Search Results for Marketing -- Data processing - Narrowed by: Open Access Book - EnglishSirsiDynix Enterprisehttp://portal.utm.my/client/en_AU/main/main/qu$003dMarketing$002b--$002bData$002bprocessing$0026qf$003dITYPE$002509Material$002bType$0025091$00253AOPEN_BK$002509Open$002bAccess$002bBook$0026qf$003dLANGUAGE$002509Language$002509ENG$002509English$0026ps$003d300$0026isd$003dtrue?dt=list2024-06-28T10:13:39ZOpen data now : the secret to hot startups, smart investing, savvy marketing, and fast innovationent://SD_ILS/0/SD_ILS:8195082024-06-28T10:13:39Z2024-06-28T10:13:39Zby Gurin, Joel, 1953-<br/>Author Gurin, Joel, 1953-<br/>Format: Books<br/>Call Number HA36 G87 2014<br/>Publisher McGraw-Hill,<br/>Publication Date 2014<br/>ISBN 9780071829779<br/>Marketing database analytics : transforming data for competitive advantageent://SD_ILS/0/SD_ILS:8394512024-06-28T10:13:39Z2024-06-28T10:13:39Zby Banasiewicz, Andrew D.<br/>Author Banasiewicz, Andrew D.<br/>Format: Books<br/>Call Number HF5415.125 B347 2013<br/>Publisher Routledge,<br/>Publication Date 2013<br/>ISBN 9780415657877<br/>Maximizing lead generation : the complete guide for B2B marketersent://SD_ILS/0/SD_ILS:7830552024-06-28T10:13:39Z2024-06-28T10:13:39Zby Stevens, Ruth P. (Ruth Palmer)<br/>Author Stevens, Ruth P. (Ruth Palmer)<br/>Format: Books<br/>Call Number HF5415.1265 S745 2012<br/>Publication Date 2012<br/>ISBN 9780789741141<br/>Customer and business analytics : applied data mining for business decision making using Rent://SD_ILS/0/SD_ILS:7986632024-06-28T10:13:39Z2024-06-28T10:13:39Zby Putler, Daniel S.<br/>Author Putler, Daniel S., Krider, Robert E.<br/>Format: Books<br/>Call Number HF5415.126 P88 2012<br/>Publisher CRC Press,<br/>Publication Date 2012<br/>ISBN 9781466503960<br/>Microsoft dynamics CRM 4 for dummiesent://SD_ILS/0/SD_ILS:2847642024-06-28T10:13:39Z2024-06-28T10:13:39Zby Scott, Joel<br/>Author Scott, Joel, Lee, David, 1950-, Weiss, Scott<br/>Format: Books<br/>Call Number HF5415.5 S36 2008<br/>Publisher For Dummies,<br/>Publication Date 2008<br/>ISBN 9780470343258<br/>Web analytics : an hour a dayent://SD_ILS/0/SD_ILS:2452922024-06-28T10:13:39Z2024-06-28T10:13:39Zby Kaushik, Avinash<br/>Author Kaushik, Avinash<br/>Format: Books<br/>Call Number ZA4235 K38 2007<br/>Publisher Sybex,<br/>Publication Date 2007<br/>ISBN 9780470130650<br/>Actionable web analytics : using data to make smart business decisionsent://SD_ILS/0/SD_ILS:2453202024-06-28T10:13:39Z2024-06-28T10:13:39Zby Burby Jason<br/>Author Burby Jason, Atchison, Shane<br/>Format: Books<br/>Call Number TK5105.875.I57 B86 2007<br/>Publisher Wiley Publishing,<br/>Publication Date 2007<br/>ISBN 9780470124741<br/>Principles of marketing engineeringent://SD_ILS/0/SD_ILS:3954582024-06-28T10:13:39Z2024-06-28T10:13:39Zby Lilien, Gary L., 1946-<br/>Author Lilien, Gary L., 1946-, Rangaswamy, Arvind, De Bruyn, Arnaud, Mary Jean and Frank P. Smeal College of Business Administration. Institute for the Study of Business Markets<br/>Format: Books<br/>Call Number HF5415.125 L54 2007<br/>Publisher Trafford Publishing,<br/>Publication Date 2007<br/>ISBN 9781425113148<br/>Data-driven business modelsent://SD_ILS/0/SD_ILS:4696462024-06-28T10:13:39Z2024-06-28T10:13:39Zby Weber, Alan<br/>Author Weber, Alan<br/>Format: Books<br/>Call Number HF5415.125 W42 2005<br/>Publisher Thomson,<br/>Publication Date 2005<br/>ISBN 9780324222333<br/>Customer service in the information age : a common sense approach to high-tech helpent://SD_ILS/0/SD_ILS:1057432024-06-28T10:13:39Z2024-06-28T10:13:39Zby Haberer, JoAnn<br/>Author Haberer, JoAnn<br/>Format: Books<br/>Call Number HF5415.55 H32 2004<br/>Publisher Thomson Course Technology,<br/>Publication Date 2004<br/>ISBN 9780619259099<br/>Basic marketing research : using Microsoft Excel data analysisent://SD_ILS/0/SD_ILS:2049652024-06-28T10:13:39Z2024-06-28T10:13:39Zby Burns, Alvin C.