Search Results for Marketing -- Management - Narrowed by: Open Access Book - MarketingSirsiDynix Enterprisehttp://portal.utm.my/client/en_AU/main/main/qu$003dMarketing$002b--$002bManagement$0026qf$003dITYPE$002509Material$002bType$0025091$00253AOPEN_BK$002509Open$002bAccess$002bBook$0026qf$003dSUBJECT$002509Subject$002509Marketing$002509Marketing$0026ps$003d300?dt=list2024-05-17T16:30:47ZMarketing managementent://SD_ILS/0/SD_ILS:7651722024-05-17T16:30:47Z2024-05-17T16:30:47Zby Gupta, Sudhir<br/>Author Gupta, Sudhir<br/>Format: Books<br/>Call Number HF5415 G873 2011<br/>Publisher Centrum Press,<br/>Publication Date 2011<br/>ISBN 9789380921181<br/>Marketing management and strategyent://SD_ILS/0/SD_ILS:1095802024-05-17T16:30:47Z2024-05-17T16:30:47Zby Doyle, Peter<br/>Author Doyle, Peter<br/>Format: Books<br/>Call Number HF5415 D753 2006<br/>Edition 4th.ed.<br/>Publisher Pearson Education,<br/>Publication Date 2006<br/>ISBN 9780273693987<br/>Marketing management and strategyent://SD_ILS/0/SD_ILS:1296532024-05-17T16:30:47Z2024-05-17T16:30:47Zby Doyle, Peter<br/>Author Doyle, Peter<br/>Format: Books<br/>Call Number HF 5415 D753 2001<br/>Edition 3rd ed<br/>Publisher Pearson Education,<br/>Publication Date 2001<br/>ISBN 9780273651505<br/>Marketing management and strategyent://SD_ILS/0/SD_ILS:8299152024-05-17T16:30:47Z2024-05-17T16:30:47Zby Doyle, Peter<br/>Author Doyle, Peter<br/>Format: Books<br/>Call Number HF5415 D753 1994<br/>Publisher Prentice Hall,<br/>Publication Date 1994<br/>ISBN 9780130653505<br/>Marketing strategy and managementent://SD_ILS/0/SD_ILS:3525302024-05-17T16:30:47Z2024-05-17T16:30:47Zby Baker, Michael J<br/>Author Baker, Michael J<br/>Format: Books<br/>Call Number HF5415 B35 2000<br/>Edition 3rd ed.<br/>Publisher PALGRAVE,<br/>Publication Date 2003 2000<br/>ISBN 9780333748558 9780333746561<br/>Cases in marketing managementent://SD_ILS/0/SD_ILS:4409952024-05-17T16:30:47Z2024-05-17T16:30:47Zby Bursk, Edward Collins, 1907-<br/>Author Bursk, Edward Collins, 1907-<br/>Format: Books<br/>Call Number HF5415.B86<br/>Publisher Prentice-Hall,<br/>Publication Date 1965<br/>ISBN 9780131188518<br/>Marketing management : a contemporary perspectiveent://SD_ILS/0/SD_ILS:8049712024-05-17T16:30:47Z2024-05-17T16:30:47Zby Homburg, Christian<br/>Author Homburg, Christian<br/>Format: Books<br/>Call Number HF5415.13 H66 2013<br/>Edition 2nd ed.<br/>Publisher McGraw-Hill Higher Education,<br/>Publication Date 2013<br/>ISBN 9780077146047<br/>Marketing management : a comprehensive readerent://SD_ILS/0/SD_ILS:2553212024-05-17T16:30:47Z2024-05-17T16:30:47Zby Sheth, Jagdish N.<br/>Author Sheth, Jagdish N., Garret, Dennis E.