Search Results for Marketing -- ManagementSirsiDynix Enterprisehttp://portal.utm.my/client/en_AU/main/main/qu$003dMarketing$002b--$002bManagement$0026ps$003d300?dt=list2024-04-20T00:33:58ZMarketing managementent://SD_ILS/0/SD_ILS:7757382024-04-20T00:33:58Z2024-04-20T00:33:58Zby Kotler, Philip<br/>Author Kotler, Philip, Keller, Kevin Lane, 1956-<br/>Format: Books<br/>Call Number HF5415.13 K674 2012 f<br/>Edition 14th [ed.]<br/>Publisher Prentice Hall,<br/>Publication Date 2012<br/>ISBN 9780132102926<br/>Marketing managementent://SD_ILS/0/SD_ILS:7651722024-04-20T00:33:58Z2024-04-20T00:33:58Zby Gupta, Sudhir<br/>Author Gupta, Sudhir<br/>Format: Books<br/>Call Number HF5415 G873 2011<br/>Publisher Centrum Press,<br/>Publication Date 2011<br/>ISBN 9789380921181<br/>Marketing managementent://SD_ILS/0/SD_ILS:1930472024-04-20T00:33:58Z2024-04-20T00:33:58Zby Saxena, Rajan<br/>Author Saxena, Rajan<br/>Format: Books<br/>Call Number HF5415.13 S29 2006<br/>Edition 3rd ed.<br/>Publisher Tata McGraw-Hill,<br/>Publication Date 2006<br/>ISBN 9780070599536<br/>Marketing managementent://SD_ILS/0/SD_ILS:4433812024-04-20T00:33:58Z2024-04-20T00:33:58Zby Kotler, Philip<br/>Author Kotler, Philip, Keller, Kevin Lane, 1956-<br/>Format: Books<br/>Call Number HF5415.13 K674 2006 f<br/>Edition 12th ed.<br/>Publisher Pearson Prentice Hall,<br/>Publication Date 2006<br/>ISBN 9780131457577<br/>Marketing managementent://SD_ILS/0/SD_ILS:3847372024-04-20T00:33:58Z2024-04-20T00:33:58Zby Kotler, Philip<br/>Author Kotler, Philip<br/>Format: Books<br/>Call Number HF5415.13 K674 2003<br/>Publisher Pearson Education Inc.,<br/>Publication Date 2003<br/>ISBN 9780130497154<br/>Marketing managementent://SD_ILS/0/SD_ILS:1552222024-04-20T00:33:58Z2024-04-20T00:33:58Zby Kotler, Philip<br/>Author Kotler, Philip<br/>Format: Books<br/>Call Number HF5415.13 K68 2000<br/>Edition Millennium ed.<br/>Publisher Prentice-Hall,<br/>Publication Date 2000<br/>ISBN 9780130122179 9780130156846<br/>Marketing managementent://SD_ILS/0/SD_ILS:955722024-04-20T00:33:58Z2024-04-20T00:33:58Zby Diwan, Parag<br/>Author Diwan, Parag<br/>Format: Books<br/>Call Number HF5415.13 D56 1999<br/>Publisher Golden Books Centre,<br/>Publication Date 1999<br/>ISBN 9789837203884<br/>Marketing managementent://SD_ILS/0/SD_ILS:1400352024-04-20T00:33:58Z2024-04-20T00:33:58Zby Kotler, Philip<br/>Author Kotler, Philip<br/>Format: Books<br/>Call Number SPKL<br/>Publisher Prentice Hall,<br/>Publication Date 1999<br/>ISBN 9780130122179<br/>Marketing managementent://SD_ILS/0/SD_ILS:2357862024-04-20T00:33:58Z2024-04-20T00:33:58Zby Assael, Henry<br/>Author Assael, Henry<br/>Format: Books<br/>Call Number HF5415.13.A77 1985<br/>Publisher Kent Pub,<br/>Publication Date 1985<br/>ISBN 9780534047887<br/>Marketing managementent://SD_ILS/0/SD_ILS:8867042024-04-20T00:33:58Z2024-04-20T00:33:58Zby Kotler, Philip author<br/>Author Kotler, Philip author, Keller, Kevin Lane, 1956- author<br/>Format: Books<br/>Call Number HF5415.13 K674 2016 f<br/>Edition Fifteen edition, Global edition<br/>Publication Date 2016 2015<br/>ISBN 9781292092621<br/>Marketing managementent://SD_ILS/0/SD_ILS:2816122024-04-20T00:33:58Z2024-04-20T00:33:58Zby Marshall, Greg W.<br/>Author Marshall, Greg W., Johnston, Mark W.<br/>Format: Books<br/>Call Number HF5415.13 M37 2010<br/>Publisher McGraw-Hill,<br/>Publication Date 2010<br/>ISBN 9780073529790<br/>Marketing managementent://SD_ILS/0/SD_ILS:1525082024-04-20T00:33:58Z2024-04-20T00:33:58Zby Czinkota, Michael R.<br/>Author Czinkota, Michael R., Kotabe, Masaaki<br/>Format: Books<br/>Call Number HF5415.13 C95 2001<br/>Edition 2nd ed.<br/>Publisher South-Western College Pub,<br/>Publication Date 2001<br/>ISBN 9780324022032<br/><a href="http://czinkota.swcollege.com/">Online support and other info: http://czinkota.swcollege.com/</a><br/>Marketing managementent://SD_ILS/0/SD_ILS:3088092024-04-20T00:33:58Z2024-04-20T00:33:58Zby Lancaster, Geoffrey, 1938-<br/>Author Lancaster, Geoffrey, 1938-, Massingham, Lester<br/>Format: Books<br/>Call Number HF5415.13 L36 2001<br/>Edition 3rd ed.<br/>Publisher McGraw Hill<br/>Publication Date 2001<br/>ISBN 9780077097523<br/>Marketing managementent://SD_ILS/0/SD_ILS:982542024-04-20T00:33:58Z2024-04-20T00:33:58Zby Bagozzi, Richard P.<br/>Author Bagozzi, Richard P.<br/>Format: Books<br/>Call Number HF5415.13 M35 1998<br/>Publisher Prentice Hall,<br/>Publication Date 1998<br/>ISBN 9780023051623<br/>Marketing managementent://SD_ILS/0/SD_ILS:4675382024-04-20T00:33:58Z2024-04-20T00:33:58Zby Dickson, Peter R.<br/>Author Dickson, Peter R.<br/>Format: Books<br/>Call Number HF5415.13 D52 1997<br/>Edition 2nd ed.<br/>Publisher Dryden Press,<br/>Publication Date 1997<br/>ISBN 9780030177422<br/>Marketing managementent://SD_ILS/0/SD_ILS:4844252024-04-20T00:33:58Z2024-04-20T00:33:58Zby Lancaster, Geoffrey, 1938-<br/>Author Lancaster, Geoffrey, 1938-, Massingham, Lester<br/>Format: Books<br/>Call Number HF5415.13 L36 1993<br/>Publisher McGraw-Hill,<br/>Publication Date 1993<br/>ISBN 9780077074203<br/>Marketing managementent://SD_ILS/0/SD_ILS:2733512024-04-20T00:33:58Z2024-04-20T00:33:58Zby Mason, Joseph B.<br/>Author Mason, Joseph B., Ezell, Hazel F.<br/>Format: Books<br/>Call Number HF5415.13 M373 1993<br/>Publisher Macmillan,<br/>Publication Date 1993<br/>ISBN 9780023769214<br/>Marketing managementent://SD_ILS/0/SD_ILS:1717172024-04-20T00:33:58Z2024-04-20T00:33:58Zby Malaysian Institute of Management<br/>Author Malaysian Institute of Management<br/>Format: Books<br/>Call Number HF5415.13.M38 1988<br/>Publisher Pelanduk Pub.,<br/>Publication Date 1988<br/>ISBN 9789679782035<br/>Marketing managementent://SD_ILS/0/SD_ILS:927052024-04-20T00:33:58Z2024-04-20T00:33:58Zby Park, C. Whan<br/>Author Park, C. Whan, Zaltman, Gerald<br/>Format: Books<br/>Call Number HF5415.13.P37 1987<br/>Publisher Dryden Pr,<br/>Publication Date 1987<br/>ISBN 9780030055980<br/>Marketing managementent://SD_ILS/0/SD_ILS:893732024-04-20T00:33:58Z2024-04-20T00:33:58ZFormat: Books<br/>Call Number HF5415.13 M37 1998<br/>Publisher Anmol Pubs,<br/>Publication Date 1998<br/>ISBN 9788174883988<br/>Global marketing managementent://SD_ILS/0/SD_ILS:1415482024-04-20T00:33:58Z2024-04-20T00:33:58Zby Kotabe, Masaaki<br/>Author Kotabe, Masaaki, Helsen, Kristiaan<br/>Format: Books<br/>Call Number HF1416 K67 2008<br/>Edition 4th ed.<br/>Publisher John Wiley & Sons,<br/>Publication Date 2008<br/>ISBN 9780471755272<br/>Global marketing managementent://SD_ILS/0/SD_ILS:4055852024-04-20T00:33:58Z2024-04-20T00:33:58Zby Masaaki Kotabe<br/>Author Masaaki Kotabe, Helsen, Kristiaan<br/>Format: Books<br/>Call Number HF1416 K67 2004<br/>Edition 3rd ed.<br/>Publisher John Wiley & Sons,<br/>Publication Date 2004<br/>ISBN 9780471230625<br/>Global marketing managementent://SD_ILS/0/SD_ILS:2249212024-04-20T00:33:58Z2024-04-20T00:33:58Zby Keegan, Warren J.<br/>Author Keegan, Warren J.<br/>Format: Books<br/>Call Number HF1416 K435 2002<br/>Edition 7th ed.<br/>Publisher Prentice-Hall,<br/>Publication Date 2002<br/>ISBN 9780130615060<br/>Global marketing managementent://SD_ILS/0/SD_ILS:1525672024-04-20T00:33:58Z2024-04-20T00:33:58Zby Kotabe, Masaaki<br/>Author Kotabe, Masaaki, Helsen, Kristiaan<br/>Format: Books<br/>Call Number HF1416 K67 2001<br/>Edition 2nd ed.<br/>Publisher John Wiley,<br/>Publication Date 2001<br/>ISBN 9780471372899<br/>Basic marketing managementent://SD_ILS/0/SD_ILS:1233972024-04-20T00:33:58Z2024-04-20T00:33:58Zby Dalrymple, Douglas J.<br/>Author Dalrymple, Douglas J., Parsons, Leonard J.<br/>Format: Books<br/>Call Number HF5415.13 D345 2000<br/>Edition 2nd ed.<br/>Publisher John Wiley,<br/>Publication Date 2000<br/>ISBN 9780471353928<br/>Global marketing managementent://SD_ILS/0/SD_ILS:1012642024-04-20T00:33:58Z2024-04-20T00:33:58Zby Keegan, Warren J.<br/>Author Keegan, Warren J.<br/>Format: Books<br/>Call Number HF1416 K43 1999<br/>Edition 6th ed.<br/>Publisher Prentice Hall,<br/>Publication Date 1999<br/>ISBN 9780139030239<br/>Global marketing managementent://SD_ILS/0/SD_ILS:1143512024-04-20T00:33:58Z2024-04-20T00:33:58Zby Kotabe, Masaaki<br/>Author Kotabe, Masaaki, Helsen, Kristiaan<br/>Format: Books<br/>Call Number HF1416 K67 1998<br/>Publisher John Wiley,<br/>Publication Date 1998<br/>ISBN 9780471592884 9780471353904<br/>Basic marketing managementent://SD_ILS/0/SD_ILS:1002742024-04-20T00:33:58Z2024-04-20T00:33:58Zby Dalrymple, Douglas J.<br/>Author Dalrymple, Douglas J., Parsons, Leonard J.<br/>Format: Books<br/>Call Number HF5415.13 D345 1995<br/>Publisher John Wiley & Sons,<br/>Publication Date 1995<br/>ISBN 9780471586036<br/>Global marketing managementent://SD_ILS/0/SD_ILS:3853802024-04-20T00:33:58Z2024-04-20T00:33:58Zby Keegan, Warren J.<br/>Author Keegan, Warren J.<br/>Format: Books<br/>Call Number HF1009.5 K39 1995<br/>Edition 5th ed<br/>Publisher Prentice-Hall,<br/>Publication Date 1995<br/>ISBN 9780132971867<br/>Business marketing managementent://SD_ILS/0/SD_ILS:3806792024-04-20T00:33:58Z2024-04-20T00:33:58Zby Bingham, Frank G.<br/>Author Bingham, Frank G., Raffield, Barney T.<br/>Format: Books<br/>Call Number HF5415.1283.B56 1995<br/>Publisher South-Western Coll. Pub.,<br/>Publication Date 1995<br/>ISBN 9780538836784<br/>Strategic marketing managementent://SD_ILS/0/SD_ILS:1110102024-04-20T00:33:58Z2024-04-20T00:33:58Zby Dolan, Robert J.<br/>Author Dolan, Robert J.<br/>Format: Books<br/>Call Number HF5415.13 S87 1991<br/>Publisher Harvard Business School,<br/>Publication Date 1991<br/>ISBN 9780875843100<br/>Global marketing managementent://SD_ILS/0/SD_ILS:2892032024-04-20T00:33:58Z2024-04-20T00:33:58Zby Keegan, Warren J.<br/>Author Keegan, Warren J.<br/>Format: Books<br/>Call Number HF1009.5 K39 1989<br/>Edition 4th ed<br/>Publisher Prentice Hall,<br/>Publication Date 1989<br/>ISBN 9780133572452<br/>International marketing managementent://SD_ILS/0/SD_ILS:1818162024-04-20T00:33:58Z2024-04-20T00:33:58Zby Jain, Subhash C.<br/>Author Jain, Subhash C.<br/>Format: Books<br/>Call Number HF1009.5.J24 1984<br/>Publisher Kent Pub.,<br/>Publication Date 1984<br/>ISBN 9780534041083<br/>Industrial marketing managementent://SD_ILS/0/SD_ILS:2795862024-04-20T00:33:58Z2024-04-20T00:33:58Zby Haas, Robert W.<br/>Author Haas, Robert W.<br/>Format: Books<br/>Call Number HF5415.13.H32 1982<br/>Edition 2nd ed<br/>Publisher Kent Pub,<br/>Publication Date 1982<br/>ISBN 9780534010843<br/>Hospitality marketing managementent://SD_ILS/0/SD_ILS:3111512024-04-20T00:33:58Z2024-04-20T00:33:58Zby Reid, Robert D.<br/>Author Reid, Robert D., Bojanic, David C.<br/>Format: Books<br/>Call Number TX911.3.M3 R444 2010<br/>Edition 5th ed.<br/>Publisher John Wiley & Sons,<br/>Publication Date 2010<br/>ISBN 9780470088586<br/>Hospitality marketing managementent://SD_ILS/0/SD_ILS:4323222024-04-20T00:33:58Z2024-04-20T00:33:58Zby Reid, Robert D.<br/>Author Reid, Robert D., Bojanic, David C.<br/>Format: Books<br/>Call Number TX911.3.M3 R444 2006<br/>Edition 4th ed.<br/>Publisher Wiley,<br/>Publication Date 2006<br/>ISBN 9780471476542<br/>Direct marketing managementent://SD_ILS/0/SD_ILS:2888812024-04-20T00:33:58Z2024-04-20T00:33:58Zby Roberts, Mary Lou<br/>Author Roberts, Mary Lou, Berger, Paul D., 1943-<br/>Format: Books<br/>Call Number HF5415.126.R62 1989<br/>Publisher Prentice Hall,<br/>Publication Date 1989<br/>ISBN 9780132147842<br/>Green marketing managementent://SD_ILS/0/SD_ILS:7684522024-04-20T00:33:58Z2024-04-20T00:33:58Zby Dahlstrom, Robert (Robert F.)<br/>Author Dahlstrom, Robert (Robert F.)<br/>Format: Books<br/>Call Number HF5413 D34 2011<br/>Publisher South-Western / Cengage Learning,<br/>Publication Date 2011<br/>ISBN 9780324789140<br/>Strategic marketing managementent://SD_ILS/0/SD_ILS:4854502024-04-20T00:33:58Z2024-04-20T00:33:58Zby The Chartered Institute of Bankers<br/>Author The Chartered Institute of Bankers<br/>Format: Books<br/>Call Number HF5415.13 S77 1996 f<br/>Publisher Bankers Books Limited,<br/>Publication Date 1996<br/>ISBN 9780852974131<br/>Marketing management and strategyent://SD_ILS/0/SD_ILS:1095802024-04-20T00:33:58Z2024-04-20T00:33:58Zby Doyle, Peter<br/>Author Doyle, Peter<br/>Format: Books<br/>Call Number HF5415 D753 2006<br/>Edition 4th.ed.