<br/>Author Burns, Alvin C., Bush, Ronald F.<br/>Format: Books<br/>Call Number HF5415.2 B874 2004<br/>Edition International edition<br/>Publisher Pearson/Prentice-Hall,<br/>Publication Date 2004<br/>ISBN 9780131293304<br/>The fundamentals of business-to-business sales and marketingent://SD_ILS/0/SD_ILS:3778452024-06-28T10:13:39Z2024-06-28T10:13:39Zby Coe, John M.<br/>Author Coe, John M.<br/>Format: Books<br/>Call Number HF5438.25 C64 2004<br/>Publisher McGraw-Hill ,<br/>Publication Date 2004<br/>ISBN 9780071408790<br/>Marketing engineering : computer-assisted marketing analysis and planningent://SD_ILS/0/SD_ILS:3954562024-06-28T10:13:39Z2024-06-28T10:13:39Zby Lilien, Gary L., 1946-<br/>Author Lilien, Gary L., 1946-, Rangaswamy, Arvind<br/>Format: Books<br/>Call Number HF5415.125 L54 2004<br/>Edition Revised 2nd ed.<br/>Publisher Trafford Publishing,<br/>Publication Date 2004<br/>ISBN 9781412022521<br/>Data mining techniques : for marketing, sales, and customer relationship managementent://SD_ILS/0/SD_ILS:3974382024-06-28T10:13:39Z2024-06-28T10:13:39Zby Berry, Michael J. A.<br/>Author Berry, Michael J. A., Linoff, Gordon<br/>Format: Books<br/>Call Number HF5415.125 B47 2004c.2<br/>Edition 2nd ed.<br/>Publisher Wiley Pub.,<br/>Publication Date 2004<br/>ISBN 9780471470649<br/>Information systems for marketing and managementent://SD_ILS/0/SD_ILS:2054332024-06-28T10:13:39Z2024-06-28T10:13:39Zby Chan, Kah Sing<br/>Author Chan, Kah Sing, Tang, Wai Ling<br/>Format: Books<br/>Call Number HF5415.125 C42 2003<br/>Publisher Thomson,<br/>Publication Date 2003<br/>ISBN 9789812437662<br/>Internet marketing intelligence : research tools, techniques and resourcesent://SD_ILS/0/SD_ILS:4073882024-06-28T10:13:39Z2024-06-28T10:13:39Zby Forrest, Edward<br/>Author Forrest, Edward<br/>Format: Books<br/>Call Number HF5415.2 F67 2003<br/>Edition 2nd ed.<br/>Publisher McGraw-Hill Australia,<br/>Publication Date 2003<br/>ISBN 9780074711200<br/>Marketing engineering : computer-assisted marketing analysis and planningent://SD_ILS/0/SD_ILS:3088402024-06-28T10:13:39Z2024-06-28T10:13:39Zby Lilien, Gary L., 1946-<br/>Author Lilien, Gary L., 1946-, Rangaswamy, Arvind<br/>Format: Books<br/>Call Number HF5415.125 L54 2003<br/>Edition 2nd ed.<br/>Publisher Prentice Hall,<br/>Publication Date 2003<br/>ISBN 9780130355492<br/>Customer relationship management : integrating marketing strategy and information technologyent://SD_ILS/0/SD_ILS:3289812024-06-28T10:13:39Z2024-06-28T10:13:39Zby Zikmund, William G.<br/>Author Zikmund, William G., McLeod, Raymond, Gilbert, Faye W.<br/>Format: Books<br/>Call Number HF5415.55 Z55 2003<br/>Publisher John Wiley & Sons,<br/>Publication Date 2003<br/>ISBN 9780471271376<br/>Remote marking system : a web-based electronic performance support systement://SD_ILS/0/SD_ILS:3219982024-06-28T10:13:39Z2024-06-28T10:13:39Zby Mohd. Taib Wahid<br/>Author Mohd. Taib Wahid, Abd. Manan Ahmad, Norsaadah Kimin, National Conference on ICT in Education (2002 : Kuala Terengganu, Terengganu)<br/>Format: Books<br/>Call Number LB2368 M82 2002<br/>Publisher Universiti Teknologi Malaysia,<br/>Publication Date 2002<br/>Business without borders : a strategic guide to global marketingent://SD_ILS/0/SD_ILS:3289072024-06-28T10:13:39Z2024-06-28T10:13:39Zby Depalma, Donald A.