152024-04-19T20:44:56Z2024-04-19T20:44:56Zby Kotler, Philip<br/>Author Kotler, Philip, Jain, D. (Dipak), Maesincee, Suvit<br/>Format: Books<br/>Call Number HF5415 K86 2002<br/>Publisher Harvard Business School Press,<br/>Publication Date 2002<br/>ISBN 9781578516001<br/>The marketing plan : a step by step guideent://SD_ILS/0/SD_ILS:3504262024-04-19T20:44:56Z2024-04-19T20:44:56Zby Westwood, John<br/>Author Westwood, John<br/>Format: Books<br/>Call Number HF5415.13 W48 2002<br/>Edition 3rd ed.<br/>Publisher Kogan Page Ltd,<br/>Publication Date 2002<br/>ISBN 9780749437480<br/>Marketing management : text and casesent://SD_ILS/0/SD_ILS:3087552024-04-19T20:44:56Z2024-04-19T20:44:56Zby Dolan, Robert J.<br/>Author Dolan, Robert J.<br/>Format: Books<br/>Call Number HF5415.13 Q45 2001<br/>Publisher McGraw-Hill Irwin,<br/>Publication Date 2002<br/>ISBN 9780072499803<br/>Marketing management : a strategic decision - making approachent://SD_ILS/0/SD_ILS:3088072024-04-19T20:44:56Z2024-04-19T20:44:56Zby Boyd, Harper W.<br/>Author Boyd, Harper W.<br/>Format: Books<br/>Call Number HF5415.13 M379 2002<br/>Edition 4th ed.<br/>Publisher McGraw Hill,<br/>Publication Date 2002<br/>ISBN 9780072472950<br/>Masa sebagai kelebihan bersaing kepada syarikat-syarikat dalam industri elektrik elektronik di Negeri Johorent://SD_ILS/0/SD_ILS:3152592024-04-19T20:44:56Z2024-04-19T20:44:56Zby Tan, Chon Siong<br/>Author Tan, Chon Siong, Wan Hasrulnizzam Mahmood, Yap, Thau Fan<br/>Format: Books<br/>Call Number HF5415.13 T36 2002<br/>Publisher Universiti Teknologi Malaysia,<br/>Publication Date 2002<br/>Kertas Projek (Sarjana Muda Pengurusan (Teknologi)) -UTM, 2002<br/>Marketing strategyent://SD_ILS/0/SD_ILS:3280862024-04-19T20:44:56Z2024-04-19T20:44:56Zby Ferrell, O. C.<br/>Author Ferrell, O. C.<br/>Format: Books<br/>Call Number HF5415.15 F47 2002<br/>Edition 2nd ed.<br/>Publisher South-Western/Thomson Learning,<br/>Publication Date 2002<br/>ISBN 9780030321030<br/>Market research in the internet age : leveraging the internet for market measurement and consumer insightent://SD_ILS/0/SD_ILS:3289282024-04-19T20:44:56Z2024-04-19T20:44:56Zby Monster, Robert W.<br/>Author Monster, Robert W., Pettit, Raymond C.<br/>Format: Books<br/>Call Number HF5415.2 M66 2002<br/>Publisher John Wiley & Sons (Asia) Pte Ltd,<br/>Publication Date 2002<br/>ISBN 9780470820643<br/>Marketing for the nonmarketing executive : an integrated resource management guide for the 21st centuryent://SD_ILS/0/SD_ILS:1673212024-04-19T20:44:56Z2024-04-19T20:44:56Zby Paley, Norton<br/>Author Paley, Norton<br/>Format: Books<br/>Call Number HF5415 P34 2001<br/>Publisher St. Lucie Press,<br/>Publication Date 2001<br/>ISBN 9781574442861<br/>Marketing managementent://SD_ILS/0/SD_ILS:1525082024-04-19T20:44:56Z2024-04-19T20:44:56Zby Czinkota, Michael R.<br/>Author Czinkota, Michael R., Kotabe, Masaaki<br/>Format: Books<br/>Call Number HF5415.13 C95 2001<br/>Edition 2nd ed.<br/>Publisher South-Western College Pub,<br/>Publication Date 2001<br/>ISBN 9780324022032<br/><a href="http://czinkota.swcollege.com/">Online support and other info: http://czinkota.swcollege.com/</a><br/>Marketing management : knowledge and skillsent://SD_ILS/0/SD_ILS:1520512024-04-19T20:44:56Z2024-04-19T20:44:56Zby Peter, J. Paul<br/>Author Peter, J. Paul, Donnelly, James H.<br/>Format: Books<br/>Call Number HF5415.13 P48 2001<br/>Edition 6th ed.<br/>Publisher Irwin / McGraw-Hill,<br/>Publication Date 2001<br/>ISBN 9780072315578<br/>Market driven enterprise : product development, supply chains, and manufacturingent://SD_ILS/0/SD_ILS:1523492024-04-19T20:44:56Z2024-04-19T20:44:56Zby Chakravarty, Amiya K.<br/>Author Chakravarty, Amiya K.<br/>Format: Books<br/>Call Number HD38.5 C38 2001<br/>Publisher John Wiley & Sons,<br/>Publication Date 2001<br/>ISBN 9780471244929<br/>Marketing management and strategyent://SD_ILS/0/SD_ILS:1296532024-04-19T20:44:56Z2024-04-19T20:44:56Zby Doyle, Peter<br/>Author Doyle, Peter<br/>Format: Books<br/>Call Number HF 5415 D753 2001<br/>Edition 3rd ed<br/>Publisher Pearson Education,<br/>Publication Date 2001<br/>ISBN 9780273651505<br/>Entrepreneurial marketing : lessons from wharton's pioneering MBA courseent://SD_ILS/0/SD_ILS:3741852024-04-19T20:44:56Z2024-04-19T20:44:56Zby Lodish, Leonard M.<br/>Author Lodish, Leonard M., Morgan, Howard Lee, 1945-, Kallianpur, Amy<br/>Format: Books<br/>Call Number HD62.5 L63 2001<br/>Publisher John Wiley and Sons,<br/>Publication Date 2001<br/>ISBN 9780471382447<br/>Harvard business review on marketingent://SD_ILS/0/SD_ILS:3506122024-04-19T20:44:56Z2024-04-19T20:44:56ZFormat: Books<br/>Call Number HF5415 H24 2001<br/>Publisher Harvard Business School Press,<br/>Publication Date 2001<br/>ISBN 9781578518043<br/>Marketing managementent://SD_ILS/0/SD_ILS:3088092024-04-19T20:44:56Z2024-04-19T20:44:56Zby Lancaster, Geoffrey, 1938-<br/>Author Lancaster, Geoffrey, 1938-, Massingham, Lester<br/>Format: Books<br/>Call Number HF5415.13 L36 2001<br/>Edition 3rd ed.