<br/>Publisher Pearson Education,<br/>Publication Date 2006<br/>ISBN 9780273693987<br/>Services, marketing and managementent://SD_ILS/0/SD_ILS:3375592024-04-20T00:33:58Z2024-04-20T00:33:58Zby Gilmore, Audrey<br/>Author Gilmore, Audrey<br/>Format: Books<br/>Call Number HF5415.123 G54 2003<br/>Publisher Sage Pub.,<br/>Publication Date 2003<br/>ISBN 9780761941576<br/>Marketing management and strategyent://SD_ILS/0/SD_ILS:1296532024-04-20T00:33:58Z2024-04-20T00:33:58Zby Doyle, Peter<br/>Author Doyle, Peter<br/>Format: Books<br/>Call Number HF 5415 D753 2001<br/>Edition 3rd ed<br/>Publisher Pearson Education,<br/>Publication Date 2001<br/>ISBN 9780273651505<br/>Marketing management and strategyent://SD_ILS/0/SD_ILS:4863092024-04-20T00:33:58Z2024-04-20T00:33:58Zby Doyle, Peter<br/>Author Doyle, Peter<br/>Format: Books<br/>Call Number HF5415.13 D69 1998<br/>Edition 2nd ed<br/>Publisher Prentice-Hall,<br/>Publication Date 1998<br/>ISBN 9780132622394<br/>Marketing and design managementent://SD_ILS/0/SD_ILS:1611712024-04-20T00:33:58Z2024-04-20T00:33:58Zby Bruce, Margaret<br/>Author Bruce, Margaret, Cooper, Rachel<br/>Format: Books<br/>Call Number HF5415.15 B78 1997<br/>Publisher Thomson,<br/>Publication Date 1997<br/>ISBN 9781861521736<br/>Marketing management and strategyent://SD_ILS/0/SD_ILS:8299152024-04-20T00:33:58Z2024-04-20T00:33:58Zby Doyle, Peter<br/>Author Doyle, Peter<br/>Format: Books<br/>Call Number HF5415 D753 1994<br/>Publisher Prentice Hall,<br/>Publication Date 1994<br/>ISBN 9780130653505<br/>Framework for Marketing Managementent://SD_ILS/0/SD_ILS:8865382024-04-20T00:33:58Z2024-04-20T00:33:58Zby Philip Kotler<br/>Author Philip Kotler<br/>Format: Books<br/>ISBN 9781292093147<br/>Cases in marketing managementent://SD_ILS/0/SD_ILS:7846802024-04-20T00:33:58Z2024-04-20T00:33:58Zby Clow, Kenneth E.<br/>Author Clow, Kenneth E., Baack, Donald<br/>Format: Books<br/>Call Number HF5415.13 C374 2012<br/>Publisher SAGE,<br/>Publication Date 2012<br/>ISBN 9781412996037<br/>Essentials of marketing managementent://SD_ILS/0/SD_ILS:6417142024-04-20T00:33:58Z2024-04-20T00:33:58Zby Marshall, Greg W.<br/>Author Marshall, Greg W., Johnston, Mark W.<br/>Format: Books<br/>Call Number HF5415.13 M3634 2011 f<br/>Publisher McGraw-Hill/Irwin,<br/>Publication Date 2011<br/>ISBN 9780078028786<br/>Airline marketing and managementent://SD_ILS/0/SD_ILS:4362272024-04-20T00:33:58Z2024-04-20T00:33:58Zby Shaw, Stephen, 1950-<br/>Author Shaw, Stephen, 1950-<br/>Format: Books<br/>Call Number HE9781 S53 2004<br/>Edition 5th ed.<br/>Publisher Ashgate Publishing,<br/>Publication Date 2004<br/>ISBN 9780754637592<br/>Marketing strategy and managementent://SD_ILS/0/SD_ILS:3525302024-04-20T00:33:58Z2024-04-20T00:33:58Zby Baker, Michael J<br/>Author Baker, Michael J<br/>Format: Books<br/>Call Number HF5415 B35 2000<br/>Edition 3rd ed.<br/>Publisher PALGRAVE,<br/>Publication Date 2003 2000<br/>ISBN 9780333748558 9780333746561<br/>Strategic marketing management casesent://SD_ILS/0/SD_ILS:3213322024-04-20T00:33:58Z2024-04-20T00:33:58Zby Cravens, David W.<br/>Author Cravens, David W., Lamb, Charles W., Crittenden, Victoria Lynn<br/>Format: Books<br/>Call Number HF5415 C73 2002<br/>Edition 7th ed.<br/>Publisher McGraw-Hill,<br/>Publication Date 2002<br/>ISBN 9780072429466<br/>Strategic marketing management casesent://SD_ILS/0/SD_ILS:1032982024-04-20T00:33:58Z2024-04-20T00:33:58Zby Cravens, David W.<br/>Author Cravens, David W., Lamb, Charles W., Crittenden, Victoria L.<br/>Format: Books<br/>Call Number HF5415 C73 1998<br/>Edition 6th ed.<br/>Publisher McGraw-Hill,<br/>Publication Date 1999<br/>ISBN 9780256261257<br/>Strategic marketing management casesent://SD_ILS/0/SD_ILS:5621032024-04-20T00:33:58Z2024-04-20T00:33:58Zby Cravens, David W.<br/>Author Cravens, David W., Lamb, Charles W., Crittenden, Victoria L.<br/>Format: Computer file<br/>Call Number DSK 1535<br/>Edition 6th ed.<br/>Publisher McGraw-Hill,<br/>Publication Date 1998<br/>ISBN 9780073037226<br/>Cases in marketing managementent://SD_ILS/0/SD_ILS:4550382024-04-20T00:33:58Z2024-04-20T00:33:58Zby Bernhardt, Kenneth L.<br/>Author Bernhardt, Kenneth L., Kinnear, Thomas C., 1943-<br/>Format: Books<br/>Call Number HF5415.13 B47 1997<br/>Edition 7th ed<br/>Publisher Irwin<br/>Publication Date 1997<br/>ISBN 02561204640<br/>Marketing management : an overviewent://SD_ILS/0/SD_ILS:4246822024-04-20T00:33:58Z2024-04-20T00:33:58Zby Lewison, Dale M.<br/>Author Lewison, Dale M.<br/>Format: Books<br/>Call Number HF5415.13 L48 1996<br/>Publisher Dryden Press,<br/>Publication Date 1996<br/>ISBN 9780030981531<br/>Strategic marketing management casesent://SD_ILS/0/SD_ILS:4558832024-04-20T00:33:58Z2024-04-20T00:33:58Zby Cravens, David W.<br/>Author Cravens, David W., Lamb, Charles W., Crittenden, Victoria L.<br/>Format: Books<br/>Call Number HF5415 C73 1996<br/>Edition 5th ed<br/>Publisher IRWIN,<br/>Publication Date 1996<br/>ISBN 9780256136890<br/>Strategic marketing management casesent://SD_ILS/0/SD_ILS:4240252024-04-20T00:33:58Z2024-04-20T00:33:58Zby Cravens, David W.<br/>Author Cravens, David W., Lamb, Charles W.<br/>Format: Books<br/>Call Number HF5415.C73 1993<br/>Edition 4th ed<br/>Publisher Irwin,<br/>Publication Date 1993<br/>ISBN 9780256105315<br/>Cases in marketing managementent://SD_ILS/0/SD_ILS:977352024-04-20T00:33:58Z2024-04-20T00:33:58Zby Dalrymple, Douglas J.<br/>Author Dalrymple, Douglas J., Parsons, Leonard J., Jeannet, Jean-Pierre<br/>Format: Books<br/>Call Number HF5415.13 D33 1992<br/>Publisher John Wiley,<br/>Publication Date 1992<br/>ISBN 9780471547464<br/>Strategic marketing channel managementent://SD_ILS/0/SD_ILS:4843952024-04-20T00:33:58Z2024-04-20T00:33:58Zby Bowersox, Donald J.<br/>Author Bowersox, Donald J., Cooper, M. Bixby<br/>Format: Books<br/>Call Number HF5415.129 B68 1992<br/>Publisher McGraw-Hill,<br/>Publication Date 1992<br/>ISBN 9780071129169 9780070067578<br/>Airline marketing and managementent://SD_ILS/0/SD_ILS:2899772024-04-20T00:33:58Z2024-04-20T00:33:58Zby Shaw, Stephen, 1950-<br/>Author Shaw, Stephen, 1950-<br/>Format: Books<br/>Call Number HE9781.S53 1990<br/>Edition 3rd ed.<br/>Publisher Pitman Pub,<br/>Publication Date 1990<br/>ISBN 9780273032083<br/>Management in marketing channelsent://SD_ILS/0/SD_ILS:1851422024-04-20T00:33:58Z2024-04-20T00:33:58Zby Stern, Louis W.<br/>Author Stern, Louis W., Brown, James R., El-Ansary, Adel I.<br/>Format: Books<br/>Call Number HF5415.129 S83 1989<br/>Publisher Prentice Hall,<br/>Publication Date 1989<br/>ISBN 9780135514825<br/>Marketing and building managementent://SD_ILS/0/SD_ILS:3938482024-04-20T00:33:58Z2024-04-20T00:33:58Zby Jepson, W. B.<br/>Author Jepson, W. B., Nicholson, M. P. (M. Paul), 1935-<br/>Format: Books<br/>Call Number TH438.J46 1972<br/>Publisher Medical and Technical Publishing,<br/>Publication Date 1972<br/>ISBN 852000464<br/>Cases in marketing managementent://SD_ILS/0/SD_ILS:4409952024-04-20T00:33:58Z2024-04-20T00:33:58Zby Bursk, Edward Collins, 1907-<br/>Author Bursk, Edward Collins, 1907-<br/>Format: Books<br/>Call Number HF5415.B86<br/>Publisher Prentice-Hall,<br/>Publication Date 1965<br/>ISBN 9780131188518<br/>Fleet marketing and managementent://SD_ILS/0/SD_ILS:2697382024-04-20T00:33:58Z2024-04-20T00:33:58ZFormat: Books<br/>Call Number TL724.F63 1985 f<br/>Publisher Royal Aeronautical Society,<br/>Publication Date 1985<br/>Cases on consumer-centric marketing managementent://SD_ILS/0/SD_ILS:8412252024-04-20T00:33:58Z2024-04-20T00:33:58Zby Jham, Vimi, 1968- editor<br/>Author Jham, Vimi, 1968- editor, Puri, Sandeep, 1972- editor<br/>Format: Books<br/>Call Number HF5415.13 C375 2014<br/>ISBN 9781466643574 9781466643581 9781466643598<br/>Marketing management : a contemporary perspectiveent://SD_ILS/0/SD_ILS:8049712024-04-20T00:33:58Z2024-04-20T00:33:58Zby Homburg, Christian<br/>Author Homburg, Christian<br/>Format: Books<br/>Call Number HF5415.13 H66 2013<br/>Edition 2nd ed.<br/>Publisher McGraw-Hill Higher Education,<br/>Publication Date 2013<br/>ISBN 9780077146047<br/>Marketing management for nonprofit organizationsent://SD_ILS/0/SD_ILS:7829582024-04-20T00:33:58Z2024-04-20T00:33:58Zby Sargeant, Adrian<br/>Author Sargeant, Adrian<br/>Format: Books<br/>Call Number HF5415 S275 2009<br/>Edition 3rd ed.<br/>Publication Date 2009<br/>ISBN 9780199236152<br/>A framework for marketing managementent://SD_ILS/0/SD_ILS:2744682024-04-20T00:33:58Z2024-04-20T00:33:58Zby Kotler, Philip<br/>Author Kotler, Philip<br/>Format: Books<br/>Call Number HF5415.13 K678 2009<br/>Edition 4th ed.<br/>Publisher Pearson Education,<br/>Publication Date 2009<br/>ISBN 9780137131846<br/>Marketing management : an Asian perspectiveent://SD_ILS/0/SD_ILS:2746422024-04-20T00:33:58Z2024-04-20T00:33:58Zby Kotler, Philip<br/>Author Kotler, Philip<br/>Format: Books<br/>Call Number HF5415.13 K673 2009 f<br/>Edition 5th ed.<br/>Publisher Pearson/Prentice Hall,<br/>Publication Date 2009<br/>ISBN 9789810679934<br/>Handbook of hospitality marketing managementent://SD_ILS/0/SD_ILS:3617892024-04-20T00:33:58Z2024-04-20T00:33:58Zby Oh, Haemoon<br/>Author Oh, Haemoon<br/>Format: Books<br/>Call Number TX911.3.M3 H36 2008<br/>Publisher ButterHeinem ST,<br/>Publication Date 2008<br/>ISBN 9781856176750<br/>Marketing management : text and casesent://SD_ILS/0/SD_ILS:3899212024-04-20T00:33:58Z2024-04-20T00:33:58Zby Lal, Rajiv<br/>Author Lal, Rajiv, Quelch, John A., Rangan, V. Kasturi<br/>Format: Books<br/>Call Number HF5415.13 L34 2005<br/>Publisher McGraw-Hill/Irwin,<br/>Publication Date 2005<br/>ISBN 9780072967623<br/>International marketing and export managementent://SD_ILS/0/SD_ILS:4334272024-04-20T00:33:58Z2024-04-20T00:33:58Zby Albaum, Gerald<br/>Author Albaum, Gerald, Duerr, Edwin, Strandskov, Jesper<br/>Format: Books<br/>Call Number HF1416 I57 2005<br/>Edition 5th ed.<br/>Publisher Financial Times/Prentice Hall,<br/>Publication Date 2005<br/>ISBN 9780273686347<br/>Marketing management for nonprofit organizationsent://SD_ILS/0/SD_ILS:4757062024-04-20T00:33:58Z2024-04-20T00:33:58Zby Sargeant, Adrian<br/>Author Sargeant, Adrian<br/>Format: Books<br/>Call Number HF5415 S37 2005<br/>Edition 2nd ed.<br/>Publisher Oxford University Press,<br/>Publication Date 2005<br/>ISBN 9780199271825<br/>Marketing channels : a management viewent://SD_ILS/0/SD_ILS:3937812024-04-20T00:33:58Z2024-04-20T00:33:58Zby Rosenbloom, Bert<br/>Author Rosenbloom, Bert<br/>Format: Books<br/>Call Number HF5415.129 R67 2004<br/>Edition 7th ed.<br/>Publisher South-Western College Pub,<br/>Publication Date 2004<br/>ISBN 9780324186932<br/>A framework for marketing managementent://SD_ILS/0/SD_ILS:4087322024-04-20T00:33:58Z2024-04-20T00:33:58Zby Kotler, Philip<br/>Author Kotler, Philip<br/>Format: Books<br/>Call Number HF5415.13 K678 2003<br/>Edition 2nd ed.<br/>Publisher Prentice Hall,<br/>Publication Date 2003<br/>ISBN 9780131001176<br/>Marketing management : a relationship approachent://SD_ILS/0/SD_ILS:4148782024-04-20T00:33:58Z2024-04-20T00:33:58Zby Hollensen, Svend<br/>Author Hollensen, Svend<br/>Format: Books<br/>Call Number HF5415.55 H64 2003<br/>Publisher Financial Times/Prentice Hall,<br/>Publication Date 2003<br/>ISBN 9780273643784<br/>Marketing management : an asian perspectiveent://SD_ILS/0/SD_ILS:3484412024-04-20T00:33:58Z2024-04-20T00:33:58Zby Kotler, Philip<br/>Author Kotler, Philip<br/>Format: Books<br/>Call Number HF5415.13 K673 2003<br/>Edition 3rd ed.<br/>Publisher Pearson/Prentice Hall,<br/>Publication Date 2003<br/>ISBN 9780131066250 9780131001350<br/>International marketing and export managementent://SD_ILS/0/SD_ILS:3824012024-04-20T00:33:58Z2024-04-20T00:33:58Zby Albaum, Gerald<br/>Author Albaum, Gerald, Strandskov, Jesper, Duerr, Edwin<br/>Format: Books<br/>Call Number HF1416 I57 2002<br/>Edition 4th ed.<br/>Publisher Financial Times/Prentice Hall,<br/>Publication Date 2002<br/>ISBN 9780273655213<br/>Marketing management : an asian perspectiveent://SD_ILS/0/SD_ILS:1513372024-04-20T00:33:58Z2024-04-20T00:33:58Zby Kotler, Philip<br/>Author Kotler, Philip<br/>Format: Books<br/>Call Number HF5415.13 K673 1999<br/>Edition 2nd ed.<br/>Publisher Prentice-Hall,<br/>Publication Date 1999<br/>ISBN 9780130109804<br/>International marketing and export managementent://SD_ILS/0/SD_ILS:1370942024-04-20T00:33:58Z2024-04-20T00:33:58Zby Albaum, Gerald<br/>Author Albaum, Gerald<br/>Format: Books<br/>Call Number HF1416 I57 1998<br/>Edition 3rd ed.<br/>Publisher Addison-Wesley<br/>Publication Date 1998<br/>ISBN 9780201419641<br/>Quantitative analysis in marketing managementent://SD_ILS/0/SD_ILS:1132932024-04-20T00:33:58Z2024-04-20T00:33:58Zby Moutinho, Luiz<br/>Author Moutinho, Luiz, Goode, Mark, Davies, Fiona<br/>Format: Books<br/>Call Number HF5415.13 M68 1998<br/>Publisher John Wiley & Sons,<br/>Publication Date 1998<br/>ISBN 9780471963394<br/>Marketing management : an asian perspectiveent://SD_ILS/0/SD_ILS:4446272024-04-20T00:33:58Z2024-04-20T00:33:58Zby Kotler, Philip<br/>Author Kotler, Philip<br/>Format: Books<br/>Call Number HF5415.13 K673 1996<br/>Publisher Prentice-Hall,<br/>Publication Date 1996<br/>ISBN 9780132548977<br/>Marketing management and information technologyent://SD_ILS/0/SD_ILS:1163422024-04-20T00:33:58Z2024-04-20T00:33:58Zby Fletcher, Keith<br/>Author Fletcher, Keith<br/>Format: Books<br/>Call Number HF5415.1 F63 1995<br/>Edition 2nd ed.<br/>Publisher Prentice-Hall,<br/>Publication Date 1995<br/>ISBN 9780131844827<br/>International marketing and export managementent://SD_ILS/0/SD_ILS:4738422024-04-20T00:33:58Z2024-04-20T00:33:58Zby Albaum, Gerald<br/>Author Albaum, Gerald<br/>Format: Books<br/>Call Number HF1416 I57 1994<br/>Edition 2nd ed.