<br/>Format: Books<br/>Call Number HF5415.13.S53 1986<br/>Publisher South-Western Pub.,<br/>Publication Date 1986<br/>ISBN 9780538192309<br/>Principles of marketing : the management viewent://SD_ILS/0/SD_ILS:2626452024-05-17T16:30:47Z2024-05-17T16:30:47Zby Buskirk, Richard Hobart, 1927-<br/>Author Buskirk, Richard Hobart, 1927-<br/>Format: Books<br/>Call Number HF5415 B87<br/>Publisher Holt, Rinehart and Winston,<br/>Publication Date 1961<br/>PROGRAMME OF MANAGEMENT EDUCATION : MARKETINGent://SD_ILS/0/SD_ILS:8685242024-05-17T16:30:47Z2024-05-17T16:30:47ZFormat: Books<br/>Call Number HF5415 P76 2001 f v.1<br/>ISBN 9780273645214<br/>Planning and management of advertising and marketingent://SD_ILS/0/SD_ILS:8006672024-05-17T16:30:47Z2024-05-17T16:30:47Zby Baker, Stephen<br/>Author Baker, Stephen<br/>Format: Books<br/>Call Number HF5415 P53 2012<br/>Publisher Nyx Academics,<br/>Publication Date 2012<br/>ISBN 9781621581833<br/>Marketing management : concepts, cases, challenges and trendsent://SD_ILS/0/SD_ILS:7824692024-05-17T16:30:47Z2024-05-17T16:30:47Zby Govindarajan, M.<br/>Author Govindarajan, M.<br/>Format: Books<br/>Call Number HF5415 G68 2009<br/>Edition 2nd ed.<br/>Publisher Prentice-Hall,<br/>Publication Date 2009<br/>ISBN 9788120332591<br/>Marketing management : analysis, planning, implementation and controlent://SD_ILS/0/SD_ILS:3156132024-05-17T16:30:47Z2024-05-17T16:30:47Zby Kotler, Philip<br/>Author Kotler, Philip<br/>Format: Books<br/>Call Number HF5415.13 K68 1994<br/>Edition 8th ed.<br/>Publisher Prentice Hall International, Prentice-Hall,<br/>Publication Date 1994<br/>ISBN 9780130980052<br/>Marketing knowledge management : managing knowledge in market oriented companiesent://SD_ILS/0/SD_ILS:1990172024-05-17T16:30:47Z2024-05-17T16:30:47Zby Troilo, Gabriele<br/>Author Troilo, Gabriele<br/>Format: Books<br/>Call Number HF5415.13 T764 2006<br/>Publisher Edward Elgar Pub.,<br/>Publication Date 2006<br/>ISBN 9781845429072<br/>Marketing knowledge management : managing knowledge in market oriented companiesent://SD_ILS/0/SD_ILS:6405202024-05-17T16:30:47Z2024-05-17T16:30:47Zby Troilo, Gabriele<br/>Author Troilo, Gabriele<br/>Format: Books<br/>Call Number HF5415.13 T765 2006<br/>Publisher Edward Elgar,<br/>Publication Date 2006<br/>ISBN 9781845429072<br/>Marketing for the nonmarketing executive : an integrated resource management guide for the 21st centuryent://SD_ILS/0/SD_ILS:1673212024-05-17T16:30:47Z2024-05-17T16:30:47Zby Paley, Norton<br/>Author Paley, Norton<br/>Format: Books<br/>Call Number HF5415 P34 2001<br/>Publisher St. Lucie Press,<br/>Publication Date 2001<br/>ISBN 9781574442861<br/>Digital Marketingent://SD_ILS/0/SD_ILS:8731922024-05-17T16:30:47Z2024-05-17T16:30:47Zby Deiss, Ryan, author<br/>Author Deiss, Ryan, author, Henneberry, Russ, author<br/>Format: Books<br/>Call Number HF5415.1265 D45 2017<br/>Publication Date 2017<br/>ISBN 9781119235590<br/>Capon's marketing principlesent://SD_ILS/0/SD_ILS:8398992024-05-17T16:30:47Z2024-05-17T16:30:47Zby Capon, Noel<br/>Author Capon, Noel, Shamza Khan<br/>Format: Books<br/>Call Number HF5415 C374 2015 f<br/>Edition Asia edition<br/>Publisher SJ Learning,<br/>Publication Date 2015<br/>ISBN 9789671264928<br/>Target opportunity selling : top sales performers reveal what really worksent://SD_ILS/0/SD_ILS:8273162024-05-17T16:30:47Z2024-05-17T16:30:47Zby Read, Nicholas A. C.