<br/>Publisher McGraw Hill<br/>Publication Date 2001<br/>ISBN 9780077097523<br/>Marketing strategies for the new economyent://SD_ILS/0/SD_ILS:3340162024-04-19T20:44:56Z2024-04-19T20:44:56Zby Tvede, Lars<br/>Author Tvede, Lars, Ohnemus, Peter<br/>Format: Books<br/>Call Number HF5415 T83 2001<br/>Publisher J Wiley,<br/>Publication Date 2001<br/>ISBN 9780471492115<br/>Basic marketing managementent://SD_ILS/0/SD_ILS:1233972024-04-19T20:44:56Z2024-04-19T20:44:56Zby Dalrymple, Douglas J.<br/>Author Dalrymple, Douglas J., Parsons, Leonard J.<br/>Format: Books<br/>Call Number HF5415.13 D345 2000<br/>Edition 2nd ed.<br/>Publisher John Wiley,<br/>Publication Date 2000<br/>ISBN 9780471353928<br/>Kajian perlaksanaan saluran agihan pemasaran produk iks bumiputera (kajian kes di daerah Batu Pahat)ent://SD_ILS/0/SD_ILS:169492024-04-19T20:44:56Z2024-04-19T20:44:56Zby Md. Haris Hasrat<br/>Author Md. Haris Hasrat<br/>Format: Visual Materials<br/>Call Number MFL 10898<br/>Publisher Universiti Teknologi Malaysia,<br/>Publication Date 2000<br/>Project Paper (Sarjana Muda Pengurusan Teknologi) - Universiti Teknologi Malaysia, 2000<br/>Pelaksanaan kawalan dalaman dalam sistem perakaunan. : kajian ke atas syarikat-syarikat tempatan di Johor Bahruent://SD_ILS/0/SD_ILS:169722024-04-19T20:44:56Z2024-04-19T20:44:56Zby Chong, Lee Yen<br/>Author Chong, Lee Yen<br/>Format: Visual Materials<br/>Call Number MFL 10883<br/>Publisher Universiti Teknologi Malaysia,<br/>Publication Date 2000<br/>Project Paper (Sarjana Muda Pengurusan Teknologi) - Universiti Teknologi Malaysia, 2000<br/>Analisis ke atas unsur-unsur campuran pemasaran yang mempengaruhi kejayaan organisasi dalam memasarkan hasil keluaranent://SD_ILS/0/SD_ILS:1518392024-04-19T20:44:56Z2024-04-19T20:44:56Zby Hong, Siew Khuan<br/>Author Hong, Siew Khuan<br/>Format: Books<br/>Call Number HF5415.13 H68 2000<br/>Publisher Universiti Teknologi Malaysia,<br/>Publication Date 2000<br/>Kertas Projek (Sarjana Muda Pengurusan Teknologi (Perakaunan)) - Universiti Teknologi Malaysia, 2000<br/>Marketing managementent://SD_ILS/0/SD_ILS:1552222024-04-19T20:44:56Z2024-04-19T20:44:56Zby Kotler, Philip<br/>Author Kotler, Philip<br/>Format: Books<br/>Call Number HF5415.13 K68 2000<br/>Edition Millennium ed.<br/>Publisher Prentice-Hall,<br/>Publication Date 2000<br/>ISBN 9780130122179 9780130156846<br/>Cases in strategic marketingent://SD_ILS/0/SD_ILS:1325772024-04-19T20:44:56Z2024-04-19T20:44:56Zby Rosenthal, David<br/>Author Rosenthal, David, Brown, Lew G.<br/>Format: Books<br/>Call Number HF5415 R67 2000<br/>Publisher Prentice Hall,<br/>Publication Date 2000<br/>ISBN 9780130863591<br/>Strategic marketingent://SD_ILS/0/SD_ILS:1375512024-04-19T20:44:56Z2024-04-19T20:44:56Zby Cravens, David W.<br/>Author Cravens, David W.<br/>Format: Books<br/>Call Number HF5415.135 C72 2000<br/>Edition 6th ed.<br/>Publisher Irwin / McGraw-Hill,<br/>Publication Date 2000<br/>ISBN 9780071169417<br/>Value-based marketing : marketing strategies for corporate growth and shareholder valueent://SD_ILS/0/SD_ILS:1428882024-04-19T20:44:56Z2024-04-19T20:44:56Zby Doyle, Peter<br/>Author Doyle, Peter<br/>Format: Books<br/>Call Number HF5415.13 D67 2000<br/>Publisher John Wiley & Sons,<br/>Publication Date 2000<br/>ISBN 9780471877271<br/>Kajian perlaksanaan saluran agihan pemasaran produk iks bumiputera (kajian kes di daerah Batu Pahat)ent://SD_ILS/0/SD_ILS:1505742024-04-19T20:44:56Z2024-04-19T20:44:56Zby Md. Haris Hasrat<br/>Author Md. Haris Hasrat<br/>Format: Books<br/>Call Number HF5415.13 M53 2000<br/>Publisher Universiti Teknologi Malaysia,<br/>Publication Date 2000<br/>Kertas projek (Sarjana Muda Pengurusan Teknologi) - Universiti Teknologi Malaysia, 2000<br/>Penilaian strategi pemasaran ke atas perniagaan kereta import dalam pasaran tempatan : satu kajian kes di Naza Motor Trading Sendirian Berhadent://SD_ILS/0/SD_ILS:1521142024-04-19T20:44:56Z2024-04-19T20:44:56Zby Mohd. Fahran Mohd. Said<br/>Author Mohd. Fahran Mohd. Said<br/>Format: Books<br/>Call Number HF5415.13 M43 2000<br/>Publisher Universiti Teknologi Malaysia,<br/>Publication Date 2000<br/>Kertas projek (Sarjana Muda Pengurusan Teknologi) - Universiti Teknologi Malaysia, 2000<br/>Marketingent://SD_ILS/0/SD_ILS:1155352024-04-19T20:44:56Z2024-04-19T20:44:56Zby Lamb, Charles W.