<br/>Publisher Addison-Wesley,<br/>Publication Date 1994<br/>ISBN 9780201624045<br/>Marketing management of horticulture produceent://SD_ILS/0/SD_ILS:1332982024-04-20T00:33:58Z2024-04-20T00:33:58Zby Sharma, Keshav<br/>Author Sharma, Keshav<br/>Format: Books<br/>Call Number HD9016.I42 S53 1991<br/>Publisher Deep & Deep Pub.,<br/>Publication Date 1991<br/>ISBN 9788171003303<br/>Marketing management and information technologyent://SD_ILS/0/SD_ILS:4476492024-04-20T00:33:58Z2024-04-20T00:33:58Zby Fletcher, Keith<br/>Author Fletcher, Keith<br/>Format: Books<br/>Call Number HF5415.1 F63 1990<br/>Publisher Prentice-Hall,<br/>Publication Date 1990<br/>ISBN 9780135565070<br/>Marketing management : an Asian perspectiveent://SD_ILS/0/SD_ILS:8867032024-04-20T00:33:58Z2024-04-20T00:33:58Zby Kotler, Philip author<br/>Author Kotler, Philip author, Keller, Kevin Lane, 1956- author, Tan, Chin Tiong, author, Ang, Swee Hoon, author, Leong, Siew Meng, author<br/>Format: Books<br/>Call Number HF5415.13 K673 2018 f<br/>Edition Seventh, global edition.<br/>Publication Date 2018<br/>ISBN 9781292089584<br/>Marketing management : knowledge and skillsent://SD_ILS/0/SD_ILS:8014662024-04-20T00:33:58Z2024-04-20T00:33:58Zby Peter, J. Paul<br/>Author Peter, J. Paul, Donnelly, James H.<br/>Format: Books<br/>Call Number HF5415.13 P387 2013<br/>Edition 11th ed.<br/>Publisher McGraw-Hill Irwin,<br/>Publication Date 2013<br/>ISBN 9780077861056<br/>Marketing channels : a management viewent://SD_ILS/0/SD_ILS:8312502024-04-20T00:33:58Z2024-04-20T00:33:58Zby Rosenbloom, Bert, author<br/>Author Rosenbloom, Bert, author<br/>Format: Books<br/>Call Number HF5415.129 R67 2013<br/>Edition 8th ed.<br/>Publisher Cengage Learning,<br/>Publication Date 2013<br/>ISBN 9780324316988<br/>A preface to marketing managementent://SD_ILS/0/SD_ILS:7849702024-04-20T00:33:58Z2024-04-20T00:33:58Zby Peter, J. Paul<br/>Author Peter, J. Paul, Donnelly, James H.<br/>Format: Books<br/>Call Number HF5415.13 P388 2013<br/>Edition 13th ed.<br/>Publisher McGraw-Hill,<br/>Publication Date 2013<br/>ISBN 9780078028847<br/>Information technology and marketing managementent://SD_ILS/0/SD_ILS:8143102024-04-20T00:33:58Z2024-04-20T00:33:58Zby Narang, Shanker., editor<br/>Author Narang, Shanker., editor<br/>Format: Books<br/>Call Number HF5415.1 I54 2012<br/>Publisher Koros Press,<br/>Publication Date 2012<br/>ISBN 9781781630709<br/>Quantitative modelling in marketing and managementent://SD_ILS/0/SD_ILS:8083172024-04-20T00:33:58Z2024-04-20T00:33:58Zby Moutinho, Luiz<br/>Author Moutinho, Luiz, Huarng, Kun-Huang<br/>Format: Books<br/>Call Number HD30.25 M68 2012<br/>Publisher WORLD SCIENTIFIC,<br/>Publication Date 2012<br/>ISBN 9789814407717<br/>Marketing management : knowledge and skillsent://SD_ILS/0/SD_ILS:6415462024-04-20T00:33:58Z2024-04-20T00:33:58Zby Peter, J. Paul<br/>Author Peter, J. Paul, Donnelly, James H.<br/>Format: Books<br/>Call Number HF5415.13 P387 2011<br/>Edition 10th ed.<br/>Publisher McGraw-Hill,<br/>Publication Date 2011<br/>ISBN 9780073530055<br/>A preface to marketing managementent://SD_ILS/0/SD_ILS:6423182024-04-20T00:33:58Z2024-04-20T00:33:58Zby Peter, J. Paul<br/>Author Peter, J. Paul, Donnelly, James H.<br/>Format: Books<br/>Call Number HF5415.13 P388 2011<br/>Edition Twelfth ed.<br/>Publisher McGraw-Hill/Irwin,<br/>Publication Date 2011<br/>ISBN 9780073529967 9780071221115<br/>Encyclopedia of sports management and marketingent://SD_ILS/0/SD_ILS:7842502024-04-20T00:33:58Z2024-04-20T00:33:58Zby Swayne, Linda E.<br/>Author Swayne, Linda E., Dodds, Mark<br/>Format: Books<br/>Call Number GV713 E53 2011 re v.1<br/>Publisher Sage Publications, Inc,<br/>Publication Date 2011<br/>ISBN 9781412973823<br/>Marketing management : a decision-making approachent://SD_ILS/0/SD_ILS:7487882024-04-20T00:33:58Z2024-04-20T00:33:58Zby Venugopal, Pingali, 1958-<br/>Author Venugopal, Pingali, 1958-<br/>Format: Books<br/>Call Number HF5415.13 V46 2010<br/>Publisher Response Books,<br/>Publication Date 2010<br/>ISBN 9788132104711<br/>Marketing management : a customer-oriented approachent://SD_ILS/0/SD_ILS:6244972024-04-20T00:33:58Z2024-04-20T00:33:58Zby Clow, Kenneth E.<br/>Author Clow, Kenneth E., Baack, Donald<br/>Format: Books<br/>Call Number HF5415.13 C57 2010<br/>Publisher Sage,<br/>Publication Date 2010<br/>ISBN 9781412963121<br/>Business marketing management : B2Bent://SD_ILS/0/SD_ILS:3011062024-04-20T00:33:58Z2024-04-20T00:33:58Zby Hutt, Michael D.<br/>Author Hutt, Michael D., Speh, Thomas W.<br/>Format: Books<br/>Call Number HF5415.13 H86 2010<br/>Edition 10th ed.<br/>Publisher South-Western Cengage Learning,<br/>Publication Date 2010<br/>ISBN 9780324581676<br/>Marketing management : knowledge and skillsent://SD_ILS/0/SD_ILS:2874682024-04-20T00:33:58Z2024-04-20T00:33:58Zby Peter, J. Paul<br/>Author Peter, J. Paul, Donnelly, James H.<br/>Format: Books<br/>Call Number HF5415.13 P48 2009<br/>Edition 9th ed.<br/>Publisher McGraw-Hill/Irwin,<br/>Publication Date 2009<br/>ISBN 9780073381138<br/>A preface to marketing managementent://SD_ILS/0/SD_ILS:2332362024-04-20T00:33:58Z2024-04-20T00:33:58Zby Peter, J. Paul<br/>Author Peter, J. Paul, Donnelly, James H.<br/>Format: Books<br/>Call Number HF5415.13 P38 2008<br/>Edition 11th ed.<br/>Publisher McGraw-Hill Irwin,<br/>Publication Date 2008<br/>ISBN 9780073380964<br/>Global marketing management : a casebookent://SD_ILS/0/SD_ILS:4360062024-04-20T00:33:58Z2024-04-20T00:33:58Zby Quelch, John A.<br/>Author Quelch, John A., Bartlett, Christopher A., 1943-<br/>Format: Books<br/>Call Number HF1416 G58 2006<br/>Edition 5th ed.<br/>Publisher Thomson/South-Western,<br/>Publication Date 2006<br/>ISBN 9780324322842<br/>Marketing management : an Asian perspectiveent://SD_ILS/0/SD_ILS:2450502024-04-20T00:33:58Z2024-04-20T00:33:58Zby Kotler, Philip, author<br/>Author Kotler, Philip, author, Keller, Kevin Lane, author, Swee, Hoon Ang, author, Chin, Tiong Tan, author<br/>Format: Books<br/>Call Number HF5415.13 K673 2006 f<br/>Edition Fourth edition.<br/>Publisher Pearson/Prentice Hall,<br/>Publication Date 2006<br/>ISBN 9780131982628<br/>Services marketing management : a strategic perspectiveent://SD_ILS/0/SD_ILS:1415662024-04-20T00:33:58Z2024-04-20T00:33:58Zby Kasper, Hans<br/>Author Kasper, Hans, Helsdingen, Piet van, Gabbott, Mark<br/>Format: Books<br/>Call Number HD9980.5 K37 2006<br/>Edition 2nd ed.<br/>Publisher John Wiley & Sons,<br/>Publication Date 2006<br/>ISBN 9780470091166<br/>The Blackwell encyclopedia of management. Marketingent://SD_ILS/0/SD_ILS:1256812024-04-20T00:33:58Z2024-04-20T00:33:58Zby Littler, Dale<br/>Author Littler, Dale<br/>Format: Books<br/>Call Number HD 30.15 B46<br/>Publisher Blackwell Pub.,<br/>Publication Date 2005<br/>ISBN 9781405102544<br/>Marketing management : knowledge and skillsent://SD_ILS/0/SD_ILS:3634372024-04-20T00:33:58Z2024-04-20T00:33:58Zby Peter, J. Paul<br/>Author Peter, J. Paul, Donnelly, James H.<br/>Format: Books<br/>Call Number HF5415.13 P48 2004<br/>Edition 7th ed.<br/>Publisher Irwin/McGraw-Hill,<br/>Publication Date 2004<br/>ISBN 9780072552171<br/>Information systems for marketing and managementent://SD_ILS/0/SD_ILS:2054332024-04-20T00:33:58Z2024-04-20T00:33:58Zby Chan, Kah Sing<br/>Author Chan, Kah Sing, Tang, Wai Ling<br/>Format: Books<br/>Call Number HF5415.125 C42 2003<br/>Publisher Thomson,<br/>Publication Date 2003<br/>ISBN 9789812437662<br/>A preface to marketing managementent://SD_ILS/0/SD_ILS:926882024-04-20T00:33:58Z2024-04-20T00:33:58Zby Peter, J. Paul<br/>Author Peter, J. Paul<br/>Format: Books<br/>Call Number HF5415.13 P38 2003<br/>Edition 9th. ed.<br/>Publisher McGraw-Hill/Irwin,<br/>Publication Date 2003<br/>ISBN 9780072466584<br/>Relationship marketing : management of customer relationshipsent://SD_ILS/0/SD_ILS:8262102024-04-20T00:33:58Z2024-04-20T00:33:58Zby Bruhn, Manfred, author<br/>Author Bruhn, Manfred, author<br/>Format: Books<br/>Call Number HF5415.5 B78 2003<br/>Publisher Prentice Hall,<br/>Publication Date 2003<br/>ISBN 9780273676010<br/>Principles of service marketing and managementent://SD_ILS/0/SD_ILS:3034492024-04-20T00:33:58Z2024-04-20T00:33:58Zby Lovelock, Christopher H.<br/>Author Lovelock, Christopher H., Wright, Lauren<br/>Format: Books<br/>Call Number HD9981.5 L68 2002<br/>Edition 2nd ed.<br/>Publisher Prentice Hall,<br/>Publication Date 2002<br/>ISBN 9780130404671<br/>Marketing management : text and casesent://SD_ILS/0/SD_ILS:3087552024-04-20T00:33:58Z2024-04-20T00:33:58Zby Dolan, Robert J.<br/>Author Dolan, Robert J.<br/>Format: Books<br/>Call Number HF5415.13 Q45 2001<br/>Publisher McGraw-Hill Irwin,<br/>Publication Date 2002<br/>ISBN 9780072499803<br/>Marketing channels : a relationship management approachent://SD_ILS/0/SD_ILS:3175752024-04-20T00:33:58Z2024-04-20T00:33:58Zby Pelton, Lou E.<br/>Author Pelton, Lou E., Strutton, David, Lumpkin, James R.<br/>Format: Books<br/>Call Number HF5415.129 P44 2002<br/>Edition 2nd ed.<br/>Publisher McGraw-Hill/Irwin,<br/>Publication Date 2002<br/>ISBN 9780072895124<br/>Marketing management : knowledge and skillsent://SD_ILS/0/SD_ILS:1520512024-04-20T00:33:58Z2024-04-20T00:33:58Zby Peter, J. Paul<br/>Author Peter, J. Paul, Donnelly, James H.<br/>Format: Books<br/>Call Number HF5415.13 P48 2001<br/>Edition 6th ed.<br/>Publisher Irwin / McGraw-Hill,<br/>Publication Date 2001<br/>ISBN 9780072315578<br/>Global marketing management : a European perspectiveent://SD_ILS/0/SD_ILS:3088322024-04-20T00:33:58Z2024-04-20T00:33:58Zby Keegan, Warren J.<br/>Author Keegan, Warren J., Schlegelmilch, Bodo B.<br/>Format: Books<br/>Call Number HF1416.6.E85 K44 2001<br/>Publisher Financial Times Prentice Hall,<br/>Publication Date 2001<br/>ISBN 9780138418267<br/>Handbook of services marketing and managementent://SD_ILS/0/SD_ILS:1678702024-04-20T00:33:58Z2024-04-20T00:33:58Zby Swartz, Teresa A.<br/>Author Swartz, Teresa A., Iacobucci, Dawn<br/>Format: Books<br/>Call Number HD9980.5 H36 2000<br/>Publisher Sage Publications,<br/>Publication Date 2000<br/>ISBN 9780761916123<br/>Exploring web marketing and project managementent://SD_ILS/0/SD_ILS:1301752024-04-20T00:33:58Z2024-04-20T00:33:58Zby Emerick, Donald<br/>Author Emerick, Donald, Round, Kimberlee, Joyce, Susan<br/>Format: Books<br/>Call Number HF5548.32 E436 2000<br/>Publisher Prentice Hall,<br/>Publication Date 2000<br/>ISBN 9780130163967<br/>Effective management for marketing 1999-2000ent://SD_ILS/0/SD_ILS:1424562024-04-20T00:33:58Z2024-04-20T00:33:58Zby Hatton, Angela<br/>Author Hatton, Angela, Worsam, Mike, Chartered Institute of Marketing<br/>Format: Books<br/>Call Number HF5415.13 H37 1999 f<br/>Publisher Butterworth-Heinemann,<br/>Publication Date 1999<br/>ISBN 9780750643641<br/>Services marketing management : an international perspectiveent://SD_ILS/0/SD_ILS:1134772024-04-20T00:33:58Z2024-04-20T00:33:58Zby Kasper, Hans<br/>Author Kasper, Hans, Helsdingen, Piet van, De Vries, Wouter<br/>Format: Books<br/>Call Number HD9980.5 K37 1999<br/>Publisher John Wiley & Sons,<br/>Publication Date 1999<br/>ISBN 9780471984900<br/>More marketing management cases in Malaysiaent://SD_ILS/0/SD_ILS:1382272024-04-20T00:33:58Z2024-04-20T00:33:58Zby Sieh, Lee Mei Ling<br/>Author Sieh, Lee Mei Ling<br/>Format: Books<br/>Call Number HF5415.13 S531 1999<br/>Publisher Utusan Publications,<br/>Publication Date 1999<br/>ISBN 9789676109750<br/>Marketing management : knowledge and skillsent://SD_ILS/0/SD_ILS:1032462024-04-20T00:33:58Z2024-04-20T00:33:58Zby Peter, J. Paul<br/>Author Peter, J. Paul<br/>Format: Books<br/>Call Number HF5415.13 P48 1998<br/>Edition 5th ed.<br/>Publisher Irwin/McGraw-Hill,<br/>Publication Date 1998<br/>ISBN 9780256226331<br/>Marketing management : text and casesent://SD_ILS/0/SD_ILS:1146882024-04-20T00:33:58Z2024-04-20T00:33:58Zby Czinkota, Michael R.<br/>Author Czinkota, Michael R., Kotabe, Masaaki, Mercer, David<br/>Format: Books<br/>Call Number HF5415.13 C94 1997<br/>Publisher Blackwell Business,<br/>Publication Date 1997<br/>ISBN 9781557866950<br/>Marketing management : strategies and programsent://SD_ILS/0/SD_ILS:4574782024-04-20T00:33:58Z2024-04-20T00:33:58Zby Guiltinan, Joseph P.<br/>Author Guiltinan, Joseph P., Paul, Gordon W., Madden, Thomas J.<br/>Format: Books<br/>Call Number HF5415.13 G84 1997<br/>Edition 6th ed<br/>Publisher McGraw-Hill,<br/>Publication Date 1997<br/>ISBN 9780070490970<br/>Marketing channels : a relationship management approachent://SD_ILS/0/SD_ILS:4601182024-04-20T00:33:58Z2024-04-20T00:33:58Zby Pelton, Lou E.<br/>Author Pelton, Lou E., Strutton, David, Lumpkin, James R.<br/>Format: Books<br/>Call Number HF5415.129 P44 1997<br/>Publisher Irwin,<br/>Publication Date 1997<br/>ISBN 9780256178029<br/>Marketing management : text and casesent://SD_ILS/0/SD_ILS:3791822024-04-20T00:33:58Z2024-04-20T00:33:58Zby Dalrymple, Douglas J.