<br/>Author Read, Nicholas A. C.<br/>Format: Books<br/>Call Number HF5438.25 R43 2014<br/>Publisher McGraw-Hill Education,<br/>Publication Date 2014<br/>ISBN 9780071773072<br/>Marketing cases from emerging marketsent://SD_ILS/0/SD_ILS:8315852024-05-17T16:30:47Z2024-05-17T16:30:47Zby Mutum, Dilip S., editor<br/>Author Mutum, Dilip S., editor, Roy, Sanjit Kumar, editor, Kipnis, Eva, editor<br/>Format: Books<br/>Call Number HF5415 M3744 2014<br/>Publisher Springer,<br/>Publication Date 2014<br/>ISBN 9783642368608<br/>The manager's guide to building a successful businessent://SD_ILS/0/SD_ILS:8050972024-05-17T16:30:47Z2024-05-17T16:30:47Zby Randazzo, Gary W.<br/>Author Randazzo, Gary W.<br/>Format: Books<br/>Call Number HF5386 R36 2013<br/>Publisher Business Expert Press,<br/>Publication Date 2013<br/>ISBN 9781606496503<br/>Marketing for entrepreneurs and SMEs : a global perspectiveent://SD_ILS/0/SD_ILS:8313712024-05-17T16:30:47Z2024-05-17T16:30:47Zby Ruzzier, Maja Konecnik<br/>Author Ruzzier, Maja Konecnik, Ruzzier, Mitja, Hisrich, Robert D.<br/>Format: Books<br/>Call Number HF5415 R89 2013<br/>Publisher Edward Elgar,<br/>Publication Date 2013<br/>ISBN 9781781955963<br/>Knowledge based marketing in twenty first centuryent://SD_ILS/0/SD_ILS:8006262024-05-17T16:30:47Z2024-05-17T16:30:47Zby Narang, Shanker<br/>Author Narang, Shanker<br/>Format: Books<br/>Call Number HF5415 K56 2012<br/>Publisher Koros Press,<br/>Publication Date 2012<br/>ISBN 9781781630716<br/>Marketing information systement://SD_ILS/0/SD_ILS:8140032024-05-17T16:30:47Z2024-05-17T16:30:47Zby Baker, Stephen., editor<br/>Author Baker, Stephen., editor<br/>Format: Books<br/>Call Number HF5415.13 M372 2012<br/>Publisher Nyx Academics,<br/>Publication Date 2012<br/>ISBN 9781621581826<br/>What you need to know about marketingent://SD_ILS/0/SD_ILS:7777182024-05-17T16:30:47Z2024-05-17T16:30:47Zby Middleton, Simon, 1958-<br/>Author Middleton, Simon, 1958-<br/>Format: Books<br/>Call Number HF5415 M53 2011<br/>Publisher Capstone,<br/>Publication Date 2011<br/>ISBN 9780857081506<br/>90 days to success marketing and advertising your small businessent://SD_ILS/0/SD_ILS:7755012024-05-17T16:30:47Z2024-05-17T16:30:47Zby Hoxie, Mark<br/>Author Hoxie, Mark<br/>Format: Books<br/>Call Number HF5415.13 H69 2011<br/>Publisher Course Technology,<br/>Publication Date 2011<br/>ISBN 9781435458284<br/>Kellogg on marketingent://SD_ILS/0/SD_ILS:6390622024-05-17T16:30:47Z2024-05-17T16:30:47Zby Tybout, Alice M.<br/>Author Tybout, Alice M., Calder, Bobby J., J. L. Kellogg Graduate School of Management<br/>Format: Books<br/>Call Number HF5415 K45 2010<br/>Edition 2nd ed.<br/>Publisher Wiley,<br/>Publication Date 2010<br/>ISBN 9780470580141<br/>Legends in marketing. Jagdish N. Shethent://SD_ILS/0/SD_ILS:6393972024-05-17T16:30:47Z2024-05-17T16:30:47Zby Sheth, Jagdish N.