<br/>Author Lamb, Charles W., Hair, Joseph F., McDaniel, Carl D.<br/>Format: Books<br/>Call Number HF5415 L35 2000<br/>Edition 5th ed.<br/>Publisher South-Western College Publishing,<br/>Publication Date 2000<br/>ISBN 9780324006384<br/>Marketing planning & strategyent://SD_ILS/0/SD_ILS:1162112024-04-19T20:44:56Z2024-04-19T20:44:56Zby Jain, Subhash C.<br/>Author Jain, Subhash C.<br/>Format: Books<br/>Call Number HF5415.13 J25 2000<br/>Edition 6th ed.<br/>Publisher South-Western College Publishing,<br/>Publication Date 2000<br/>ISBN 9780324014808<br/>The definitive guide to marketing planning : the fast track to intelligent marketing planning and implementation for executivesent://SD_ILS/0/SD_ILS:3598262024-04-19T20:44:56Z2024-04-19T20:44:56Zby Hattan, Angela<br/>Author Hattan, Angela<br/>Format: Books<br/>Call Number HF5415.I3 H38 2000<br/>Publisher Financial Times/Prentiuce-Hall,<br/>Publication Date 2000<br/>ISBN 9780273649328<br/>Taming the marketing jungle : 104 marketing ideas when your motivation is high and your budget is lowent://SD_ILS/0/SD_ILS:3492222024-04-19T20:44:56Z2024-04-19T20:44:56Zby Clark, Silvana<br/>Author Clark, Silvana<br/>Format: Books<br/>Call Number HF5415.13 C52 2000<br/>Publisher Golden Books Centre,<br/>Publication Date 2000<br/>ISBN 9789837204317<br/>Strategic marketingent://SD_ILS/0/SD_ILS:2988832024-04-19T20:44:56Z2024-04-19T20:44:56Zby Seminar on Strategic Marketing (2000 : Kuala Lumpur)<br/>Author Seminar on Strategic Marketing (2000 : Kuala Lumpur), Universiti Teknologi Malaysia. Unit Pembangunan Sumber Manusia, Business Advanced Technology Centre (BATC)<br/>Format: Books<br/>Call Number HF5415 S45 2000<br/>Publisher Universiti Teknologi Malaysia,<br/>Publication Date 2000<br/>Uniqueness is a red striped zebra : dare to break free--like a red striped zebraent://SD_ILS/0/SD_ILS:3326522024-04-19T20:44:56Z2024-04-19T20:44:56Zby Newton, Neill<br/>Author Newton, Neill<br/>Format: Books<br/>Call Number HF5415.13 N49 2000<br/>Publisher Falkirk Hse.,<br/>Publication Date 2000<br/>ISBN 9780967338101<br/>Strategic marketing management : meeting the global marketing challengeent://SD_ILS/0/SD_ILS:3299032024-04-19T20:44:56Z2024-04-19T20:44:56Zby Anderson, Carol H.<br/>Author Anderson, Carol H., Vincze, Julian W.<br/>Format: Books<br/>Call Number HF5415.13 A54 2000<br/>Publisher J Wiley,<br/>Publication Date 2000<br/>ISBN 9780395870501<br/>Faktor-faktor yang mempengaruhi penggunaan komputer dalam kerja-kerja pengauditan : kajian ke atas firma audit yang beroperasi di sekitar Johor Bahruent://SD_ILS/0/SD_ILS:169462024-04-19T20:44:56Z2024-04-19T20:44:56Zby Heng, Chea Khim<br/>Author Heng, Chea Khim<br/>Format: Visual Materials<br/>Call Number MFL 10318<br/>Publisher Universiti Teknologi Malaysia,<br/>Publication Date 2000<br/>Project Paper (Sarjana Muda Pengurusan Teknologi (Perakaunan)) - Universiti Teknologi Malaysia, 2000<br/>Marketing managementent://SD_ILS/0/SD_ILS:955722024-04-19T20:44:56Z2024-04-19T20:44:56Zby Diwan, Parag<br/>Author Diwan, Parag<br/>Format: Books<br/>Call Number HF5415.13 D56 1999<br/>Publisher Golden Books Centre,<br/>Publication Date 1999<br/>ISBN 9789837203884<br/>Marketing 99/00ent://SD_ILS/0/SD_ILS:1015982024-04-19T20:44:56Z2024-04-19T20:44:56Zby Richardson, John E.<br/>Author Richardson, John E.<br/>Format: Books<br/>Call Number HF5415 M383 1999<br/>Edition 21st ed.<br/>Publisher Dushkin/McGraw-Hill,<br/>Publication Date 1999<br/>ISBN 9780070411753<br/>Winning marketing strategiesent://SD_ILS/0/SD_ILS:1110762024-04-19T20:44:56Z2024-04-19T20:44:56Zby Feig, Barry<br/>Author Feig, Barry<br/>Format: Books<br/>Call Number HF5415.13 F44 1999<br/>Publisher Prentice Hall,<br/>Publication Date 1999<br/>ISBN 9780136449072<br/>Marketing is the linkent://SD_ILS/0/SD_ILS:101982024-04-19T20:44:56Z2024-04-19T20:44:56ZFormat: Visual Materials<br/>Call Number KVD 1018<br/>Publisher Eothen Internationsl,<br/>Publication Date 1999 1998 1997 1996 1995<br/>Tahap kepatuhan operator 'forklift' terhadap sistem keselamatan di gudang keluaran : kajian di Polyethylene (M) Sdn. Bhd.ent://SD_ILS/0/SD_ILS:168052024-04-19T20:44:56Z2024-04-19T20:44:56Zby Azmi Mohamad<br/>Author Azmi Mohamad<br/>Format: Visual Materials<br/>Call Number MFL 10505<br/>Publisher Universiti Teknologi Malaysia,<br/>Publication Date 1999<br/>Project Paper (Sarjana Muda Pengurusan Teknologi) - Universiti Teknologi Malaysia, 1999<br/>Principles of marketingent://SD_ILS/0/SD_ILS:908912024-04-19T20:44:56Z2024-04-19T20:44:56Zby Kotler, Philip<br/>Author Kotler, Philip, Armstrong, Gary<br/>Format: Books<br/>Call Number HF5415 K68 1999<br/>Edition 8th ed<br/>Publisher Prentice-Hall,<br/>Publication