<br/>Author Dalrymple, Douglas J., Parsons, Leonard J.<br/>Format: Books<br/>Call Number HF5415.13.D32 1995<br/>Edition 6th ed.<br/>Publisher John Wiley & Sons,<br/>Publication Date 1995<br/>ISBN 9780471552550<br/>Planned giving management, marketing, and lawent://SD_ILS/0/SD_ILS:6037842024-04-20T00:33:58Z2024-04-20T00:33:58Zby Jordan, Ronald R.<br/>Author Jordan, Ronald R., Quynn, Katelyn L., Osteen, Carolyn M.<br/>Format: Computer file<br/>Call Number DSK 810 j1n1<br/>Publisher John Wiley & Sons,<br/>Publication Date 1995<br/>ISBN 9780471309529<br/>Global marketing management : cases and readingsent://SD_ILS/0/SD_ILS:4242982024-04-20T00:33:58Z2024-04-20T00:33:58Zby Buzell, Robert D.<br/>Author Buzell, Robert D., Quelch, John A., Bartlett, Christopher A.<br/>Format: Books<br/>Call Number HF1416 G56 1995<br/>Edition 3rd ed<br/>Publisher Addison-Wesley,<br/>Publication Date 1995<br/>ISBN 9780201539721<br/>Marketing management : knowledge and skillsent://SD_ILS/0/SD_ILS:4239902024-04-20T00:33:58Z2024-04-20T00:33:58Zby Peter, J. Paul<br/>Author Peter, J. Paul, Donnelly, James H.<br/>Format: Books<br/>Call Number HF5415.13 P48 1995<br/>Edition 4th ed.<br/>Publisher Irwin,<br/>Publication Date 1995<br/>ISBN 9780256137279<br/>Planned giving : management, marketing, and lawent://SD_ILS/0/SD_ILS:3661712024-04-20T00:33:58Z2024-04-20T00:33:58Zby Jordan, Ronald R.<br/>Author Jordan, Ronald R., Quynn, Katelyn L., Osteen, Carolyn M.<br/>Format: Books<br/>Call Number HV41.9.U5 J67 1995<br/>Publisher John Wiley & Sons,<br/>Publication Date 1995<br/>ISBN 9780471309529<br/>Strategic marketing management : text and casesent://SD_ILS/0/SD_ILS:3669632024-04-20T00:33:58Z2024-04-20T00:33:58Zby Ferrell, O. C.<br/>Author Ferrell, O. C., Lucas, George H., Luck, David<br/>Format: Books<br/>Call Number HF5415.13 F37 1994<br/>Publisher South-Western Pub.,<br/>Publication Date 1994<br/>ISBN 9780538828239<br/>Marketing management : strategies and programsent://SD_ILS/0/SD_ILS:3668702024-04-20T00:33:58Z2024-04-20T00:33:58Zby Guiltinan, Joseph P.<br/>Author Guiltinan, Joseph P., Paul, Gordon W.<br/>Format: Books<br/>Call Number HF5415.13 G84 1994<br/>Edition 5th ed<br/>Publisher McGraw-Hill,<br/>Publication Date 1994<br/>ISBN 9780070489714<br/>TQM for sales and marketing managementent://SD_ILS/0/SD_ILS:2716202024-04-20T00:33:58Z2024-04-20T00:33:58Zby Cortada, James W.<br/>Author Cortada, James W.<br/>Format: Books<br/>Call Number HF5438.4 C67 1993<br/>Publisher MCGraw-Hill,<br/>Publication Date 1993<br/>ISBN 9780070237520 9780071132473<br/>Tour design, marketing, and managementent://SD_ILS/0/SD_ILS:3225222024-04-20T00:33:58Z2024-04-20T00:33:58Zby Poynter, James M.<br/>Author Poynter, James M.<br/>Format: Books<br/>Call Number G154.7 P69 1993<br/>Publisher Regents/Prentice Hall,<br/>Publication Date 1993<br/>ISBN 9780132053457<br/>Global marketing management : a strategic perspectiveent://SD_ILS/0/SD_ILS:3393252024-04-20T00:33:58Z2024-04-20T00:33:58Zby Toyne, Brian<br/>Author Toyne, Brian, Walters, Peter George Pakenham, 1946-<br/>Format: Books<br/>Call Number HF1416 T66 1993<br/>Edition 2nd ed<br/>Publisher Allyn and Bacon,<br/>Publication Date 1993<br/>ISBN 9780205141371<br/>Global marketing management : cases and readingsent://SD_ILS/0/SD_ILS:1399192024-04-20T00:33:58Z2024-04-20T00:33:58Zby Buzzell, Robert D. (Robert Dow), 1933-<br/>Author Buzzell, Robert D. (Robert Dow), 1933-, Quelch, John A., Bartlett, Christopher A., 1943-<br/>Format: Books<br/>Call Number HF1416 G56 1992<br/>Edition 2nd ed.<br/>Publisher Addison-Wesley Pub,<br/>Publication Date 1992<br/>ISBN 9780201542806<br/>Marketing management : strategies and programsent://SD_ILS/0/SD_ILS:1106232024-04-20T00:33:58Z2024-04-20T00:33:58Zby Guiltinan, Joseph P.<br/>Author Guiltinan, Joseph P., Paul, Gordon W.<br/>Format: Books<br/>Call Number HF5415.13 G84 1990<br/>Edition 4th ed<br/>Publisher McGraw-Hill,<br/>Publication Date 1991<br/>ISBN 9780070489424<br/>Strategic marketing management : cases and applicationsent://SD_ILS/0/SD_ILS:1720762024-04-20T00:33:58Z2024-04-20T00:33:58Zby Cravens, David W.<br/>Author Cravens, David W., Lamb, Charles W.<br/>Format: Books<br/>Call Number HF5415 C72 1990<br/>Edition 3rd ed.<br/>Publisher IRWIN,<br/>Publication Date 1990<br/>ISBN 9780256078985<br/>Promotion management and marketing communicationsent://SD_ILS/0/SD_ILS:1213442024-04-20T00:33:58Z2024-04-20T00:33:58Zby Shimp, Terence A.<br/>Author Shimp, Terence A.<br/>Format: Books<br/>Call Number HF5415.123.S54 1990<br/>Edition 2nd ed.<br/>Publisher The Dryden Pr.,<br/>Publication Date 1990<br/>ISBN 9780030266430<br/>Business to business marketing managementent://SD_ILS/0/SD_ILS:4477762024-04-20T00:33:58Z2024-04-20T00:33:58Zby Bingham, Frank G.<br/>Author Bingham, Frank G., Raffield, Barney T.<br/>Format: Books<br/>Call Number HF5415.13.B45 1990<br/>Publisher Irwin,<br/>Publication Date 1990<br/>ISBN 9780256079753<br/>Elements of export marketing and managementent://SD_ILS/0/SD_ILS:3062462024-04-20T00:33:58Z2024-04-20T00:33:58Zby Branch, Alan E.<br/>Author Branch, Alan E.<br/>Format: Books<br/>Call Number HF1416.B73 1990<br/>Edition 2nd ed.<br/>Publisher Chapman & Hall,<br/>Publication Date 1990<br/>ISBN 04123540X<br/>Modern marketing and sales managementent://SD_ILS/0/SD_ILS:1332932024-04-20T00:33:58Z2024-04-20T00:33:58Zby Singh, M. K.<br/>Author Singh, M. K., Mahadevan, Anant<br/>Format: Books<br/>Call Number HF5415.13 M62 1990<br/>Publisher Discovery Pub. House,<br/>Publication Date 1990<br/>ISBN 9788171410699<br/>Cases in hospitality marketing and managementent://SD_ILS/0/SD_ILS:4067812024-04-20T00:33:58Z2024-04-20T00:33:58Zby Lewis, Robert C.<br/>Author Lewis, Robert C.<br/>Format: Books<br/>Call Number TX911.3.M27 L48 1989<br/>Publisher Wiley,<br/>Publication Date 1989<br/>ISBN 9780471508984<br/>Global marketing management : a strategic perspectiveent://SD_ILS/0/SD_ILS:2354742024-04-20T00:33:58Z2024-04-20T00:33:58Zby Toyne, Brian<br/>Author Toyne, Brian, Walters, Peter George Pakenham, 1946-<br/>Format: Books<br/>Call Number HF1416.T66 1989<br/>Publisher Allyn and Bacon,<br/>Publication Date 1989<br/>ISBN 9780205118298<br/>Marketing management and strategy : a readerent://SD_ILS/0/SD_ILS:1737602024-04-20T00:33:58Z2024-04-20T00:33:58Zby Kotler, Philip<br/>Author Kotler, Philip, Cox, Keith K.<br/>Format: Books<br/>Call Number HF5415.13 M36 1988<br/>Edition 4th ed.<br/>Publisher Prentice-Hall,<br/>Publication Date 1988<br/>ISBN 9780135584538<br/>Marketing management : strategies and programsent://SD_ILS/0/SD_ILS:2084992024-04-20T00:33:58Z2024-04-20T00:33:58Zby Guiltinan, Joseph P.<br/>Author Guiltinan, Joseph P., Paul, Gordon W.<br/>Format: Books<br/>Call Number HF5415.13.G84 1988<br/>Edition 3rd ed.<br/>Publisher McGraw-Hill,<br/>Publication Date 1988<br/>ISBN 9780070489295<br/>Multinational marketing management : cases and readingsent://SD_ILS/0/SD_ILS:1351522024-04-20T00:33:58Z2024-04-20T00:33:58Zby Buzzell, Robert D. (Robert Dow), 1933-<br/>Author Buzzell, Robert D. (Robert Dow), 1933-, Quelch, John A.<br/>Format: Books<br/>Call Number HF1009.5.B89 1988<br/>Publisher Addison-Wesley Pub,<br/>Publication Date 1988<br/>ISBN 9780201079968<br/>Industrial marketing management : text and casesent://SD_ILS/0/SD_ILS:1749702024-04-20T00:33:58Z2024-04-20T00:33:58Zby Haas, Robert W.<br/>Author Haas, Robert W.<br/>Format: Books<br/>Call Number HF5415.13.H32 1986<br/>Edition 3rd ed.<br/>Publisher PWS-Kent,<br/>Publication Date 1986<br/>ISBN 9780534062767<br/>Promotion management and marketing communicationsent://SD_ILS/0/SD_ILS:1679832024-04-20T00:33:58Z2024-04-20T00:33:58Zby Shimp, Terence A.<br/>Author Shimp, Terence A., DeLozier, M. Wayne<br/>Format: Books<br/>Call Number HF5415.123.S54 1986<br/>Publisher Dryden Pr.,<br/>Publication Date 1986<br/>ISBN 9780030694141<br/>Marketing management : strategy and casesent://SD_ILS/0/SD_ILS:4692202024-04-20T00:33:58Z2024-04-20T00:33:58Zby Dalrymple, Douglas J.<br/>Author Dalrymple, Douglas J., Parsons, Leonard J.<br/>Format: Books<br/>Call Number HF5415.13 D34 1986<br/>Edition 4th ed.<br/>Publisher John Wiley,<br/>Publication Date 1986<br/>ISBN 9780471838999<br/>Marketing management : a comprehensive readerent://SD_ILS/0/SD_ILS:2553212024-04-20T00:33:58Z2024-04-20T00:33:58Zby Sheth, Jagdish N.<br/>Author Sheth, Jagdish N., Garret, Dennis E.<br/>Format: Books<br/>Call Number HF5415.13.S53 1986<br/>Publisher South-Western Pub.,<br/>Publication Date 1986<br/>ISBN 9780538192309<br/>Marketing management : analysis, planning and controlent://SD_ILS/0/SD_ILS:2325632024-04-20T00:33:58Z2024-04-20T00:33:58Zby Kotler, Philip<br/>Author Kotler, Philip<br/>Format: Books<br/>Call Number HF5415.13 K68 1984<br/>Edition 5th ed.<br/>Publisher Prentice-Hall,<br/>Publication Date 1984<br/>ISBN 9780135579275<br/>Marketing management : a strategic planning approachent://SD_ILS/0/SD_ILS:2506242024-04-20T00:33:58Z2024-04-20T00:33:58Zby Buell, Victor P.<br/>Author Buell, Victor P.<br/>Format: Books<br/>Call Number HF5415.13 B77 1984<br/>Publisher McGraw-Hill,<br/>Publication Date 1984<br/>ISBN 9780070088658<br/>Strategic marketing management : an integrated approachent://SD_ILS/0/SD_ILS:1830802024-04-20T00:33:58Z2024-04-20T00:33:58Zby Neidell, Lester A.<br/>Author Neidell, Lester A.<br/>Format: Books<br/>Call Number HF5415.13 N46 1983<br/>Publisher PennWell Books,<br/>Publication Date 1983<br/>ISBN 9780878142040<br/>Advertising management : its role in marketingent://SD_ILS/0/SD_ILS:2585492024-04-20T00:33:58Z2024-04-20T00:33:58Zby Sachs, William S., 1919-<br/>Author Sachs, William S., 1919-<br/>Format: Books<br/>Call Number HF5821 .S22 1983<br/>Publisher PennWell Books,<br/>Publication Date 1983<br/>ISBN 9780878142408<br/>Cases in strategic marketing managementent://SD_ILS/0/SD_ILS:1130922024-04-20T00:33:58Z2024-04-20T00:33:58Zby Neidell, Lester A.<br/>Author Neidell, Lester A.<br/>Format: Books<br/>Call Number HF5415.13 N45 1983<br/>Publisher PennWell Bks.,<br/>Publication Date 1983<br/>ISBN 9780878142064<br/>Marketing management : text and casesent://SD_ILS/0/SD_ILS:2464052024-04-20T00:33:58Z2024-04-20T00:33:58Zby Dalrymple, Douglas J.<br/>Author Dalrymple, Douglas J.<br/>Format: Books<br/>Call Number HF5415.13 D32 1980<br/>Edition 2d ed<br/>Publisher Wiley,<br/>Publication Date 1980<br/>ISBN 9780471036067<br/>Marketing management : a planning approachent://SD_ILS/0/SD_ILS:4361912024-04-20T00:33:58Z2024-04-20T00:33:58Zby Hughes, David G.<br/>Author Hughes, David G.<br/>Format: Books<br/>Call Number HF5415.13.H83 1978<br/>Publisher Addison, Wesley,<br/>Publication Date 1978<br/>ISBN 9780201030570<br/>Principles of marketing : the management viewent://SD_ILS/0/SD_ILS:2626452024-04-20T00:33:58Z2024-04-20T00:33:58Zby Buskirk, Richard Hobart, 1927-<br/>Author Buskirk, Richard Hobart, 1927-<br/>Format: Books<br/>Call Number HF5415 B87<br/>Publisher Holt, Rinehart and Winston,<br/>Publication Date 1961<br/>PROGRAMME OF MANAGEMENT EDUCATION : MARKETINGent://SD_ILS/0/SD_ILS:8685242024-04-20T00:33:58Z2024-04-20T00:33:58ZFormat: Books<br/>Call Number HF5415 P76 2001 f v.1<br/>ISBN 9780273645214<br/>INTERNET MARKETING MANAGEMENT : Tools, Techniques and Resourcesent://SD_ILS/0/SD_ILS:8629862024-04-20T00:33:58Z2024-04-20T00:33:58Zby Fang, Xiang, contributor<br/>Author Fang, Xiang, contributor, Zhou, Yangping, contributor<br/>Format: Books<br/>Call Number HF5415.1265 I585 2016<br/>Publication Date 2016<br/>ISBN 9781785691997<br/>Marketing management and strategy : an African casebookent://SD_ILS/0/SD_ILS:8241782024-04-20T00:33:58Z2024-04-20T00:33:58Zby Tesar, George., editor<br/>Author Tesar, George., editor, Kuada, John E., editor<br/>Format: Books<br/>Call Number HF5415.12.A35 M37 2013<br/>Publisher Routledge,<br/>Publication Date 2013<br/>ISBN 9780415783330<br/>Marketing management : a strategic decision-making approachent://SD_ILS/0/SD_ILS:8227802024-04-20T00:33:58Z2024-04-20T00:33:58Zby Mullins, John W.<br/>Author Mullins, John W., Orville C. Walker<br/>Format: Books<br/>Call Number HF5415.13 M84 2013<br/>Edition 8th ed.<br/>Publisher McGraw-Hill/Irwin,<br/>Publication Date 2013<br/>ISBN 9780078028793<br/>Planning and management of advertising and marketingent://SD_ILS/0/SD_ILS:8006672024-04-20T00:33:58Z2024-04-20T00:33:58Zby Baker, Stephen<br/>Author Baker, Stephen<br/>Format: Books<br/>Call Number HF5415 P53 2012<br/>Publisher Nyx Academics,<br/>Publication Date 2012<br/>ISBN 9781621581833<br/>Handbook of research on mobile marketing managementent://SD_ILS/0/SD_ILS:6275052024-04-20T00:33:58Z2024-04-20T00:33:58Zby Pousttchi, Key, 1970-<br/>Author Pousttchi, Key, 1970-, Wiedemann, Dietmar G., 1977-<br/>Format: Books<br/>Call Number HF5415.1265 H357 2010 f<br/>Publisher Business Science Reference,<br/>Publication Date 2010<br/>ISBN 9781605660745 9781605660752<br/>Marketing management : a strategic decision-making approachent://SD_ILS/0/SD_ILS:8503652024-04-20T00:33:58Z2024-04-20T00:33:58Zby Mullins, John W. (John Walker), author<br/>Author Mullins, John W. (John Walker), author, Walker, Orville C., author<br/>Format: Books<br/>Call Number HF5415.13 M85 2010<br/>Edition 7th edition.