<br/>Author Sheth, Jagdish N., Krishnan, Balaji C.<br/>Format: Books<br/>Call Number HF5415 S34 2010 V.1<br/>Publisher SAGE Publications,<br/>Publication Date 2010<br/>ISBN 9788132103004<br/>Marketing IT products and servicesent://SD_ILS/0/SD_ILS:7363492024-05-17T16:30:47Z2024-05-17T16:30:47Zby Keyes, Jessica, 1950-<br/>Author Keyes, Jessica, 1950-<br/>Format: Books<br/>Call Number HF5415 K464 2010<br/>Publisher CRC Press,<br/>Publication Date 2010<br/>ISBN 9781439803196<br/>Marketingent://SD_ILS/0/SD_ILS:3925372024-05-17T16:30:47Z2024-05-17T16:30:47Zby Lamb, Charles W.<br/>Author Lamb, Charles W., Hair, Joseph F., McDaniel, Carl D.<br/>Format: Books<br/>Call Number HF5415 L35 2010 f<br/>Edition 11th ed.<br/>Publisher South-Western/Cengage Learning,<br/>Publication Date 2010<br/>ISBN 9781439039427<br/>The strategic drucker : growth strategies and marketing insights from the works of Peter Druckerent://SD_ILS/0/SD_ILS:3260832024-05-17T16:30:47Z2024-05-17T16:30:47Zby Swaim, Robert W.<br/>Author Swaim, Robert W.<br/>Format: Books<br/>Call Number HD31 S924 2010<br/>Publisher Jossey-Bass,<br/>Publication Date 2010<br/>ISBN 9780470824061<br/>Fast track to success : marketingent://SD_ILS/0/SD_ILS:7831622024-05-17T16:30:47Z2024-05-17T16:30:47Zby Ritchie, Chris, 1962-<br/>Author Ritchie, Chris, 1962-<br/>Format: Books<br/>Call Number HF5415.13 R58 2009<br/>Publication Date 2009<br/>ISBN 9781447901372 9780273721802<br/>Rethinking marketing : the entrepreneurial imperativeent://SD_ILS/0/SD_ILS:2800752024-05-17T16:30:47Z2024-05-17T16:30:47Zby Schindehutte, Minet<br/>Author Schindehutte, Minet, Morris, Michael H., Pitt, Leyland F.<br/>Format: Books<br/>Call Number HF5415 S36 2009<br/>Publisher Pearson/Prentice Hall,<br/>Publication Date 2009<br/>ISBN 9780132393898<br/>Contemporary issues in marketingent://SD_ILS/0/SD_ILS:3588602024-05-17T16:30:47Z2024-05-17T16:30:47Zby Falinda Padlee<br/>Author Falinda Padlee, Latifah Che Ahmad, Abu Bakar Abdul Hamid, Norzafir Md. Salleh, Gengeswari Krishnapillai<br/>Format: Books<br/>Call Number HF5415 C668 2009 a<br/>Publisher Penerbit Universiti Teknologi Malaysia,<br/>Publication Date 2009<br/>ISBN 9789835207174<br/>Prove it before you promote it : how to take the guesswork out of marketingent://SD_ILS/0/SD_ILS:3268442024-05-17T16:30:47Z2024-05-17T16:30:47Zby Cuno, Steve<br/>Author Cuno, Steve<br/>Format: Books<br/>Call Number HF5415.13 C85 2009<br/>Publisher John Wiley & Sons,<br/>Publication Date 2009<br/>ISBN 9780470381182<br/>9 niaga pemasaranent://SD_ILS/0/SD_ILS:3302792024-05-17T16:30:47Z2024-05-17T16:30:47Zby Nassrul Hakim Md. Jani<br/>Author Nassrul Hakim Md. Jani<br/>Format: Books<br/>Call Number HF5415 N37 2009<br/>Publisher PTS Professional Pubs,<br/>Publication Date 2009<br/>ISBN 9789675226540<br/>Introduction to marketingent://SD_ILS/0/SD_ILS:3064412024-05-17T16:30:47Z2024-05-17T16:30:47Zby McDaniel, Carl<br/>Author McDaniel, Carl, Lamb, Charles W., 1944-, Hair, Joseph F.