Date 1999<br/>ISBN 9780130961907<br/>Cause related marketing : who cares winent://SD_ILS/0/SD_ILS:1494572024-04-19T20:44:56Z2024-04-19T20:44:56Zby Adkins, Sue<br/>Author Adkins, Sue<br/>Format: Books<br/>Call Number HF5414 A35 1999<br/>Publisher Butterworth Heinemann,<br/>Publication Date 1999<br/>ISBN 9780750644815<br/>Analisis program pemasaran pertanian FAMA : kajian kes ke atas pasar tani di Johor Bahruent://SD_ILS/0/SD_ILS:1333642024-04-19T20:44:56Z2024-04-19T20:44:56Zby Haslinda M. Yausop<br/>Author Haslinda M. Yausop<br/>Format: Books<br/>Call Number HF5415.13 H374 1999 raf<br/>Publisher Universiti Teknologi Malaysia,<br/>Publication Date 1999<br/>Kertas projek (Sarjana Muda Pengurusan Teknologi) - Universiti Teknologi Malaysia, 1999<br/>The sponsorship seeker's toolkitent://SD_ILS/0/SD_ILS:1365412024-04-19T20:44:56Z2024-04-19T20:44:56Zby Grey, Anne-Marie<br/>Author Grey, Anne-Marie, Skildum-Reid, Kim<br/>Format: Books<br/>Call Number HD59.35 G73 1999<br/>Publisher McGraw-Hill,<br/>Publication Date 1999<br/>ISBN 9780074707074<br/>Marketing operations 1999-2000ent://SD_ILS/0/SD_ILS:1424502024-04-19T20:44:56Z2024-04-19T20:44:56Zby Worsam, Mike<br/>Author Worsam, Mike, Chartered Institute of Marketing<br/>Format: Books<br/>Call Number HF5415.13 W67 1999 f<br/>Publisher Butterworth-Heinemann,<br/>Publication Date 1999<br/>ISBN 9780750643627<br/>Effective management for marketing 1999-2000ent://SD_ILS/0/SD_ILS:1424562024-04-19T20:44:56Z2024-04-19T20:44:56Zby Hatton, Angela<br/>Author Hatton, Angela, Worsam, Mike, Chartered Institute of Marketing<br/>Format: Books<br/>Call Number HF5415.13 H37 1999 f<br/>Publisher Butterworth-Heinemann,<br/>Publication Date 1999<br/>ISBN 9780750643641<br/>Marketing management : an asian perspectiveent://SD_ILS/0/SD_ILS:1513372024-04-19T20:44:56Z2024-04-19T20:44:56Zby Kotler, Philip<br/>Author Kotler, Philip<br/>Format: Books<br/>Call Number HF5415.13 K673 1999<br/>Edition 2nd ed.<br/>Publisher Prentice-Hall,<br/>Publication Date 1999<br/>ISBN 9780130109804<br/>Mengkaji masalah dalam proses pembangunan produk baru : kajian di syarikat industri kecil dan sederhana (IKS) bumiputera berasaskan plastik di Shah Alam, Selangorent://SD_ILS/0/SD_ILS:1116732024-04-19T20:44:56Z2024-04-19T20:44:56Zby Umee Kalsum Md. Sogol<br/>Author Umee Kalsum Md. Sogol<br/>Format: Books<br/>Call Number HF5415.13 U43 1999 raf<br/>Publisher Universiti Teknologi Malaysia,<br/>Publication Date 1999<br/>Kertas projek (Sarjana Muda Pengurusan Teknologi) - Universiti Teknologi Malaysia, 1999<br/>Strategic marketing : planning and controlent://SD_ILS/0/SD_ILS:1227902024-04-19T20:44:56Z2024-04-19T20:44:56Zby Drummond, Graeme<br/>Author Drummond, Graeme, Ensor, John, Chartered Institute of Marketing<br/>Format: Books<br/>Call Number HF5415.135 D78 1999<br/>Publisher Butterworth Heinemann,<br/>Publication Date 1999<br/>ISBN 9780750644822<br/>Principles of marketingent://SD_ILS/0/SD_ILS:5136442024-04-19T20:44:56Z2024-04-19T20:44:56Zby Kotler, Philip<br/>Author Kotler, Philip, Armstrong, Gary<br/>Format: Computer file<br/>Call Number CP 668<br/>Edition 8th ed<br/>Publisher Prentice-Hall,<br/>Publication Date 1999<br/>ISBN 9780130961907<br/>The market driven organization: understanding, attracting, and keeping valuable customersent://SD_ILS/0/SD_ILS:3754452024-04-19T20:44:56Z2024-04-19T20:44:56Zby Day, George S.<br/>Author Day, George S.<br/>Format: Books<br/>Call Number HF5415.13 D39 1999<br/>Publisher The Free Press.,<br/>Publication Date 1999<br/>ISBN 9780684864679<br/>UTM senior management competency development programme : "strategic marketing", 1-3 September 1999, Seminar Room BATC Conference Centre UTM, Kuala Lumpurent://SD_ILS/0/SD_ILS:3666812024-04-19T20:44:56Z2024-04-19T20:44:56Zby UTM Senior Management Competency Development Programme "Strategic Marketing" (1999 : Kuala Lumpur)<br/>Author UTM Senior Management Competency Development Programme "Strategic Marketing" (1999 : Kuala Lumpur), Universiti Teknologi Malaysia. Pejabat Pendaftar. Unit Pembangunan Sumber Manusia, Business Advanced Technology Centre (BATC)<br/>Format: Books<br/>Call Number HF5415.13 U75 1999<br/>Publisher Universiti Teknologi Malaysia,<br/>Publication Date 1999<br/>Investing in the mature soya sauce marketent://SD_ILS/0/SD_ILS:3261982024-04-19T20:44:56Z2024-04-19T20:44:56Zby Ang, John Boon Liang<br/>Author Ang, John Boon Liang, Zainab Khalifah, supervisor, Fakulti Pengurusan dan Pembangunan Sumber Manusia<br/>Format: Books<br/>Call Number HF5415.13 A544 1999 raf<br/>Publication Date 1999<br/>Thesis (Sarjana Pengurusan Perniagaan (MBA)) - Universiti Teknologi Malaysia, 1999<br/>Kajian