<br/>Publisher McGraw-Hill Irwin,<br/>Publication Date 2010<br/>ISBN 9780073381169<br/>Marketing management : concepts, cases, challenges and trendsent://SD_ILS/0/SD_ILS:7824692024-04-20T00:33:58Z2024-04-20T00:33:58Zby Govindarajan, M.<br/>Author Govindarajan, M.<br/>Format: Books<br/>Call Number HF5415 G68 2009<br/>Edition 2nd ed.<br/>Publisher Prentice-Hall,<br/>Publication Date 2009<br/>ISBN 9788120332591<br/>Marketing management : a strategic decision-making approachent://SD_ILS/0/SD_ILS:1718892024-04-20T00:33:58Z2024-04-20T00:33:58Zby Mullins, John W. (John Walker)<br/>Author Mullins, John W. (John Walker), Walker, Orville C.<br/>Format: Books<br/>Call Number HF5415.13 M84 2008<br/>Edition 6th ed<br/>Publisher McGraw-Hill/Irwin,<br/>Publication Date 2008<br/>ISBN 9780073529820<br/>The farming game : agricultural management and marketingent://SD_ILS/0/SD_ILS:1651992024-04-20T00:33:58Z2024-04-20T00:33:58Zby Malcolm, L. R.<br/>Author Malcolm, L. R., Makeham, J. P., Wright, Vic<br/>Format: Books<br/>Call Number S562.A78 M34 2005<br/>Edition 2nd ed.<br/>Publisher Cambridge University Press,<br/>Publication Date 2005<br/>ISBN 9780521537551<br/>Strategic marketing management : planning, implementation and controlent://SD_ILS/0/SD_ILS:1218432024-04-20T00:33:58Z2024-04-20T00:33:58Zby Wilson, Richard M. S.<br/>Author Wilson, Richard M. S., Gilligan, Colin<br/>Format: Books<br/>Call Number HF 5415.13 W 54 2005<br/>Edition 3rd ed.<br/>Publisher Butterworth Heinemann,<br/>Publication Date 2005<br/>ISBN 9780750622448<br/>Marketing management : a strategic, decision-making approachent://SD_ILS/0/SD_ILS:3914212024-04-20T00:33:58Z2024-04-20T00:33:58Zby Mullins, John<br/>Author Mullins, John, Mullins, John W. (John Walker)<br/>Format: Books<br/>Call Number HF5415.13 M379 2005<br/>Edition 5th ed.<br/>Publisher McGraw-Hill,<br/>Publication Date 2005<br/>ISBN 9780072863703<br/>The sport event management and marketing playbookent://SD_ILS/0/SD_ILS:4066932024-04-20T00:33:58Z2024-04-20T00:33:58Zby Supovitz, Frank<br/>Author Supovitz, Frank<br/>Format: Books<br/>Call Number GV716 S86 2005<br/>Publisher John Wiley & Sons,<br/>Publication Date 2005<br/>ISBN 9780471460077<br/>Strategic marketing management : a means-end approachent://SD_ILS/0/SD_ILS:2460482024-04-20T00:33:58Z2024-04-20T00:33:58Zby Parry, Mark E. (Mark Edward), 1957-<br/>Author Parry, Mark E. (Mark Edward), 1957-<br/>Format: Books<br/>Call Number HF5415.13 P374 2005<br/>Publisher McGraw-Hill,<br/>Publication Date 2005<br/>ISBN 9780071450935<br/>Marketing management : a strategic value-based approachent://SD_ILS/0/SD_ILS:3717242024-04-20T00:33:58Z2024-04-20T00:33:58Zby Whitwell, Gregory<br/>Author Whitwell, Gregory, Lukas, Bryan A., Doyle, Peter<br/>Format: Books<br/>Call Number HF5415.13s W544 2003<br/>Publisher John Wiley & Sons,<br/>Publication Date 2003<br/>ISBN 9780470800966<br/>Tourism marketing : quality and service management perspectivesent://SD_ILS/0/SD_ILS:3695052024-04-20T00:33:58Z2024-04-20T00:33:58Zby Laws, Eric<br/>Author Laws, Eric<br/>Format: Books<br/>Call Number G155.A1 T694 2002<br/>Publisher Continuum,<br/>Publication Date 2002<br/>ISBN 9780826453365<br/>Marketing management : a strategic decision - making approachent://SD_ILS/0/SD_ILS:3088072024-04-20T00:33:58Z2024-04-20T00:33:58Zby Boyd, Harper W.<br/>Author Boyd, Harper W.<br/>Format: Books<br/>Call Number HF5415.13 M379 2002<br/>Edition 4th ed.<br/>Publisher McGraw Hill,<br/>Publication Date 2002<br/>ISBN 9780072472950<br/>Countryside recreation site management : a marketing approachent://SD_ILS/0/SD_ILS:3388902024-04-20T00:33:58Z2024-04-20T00:33:58Zby Keirle, Ian<br/>Author Keirle, Ian<br/>Format: Books<br/>Call Number GV191.48.G7 K44 2002<br/>Publisher Routledge,<br/>Publication Date 2002<br/>ISBN 9780415248853<br/>Electronic commerce : management economics marketing and technologyent://SD_ILS/0/SD_ILS:1190082024-04-20T00:33:58Z2024-04-20T00:33:58Zby O'Daniel, Thomas<br/>Author O'Daniel, Thomas<br/>Format: Books<br/>Call Number HF5548.32 O32 2000<br/>Publisher Pelanduk Publications,<br/>Publication Date 2000<br/>ISBN 9789679787207<br/>How to manage with the marketing managementent://SD_ILS/0/SD_ILS:7809412024-04-20T00:33:58Z2024-04-20T00:33:58Zby Fakulti Pengurusan dan Pembangunan Sumber Manusia<br/>Author Fakulti Pengurusan dan Pembangunan Sumber Manusia<br/>Format: Books<br/>Call Number XX(780941.1) 1<br/>Publication Date 2000<br/>Strategic marketing management : planning, implementation and controlent://SD_ILS/0/SD_ILS:1428252024-04-20T00:33:58Z2024-04-20T00:33:58Zby Wilson, Richard M. S.<br/>Author Wilson, Richard M. S., Gilligan, Colin<br/>Format: Books<br/>Call Number HF5415.13 W54 1997 f<br/>Edition 2nd ed.<br/>Publisher Butterworth Heinemann,<br/>Publication Date 1997<br/>ISBN 9780750622448<br/>Marketing management : analysis, planning, implementation, and controlent://SD_ILS/0/SD_ILS:4499742024-04-20T00:33:58Z2024-04-20T00:33:58Zby Kotler, Philip<br/>Author Kotler, Philip<br/>Format: Books<br/>Call Number HF5415.13 K68 1997<br/>Edition 9th ed.<br/>Publisher Prentice Hall,<br/>Publication Date 1997<br/>ISBN 9780139149467 9780132435109 9780132613637<br/>Marketing management : providing communicating and delivering valueent://SD_ILS/0/SD_ILS:4186512024-04-20T00:33:58Z2024-04-20T00:33:58Zby Bradley, Frank, 1942-<br/>Author Bradley, Frank, 1942-<br/>Format: Books<br/>Call Number HF5415.13 B72 1995<br/>Publisher Prentice Hall,<br/>Publication Date 1995<br/>ISBN 9780130653437<br/>Marketing management : prospects and challenges for agricultureent://SD_ILS/0/SD_ILS:3079042024-04-20T00:33:58Z2024-04-20T00:33:58Zby Mohd. Ismail Ahmad<br/>Author Mohd. Ismail Ahmad<br/>Format: Books<br/>Call Number HD2080.6 M57 1994<br/>Publisher Universiti Pertanian Malaysia,<br/>Publication Date 1994<br/>Marketing management : analysis, planning, implementation and controlent://SD_ILS/0/SD_ILS:3156132024-04-20T00:33:58Z2024-04-20T00:33:58Zby Kotler, Philip<br/>Author Kotler, Philip<br/>Format: Books<br/>Call Number HF5415.13 K68 1994<br/>Edition 8th ed.<br/>Publisher Prentice Hall International, Prentice-Hall,<br/>Publication Date 1994<br/>ISBN 9780130980052<br/>Tourism marketing and management in the Caribbeanent://SD_ILS/0/SD_ILS:3691152024-04-20T00:33:58Z2024-04-20T00:33:58Zby Gayle, Dennis J.<br/>Author Gayle, Dennis J., Goodrich, Jonathan N.<br/>Format: Books<br/>Call Number G155.C27 T68 1993<br/>Publisher Routledge,<br/>Publication Date 1993<br/>ISBN 9780415072632<br/>Tourism marketing : service and quality management perspectivesent://SD_ILS/0/SD_ILS:4433672024-04-20T00:33:58Z2024-04-20T00:33:58Zby Laws, Eric<br/>Author Laws, Eric<br/>Format: Books<br/>Call Number G155.A1 L52 1991<br/>Publisher Stanley Thornes Pub.,<br/>Publication Date 1991<br/>ISBN 9780748704286<br/>Marketing management : analysis, planning, implementation, and controlent://SD_ILS/0/SD_ILS:2691602024-04-20T00:33:58Z2024-04-20T00:33:58Zby Kotler, Philip<br/>Author Kotler, Philip<br/>Format: Books<br/>Call Number HF5415.13 K68 1991 f<br/>Edition 7th ed<br/>Publisher Prentice-Hall,<br/>Publication Date 1991<br/>ISBN 9780135634790 9780135524800<br/>Marketing management : analysis, planning, implementation and controlent://SD_ILS/0/SD_ILS:2424732024-04-20T00:33:58Z2024-04-20T00:33:58Zby Kotler, Philip<br/>Author Kotler, Philip<br/>Format: Books<br/>Call Number HF5415.13 K68 1988<br/>Edition 6th ed.<br/>Publisher Prentice-Hall,<br/>Publication Date 1988<br/>ISBN 9780135561508<br/>A handbook of sales and marketing managementent://SD_ILS/0/SD_ILS:1930492024-04-20T00:33:58Z2024-04-20T00:33:58Zby Rogers, Len<br/>Author Rogers, Len<br/>Format: Books<br/>Call Number HF5438.4.R63 1987<br/>Publisher Kogan Page Ltd.,<br/>Publication Date 1987<br/>ISBN 9781850913290<br/>Marketing management cases : planning and executing strategyent://SD_ILS/0/SD_ILS:2622472024-04-20T00:33:58Z2024-04-20T00:33:58Zby Weilbacher, William M.<br/>Author Weilbacher, William M.<br/>Format: Books<br/>Call Number HF5415.13.W44 1986<br/>Edition 4th ed<br/>Publisher Macmillan,<br/>Publication Date 1986<br/>ISBN 9780024253002<br/>Marketing management : integrated text, readings, and casesent://SD_ILS/0/SD_ILS:2464112024-04-20T00:33:58Z2024-04-20T00:33:58Zby Jolson, Marvin A.<br/>Author Jolson, Marvin A.<br/>Format: Books<br/>Call Number HF5415.13.J63 1978<br/>Publisher Macmillan,<br/>Publication Date 1978<br/>ISBN 9780023611803<br/>Library management and marketing in a multicultural world : proceedings of the 2006 IFLA management and marketing section's conference, Shanghai, 16-17 August, 2006ent://SD_ILS/0/SD_ILS:2256252024-04-20T00:33:58Z2024-04-20T00:33:58Zby IFLA Management and Marketing Section Conference (2006 : Shanghai, China)<br/>Author IFLA Management and Marketing Section Conference (2006 : Shanghai, China), Mullins, James L., 1949-, International Federation of Library Associations and Institutions. Management and Marketing Section<br/>Format: Books<br/>Call Number Z678 L524 2007<br/>Publisher Saur,<br/>Publication Date 2007<br/>ISBN 9783598220326<br/>UTM senior management competency development programme : "strategic marketing", 1-3 September 1999, Seminar Room BATC Conference Centre UTM, Kuala Lumpurent://SD_ILS/0/SD_ILS:3666812024-04-20T00:33:58Z2024-04-20T00:33:58Zby UTM Senior Management Competency Development Programme "Strategic Marketing" (1999 : Kuala Lumpur)<br/>Author UTM Senior Management Competency Development Programme "Strategic Marketing" (1999 : Kuala Lumpur), Universiti Teknologi Malaysia. Pejabat Pendaftar. Unit Pembangunan Sumber Manusia, Business Advanced Technology Centre (BATC)<br/>Format: Books<br/>Call Number HF5415.13 U75 1999<br/>Publisher Universiti Teknologi Malaysia,<br/>Publication Date 1999<br/>Conferene on effective marketing & management or your property in Malaysiaent://SD_ILS/0/SD_ILS:3237372024-04-20T00:33:58Z2024-04-20T00:33:58Zby Conference on "Effective Marketing & Management of Your Property in Malaysia (1994 : Kuala Lumpur)<br/>Author Conference on "Effective Marketing & Management of Your Property in Malaysia (1994 : Kuala Lumpur), Asia Pacific Institute for Management Development<br/>Format: Books<br/>Call Number HD890.6 C66 1994 f<br/>Publisher Asia Pasific Institute for Management Development,<br/>Publication Date 1994<br/>Innovations in services marketing and management : strategies for emerging economiesent://SD_ILS/0/SD_ILS:8412702024-04-20T00:33:58Z2024-04-20T00:33:58Zby Goyal, Anita, 1972-, editor<br/>Author Goyal, Anita, 1972-, editor<br/>Format: Books<br/>Call Number HD9980.5 I56 2014 f<br/>Publisher Business Science Reference, an imprint of IGI Global,<br/>Publication Date 2014<br/>ISBN 9781466646711<br/>Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectivesent://SD_ILS/0/SD_ILS:8417422024-04-20T00:33:58Z2024-04-20T00:33:58Zby Aiello, Lucia 1980-<br/>Author Aiello, Lucia 1980-<br/>Format: Books<br/>Call Number HD9999.C9472 H36 2014 f<br/>Publisher Business Science Reference, an imprint of IGI Global,<br/>Publication Date 2014<br/>ISBN 9781466650077<br/>Marketing management in geographically remote industrial clusters : implications for business-to-consumer marketingent://SD_ILS/0/SD_ILS:8013212024-04-20T00:33:58Z2024-04-20T00:33:58Zby Tesar, George<br/>Author Tesar, George, Bodin, Jan<br/>Format: Books<br/>Call Number HF5415.13 T47 2013<br/>Publisher World Scientific,<br/>Publication Date 2013<br/>ISBN 9789814383059<br/>Online collaboration and project management at the Universiti Teknologi Malaysia marketing unitent://SD_ILS/0/SD_ILS:8035852024-04-20T00:33:58Z2024-04-20T00:33:58Zby Ali Javanmardi, 1987-<br/>Author Ali Javanmardi, 1987-, Mohd. Zaidi Abd. Rozan, Fakulti Sains Komputer dan Sistem Maklumat<br/>Format: Books<br/>Call Number HD69.P75 A455 2013 raf<br/>Publication Date 2013<br/>Thesis (Sarjana Sains (Teknologi Maklumat - Pengurusan)) - Universiti Teknologi Malaysia, 2013<br/>Strategic customer management : integrating relationship marketing and CRMent://SD_ILS/0/SD_ILS:8319372024-04-20T00:33:58Z2024-04-20T00:33:58Zby Payne, Adrian author<br/>Author Payne, Adrian author, Frow, Pennie author<br/>Format: Books<br/>Call Number HF5415.5 P39 2013<br/>Publisher Cambridge University Press,<br/>Publication Date 2013<br/>ISBN 9781107014961<br/>Online collaboration and project management at the Universiti Teknologi Malaysia marketing unitent://SD_ILS/0/SD_ILS:8035872024-04-20T00:33:58Z2024-04-20T00:33:58Zby Ali Javanmardi, 1987-<br/>Author Ali Javanmardi, 1987-<br/>Format: Books<br/>Call Number CP 029828 ra<br/>Publication Date 2013<br/>Thesis (Sarjana Sains (Teknologi Maklumat - Pengurusan)) - Universiti Teknologi Malaysia, 2013<br/>Business to business marketing management : a global perspectiveent://SD_ILS/0/SD_ILS:8394472024-04-20T00:33:58Z2024-04-20T00:33:58Zby Zimmerman, Alan S., 1942-<br/>Author Zimmerman, Alan S., 1942-, Blythe, Jim<br/>Format: Books<br/>Call Number HF5415.13 Z56 2013<br/>Publisher Routledge,<br/>Publication Date 2013<br/>ISBN 9780415537025<br/>Encyclopaedia of strategic marketing management : planning, implementation and controlent://SD_ILS/0/SD_ILS:8143122024-04-20T00:33:58Z2024-04-20T00:33:58Zby Narang, Shanker., editor<br/>Author Narang, Shanker., editor<br/>Format: Books<br/>Call Number HF5415.13 E53 2012 re v.1<br/>Publisher Koros Press,<br/>Publication Date 2012<br/>ISBN 9781781630686<br/>Wealth opportunities in commercial real estate : management, financing and marketing of investment propertiesent://SD_ILS/0/SD_ILS:7788472024-04-20T00:33:58Z2024-04-20T00:33:58Zby Grabel, Gary<br/>Author Grabel, Gary<br/>Format: Books<br/>Call Number HD1393.55 G73 2012<br/>Publisher Wiley,<br/>Publication Date 2012 2011<br/>ISBN 9781118115749<br/>Marketing management and communications in the public sectorent://SD_ILS/0/SD_ILS:7863712024-04-20T00:33:58Z2024-04-20T00:33:58Zby Pasquier, Martial<br/>Author Pasquier, Martial, Villeneuve, Jean-Patrick<br/>Format: Books<br/>Call Number JF1525.P8 P37 2012<br/>Publisher Routledge,<br/>Publication Date 2012<br/>ISBN 9780415448970<br/>Business, marketing, and management principles for IT and engineeringent://SD_ILS/0/SD_ILS:7986452024-04-20T00:33:58Z2024-04-20T00:33:58Zby Chorafas, Dimitris N.