<br/>Format: Books<br/>Call Number HF5415 M324 2009<br/>Edition 10th ed.<br/>Publisher Cengage Learning,<br/>Publication Date 2009<br/>ISBN 9780324599312<br/>Essentials of marketingent://SD_ILS/0/SD_ILS:3363572024-05-17T16:30:47Z2024-05-17T16:30:47Zby Lamb, Charles W., 1944-<br/>Author Lamb, Charles W., 1944-, Hair, Joseph F., McDaniel, Carl D.<br/>Format: Books<br/>Call Number HF5415 L34 2009<br/>Edition 6th ed<br/>Publisher South-Western Cengage Learning,<br/>Publication Date 2009<br/>ISBN 9780324656206<br/>Marketing for engineers, scientists and technologistsent://SD_ILS/0/SD_ILS:2834492024-05-17T16:30:47Z2024-05-17T16:30:47Zby Curtis, Tony<br/>Author Curtis, Tony<br/>Format: Books<br/>Call Number HF5415 C83 2008<br/>Publisher John Wiley & Sons,<br/>Publication Date 2008<br/>ISBN 9780470057094<br/>Principles of marketingent://SD_ILS/0/SD_ILS:2926062024-05-17T16:30:47Z2024-05-17T16:30:47Zby Amstrong, Kotler<br/>Author Amstrong, Kotler, Abu Bakar A. Hamid, Rohaizat Baharun, Ahmad Sharifuddin Shamsuddin<br/>Format: Books<br/>Call Number HF5415 A47 2008<br/>Publisher Pearson/Prentice Hall,<br/>Publication Date 2008<br/>ISBN 9789833927555<br/>Marketing strategy : the difference between marketing and marketsent://SD_ILS/0/SD_ILS:2393952024-05-17T16:30:47Z2024-05-17T16:30:47Zby Fifield, Paul<br/>Author Fifield, Paul<br/>Format: Books<br/>Call Number HF5415 F53 2007<br/>Edition 3rd ed<br/>Publisher Butterworth-Heinemann,<br/>Publication Date 2007<br/>ISBN 9780750656757<br/>Principles of marketing : a global perspectiveent://SD_ILS/0/SD_ILS:1320072024-05-17T16:30:47Z2024-05-17T16:30:47Zby Abu Bakar Abdul Hamid<br/>Author Abu Bakar Abdul Hamid<br/>Format: Books<br/>Call Number HF5415 P764 2007<br/>Publisher McGraw-Hill,<br/>Publication Date 2007<br/>ISBN 9789833850044<br/>Conversations with marketing mastersent://SD_ILS/0/SD_ILS:2835122024-05-17T16:30:47Z2024-05-17T16:30:47Zby Mazur, Laura<br/>Author Mazur, Laura, Miles, Louella<br/>Format: Books<br/>Call Number HF5415 M39 2007<br/>Publisher John Wiley & Sons,<br/>Publication Date 2007<br/>ISBN 9780470025918<br/>Principles of marketingent://SD_ILS/0/SD_ILS:1109732024-05-17T16:30:47Z2024-05-17T16:30:47Zby Kotler, Philip<br/>Author Kotler, Philip, Armstrong, Gary<br/>Format: Books<br/>Call Number HF5415 K68 2006<br/>Edition 11th ed.<br/>Publisher Pearson Prentice-Hall,<br/>Publication Date 2006<br/>ISBN 9780131968790<br/>Beyond six sigma : profitable growth throuth customer value creationent://SD_ILS/0/SD_ILS:1415952024-05-17T16:30:47Z2024-05-17T16:30:47Zby Plaster, Gary<br/>Author Plaster, Gary, Alderman, Jerry D<br/>Format: Books<br/>Call Number HD62.15 P55 2006<br/>Publisher J. Wiley & Sons,<br/>Publication Date 2006<br/>ISBN 9780471681519<br/>Essentials of marketingent://SD_ILS/0/SD_ILS:1304402024-05-17T16:30:47Z2024-05-17T16:30:47Zby Lamb, Charles W., 1944-<br/>Author Lamb, Charles W., 1944-, Hair, Joseph F., McDaniel. Carl D.