terhadap strategi pemasaran produk dan perkhidmatan oleh pengusaha industri kecil dan sederhana (IKS) bumiputera di Johor Bahruent://SD_ILS/0/SD_ILS:1334532024-04-19T20:44:56Z2024-04-19T20:44:56Zby Marzuki Jupri<br/>Author Marzuki Jupri<br/>Format: Books<br/>Call Number HF5415.13 M378 1999 raf<br/>Publisher Universiti Teknologi Malaysia,<br/>Publication Date 1999<br/>Kertas Projek (Sarjana Muda Pengurusan Teknologi) - Universiti Teknologi Malaysia, 1999<br/>Strategi pengiklanan bagi syarikat perkhidmatan telefon mudah alih : satu kajian di TMTouch Kuala Terengganuent://SD_ILS/0/SD_ILS:1337432024-04-19T20:44:56Z2024-04-19T20:44:56Zby Suzana Mohamed<br/>Author Suzana Mohamed<br/>Format: Books<br/>Call Number HF5823 S99 1999 raf<br/>Publisher Universiti Teknologi Malaysia,<br/>Publication Date 1999<br/>Kertas projek (Sarjana Muda Pengurusan Teknologi) - Universiti Teknologi Malaysia, 1999<br/>More marketing management cases in Malaysiaent://SD_ILS/0/SD_ILS:1382272024-04-19T20:44:56Z2024-04-19T20:44:56Zby Sieh, Lee Mei Ling<br/>Author Sieh, Lee Mei Ling<br/>Format: Books<br/>Call Number HF5415.13 S531 1999<br/>Publisher Utusan Publications,<br/>Publication Date 1999<br/>ISBN 9789676109750<br/>Marketing : connecting with customersent://SD_ILS/0/SD_ILS:1429382024-04-19T20:44:56Z2024-04-19T20:44:56Zby Harrell, Gilbert D.<br/>Author Harrell, Gilbert D., Frazier, Gary L.<br/>Format: Books<br/>Call Number HF5415.13 H356 1999 f<br/>Publisher Prentice Hall,<br/>Publication Date 1999<br/>ISBN 9780023502514<br/>Analisis program pemasaran pertanian FAMA : kajian kes ke atas pasar tani di Johor Bahruent://SD_ILS/0/SD_ILS:168132024-04-19T20:44:56Z2024-04-19T20:44:56Zby Haslinda M. Yausop<br/>Author Haslinda M. Yausop<br/>Format: Visual Materials<br/>Call Number MFL 10512<br/>Publisher Universiti Teknologi Malaysia,<br/>Publication Date 1999<br/>Project Paper (Sarjana Muda Pengurusan Teknologi) - Universiti Teknologi Malaysia, 1999<br/>Kajian ke atas tahap kemahiran penggunaan perisian di kalangan jurutaip di Universiti Teknologi Malaysiaent://SD_ILS/0/SD_ILS:167362024-04-19T20:44:56Z2024-04-19T20:44:56Zby Che Hasmadi Kasim<br/>Author Che Hasmadi Kasim<br/>Format: Visual Materials<br/>Call Number MFL 10530<br/>Publisher Universiti Teknologi Malaysia,<br/>Publication Date 1999<br/>Project Paper (Sarjana Muda Pengurusan Teknologi) - Universiti Teknologi Malaysia/ATMA, 1999<br/>Mengkaji hubungan kenaikan pangkat dengan kepuasan kerja di kalangan anggota tentera lain-lain pangkat : satu kajian kes bagi Rejimen Pertama Renjer Diraja, Kem Majidee, Johor Bahruent://SD_ILS/0/SD_ILS:169242024-04-19T20:44:56Z2024-04-19T20:44:56Zby Shera Ann Anthony John Bosco<br/>Author Shera Ann Anthony John Bosco<br/>Format: Visual Materials<br/>Call Number MFL 10519<br/>Publisher Universiti Teknologi Malaysia,<br/>Publication Date 1999<br/>Project Paper (Sarjana Muda Pengurusan Teknologi) - Universiti Teknologi Malaysia/ATMA, 1999<br/>Strategic market managementent://SD_ILS/0/SD_ILS:973362024-04-19T20:44:56Z2024-04-19T20:44:56Zby Aaker, David A.<br/>Author Aaker, David A.<br/>Format: Books<br/>Call Number HF5415.13 A34 1998<br/>Edition 5th ed.<br/>Publisher John Wiley,<br/>Publication Date 1998<br/>ISBN 9780471177432<br/>Faktor-faktor yang mempengaruhi perancangan pelaburan modal sektor pembuatan di kawasan perindustrian di negeri Johor ... [et al.]ent://SD_ILS/0/SD_ILS:1283232024-04-19T20:44:56Z2024-04-19T20:44:56Zby Anizan Musa<br/>Author Anizan Musa, Pong, Felep Yuen Woh, Sazlina Soyat, Tang, Siew Theng, Ya'akob Ismail<br/>Format: Books<br/>Call Number MFL 9199 ra<br/>Publisher Universiti Teknologi Malaysia,<br/>Publication Date 1998<br/>Competitive branding : winning in the market place with value-added brandsent://SD_ILS/0/SD_ILS:1133932024-04-19T20:44:56Z2024-04-19T20:44:56Zby Nilson, Torsten H.<br/>Author Nilson, Torsten H.<br/>Format: Books<br/>Call Number HF5415.13 N54 1998<br/>Publisher John Wiley & Sons,<br/>Publication Date 1998<br/>ISBN 9780471984573<br/>Business by referral : a sure-fire way to generate new businessent://SD_ILS/0/SD_ILS:4889122024-04-19T20:44:56Z2024-04-19T20:44:56Zby Misner, Ivan R., 1956-<br/>Author Misner, Ivan R., 1956-, Davis, Robert, 1955-<br/>Format: Books<br/>Call Number HF5415.13 M57 1998<br/>Publisher Bard Press,<br/>Publication Date 1998<br/>ISBN 9781885167279<br/>Marketing management and strategyent://SD_ILS/0/SD_ILS:4863092024-04-19T20:44:56Z2024-04-19T20:44:56Zby Doyle, Peter<br/>Author Doyle, Peter<br/>Format: Books<br/>Call Number HF5415.13 D69 1998<br/>Edition 2nd ed<br/>Publisher Prentice-Hall,<br/>Publication Date 1998<br/>ISBN 9780132622394<br/>The