<br/>Author Chorafas, Dimitris N.<br/>Format: Books<br/>Call Number HD62.37 C56 2011<br/>Publisher CRC Press,<br/>Publication Date 2011<br/>ISBN 9781439848067<br/>Knowledge management for process, organizational and marketing innovation : tools and methodsent://SD_ILS/0/SD_ILS:6279352024-04-20T00:33:58Z2024-04-20T00:33:58Zby O'Brien, Emma<br/>Author O'Brien, Emma, Clifford, Seamus, Southern, Mark, 1967-<br/>Format: Books<br/>Call Number HD30.2 K5644 2010 f<br/>Publisher Information Science Reference,<br/>Publication Date 2010<br/>ISBN 9781615208296<br/>Global marketing : foreign entry, local marketing and global managementent://SD_ILS/0/SD_ILS:3113702024-04-20T00:33:58Z2024-04-20T00:33:58Zby Johansson, Johny K.<br/>Author Johansson, Johny K.<br/>Format: Books<br/>Call Number HF1416 J64 2009<br/>Edition 5th ed.<br/>Publisher McGraw Hill,<br/>Publication Date 2009<br/>ISBN 9780071263627<br/>War in the boardroom : why left-brain management and right-brain marketing, don't see eye-to-eye and what to do about itent://SD_ILS/0/SD_ILS:3371402024-04-20T00:33:58Z2024-04-20T00:33:58Zby Ries, Laura<br/>Author Ries, Laura<br/>Format: Books<br/>Call Number HF5415 R53 2009<br/>Publisher HarperCollins,<br/>Publication Date 2009<br/>ISBN 9780061669194<br/>Model checking agent of SMS management system for direct sales and network marketingent://SD_ILS/0/SD_ILS:2521102024-04-20T00:33:58Z2024-04-20T00:33:58Zby Ali Selamat<br/>Author Ali Selamat, Siti Dianah Abdul Bujang, 1984-, Knowledge Management International Conference (2008 : Kedah)<br/>Format: Books<br/>Call Number TK6570.M6 A45 2008<br/>Publisher Universiti Teknologi Malaysia,<br/>Publication Date 2008<br/>The development of marketing management : the case of the USA, c. 1910-1940ent://SD_ILS/0/SD_ILS:6294972024-04-20T00:33:58Z2024-04-20T00:33:58Zby Usui, Kazuo, 1953-<br/>Author Usui, Kazuo, 1953-<br/>Format: Books<br/>Call Number HF5415.1 U88 2008<br/>Series Title The history of retailing and consumption<br/>Publisher Ashgate,<br/>Publication Date 2008<br/>ISBN 9780754606062<br/>Trust and new technologies : marketing and management on the Internet and mobile mediaent://SD_ILS/0/SD_ILS:3238292024-04-20T00:33:58Z2024-04-20T00:33:58Zby Kautonen, Teemu<br/>Author Kautonen, Teemu, Karjaluoto, Heikki<br/>Format: Books<br/>Call Number HF5415.1265 T78 2008<br/>Publisher Northampton, MA : Edward Elgar,<br/>Publication Date 2008<br/>ISBN 9781847205681<br/>SMS management system for direct sales and network marketingent://SD_ILS/0/SD_ILS:5666152024-04-20T00:33:58Z2024-04-20T00:33:58Zby Voo, Nyuk Mee<br/>Author Voo, Nyuk Mee<br/>Format: Computer file<br/>Call Number CP 12557<br/>Publisher Universiti Teknologi Malaysia,<br/>Publication Date 2007<br/>Thesis (Sarjana Sains (Teknologi Maklumat - Pengurusan)) - Universiti Teknologi Malaysia, 2007<br/>Service management and marketing : customer management in service competitionent://SD_ILS/0/SD_ILS:2836242024-04-20T00:33:58Z2024-04-20T00:33:58Zby Gronroos, Christian<br/>Author Gronroos, Christian<br/>Format: Books<br/>Call Number HD9980.5 G76 2007<br/>Edition 3rd ed.<br/>Publisher John Wiley & Sons,<br/>Publication Date 2007<br/>ISBN 9780470028629<br/>SMS management system for direct sales and network marketingent://SD_ILS/0/SD_ILS:2510682024-04-20T00:33:58Z2024-04-20T00:33:58Zby Voo, Nyuk Mee, author<br/>Author Voo, Nyuk Mee, author, Ali Selamat, author, International Conference on Information Technology in Asia (5th : 2007 : Kuching, Sarawak)<br/>Format: Books<br/>Call Number xx<br/>Publisher Universiti Teknologi Malaysia,<br/>Publication Date 2007<br/>SMS management system for direct sales and network marketingent://SD_ILS/0/SD_ILS:1377892024-04-20T00:33:58Z2024-04-20T00:33:58Zby Voo, Nyuk Mee<br/>Author Voo, Nyuk Mee<br/>Format: Books<br/>Call Number TK6570.M6 V66 2007<br/>Publisher Universiti Teknologi Malaysia,<br/>Publication Date 2007<br/>Thesis (Sarjana Sains (Teknologi Maklumat - Pengurusan)) - Universiti Teknologi Malaysia, 2007<br/>Marketing knowledge management : managing knowledge in market oriented companiesent://SD_ILS/0/SD_ILS:1990172024-04-20T00:33:58Z2024-04-20T00:33:58Zby Troilo, Gabriele<br/>Author Troilo, Gabriele<br/>Format: Books<br/>Call Number HF5415.13 T764 2006<br/>Publisher Edward Elgar Pub.,<br/>Publication Date 2006<br/>ISBN 9781845429072<br/>Management, marketing and promotion of library services based on statistics, analyses and evaluationent://SD_ILS/0/SD_ILS:2256312024-04-20T00:33:58Z2024-04-20T00:33:58Zby Flaten, Trine Kolderup<br/>Author Flaten, Trine Kolderup, IFLA General Conference (71st : 2005 : Oslo, Norway), World Library and Information Congress (2005 : Oslo, Norway)<br/>Format: Books<br/>Call Number Z716.3 M36 2006<br/>Publisher IFLA Publications,<br/>Publication Date 2006<br/>ISBN 9783598218484<br/>Marketing knowledge management : managing knowledge in market oriented companiesent://SD_ILS/0/SD_ILS:6405202024-04-20T00:33:58Z2024-04-20T00:33:58Zby Troilo, Gabriele<br/>Author Troilo, Gabriele<br/>Format: Books<br/>Call Number HF5415.13 T765 2006<br/>Publisher Edward Elgar,<br/>Publication Date 2006<br/>ISBN 9781845429072<br/>Global marketing : foreign entry, local marketing & global managementent://SD_ILS/0/SD_ILS:4399432024-04-20T00:33:58Z2024-04-20T00:33:58Zby Johansson, Johny K.<br/>Author Johansson, Johny K.<br/>Format: Books<br/>Call Number HF1416 J64 2006<br/>Edition 4th ed.<br/>Publisher McGraw-Hill Irwin,<br/>Publication Date 2006<br/>ISBN 9780072961805<br/>Nonprofit marketing : marketing management for charitable and nongovernmental organizationsent://SD_ILS/0/SD_ILS:2877092024-04-20T00:33:58Z2024-04-20T00:33:58Zby Wymer , Walter<br/>Author Wymer , Walter, Knowles, Patricia, Gomes, Roger<br/>Format: Books<br/>Call Number HF5415 W95 2006<br/>Publisher Sage Publications,<br/>Publication Date 2006<br/>ISBN 9781412909235<br/>Customer message management : increasing marketing's impact on sellingent://SD_ILS/0/SD_ILS:1388092024-04-20T00:33:58Z2024-04-20T00:33:58Zby Riesterer, Tim<br/>Author Riesterer, Tim, Emo, Diane, American Marketing Association<br/>Format: Books<br/>Call Number HF5438.5 R53 2006<br/>Publisher Thomson/South-Western,<br/>Publication Date 2006<br/>ISBN 9780324313161<br/>e-learning for management and marketing in libraries = e-formation pour le marketing et le management des biblioth�eques : papers presented at the IFLA Satellite Meeting, Section Management & Marketing, Management & Marketing Section, Geneva, Switzerland, July 28-30, 2003ent://SD_ILS/0/SD_ILS:2256162024-04-20T00:33:58Z2024-04-20T00:33:58Zby IFLA Satellite Meeting (2003 : Geneva, Switzerland)<br/>Author IFLA Satellite Meeting (2003 : Geneva, Switzerland), McAdam, Daisy, International Federation of Library Associations and Institutions<br/>Format: Books<br/>Call Number LC5800 E43 2005<br/>Publisher K. G. Saur,<br/>Publication Date 2005<br/>ISBN 9783598218439<br/>Business-to-business marketing management : a global perspectiveent://SD_ILS/0/SD_ILS:4676842024-04-20T00:33:58Z2024-04-20T00:33:58Zby Blythe, Jim<br/>Author Blythe, Jim, Zimmerman, Alan S., 1942-<br/>Format: Books<br/>Call Number HF5415.13 B59 2005<br/>Publisher Thomson Learning,<br/>Publication Date 2005<br/>ISBN 9781844800018 9780324315448<br/>Kellogg on branding : the marketing faculty of the Kellogg School of Managementent://SD_ILS/0/SD_ILS:1415442024-04-20T00:33:58Z2024-04-20T00:33:58Zby Tybout, Alice M.<br/>Author Tybout, Alice M., Calkins, Tim, Kellogg School of Management<br/>Format: Books<br/>Call Number HD69.B7 K444 2005<br/>Publisher Wiley,<br/>Publication Date 2005<br/>ISBN 9780471690160<br/>Data mining techniques : for marketing, sales, and customer relationship managementent://SD_ILS/0/SD_ILS:3974382024-04-20T00:33:58Z2024-04-20T00:33:58Zby Berry, Michael J. A.<br/>Author Berry, Michael J. A., Linoff, Gordon<br/>Format: Books<br/>Call Number HF5415.125 B47 2004c.2<br/>Edition 2nd ed.<br/>Publisher Wiley Pub.,<br/>Publication Date 2004<br/>ISBN 9780471470649<br/>Safety and security in tourism : relationships, management, and marketingent://SD_ILS/0/SD_ILS:1402742024-04-20T00:33:58Z2024-04-20T00:33:58Zby Hall, Colin Michael, 1961-<br/>Author Hall, Colin Michael, 1961-, Timothy, Dallen J., Duval, David Timothy, 1970-<br/>Format: Books<br/>Call Number G155.A1 S23 2003<br/>Publisher Haworth Hospitality Press,<br/>Publication Date 2003<br/>ISBN 9780789019165<br/>Doing research projects in marketing, management and consumer researchent://SD_ILS/0/SD_ILS:3631152024-04-20T00:33:58Z2024-04-20T00:33:58Zby Hackley, Chris<br/>Author Hackley, Chris<br/>Format: Books<br/>Call Number HD30.4 H32 2003<br/>Publisher Routledge,<br/>Publication Date 2003<br/>ISBN 9780415268943<br/>New product and brand management : marketing engineering applicationsent://SD_ILS/0/SD_ILS:4087222024-04-20T00:33:58Z2024-04-20T00:33:58Zby Lilien, Gary L.<br/>Author Lilien, Gary L., Rangaswamy, Arvind<br/>Format: Books<br/>Call Number HF5415.I53 L54 2003<br/>Edition 2nd ed.<br/>Publisher Prentice Hall,<br/>Publication Date 2003<br/>ISBN 9780130084644<br/>Enterprise marketing management : the new science of marketingent://SD_ILS/0/SD_ILS:4043762024-04-20T00:33:58Z2024-04-20T00:33:58Zby Sutton, Dave<br/>Author Sutton, Dave, Klein, Tom, 1965-<br/>Format: Books<br/>Call Number HF5415.13 S97 2003<br/>Publisher John Wiley & Sons,<br/>Publication Date 2003<br/>ISBN 9780471267720<br/>Customer relationship management : integrating marketing strategy and information technologyent://SD_ILS/0/SD_ILS:3289812024-04-20T00:33:58Z2024-04-20T00:33:58Zby Zikmund, William G.<br/>Author Zikmund, William G., McLeod, Raymond, Gilbert, Faye W.<br/>Format: Books<br/>Call Number HF5415.55 Z55 2003<br/>Publisher John Wiley & Sons,<br/>Publication Date 2003<br/>ISBN 9780471271376<br/>Aerospace marketing management : manufactures, OEM, airlines, airports, satellites, launchersent://SD_ILS/0/SD_ILS:3640122024-04-20T00:33:58Z2024-04-20T00:33:58Zby Malaval, Philippe<br/>Author Malaval, Philippe, Benaroya, Christophe<br/>Format: Books<br/>Call Number HD9711.5.A2 M34 2002<br/>Publisher Kluwer Academic Pubs,<br/>Publication Date 2002<br/>ISBN 9781402071515<br/>Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigment://SD_ILS/0/SD_ILS:4345032024-04-20T00:33:58Z2024-04-20T00:33:58Zby Gummesson, Evert, 1936-<br/>Author Gummesson, Evert, 1936-<br/>Format: Books<br/>Call Number HF5415.55 G85 2002<br/>Edition 2nd ed.<br/>Publisher Butterworth-Heinemann,<br/>Publication Date 2002<br/>ISBN 9780750654074<br/>Marketing for the nonmarketing executive : an integrated resource management guide for the 21st centuryent://SD_ILS/0/SD_ILS:1673212024-04-20T00:33:58Z2024-04-20T00:33:58Zby Paley, Norton<br/>Author Paley, Norton<br/>Format: Books<br/>Call Number HF5415 P34 2001<br/>Publisher St. Lucie Press,<br/>Publication Date 2001<br/>ISBN 9781574442861<br/>Data mining cookbook : modeling data for marketing, risk and customer relationship managementent://SD_ILS/0/SD_ILS:1502372024-04-20T00:33:58Z2024-04-20T00:33:58Zby Rud, Olivia Parr<br/>Author Rud, Olivia Parr<br/>Format: Books<br/>Call Number QA76.9.D343 R83 2001<br/>Publisher John Wiley,<br/>Publication Date 2001<br/>ISBN 9780471385646<br/>Cases in strategic marketing management : business strategies in Muslim countriesent://SD_ILS/0/SD_ILS:1381992024-04-20T00:33:58Z2024-04-20T00:33:58Zby Quelch, John A.