<br/>Author Depalma, Donald A.<br/>Format: Books<br/>Call Number HF5415.13 D43 2002<br/>Publication Date 2002<br/>ISBN 9780471204695<br/>Data mining cookbook : modeling data for marketing, risk and customer relationship managementent://SD_ILS/0/SD_ILS:1502372024-06-28T10:13:39Z2024-06-28T10:13:39Zby Rud, Olivia Parr<br/>Author Rud, Olivia Parr<br/>Format: Books<br/>Call Number QA76.9.D343 R83 2001<br/>Publisher John Wiley,<br/>Publication Date 2001<br/>ISBN 9780471385646<br/>Bringing geographical information systems into businessent://SD_ILS/0/SD_ILS:4680702024-06-28T10:13:39Z2024-06-28T10:13:39Zby Grimshaw, David J., 1950-<br/>Author Grimshaw, David J., 1950-<br/>Format: Books<br/>Call Number HF5548.2 G74 2000<br/>Edition 2nd ed.<br/>Publisher John Wiley,<br/>Publication Date 2000 1999<br/>ISBN 9780471333425<br/>Sales force automation using web technologiesent://SD_ILS/0/SD_ILS:4857152024-06-28T10:13:39Z2024-06-28T10:13:39Zby Khandpur, Navtej<br/>Author Khandpur, Navtej, Wevers, Jasmine<br/>Format: Books<br/>Call Number HF5438.4 K52 1998<br/>Publisher John Wiley,<br/>Publication Date 1998<br/>ISBN 9780471191148<br/>New strategies for marketing information technologyent://SD_ILS/0/SD_ILS:4028542024-06-28T10:13:39Z2024-06-28T10:13:39Zby Field, Christopher<br/>Author Field, Christopher<br/>Format: Books<br/>Call Number HF5415.125 N49 1996<br/>Publisher Chapman & Hall,<br/>Publication Date 1996<br/>ISBN 9780412615207<br/>Cybermarketing: how to use the superhighway to market your products and servicesent://SD_ILS/0/SD_ILS:4542642024-06-28T10:13:39Z2024-06-28T10:13:39Zby Bickerton, Pauline<br/>Author Bickerton, Pauline, Bickerton, Matthew, Pardesi, Upkar<br/>Format: Books<br/>Call Number HF5415.1265 B52 1996<br/>Publisher Butterworth Heinemann<br/>Publication Date 1996<br/>ISBN 9780750628488<br/>Multimedia marketing for design firmsent://SD_ILS/0/SD_ILS:3706972024-06-28T10:13:39Z2024-06-28T10:13:39Zby Charles, Curtis B.<br/>Author Charles, Curtis B., Brown, Karen M.<br/>Format: Books<br/>Call Number NA1996.5 C48 1996<br/>Publisher John Wiley & Sons,<br/>Publication Date 1996<br/>ISBN 9780471146094<br/>Marketing management and information technologyent://SD_ILS/0/SD_ILS:1163422024-06-28T10:13:39Z2024-06-28T10:13:39Zby Fletcher, Keith<br/>Author Fletcher, Keith<br/>Format: Books<br/>Call Number HF5415.1 F63 1995<br/>Edition 2nd ed.<br/>Publisher Prentice-Hall,<br/>Publication Date 1995<br/>ISBN 9780131844827<br/>New product screening : a step-wise approachent://SD_ILS/0/SD_ILS:1836752024-06-28T10:13:39Z2024-06-28T10:13:39Zby Lesch, William Clarence, 1956-<br/>Author Lesch, William Clarence, 1956-, Rupert, David<br/>Format: Books<br/>Call Number HF5415.153 L47 1993<br/>Publisher Haworth Press,<br/>Publication Date 1994<br/>ISBN 9781560244042<br/>The Marketing information revolutionent://SD_ILS/0/SD_ILS:3686832024-06-28T10:13:39Z2024-06-28T10:13:39Zby Blattberg, Robert C., 1942-<br/>Author Blattberg, Robert C., 1942-, Glazer, Rashi, Little, John D. C.