creative priority : driving innovative business in the real worldent://SD_ILS/0/SD_ILS:3319832024-04-19T20:44:56Z2024-04-19T20:44:56Zby Hirshberg, Jerry<br/>Author Hirshberg, Jerry<br/>Format: Books<br/>Call Number HF5415.15 H56 1998<br/>Publisher HarperCollins Pub.,<br/>Publication Date 1998<br/>ISBN 9780887308307<br/>Marketing strategy and uncertaintyent://SD_ILS/0/SD_ILS:3339102024-04-19T20:44:56Z2024-04-19T20:44:56Zby Jagpal, Sharan<br/>Author Jagpal, Sharan<br/>Format: Books<br/>Call Number HF5415 J33 1998<br/>Publisher Oxford Univ. Pr.,<br/>Publication Date 1998<br/>ISBN 9780195125733<br/>Developing business strategiesent://SD_ILS/0/SD_ILS:1132832024-04-19T20:44:56Z2024-04-19T20:44:56Zby Aaker, David A.<br/>Author Aaker, David A.<br/>Format: Books<br/>Call Number HD30.28 A23 1998<br/>Edition 5th ed.<br/>Publisher John Wiley & Sons,<br/>Publication Date 1998<br/>ISBN 9780471183648<br/>Advertising and sales promotion strategyent://SD_ILS/0/SD_ILS:1149452024-04-19T20:44:56Z2024-04-19T20:44:56Zby Tellis, Gerard J.<br/>Author Tellis, Gerard J.<br/>Format: Books<br/>Call Number HF5823 T44 1998<br/>Publisher Addison-Wesley,<br/>Publication Date 1998<br/>ISBN 9780321014115<br/>Marketing managementent://SD_ILS/0/SD_ILS:893732024-04-19T20:44:56Z2024-04-19T20:44:56ZFormat: Books<br/>Call Number HF5415.13 M37 1998<br/>Publisher Anmol Pubs,<br/>Publication Date 1998<br/>ISBN 9788174883988<br/>Marketing managementent://SD_ILS/0/SD_ILS:982542024-04-19T20:44:56Z2024-04-19T20:44:56Zby Bagozzi, Richard P.<br/>Author Bagozzi, Richard P.<br/>Format: Books<br/>Call Number HF5415.13 M35 1998<br/>Publisher Prentice Hall,<br/>Publication Date 1998<br/>ISBN 9780023051623<br/>Marketing management : knowledge and skillsent://SD_ILS/0/SD_ILS:1032462024-04-19T20:44:56Z2024-04-19T20:44:56Zby Peter, J. Paul<br/>Author Peter, J. Paul<br/>Format: Books<br/>Call Number HF5415.13 P48 1998<br/>Edition 5th ed.<br/>Publisher Irwin/McGraw-Hill,<br/>Publication Date 1998<br/>ISBN 9780256226331<br/>Marketing management : a strategic approach with a global orientationent://SD_ILS/0/SD_ILS:4854622024-04-19T20:44:56Z2024-04-19T20:44:56Zby Boyd, Harper W.<br/>Author Boyd, Harper W., Walker, Orville C., Larreche, Jean-Claude<br/>Format: Books<br/>Call Number HF5415.13 B69 1998<br/>Edition 3rd ed.<br/>Publisher Irwin,<br/>Publication Date 1998<br/>ISBN 9780071154291<br/>Kajian terhadap penggunaan teknologi maklumat dalam pemasaran di Petrochemicals (M) Sdn Bhd dan kesannya kepada pekerjaent://SD_ILS/0/SD_ILS:4876092024-04-19T20:44:56Z2024-04-19T20:44:56Zby Tang, Siew Theng<br/>Author Tang, Siew Theng<br/>Format: Books<br/>Call Number HD30.2 T36 1998 raf<br/>Publisher UTM,<br/>Publication Date 1998<br/>Kertas projek (Sarjana Muda Pengurusan (Teknologi)) - Universiti Teknologi Malaysia, 1998<br/>Marketing management : text and casesent://SD_ILS/0/SD_ILS:1146882024-04-19T20:44:56Z2024-04-19T20:44:56Zby Czinkota, Michael R.<br/>Author Czinkota, Michael R., Kotabe, Masaaki, Mercer, David<br/>Format: Books<br/>Call Number HF5415.13 C94 1997<br/>Publisher Blackwell Business,<br/>Publication Date 1997<br/>ISBN 9781557866950<br/>Marketing planning & strategyent://SD_ILS/0/SD_ILS:1222432024-04-19T20:44:56Z2024-04-19T20:44:56Zby Jain, Subhash C.<br/>Author Jain, Subhash C.<br/>Format: Books<br/>Call Number HF5415.13 J25 1997<br/>Publisher South-Western College Publishing,<br/>Publication Date 1997<br/>ISBN 9780538852838<br/>Strategic marketing management : planning, implementation and controlent://SD_ILS/0/SD_ILS:1428252024-04-19T20:44:56Z2024-04-19T20:44:56Zby Wilson, Richard M. S.<br/>Author Wilson, Richard M. S., Gilligan, Colin<br/>Format: Books<br/>Call Number HF5415.13 W54 1997 f<br/>Edition 2nd ed.<br/>Publisher Butterworth Heinemann,<br/>Publication Date 1997<br/>ISBN 9780750622448<br/>Strategic marketingent://SD_ILS/0/SD_ILS:4551032024-04-19T20:44:56Z2024-04-19T20:44:56Zby Cravens, David W.<br/>Author Cravens, David W.<br/>Format: Books<br/>Call Number HF5415.135 C72 1997<br/>Edition 5th ed.<br/>Publisher Irwin,<br/>Publication Date 1997<br/>ISBN 9780256214383<br/>Market driven management : creating profitable top-line growthent://SD_ILS/0/SD_ILS:4559492024-04-19T20:44:56Z2024-04-19T20:44:56Zby Ames, B. Charles<br/>Author Ames, B. Charles, Hlavacek, James D.<br/>Format: Books<br/>Call Number HF5415.13 A53 1997<br/>Edition Rev ed<br/>Publisher IRWIN,<br/>Publication Date 1997<br/>ISBN 9780786305407<br/>Marketing management : strategies and programsent://SD_ILS/0/SD_ILS:4574782024-04-19T20:44:56Z2024-04-19T20:44:56Zby Guiltinan, Joseph P.<br/>Author Guiltinan, Joseph P., Paul, Gordon W., Madden, Thomas J.