<br/>Author Quelch, John A.<br/>Format: Books<br/>Call Number HF5415.12.I74 Q45 2001<br/>Publisher Prentice Hall,<br/>Publication Date 2001<br/>ISBN 9780130283573<br/>Strategic marketing management : meeting the global marketing challengeent://SD_ILS/0/SD_ILS:3299032024-04-20T00:33:58Z2024-04-20T00:33:58Zby Anderson, Carol H.<br/>Author Anderson, Carol H., Vincze, Julian W.<br/>Format: Books<br/>Call Number HF5415.13 A54 2000<br/>Publisher J Wiley,<br/>Publication Date 2000<br/>ISBN 9780395870501<br/>Total relationship marketing : from the 4Ps of traditional marketing management to the 30Rs of the new marketing paradigment://SD_ILS/0/SD_ILS:1149392024-04-20T00:33:58Z2024-04-20T00:33:58Zby Gummesson, Evert<br/>Author Gummesson, Evert<br/>Format: Books<br/>Call Number HF5415.55 G86 1999<br/>Publisher Butterworth Heinemann,<br/>Publication Date 1999<br/>ISBN 9780750644631<br/>Corporate image management: a marketing discipline for the 21st centuryent://SD_ILS/0/SD_ILS:3234202024-04-20T00:33:58Z2024-04-20T00:33:58Zby Howard, Steven, editor<br/>Author Howard, Steven, editor<br/>Format: Books<br/>Call Number HD59.2 H69 1998<br/>Publisher Butterworth-Heinemann ,<br/>Publication Date 1998<br/>ISBN 9780750645942<br/>Cases in strategic marketing management : an integrated approachent://SD_ILS/0/SD_ILS:1125212024-04-20T00:33:58Z2024-04-20T00:33:58Zby McDonald, William J.<br/>Author McDonald, William J.<br/>Format: Books<br/>Call Number HF5415.13 M42 1998<br/>Publisher Prentice Hall,<br/>Publication Date 1998<br/>ISBN 9780023794247<br/>Marketing management : a strategic approach with a global orientationent://SD_ILS/0/SD_ILS:4854622024-04-20T00:33:58Z2024-04-20T00:33:58Zby Boyd, Harper W.<br/>Author Boyd, Harper W., Walker, Orville C., Larreche, Jean-Claude<br/>Format: Books<br/>Call Number HF5415.13 B69 1998<br/>Edition 3rd ed.<br/>Publisher Irwin,<br/>Publication Date 1998<br/>ISBN 9780071154291<br/>Global marketing : foreign entry, local marketing and global managementent://SD_ILS/0/SD_ILS:4563102024-04-20T00:33:58Z2024-04-20T00:33:58Zby Johansson, Johny K.<br/>Author Johansson, Johny K.<br/>Format: Books<br/>Call Number HF1416 J64 1997<br/>Publisher Irwin,<br/>Publication Date 1997<br/>ISBN 9780256160512<br/>Marketing management for the hospitality industry : a strategic approachent://SD_ILS/0/SD_ILS:4067632024-04-20T00:33:58Z2024-04-20T00:33:58Zby Reich, Allen Z.<br/>Author Reich, Allen Z.<br/>Format: Books<br/>Call Number TX911.3.M3 R44 1997<br/>Publisher Wiley,<br/>Publication Date 1997 1995<br/>ISBN 9780471310129<br/>Marketing aesthetics / the strategic management of brands, identity, and imageent://SD_ILS/0/SD_ILS:4864322024-04-20T00:33:58Z2024-04-20T00:33:58Zby Schmitt, Bernd<br/>Author Schmitt, Bernd, Simonson, Alex<br/>Format: Books<br/>Call Number HD59.2 S35 1997<br/>Publisher Free Press,<br/>Publication Date 1997<br/>ISBN 9780684826554<br/>Cases in marketing management and strategy : an Asia-Pacific perspectiveent://SD_ILS/0/SD_ILS:4858452024-04-20T00:33:58Z2024-04-20T00:33:58Zby Quelch, John A.<br/>Author Quelch, John A.<br/>Format: Books<br/>Call Number HF5415.13 C37 1996<br/>Publisher Prentice Hall,<br/>Publication Date 1996<br/>ISBN 9780135770573<br/>Quality facility management : a marketing and customer service approachent://SD_ILS/0/SD_ILS:3826922024-04-20T00:33:58Z2024-04-20T00:33:58Zby Friday, Stormy<br/>Author Friday, Stormy, Cotts, David G.<br/>Format: Books<br/>Call Number HD1394 F74 1995<br/>Publisher John Wiley & Sons,<br/>Publication Date 1995<br/>ISBN 9780471023227<br/>Business marketing management : a strategic view of industrial and organizational marketsent://SD_ILS/0/SD_ILS:4709612024-04-20T00:33:58Z2024-04-20T00:33:58Zby Hutt, Michael D.<br/>Author Hutt, Michael D., Speh, Thomas W.<br/>Format: Books<br/>Call Number HF5415.13 H86 1995<br/>Edition 5th ed<br/>Publisher The Dryden,<br/>Publication Date 1995<br/>ISBN 9780030949180<br/>Towards the management, conservation, marketing and utilization of bamboos : proceedings of the seminarent://SD_ILS/0/SD_ILS:4598592024-04-20T00:33:58Z2024-04-20T00:33:58Zby National Bamboo Seminar (1992 : Kuala Lumpur)<br/>Author National Bamboo Seminar (1992 : Kuala Lumpur), Wan Razali Wan Mohd, Aminuddin Mohammad<br/>Format: Books<br/>Call Number SB317.B2 N37 1992 f<br/>Publisher FRIM,<br/>Publication Date 1994<br/>ISBN 9789839592290<br/>Commercial investment real estate : marketing and brokerage managementent://SD_ILS/0/SD_ILS:2856602024-04-20T00:33:58Z2024-04-20T00:33:58Zby Arnold, Lee E.<br/>Author Arnold, Lee E.<br/>Format: Books<br/>Call Number HD1393.5 A72 1991<br/>Edition 2nd ed.<br/>Publisher Prentice Hall,<br/>Publication Date 1991<br/>ISBN 9780131514409<br/>Business marketing management : marketing of business products and servicesent://SD_ILS/0/SD_ILS:1832962024-04-20T00:33:58Z2024-04-20T00:33:58Zby Eckles, Robert W.<br/>Author Eckles, Robert W.<br/>Format: Books<br/>Call Number HF5415.13.E34 1990<br/>Publisher Prentice-Hall,<br/>Publication Date 1990<br/>ISBN 9780130921079<br/>Service management and marketing : managing the moments of truth in service competitionent://SD_ILS/0/SD_ILS:4662532024-04-20T00:33:58Z2024-04-20T00:33:58Zby Gronroos, Christian<br/>Author Gronroos, Christian<br/>Format: Books<br/>Call Number HD9980.5 G76 1990<br/>Publisher Lexington Books,<br/>Publication Date 1990<br/>ISBN 9780669200355<br/>Service management effectiveness : balancing strategy, organization and human resources, operations and marketingent://SD_ILS/0/SD_ILS:3980032024-04-20T00:33:58Z2024-04-20T00:33:58Zby Bowen, David E.<br/>Author Bowen, David E., Chase, Richard B., Cummings, Thomas G.<br/>Format: Books<br/>Call Number HD9980.5 B68 1990<br/>Publisher Jossey-Bass,<br/>Publication Date 1990<br/>ISBN 9781555422226<br/>Business marketing management : a strategic view of industrial and organizational marketsent://SD_ILS/0/SD_ILS:2464082024-04-20T00:33:58Z2024-04-20T00:33:58Zby Hutt, Michael D.<br/>Author Hutt, Michael D., Speh, Thomas W.<br/>Format: Books<br/>Call Number HF5415.13.H86 1989<br/>Edition 3rd ed.<br/>Publisher Dryden Press,<br/>Publication Date 1989<br/>ISBN 9780030205637<br/>Marketing management in the bus and coach industryent://SD_ILS/0/SD_ILS:2934972024-04-20T00:33:58Z2024-04-20T00:33:58Zby Hibbs, John<br/>Author Hibbs, John<br/>Format: Books<br/>Call Number HE5663.A6 H52 1989<br/>Publisher Croner,<br/>Publication Date 1989<br/>ISBN 9781854520067<br/>The expert executive : using AI and expert systems for financial management, marketing, production and strategyent://SD_ILS/0/SD_ILS:4522722024-04-20T00:33:58Z2024-04-20T00:33:58Zby Hertz, David Bendel<br/>Author Hertz, David Bendel<br/>Format: Books<br/>Call Number HF5548.2 H455 1988<br/>Publisher Wiley,<br/>Publication Date 1988<br/>ISBN 9780471896777<br/>Marketing : questions & answers : marketing management - planning and controlent://SD_ILS/0/SD_ILS:2524172024-04-20T00:33:58Z2024-04-20T00:33:58Zby Doust, Peter<br/>Author Doust, Peter<br/>Format: Books<br/>Call Number HF5415.13.D58 1986<br/>Publisher Financial Training,<br/>Publication Date 1986<br/>ISBN 9781851850051<br/>Modern logistics management : integrating marketing, manufacturing, and physical distributionent://SD_ILS/0/SD_ILS:4352502024-04-20T00:33:58Z2024-04-20T00:33:58Zby Magee, John F.<br/>Author Magee, John F., Capacino, William C., Rosenfield, Donald B.<br/>Format: Books<br/>Call Number HD38.5 M35 1985<br/>Publisher John Wiley,<br/>Publication Date 1985<br/>ISBN 9780471812616<br/>Industrial marketing management : a strategic view of business marketsent://SD_ILS/0/SD_ILS:4703812024-04-20T00:33:58Z2024-04-20T00:33:58Zby Hutt, Michael D.<br/>Author Hutt, Michael D., Speh, Thomas W.<br/>Format: Books<br/>Call Number HF5415.13.H87 1985<br/>Edition 2nd ed.<br/>Publisher The Dryden Pr.,<br/>Publication Date 1985<br/>ISBN 9780030693076<br/>Marketing management in construction : a guide for contractorsent://SD_ILS/0/SD_ILS:2250432024-04-20T00:33:58Z2024-04-20T00:33:58Zby Moore, Arthur B.<br/>Author Moore, Arthur B.<br/>Format: Books<br/>Call Number HD9715.A2 M66 1984<br/>Publisher Butterworths,<br/>Publication Date 1984<br/>ISBN 9780408011969<br/>Rubber owners' manual : economics and management in production and marketingent://SD_ILS/0/SD_ILS:3369792024-04-20T00:33:58Z2024-04-20T00:33:58Zby Ani Arope, 1932-<br/>Author Ani Arope, 1932-, Ariffin Mohd. Nor, Tan, Peng Hua, Institut Penyelidikan Getah Malaysia<br/>Format: Books<br/>Call Number HD9161.M3 P43 1983 w<br/>Edition 2nd ed<br/>Publisher RRIM,<br/>Publication Date 1983<br/>ISBN 9789679955002<br/>CM : developing, marketing, and delivery construction management servicesent://SD_ILS/0/SD_ILS:4884002024-04-20T00:33:58Z2024-04-20T00:33:58Zby Thomsen, Charles B.<br/>Author Thomsen, Charles B.<br/>Format: Books<br/>Call Number HD9715.A2 T55 1982<br/>Publisher McGraw-Hill,<br/>Publication Date 1982<br/>ISBN 9780070644908<br/>Principles of marketing channel management : interorganizational distribution design and relationsent://SD_ILS/0/SD_ILS:2464032024-04-20T00:33:58Z2024-04-20T00:33:58Zby Mallen, Bruce E.<br/>Author Mallen, Bruce E.<br/>Format: Books<br/>Call Number HF5415.125 .M36 1977<br/>Publisher Lexington Books,<br/>Publication Date 1977<br/>ISBN 9780669009859<br/>Rubber owners' manual : economies and management in production and marketingent://SD_ILS/0/SD_ILS:1655912024-04-20T00:33:58Z2024-04-20T00:33:58Zby Pee, Teck Yew<br/>Author Pee, Teck Yew, Ani Arope, 1932-, Institut Penyelidikan Getah Malaysia<br/>Format: Books<br/>Call Number HD9161.M3 P43 1976<br/>Publisher RRIM,<br/>Publication Date 1976<br/>The management of urban public transport : a marketing perspectiveent://SD_ILS/0/SD_ILS:913122024-04-20T00:33:58Z2024-04-20T00:33:58Zby Hovell, Peter J.<br/>Author Hovell, Peter J., Jones, William H., Moran, Alan J.<br/>Format: Books<br/>Call Number HE305.H6 1975<br/>Publisher Saxon House,<br/>Publication Date 1975<br/>ISBN 9780347010986<br/>Managing for revival : a plan of action towards effective management through marketingent://SD_ILS/0/SD_ILS:1423712024-04-20T00:33:58Z2024-04-20T00:33:58Zby Brech, Edward Franz Leopold<br/>Author Brech, Edward Franz Leopold<br/>Format: Books<br/>Call Number HD31 B74 1972<br/>Publisher Management Pub.,<br/>Publication Date 1972<br/>ISBN 851180868<br/>THE MANAGEMENT GAME :/bAs president of a new division in a major corporation, it's up to you to chart the road to success. Decisions about product development, personnel, and marketing are all in you hands. Can you meet the challenge?ent://SD_ILS/0/SD_ILS:8737362024-04-20T00:33:58Z2024-04-20T00:33:58Zby Burst, Ardis author<br/>Author Burst, Ardis author, Schlesinger, Leonard A. author<br/>Format: Books<br/>Call Number HD30.26 B87 1987<br/>ISBN 9780670812257<br/>Industrial marketing management : the international journal of organisational marketingent://SD_ILS/0/SD_ILS:5400482024-04-20T00:33:58Z2024-04-20T00:33:58ZFormat: Continuing Resources<br/>Call Number HF5415.13.I53 j10-11(1981-82)<br/>Publisher Elsevier,<br/>Publication Date 1983 1982 1981 1980 1979<br/>ISSN 00198501<br/><a href="http://proquest.umi.com/pqdweb?RQT=318&TS=1109387671&clientId=21690&VType=PQD&VName=PQD&VInst=PROD&pmid=9172&PageNum=1">Online access via Proquest Direct</a><br/>Accessible within UTM campus<br/>Marketing research : a quarterly business management publication of the American Marketing Associationent://SD_ILS/0/SD_ILS:5403282024-04-20T00:33:58Z2024-04-20T00:33:58ZFormat: Continuing Resources<br/>Call Number CP 199<br/>ISSN 10408460<br/>Managing for results : economic tasks and risk-taking decisionsent://SD_ILS/0/SD_ILS:2737122024-04-20T00:33:58Z2024-04-20T00:33:58Zby Drucker, Peter F. (Peter Ferdinand), 1909-2005<br/>Author Drucker, Peter F. (Peter Ferdinand), 1909-2005<br/>Format: Books<br/>Call Number HD38 D78 1964<br/>Publisher Pan Books Ltd ; Butterworth-Heinemann,<br/>Publication Date 1964<br/>ISBN 9780750643917<br/>Contemporary issues in green and ethical marketingent://SD_ILS/0/SD_ILS:8343652024-04-20T00:33:58Z2024-04-20T00:33:58Zby McEachern, Morven G., editor<br/>Author McEachern, Morven G., editor, Carrigan, Marylyn, editor<br/>Format: Books<br/>Call Number HF5413 C66 2014<br/>Publisher Routledge, Taylor & Francis Group,<br/>Publication Date 2014<br/>ISBN 9780415723824<br/>Progressive trends in knowledge and system-based science for service innovationent://SD_ILS/0/SD_ILS:8412142024-04-20T00:33:58Z2024-04-20T00:33:58Zby Kosaka, Michitaka, 1952-, editor<br/>Author Kosaka, Michitaka, 1952-, editor, Shirahada, Kunio, 1981-, editor<br/>Format: Books<br/>Call Number HF5415.5 P76 2014 f<br/>Publisher Business Science Reference,<br/>Publication Date 2014<br/>ISBN 9781466646636<br/>Internet mercenaries and viral marketing : the case of Chinese social mediaent://SD_ILS/0/SD_ILS:8412662024-04-20T00:33:58Z2024-04-20T00:33:58Zby Wu, Mei, 1954-, author<br/>Author Wu, Mei, 1954-, author, Jakubowicz, Peter, 1946-, author, Cao, Chengyu, 1987-, author<br/>Format: Books<br/>Call Number HF5415.12.C5 W86 2014 f<br/>Publisher Business Science Reference,<br/>Publication Date 2014<br/>ISBN 9781466645783<br/>Transcultural marketing for incremental and radical innovationent://SD_ILS/0/SD_ILS:8412212024-04-20T00:33:58Z2024-04-20T00:33:58Zby Christiansen, Bryan, 1960- editor<br/>Author Christiansen, Bryan, 1960- editor, Yildiz, Salih, 1982- editor, Yildiz, Emel, 1984- editor<br/>Format: Books<br/>Call Number HF5415 T73 2014 f<br/>ISBN 9781466647497 9781466647503 9781466647510<br/>THE ART OF LEADERSHIP : Perspectives from Distinguished Thought Leadersent://SD_ILS/0/SD_ILS:8717712024-04-20T00:33:58Z2024-04-20T00:33:58Zby Ho, Kwon Ping, editor<br/>Author Ho, Kwon Ping, editor, De Meyer, Arnoud, editor, Singapor Management University. Office of Communications and Marketing, compiler<br/>Format: Books<br/>Call Number HD57.7 A78 2017<br/>ISBN 9789813144712<br/>Sales planner : 50 forms for systematic sales managementent://SD_ILS/0/SD_ILS:2121332024-04-20T00:33:58Z2024-04-20T00:33:58Zby Marketing Improvements Ltd.