<br/>Format: Books<br/>Call Number HF5415.125.M27 1994<br/>Publisher Harvard Business School Pr.,<br/>Publication Date 1994<br/>ISBN 9780875843292<br/>Marketing research for the global construction industryent://SD_ILS/0/SD_ILS:4022872024-06-28T10:13:39Z2024-06-28T10:13:39Zby Low, Sui Pheng<br/>Author Low, Sui Pheng<br/>Format: Books<br/>Call Number HD9715.A2 L68 1993<br/>Publisher Singapore University Press,<br/>Publication Date 1993<br/>ISBN 9789971691738<br/>AMA marketing toolbox : developing successful marketing strategiesent://SD_ILS/0/SD_ILS:4626822024-06-28T10:13:39Z2024-06-28T10:13:39Zby Parmerlee, David<br/>Author Parmerlee, David<br/>Format: Books<br/>Call Number HF5415.13 P39 1993<br/>Publisher NTC Business Books,<br/>Publication Date 1993<br/>ISBN 9780844235806<br/>The MART : computer applications for marketingent://SD_ILS/0/SD_ILS:4370612024-06-28T10:13:39Z2024-06-28T10:13:39Zby Maddox, R. N. (Raymond Neil), 1938-<br/>Author Maddox, R. N. (Raymond Neil), 1938-, Schellinck, Douglas Anton, 1949-<br/>Format: Books<br/>Call Number HF5415.13.M32 1991 f<br/>Publisher Prentice-Hall,<br/>Publication Date 1991<br/>ISBN 9780135588420<br/>Data, expert knowledge and decisions : an interdisciplinary approach with emphasis on marketing applicationsent://SD_ILS/0/SD_ILS:1820202024-06-28T10:13:39Z2024-06-28T10:13:39Zby Gaul, Wolfgang<br/>Author Gaul, Wolfgang, Schader, Martin<br/>Format: Books<br/>Call Number HF5415.125.D38 1988<br/>Publisher Springer-Verlag,<br/>Publication Date 1988<br/>ISBN 9783540190387<br/>The expert executive : using AI and expert systems for financial management, marketing, production and strategyent://SD_ILS/0/SD_ILS:4522722024-06-28T10:13:39Z2024-06-28T10:13:39Zby Hertz, David Bendel<br/>Author Hertz, David Bendel<br/>Format: Books<br/>Call Number HF5548.2 H455 1988<br/>Publisher Wiley,<br/>Publication Date 1988<br/>ISBN 9780471896777<br/>The marketing workbench : using computers for better performanceent://SD_ILS/0/SD_ILS:2504832024-06-28T10:13:39Z2024-06-28T10:13:39Zby McCann, John M<br/>Author McCann, John M<br/>Format: Books<br/>Call Number HF5415.13.M34 1986<br/>Publisher Dow Jones-Irwin,<br/>Publication Date 1986<br/>ISBN 9780870947636<br/>The consultant's edge : using the computer as a marketing roolent://SD_ILS/0/SD_ILS:1731442024-06-28T10:13:39Z2024-06-28T10:13:39Zby Holtz, Herman<br/>Author Holtz, Herman<br/>Format: Books<br/>Call Number HD69.C6 H64 1985<br/>Publisher John Wiley,<br/>Publication Date 1985<br/>ISBN 9780471811909<br/>The role of computers in agricultural production and marketingent://SD_ILS/0/SD_ILS:2690652024-06-28T10:13:39Z2024-06-28T10:13:39Zby White, David H<br/>Author White, David H<br/>Format: Books<br/>Call Number MAK 1191<br/>Business trends : data base marketingent://SD_ILS/0/SD_ILS:3369842024-06-28T10:13:39Z2024-06-28T10:13:39Zby Derks, Richard P.<br/>Author Derks, Richard P.<br/>Format: Books<br/>Call Number MAK 6165<br/>Business trends : the competitive advantages of data base marketingent://SD_ILS/0/SD_ILS:3369862024-06-28T10:13:39Z2024-06-28T10:13:39Zby Derks, Richard P.<br/>Author Derks, Richard P.<br/>Format: Books<br/>Call Number MAK 6166<br/>THE FUTURE OF BUSINESSent://SD_ILS/0/SD_ILS:8833262024-06-28T10:13:39Z2024-06-28T10:13:39Zby McDaniel, Carl author<br/>Author McDaniel, Carl author, Gitman, Lawrence J. author<br/>Format: Books<br/>Call Number HD70.U5 M33 2008<br/>Edition Sixth edition, International student edition<br/>ISBN 9780324539875<br/>