<br/>Format: Books<br/>Call Number HF5415.13 G84 1997<br/>Edition 6th ed<br/>Publisher McGraw-Hill,<br/>Publication Date 1997<br/>ISBN 9780070490970<br/>Market-based management : strategies for growing customer value and probilityent://SD_ILS/0/SD_ILS:4687952024-04-19T20:44:56Z2024-04-19T20:44:56Zby Best, Roger J.<br/>Author Best, Roger J.<br/>Format: Books<br/>Call Number HF5415.13 B46 1997<br/>Publisher Prentice Hall,<br/>Publication Date 1997<br/>ISBN 9780131064850<br/>Marketing managementent://SD_ILS/0/SD_ILS:4675382024-04-19T20:44:56Z2024-04-19T20:44:56Zby Dickson, Peter R.<br/>Author Dickson, Peter R.<br/>Format: Books<br/>Call Number HF5415.13 D52 1997<br/>Edition 2nd ed.<br/>Publisher Dryden Press,<br/>Publication Date 1997<br/>ISBN 9780030177422<br/>Customer-driven marketing : the ideal way to increased profits through marketing, sales and service improvementent://SD_ILS/0/SD_ILS:4847692024-04-19T20:44:56Z2024-04-19T20:44:56Zby Frazer-Robinson, John<br/>Author Frazer-Robinson, John<br/>Format: Books<br/>Call Number HD69.P75 F74 1997<br/>Publisher Kogan Page Ltd,<br/>Publication Date 1997<br/>ISBN 9780749424183<br/>Marketing management : analysis, planning, implementation, and controlent://SD_ILS/0/SD_ILS:4499742024-04-19T20:44:56Z2024-04-19T20:44:56Zby Kotler, Philip<br/>Author Kotler, Philip<br/>Format: Books<br/>Call Number HF5415.13 K68 1997<br/>Edition 9th ed.<br/>Publisher Prentice Hall,<br/>Publication Date 1997<br/>ISBN 9780139149467 9780132435109 9780132613637<br/>Marketing toolkitent://SD_ILS/0/SD_ILS:4534692024-04-19T20:44:56Z2024-04-19T20:44:56Zby Baxter, Alistair<br/>Author Baxter, Alistair<br/>Format: Books<br/>Call Number HF5415 .B38 1997 rf<br/>Publisher Pergamon Open Learning,<br/>Publication Date 1997<br/>ISBN 9780750635509<br/>Marketing logisticsent://SD_ILS/0/SD_ILS:4536192024-04-19T20:44:56Z2024-04-19T20:44:56Zby Christopher, Martin<br/>Author Christopher, Martin<br/>Format: Books<br/>Call Number HF5415.13 C53 1997<br/>Publisher Butterworth-Heinemann,<br/>Publication Date 1997<br/>ISBN 9780750622097<br/>No-nonsense marketing : 101 practical ways to win and keep customersent://SD_ILS/0/SD_ILS:4569602024-04-19T20:44:56Z2024-04-19T20:44:56Zby Prushan, Victor H.<br/>Author Prushan, Victor H.<br/>Format: Books<br/>Call Number HF5415.13 P78 1997<br/>Publisher John Wiley & Sons,<br/>Publication Date 1997<br/>ISBN 9780471157076<br/>Thinking out of the box : how to market your company into the futureent://SD_ILS/0/SD_ILS:4578352024-04-19T20:44:56Z2024-04-19T20:44:56Zby Yohalem, Kathy C.<br/>Author Yohalem, Kathy C.<br/>Format: Books<br/>Call Number HF5415.135 Y63 1997<br/>Publisher John Wiley & Sons,<br/>Publication Date 1997<br/>ISBN 9780471139164<br/>Business and commercial aspects of engineeringent://SD_ILS/0/SD_ILS:3288372024-04-19T20:44:56Z2024-04-19T20:44:56Zby Hunt, John<br/>Author Hunt, John<br/>Format: Books<br/>Call Number HF5415.13 H86 1997<br/>Publisher Arnold,<br/>Publication Date 1997<br/>ISBN 9780340676677<br/>Principles of global marketingent://SD_ILS/0/SD_ILS:1422212024-04-19T20:44:56Z2024-04-19T20:44:56Zby Keegan, Warren J.<br/>Author Keegan, Warren J., Green, Mark C.<br/>Format: Books<br/>Call Number HF1416 K433 1997<br/>Publisher Prentice-Hall,<br/>Publication Date 1997<br/>ISBN 9780136066828<br/>The customer-centred strategy : thinking strategically about your customersent://SD_ILS/0/SD_ILS:4851422024-04-19T20:44:56Z2024-04-19T20:44:56Zby Jenkins, Mark<br/>Author Jenkins, Mark<br/>Format: Books<br/>Call Number HF5415.13 J46 1997<br/>Publisher Pitman Publishing,<br/>Publication Date 1997<br/>ISBN 9780273630043<br/>The marketing plan : a practitioner's guideent://SD_ILS/0/SD_ILS:1050892024-04-19T20:44:56Z2024-04-19T20:44:56Zby Westwood, John<br/>Author Westwood, John<br/>Format: Books<br/>Call Number HF5415.13 W47 1996<br/>Edition 2nd ed.<br/>Publisher Kogan Page,<br/>Publication Date 1996<br/>ISBN 9780749426149<br/>Marketingent://SD_ILS/0/SD_ILS:1149312024-04-19T20:44:56Z2024-04-19T20:44:56Zby Mercer, David<br/>Author Mercer, David<br/>Format: Books<br/>Call Number HF5415 M473 1996<br/>Edition 2nd ed.<br/>Publisher Blackwell Business,<br/>Publication Date 1996<br/>ISBN 9780631196389<br/>Know your customer : new approaches to customer value and satisfactionent://SD_ILS/0/SD_ILS:4113432024-04-19T20:44:56Z2024-04-19T20:44:56Zby Woodruff, Robert B.<br/>Author Woodruff, Robert B., Gardial, Sarah F.<br/>Format: Books<br/>Call Number HF5415.32 W66 1996<br/>Publisher Blackwell,<br/>Publication Date 1996<br/>ISBN 9781557865533<br/>Marketing management : an overviewent://SD_ILS/0/SD_ILS:4246822024-04-19T20:44:56Z2024-04-19T20:44:56Zby Lewison, Dale M.