<br/>Author Marketing Improvements Ltd.<br/>Format: Books<br/>Call Number HF5438.4.M37 1988 f<br/>Publisher Gower,<br/>Publication Date 1988<br/>ISBN 9780566024474<br/>Marketing for Chartered Quantity Surveyorsent://SD_ILS/0/SD_ILS:80782024-04-20T00:33:58Z2024-04-20T00:33:58Zby The College of Estate Management<br/>Author The College of Estate Management<br/>Format: Visual Materials<br/>Call Number KVD 2131<br/>Publisher The College of Estate Management,<br/>Publication Date 1987<br/>ProQuest : business periodicalsent://SD_ILS/0/SD_ILS:6139262024-04-20T00:33:58Z2024-04-20T00:33:58ZFormat: Computer file<br/>Call Number CP 199 1 (01) Jan no. 1; 1994<br/>Publisher UMI,<br/>Publication Date 2020 2019 2018 2017 2016<br/>ProQuest : business periodicalsent://SD_ILS/0/SD_ILS:5182992024-04-20T00:33:58Z2024-04-20T00:33:58ZFormat: Computer file<br/>Call Number CP 199 ISSUE.1<br/>Publisher UMI,<br/>Publication Date 2020 2019 2018 2017 2016<br/>British journal of managementent://SD_ILS/0/SD_ILS:5401462024-04-20T00:33:58Z2024-04-20T00:33:58ZFormat: Continuing Resources<br/>Call Number HD28 B74 08no1-4(1997)<br/>Publisher Blackwell<br/>Publication Date 2020 2019 2018 2017 2016<br/>ISSN 10453172<br/>Supply chain management : an international journalent://SD_ILS/0/SD_ILS:5401552024-04-20T00:33:58Z2024-04-20T00:33:58ZFormat: Continuing Resources<br/>Call Number HF5415.7 S96 1 v. 3 no. 2; 1998 (04) Ap<br/>Publisher MCB University Press,<br/>Publication Date 2020 2019 2018 2017 2016<br/>ISSN 13598546<br/><a href="http://www.emeraldinsight.com/info/journals/scm/scm.jsp">Online via EmeraldInsight</a><br/>Accessible within UTM campus<br/>Industrial management and data systemsent://SD_ILS/0/SD_ILS:5500162024-04-20T00:33:58Z2024-04-20T00:33:58ZFormat: Continuing Resources<br/>Call Number HD28 .I52 095no1-8(1995)<br/>Publisher MCB University Press,<br/>Publication Date 2020 2019 2018 2017 2016<br/>ISSN 02635577<br/><a href="http://www.emeraldinsight.com/info/journals/imds/imds.jsp">Online via EmeraldInsight</a><br/>Accessible within UTM campus<br/>The effects of product placement in television shows and its influence on purchase intentionent://SD_ILS/0/SD_ILS:8870482024-04-20T00:33:58Z2024-04-20T00:33:58Zby Nawal Athira Mohd. Azhar, 1995-, author<br/>Author Nawal Athira Mohd. Azhar, 1995-, author, Zuraidah Sulaiman, supervisor, Sekolah Perniagaan Antarabangsa Azman Hashim<br/>Format: Books<br/>Call Number HF6146.P78 N39 2020 raf<br/>Publication Date 2020<br/>Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2020<br/>Artificial Intelligence and Machine Learning for Business for Non-Engineersent://SD_ILS/0/SD_ILS:8871422024-04-20T00:33:58Z2024-04-20T00:33:58Zby Jones, Stephan S., editor<br/>Author Jones, Stephan S., editor, Groom, Frank M., editor<br/>Format: Books<br/>Call Number Q334 A783 2020<br/>Publication Date 2020<br/>ISBN 9780367365745<br/>The effects of product placement in television shows and its influence on purchase intentionent://SD_ILS/0/SD_ILS:8870502024-04-20T00:33:58Z2024-04-20T00:33:58Zby Nawal Athira Mohd. Azhar, 1995-, author<br/>Author Nawal Athira Mohd. Azhar, 1995-, author<br/>Format: Books<br/>Call Number CP 084282 ra<br/>Publication Date 2020<br/>Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2020<br/>Luxury Retail and Digital Management : Developing Customer Experience in a Digital Worldent://SD_ILS/0/SD_ILS:8878902024-04-20T00:33:58Z2024-04-20T00:33:58Zby Chevalier, Michel, author<br/>Author Chevalier, Michel, author, Gutsatz, Michel, author<br/>Format: Books<br/>Call Number HD9999.L852 C44 2020<br/>Edition SECOND EDITION<br/>Publication Date 2020<br/>ISBN 9781119542339<br/>Marketing strategy of heritage tourism for museum in Johorent://SD_ILS/0/SD_ILS:8798272024-04-20T00:33:58Z2024-04-20T00:33:58Zby Mohamad Hanif Suria, 1996-, author<br/>Author Mohamad Hanif Suria, 1996-, author, Nor Zafir Md. Salleh, supervisor, Sekolah Perniagaan Antarabangsa Azman Hashim<br/>Format: Books<br/>Call Number HF5415.13 M643 2019 raf<br/>Publication Date 2019<br/>Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2019<br/>Marketing strategy of heritage tourism for museum in Johorent://SD_ILS/0/SD_ILS:8798292024-04-20T00:33:58Z2024-04-20T00:33:58Zby Mohamad Hanif Suria, 1996-, author<br/>Author Mohamad Hanif Suria, 1996-, author, Nor Zafir Md. Salleh, supervisor, Sekolah Perniagaan Antarabangsa Azman Hashim<br/>Format: Electronic Resources<br/>Call Number CP 082341 ra<br/>Publication Date 2019<br/>Project Paper (Sarjana Muda Pengurusan (Pemasaran)) - Universiti Teknologi Malaysia, 2019<br/>SUPPLY CHAIN MANAGEMENT : A GLOBAL PERSPECTIVEent://SD_ILS/0/SD_ILS:8822382024-04-20T00:33:58Z2024-04-20T00:33:58Zby Sanders, Nada R., author<br/>Author Sanders, Nada R., author<br/>Format: Books<br/>Call Number HD38.5 S26 2019<br/>Edition SECOND EDITION, ASIA EDITION<br/>Publication Date 2019<br/>ISBN 9781119590040<br/>Data Analytics : Effective Methods for Presenting Resultsent://SD_ILS/0/SD_ILS:8822652024-04-20T00:33:58Z2024-04-20T00:33:58Zby Samaddar, Subhashish, editor<br/>Author Samaddar, Subhashish, editor, Nargundkar, Satish, editor<br/>Format: Books<br/>Call Number HD30.2 D35 2019<br/>Publication Date 2019<br/>ISBN 9781138035485<br/>Ethical Branding and Marketing : Cases and Lessonsent://SD_ILS/0/SD_ILS:8881352024-04-20T00:33:58Z2024-04-20T00:33:58Zby Gringarten, Hagai, editor<br/>Author Gringarten, Hagai, editor, Fernandez-Calienes, Raul, editor<br/>Format: Books<br/>Call Number HF5415 E844 2019<br/>Publication Date 2019<br/>ISBN 9781138337275<br/>CUSTOMER RELATIONSHIP MANAGEMENT : Concepts and Technologiesent://SD_ILS/0/SD_ILS:8881362024-04-20T00:33:58Z2024-04-20T00:33:58Zby Buttle, Francis, author<br/>Author Buttle, Francis, author, Maklan, Stan, author<br/>Format: Books<br/>Call Number HF5415.5 B83 2019<br/>Edition Fourth Edition<br/>Publication Date 2019<br/>ISBN 9781138498266<br/>Global Occupational Safety and Health Management Handbookent://SD_ILS/0/SD_ILS:8819012024-04-20T00:33:58Z2024-04-20T00:33:58Zby Fuller, Thomas P.<br/>Author Fuller, Thomas P.<br/>Format: Books<br/>Call Number T55 G56 2019<br/>Publication Date 2019<br/>ISBN 9781138626720<br/>Key account management practices and effectiveness on market performance in manufacturing industryent://SD_ILS/0/SD_ILS:8827942024-04-20T00:33:58Z2024-04-20T00:33:58Zby Wong, Han Fei, 1975-, author<br/>Author Wong, Han Fei, 1975-, author, Thoo, Ai Chin, 1981-, supervisor, Sekolah Perniagaan Antarabangsa Azman Hashim<br/>Format: Books<br/>Call Number HF5415.122 W663 2019 raf<br/>Publication Date 2019<br/>Thesis (Ph.D (Pengurusan)) - Universiti Teknologi Malaysia, 2019<br/>Key account management practices and effectiveness on market performance in manufacturing industryent://SD_ILS/0/SD_ILS:8827982024-04-20T00:33:58Z2024-04-20T00:33:58Zby Wong, Han Fei, 1975-, author<br/>Author Wong, Han Fei, 1975-, author, Thoo, Ai Chin, 1981-, supervisor<br/>Format: Electronic Resources<br/>Call Number CP 082968 ra<br/>Publication Date 2019<br/>Thesis (Ph.D (Pengurusan)) - Universiti Teknologi Malaysia, 2019<br/>Enhancing relationship marketing using social media tools in food and beverages industriesent://SD_ILS/0/SD_ILS:8828572024-04-20T00:33:58Z2024-04-20T00:33:58Zby Kamisah Kormin, 1972-, author<br/>Author Kamisah Kormin, 1972-, author, Rohaizat Baharun, supervisor, Sekolah Perniagaan Antarabangsa Azman Hashim<br/>Format: Books<br/>Call Number HF5415.55 K36 2019 raf<br/>Publication Date 2019<br/>Thesis (Ph.D (Pengurusan)) - Universiti Teknologi Malaysia, 2019<br/>Enhancing relationship marketing using social media tools in food and beverages industriesent://SD_ILS/0/SD_ILS:8828632024-04-20T00:33:58Z2024-04-20T00:33:58Zby Kamisah Kormin, 1972-, author<br/>Author Kamisah Kormin, 1972-, author, Rohaizat Baharun, supervisor, Sekolah Perniagaan Antarabangsa Azman Hashim<br/>Format: Electronic Resources<br/>Call Number CP 082987 ra<br/>Publication Date 2019<br/>Thesis (Ph.D (Pengurusan)) - Universiti Teknologi Malaysia, 2019<br/>KELLOGG ON BRANDING IN A HYPER-CONNECTED WORLDent://SD_ILS/0/SD_ILS:8878892024-04-20T00:33:58Z2024-04-20T00:33:58Zby Tybout, Alice M., editor<br/>Author Tybout, Alice M., editor, Calkins, Tim, editor, Kellogg School of Management.<br/>Format: Books<br/>Call Number HD69.B7 K45 2019<br/>Publication Date 2019<br/>ISBN 9781119533184<br/>Digital Marketing Strategy : An integrated approach to online marketingent://SD_ILS/0/SD_ILS:8880522024-04-20T00:33:58Z2024-04-20T00:33:58Zby Kingsnorth, Simon, author<br/>Author Kingsnorth, Simon, author<br/>Format: Books<br/>Call Number HF5548.32 K56 2019<br/>Edition Second Edition<br/>Publication Date 2019<br/>ISBN 9780749484224<br/>Strategi pemasaran untuk mengatasi masalah kekosongan ruang niaga di Bangunan Merlin Towerent://SD_ILS/0/SD_ILS:8737562024-04-20T00:33:58Z2024-04-20T00:33:58Zby Hui, Wai Kwan, 1994- , author<br/>Author Hui, Wai Kwan, 1994- , author, Mohd. Nadzri Jaafar, supervisor, Fakulti Geoinformasi dan Harta Tanah<br/>Format: Books<br/>Call Number HF5415.13 H85 2018 raf<br/>Publication Date 2018<br/>Project Paper (Sarjana Muda Sains (Pengurusan Harta Tanah)) - Universiti Teknologi Malaysia, 2018<br/>Strategi pemasaran untuk mengatasi masalah kekosongan ruang niaga di bangunan Merllin Tawerent://SD_ILS/0/SD_ILS:8737582024-04-20T00:33:58Z2024-04-20T00:33:58Zby Hui, Wai KwanI, 1994-, author<br/>Author Hui, Wai KwanI, 1994-, author<br/>Format: Books<br/>Call Number CP 080100 ra<br/>Publication Date 2018<br/>Project Paper (Sarjana Muda Sains (Pengurusan Harta Tanah)) - Universiti Teknologi Malaysia, 2018<br/>Islamic Marketing and Branding : Theory and Practiceent://SD_ILS/0/SD_ILS:8728852024-04-20T00:33:58Z2024-04-20T00:33:58Zby Melewar, T. C., editor<br/>Author Melewar, T. C., editor, Syed Alwi, S. F., editor<br/>Format: Books<br/>Call Number HF5415.12.I74 I85 2018<br/>Publication Date 2018<br/>ISBN 9781472440969<br/>KILLING MARKETING : HOW INNOVATIVE BUSINESSES ARE TURNING MARKETING COST INTO PROFITent://SD_ILS/0/SD_ILS:8731972024-04-20T00:33:58Z2024-04-20T00:33:58Zby Pulizzi, Joe, author<br/>Author Pulizzi, Joe, author, Rose, Robert, author<br/>Format: Books<br/>Call Number HF5415.13 P85 2018<br/>Publication Date 2018<br/>ISBN 9781260026429<br/>The significance and performance of Middle East listed property companiesent://SD_ILS/0/SD_ILS:8651292024-04-20T00:33:58Z2024-04-20T00:33:58Zby Mohammad Muzzammil Mohd. Zekri, 1993-, author<br/>Author Mohammad Muzzammil Mohd. Zekri, 1993-, author, Muhammad Najib Mohamed Razali, supervisor, Fakulti Geoinformasi dan Harta Tanah<br/>Format: Books<br/>Call Number HD1375 M64 2017 raf<br/>Publication Date 2017<br/>Project Paper (Sarjana Muda Sains (Pengurusan Harta Tanah)) - Universiti teknologi Malaysia, 2017<br/>The significance and performance of Middle East listed property companiesent://SD_ILS/0/SD_ILS:8651302024-04-20T00:33:58Z2024-04-20T00:33:58Zby Mohammad Muzzammil Mohd. Zekri, 1993-, author<br/>Author Mohammad Muzzammil Mohd. Zekri, 1993-, author, Muhammad Najib Mohamed Razali, supervisor, Fakulti Geoinformasi dan Harta Tanah<br/>Format: Electronic Resources<br/>Call Number CP 062348 ra<br/>Publication Date 2017<br/>Project Paper (Sarjana Muda Sains (Pengurusan Harta Tanah)) - Universiti teknologi Malaysia, 2017<br/>