Search Results for Marketing - Narrowed by: Massingham, Lester - Lancaster, Geoffrey, 1938- SirsiDynix Enterprise http://portal.utm.my/client/en_AU/main/main/qu$003dMarketing$0026qf$003dAUTHOR$002509Author$002509Massingham$00252C$002bLester$002509Massingham$00252C$002bLester$0026qf$003dAUTHOR$002509Author$002509Lancaster$00252C$002bGeoffrey$00252C$002b1938-$002509Lancaster$00252C$002bGeoffrey$00252C$002b1938-$0026ps$003d300?dt=list 2024-05-17T17:56:38Z Marketing management ent://SD_ILS/0/SD_ILS:308809 2024-05-17T17:56:38Z 2024-05-17T17:56:38Z by&#160;Lancaster, Geoffrey, 1938-<br/>Author&#160;Lancaster, Geoffrey, 1938-,&#160;Massingham, Lester<br/>Format:&#160;Books<br/>Call Number&#160;HF5415.13 L36 2001<br/>Edition&#160;3rd ed.<br/>Publisher&#160;McGraw Hill<br/>Publication Date&#160;2001<br/>ISBN&#160;9780077097523<br/> Marketing management ent://SD_ILS/0/SD_ILS:484425 2024-05-17T17:56:38Z 2024-05-17T17:56:38Z by&#160;Lancaster, Geoffrey, 1938-<br/>Author&#160;Lancaster, Geoffrey, 1938-,&#160;Massingham, Lester<br/>Format:&#160;Books<br/>Call Number&#160;HF5415.13 L36 1993<br/>Publisher&#160;McGraw-Hill,<br/>Publication Date&#160;1993<br/>ISBN&#160;9780077074203<br/> Strategic marketing planning and evaluation ent://SD_ILS/0/SD_ILS:485482 2024-05-17T17:56:38Z 2024-05-17T17:56:38Z by&#160;Lancaster, Geoffrey, 1938-<br/>Author&#160;Lancaster, Geoffrey, 1938-,&#160;Massingham, Lester<br/>Format:&#160;Books<br/>Call Number&#160;HF5415.13 L36 1996<br/>Publisher&#160;Kogan Page,<br/>Publication Date&#160;1996<br/>ISBN&#160;9789749417843<br/> Marketing case studies : how to tackle them : how to answer them ent://SD_ILS/0/SD_ILS:390038 2024-05-17T17:56:38Z 2024-05-17T17:56:38Z by&#160;Massingham, Lester<br/>Author&#160;Massingham, Lester,&#160;Lancaster, Geoffrey, 1938-,&#160;Chartered Institute of Marketing<br/>Format:&#160;Books<br/>Call Number&#160;HF5415 M363 1995<br/>Edition&#160;2nd ed<br/>Publisher&#160;Butterworth-Heinemann,<br/>Publication Date&#160;1995<br/>ISBN&#160;9780750620116<br/>