Search Results for Marketing - Narrowed by: Customer loyalty SirsiDynix Enterprise http://portal.utm.my/client/en_AU/main/main/qu$003dMarketing$0026qf$003dSUBJECT$002509Subject$002509Customer$002bloyalty$002509Customer$002bloyalty$0026ps$003d300?dt=list 2024-06-09T02:36:32Z Commitment-led marketing : the key to brand profits is in the customer's mind ent://SD_ILS/0/SD_ILS:328834 2024-06-09T02:36:32Z 2024-06-09T02:36:32Z by&#160;Hofmeyr, Jan<br/>Author&#160;Hofmeyr, Jan,&#160;Rice, Butch<br/>Format:&#160;Books<br/>Call Number&#160;HF5415.32 H64 2001<br/>Publisher&#160;J Wiley,<br/>Publication Date&#160;2001<br/>ISBN&#160;9780471495741<br/> The shopper economy : the new way to achieve marketplace success by turning behavior into currency ent://SD_ILS/0/SD_ILS:801236 2024-06-09T02:36:32Z 2024-06-09T02:36:32Z by&#160;Crawford, Liz<br/>Author&#160;Crawford, Liz<br/>Format:&#160;Books<br/>Call Number&#160;HF5415.32 C735 2012<br/>Publisher&#160;McGraw-Hill,<br/>Publication Date&#160;2012<br/>ISBN&#160;9780071787178<br/> Dimensions of brand equity in hotel industry a case study of Hotel Classic Muar ent://SD_ILS/0/SD_ILS:769474 2024-06-09T02:36:32Z 2024-06-09T02:36:32Z by&#160;Chua, Yi Chyn, author<br/>Author&#160;Chua, Yi Chyn, author,&#160;Mohd. Shoki Md. Ariff, supervisor,&#160;Fakulti Pengurusan dan Pembangunan Sumber Manusia<br/>Format:&#160;Books<br/>Call Number&#160;HF5415.1255 C48 2011 raf<br/>Publication Date&#160;2011<br/>Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2011<br/> Effect of brand image on public perceptions and consumer loyalty : Malaysia Insurance Industry ent://SD_ILS/0/SD_ILS:769940 2024-06-09T02:36:32Z 2024-06-09T02:36:32Z by&#160;Tan, Boon Chiew, author<br/>Author&#160;Tan, Boon Chiew, author,&#160;Rohaizat Baharun, supervisor,&#160;Fakulti Pengurusan dan Pembangunan Sumber Manusia<br/>Format:&#160;Books<br/>Call Number&#160;HF5415.1255 T36 2011 raf<br/>Publication Date&#160;2011<br/>Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2011<br/> Pelanggan setia ent://SD_ILS/0/SD_ILS:840472 2024-06-09T02:36:32Z 2024-06-09T02:36:32Z by&#160;Md. Ali Berahim<br/>Author&#160;Md. Ali Berahim<br/>Format:&#160;Books<br/>Call Number&#160;HF5415.525 M33 2010<br/>Publisher&#160;PTS Professional Pub.,<br/>Publication Date&#160;2010<br/>ISBN&#160;9789673690213<br/> Determination of brand personality in beauty industry a case study of the body shop ent://SD_ILS/0/SD_ILS:362158 2024-06-09T02:36:32Z 2024-06-09T02:36:32Z by&#160;Fong, Mee Theng<br/>Author&#160;Fong, Mee Theng,&#160;Abu Bakar A. Hamid,&#160;Fakulti Pengurusan dan Pembangunan Sumber Manusia<br/>Format:&#160;Books<br/>Call Number&#160;HF5415.1255 F66 2009 raf<br/>Publication Date&#160;2009<br/>Project Paper (Sarjana Muda (Pengurusan - Pemasaran)) - Universiti Teknologi Malaysia, 2009<br/> 151 quick ideas to get new customers ent://SD_ILS/0/SD_ILS:641276 2024-06-09T02:36:32Z 2024-06-09T02:36:32Z by&#160;Wilson, Jerry R., 1944-2005<br/>Author&#160;Wilson, Jerry R., 1944-2005<br/>Format:&#160;Books<br/>Call Number&#160;HF5415.55 W55 2005<br/>Publisher&#160;Career Press,<br/>Publication Date&#160;2005<br/>ISBN&#160;9781564148308<br/> The ultimate CRM handbook : strategies &amp; concepts for building enduring customer loyalty &amp; profitability ent://SD_ILS/0/SD_ILS:329979 2024-06-09T02:36:32Z 2024-06-09T02:36:32Z by&#160;Freeland, John G.<br/>Author&#160;Freeland, John G.<br/>Format:&#160;Books<br/>Call Number&#160;HF5415.5 U45 2003<br/>Publication Date&#160;2003<br/>ISBN&#160;9780071409353<br/> Customer equity : building and managing relationships as valuable assets ent://SD_ILS/0/SD_ILS:154421 2024-06-09T02:36:32Z 2024-06-09T02:36:32Z by&#160;Blattberg, Robert C., 1942-<br/>Author&#160;Blattberg, Robert C., 1942-,&#160;Getz, Gary, 1955-,&#160;Thomas, Jacquelyn S., 1969-<br/>Format:&#160;Books<br/>Call Number&#160;HF5415.55 B53 2001<br/>Publication Date&#160;2001<br/>ISBN&#160;9780875847641<br/> E-service : 24 ways to keep your customers-when the competition is just a click away ent://SD_ILS/0/SD_ILS:143347 2024-06-09T02:36:32Z 2024-06-09T02:36:32Z by&#160;Zemke, Ron<br/>Author&#160;Zemke, Ron,&#160;Connellan, Thomas K., 1942-<br/>Format:&#160;Books<br/>Call Number&#160;HF5415.52 Z46 2001<br/>Publisher&#160;Amacom,<br/>Publication Date&#160;2001<br/>ISBN&#160;9780814406069<br/> The eternal e-customer : how emotionally intelligent interfaces can create long-lasting customer relationships ent://SD_ILS/0/SD_ILS:143667 2024-06-09T02:36:32Z 2024-06-09T02:36:32Z by&#160;Bergeron, Bryon<br/>Author&#160;Bergeron, Bryon<br/>Format:&#160;Books<br/>Call Number&#160;HF5415.525 B47 2001<br/>Publication Date&#160;2001<br/>ISBN&#160;9780071364799<br/> CUSTOMER LOYALTY AND SUPPLY CHAIN MANAGEMENT : BUSINESS-TO-BUSINESS CUSTOMER LOYALTY ANALYSIS ent://SD_ILS/0/SD_ILS:887351 2024-06-09T02:36:32Z 2024-06-09T02:36:32Z by&#160;Russo, Ivan, author<br/>Author&#160;Russo, Ivan, author,&#160;Confente, Ilenia, author<br/>Format:&#160;Books<br/>Call Number&#160;HF5415.5 R87 2019<br/>ISBN&#160;9780367888947<br/> 151 Quick Ideas TO GET NEW CUSTOMERS ent://SD_ILS/0/SD_ILS:887956 2024-06-09T02:36:32Z 2024-06-09T02:36:32Z by&#160;Jerry R.Wilson<br/>Author&#160;Jerry R.Wilson<br/>Format:&#160;Books<br/>Call Number&#160;XX(887956.1)<br/>ISBN&#160;9789833830121<br/>