<br/>Author Lewison, Dale M.<br/>Format: Books<br/>Call Number HF5415.13 L48 1996<br/>Publisher Dryden Press,<br/>Publication Date 1996<br/>ISBN 9780030981531<br/>Marketing management : an asian perspectiveent://SD_ILS/0/SD_ILS:4446272024-04-19T20:44:56Z2024-04-19T20:44:56Zby Kotler, Philip<br/>Author Kotler, Philip<br/>Format: Books<br/>Call Number HF5415.13 K673 1996<br/>Publisher Prentice-Hall,<br/>Publication Date 1996<br/>ISBN 9780132548977<br/>Marketing strategy : planning and implementationent://SD_ILS/0/SD_ILS:4239912024-04-19T20:44:56Z2024-04-19T20:44:56Zby Walker, Orville C.<br/>Author Walker, Orville C., Boyd, Harper W., Larreche, Jean-Claude<br/>Format: Books<br/>Call Number HF5415.13 W24 1996<br/>Edition 2nd ed<br/>Publisher Irwin,<br/>Publication Date 1996<br/>ISBN 9780256136920<br/>Market research : a guide to planning, methodology and evaluationent://SD_ILS/0/SD_ILS:4241382024-04-19T20:44:56Z2024-04-19T20:44:56Zby Hague, Paul N.<br/>Author Hague, Paul N., Jackson, Peter<br/>Format: Books<br/>Call Number HF5415.2 H35 1996<br/>Publisher Kogan Page,<br/>Publication Date 1996<br/>ISBN 9780749417857<br/>Strategy and process in marketingent://SD_ILS/0/SD_ILS:4243672024-04-19T20:44:56Z2024-04-19T20:44:56Zby Murray, John A.<br/>Author Murray, John A., O'Driscoll, Aidan<br/>Format: Books<br/>Call Number HF5415.13 M87 1996<br/>Publisher Prentice Hall,<br/>Publication Date 1996<br/>ISBN 9780131821637<br/>Marketing planning for servicesent://SD_ILS/0/SD_ILS:4536122024-04-19T20:44:56Z2024-04-19T20:44:56Zby McDonald, Malcolm H. B.<br/>Author McDonald, Malcolm H. B., Payne, Adrian<br/>Format: Books<br/>Call Number HF5415.13 .M335 1996<br/>Publisher Butterworth-Heinemann,<br/>Publication Date 1996<br/>ISBN 9780750630221<br/>Basic marketing : a global-managerial approachent://SD_ILS/0/SD_ILS:4550652024-04-19T20:44:56Z2024-04-19T20:44:56Zby Perreault, William D.<br/>Author Perreault, William D., McCarthy, E. Jerome (Edmund Jerome)<br/>Format: Books<br/>Call Number HF5415.13 .P47 1996<br/>Edition 12th ed.<br/>Publisher Irwin<br/>Publication Date 1996<br/>ISBN 9780256139907<br/>Basic marketingent://SD_ILS/0/SD_ILS:4674582024-04-19T20:44:56Z2024-04-19T20:44:56Zby Zikmund, William G.<br/>Author Zikmund, William G., D'Amico, Michael<br/>Format: Books<br/>Call Number HF5415 Z54 1996<br/>Publisher West Publishing,<br/>Publication Date 1996<br/>ISBN 9780314071453<br/>Total quality in marketingent://SD_ILS/0/SD_ILS:3912752024-04-19T20:44:56Z2024-04-19T20:44:56Zby Johnson, William C. (William Charles), 1954-<br/>Author Johnson, William C. (William Charles), 1954-, Chvala, Richard J<br/>Format: Books<br/>Call Number HF5415.13 J64 1996<br/>Publisher St Lucie Press,<br/>Publication Date 1996<br/>ISBN 9781884015137<br/>The Master marketer : how to combine tried and tested techniques with the latest ideas to achieve spectacular marketing successent://SD_ILS/0/SD_ILS:4677292024-04-19T20:44:56Z2024-04-19T20:44:56Zby Ryan, Christopher<br/>Author Ryan, Christopher<br/>Format: Books<br/>Call Number HF5415 R92 1996<br/>Publisher Kogan Page,<br/>Publication Date 1996<br/>ISBN 9780749419639<br/>Marketing channelsent://SD_ILS/0/SD_ILS:4192242024-04-19T20:44:56Z2024-04-19T20:44:56Zby Berman, Barry<br/>Author Berman, Barry<br/>Format: Books<br/>Call Number HF5415.129 B47 1996<br/>Publisher John Wiley & Sons,<br/>Publication Date 1996<br/>ISBN 9780471577485<br/>Negotiatingent://SD_ILS/0/SD_ILS:1031722024-04-19T20:44:56Z2024-04-19T20:44:56Zby Engel, Peter H.<br/>Author Engel, Peter H.<br/>Format: Books<br/>Call Number HF5718.15 E55 1996<br/>Publisher McGraw-Hill,<br/>Publication Date 1996<br/>ISBN 9780070015661<br/>Strategic marketing managementent://SD_ILS/0/SD_ILS:4854502024-04-19T20:44:56Z2024-04-19T20:44:56Zby The Chartered Institute of Bankers<br/>Author The Chartered Institute of Bankers<br/>Format: Books<br/>Call Number HF5415.13 S77 1996 f<br/>Publisher Bankers Books Limited,<br/>Publication Date 1996<br/>ISBN 9780852974131<br/>Basic marketing managementent://SD_ILS/0/SD_ILS:1002742024-04-19T20:44:56Z2024-04-19T20:44:56Zby Dalrymple, Douglas J.<br/>Author Dalrymple, Douglas J., Parsons, Leonard J.<br/>Format: Books<br/>Call Number HF5415.13 D345 1995<br/>Publisher John Wiley & Sons,<br/>Publication Date 1995<br/>ISBN 9780471586036<br/>Marketing management : text and casesent://SD_ILS/0/SD_ILS:3791822024-04-19T20:44:56Z2024-04-19T20:44:56Zby Dalrymple, Douglas J.<br/>Author Dalrymple, Douglas J., Parsons, Leonard J.<br/>Format: Books<br/>Call Number HF5415.13.D32 1995<br/>Edition 6th ed.<br/>Publisher John Wiley & Sons,<br/>Publication Date 1995<br/>ISBN 9780471552550<br/>