<br/>Format: Books<br/>Call Number HF5415 L34 2006<br/>Edition 5th ed.<br/>Publisher Thomson South-Western,<br/>Publication Date 2006<br/>ISBN 9780324316643 9780324407396<br/>Accountable marketing : the economics of data-driven marketingent://SD_ILS/0/SD_ILS:1732302024-05-17T16:30:47Z2024-05-17T16:30:47Zby Rosenwald, Peter J.<br/>Author Rosenwald, Peter J., Racom Communications<br/>Format: Books<br/>Call Number HF5415.13 R674 2004<br/>Publisher Thomson,<br/>Publication Date 2004<br/>ISBN 9780324203592<br/>Knowledge-based marketing : the 21st century competitive edgeent://SD_ILS/0/SD_ILS:3868212024-05-17T16:30:47Z2024-05-17T16:30:47Zby Chaston, Ian<br/>Author Chaston, Ian<br/>Format: Books<br/>Call Number HF5415 C42 2004<br/>Publisher Sage Publications,<br/>Publication Date 2004<br/>ISBN 9780412900020<br/>Marketing 04/05ent://SD_ILS/0/SD_ILS:3914302024-05-17T16:30:47Z2024-05-17T16:30:47Zby Richardson, John E.<br/>Author Richardson, John E.<br/>Format: Books<br/>Call Number HF5415 M383 2004<br/>Edition 26th ed.<br/>Publisher McGraw-Hill/Dushkin,<br/>Publication Date 2004<br/>ISBN 9780072861303<br/>CustomerCentric sellingent://SD_ILS/0/SD_ILS:3980822024-05-17T16:30:47Z2024-05-17T16:30:47Zby Bosworth, Michael T.<br/>Author Bosworth, Michael T., Holland, John R<br/>Format: Books<br/>Call Number HF5438.25 B67 2004<br/>Publication Date 2004<br/>ISBN 9780071425452<br/>Marketing for dummiesent://SD_ILS/0/SD_ILS:4055532024-05-17T16:30:47Z2024-05-17T16:30:47Zby Hiam, Alexander<br/>Author Hiam, Alexander<br/>Format: Books<br/>Call Number HF5415.13 H524 2004<br/>Edition 2nd ed.<br/>Publisher Wiley Pub.,<br/>Publication Date 2004<br/>ISBN 9780764556005<br/>Strategic marketing : in the customer driven organizationent://SD_ILS/0/SD_ILS:3706992024-05-17T16:30:47Z2024-05-17T16:30:47Zby Bradley, Frank<br/>Author Bradley, Frank<br/>Format: Books<br/>Call Number HF5415.15 B66 2003<br/>Publisher John Wiley,<br/>Publication Date 2003<br/>ISBN 9780470849859<br/>Enterprise sales and operations planning : synchronizing demand, supply, and resources for peak performanceent://SD_ILS/0/SD_ILS:3632272024-05-17T16:30:47Z2024-05-17T16:30:47Zby Palmatier, George E.<br/>Author Palmatier, George E., Crum, Colleen, 1953-<br/>Format: Books<br/>Call Number HF5438.4 P34 2003<br/>Publisher J Ross Publishing,<br/>Publication Date 2003<br/>ISBN 9781932159004<br/>The business marketing course : managing in complex networksent://SD_ILS/0/SD_ILS:3752062024-05-17T16:30:47Z2024-05-17T16:30:47Zby Ford, David<br/>Author Ford, David<br/>Format: Books<br/>Call Number HF5415 B88 2002<br/>Publisher J. Wiley,<br/>Publication Date 2002<br/>ISBN 9780471877226<br/>Project marketing : beyond competitive biddingent://SD_ILS/0/SD_ILS:3752122024-05-17T16:30:47Z2024-05-17T16:30:47Zby Cova, Bernard<br/>Author Cova, Bernard, Ghauri, Pervez N., 1948-, Salle, Robert<br/>Format: Books<br/>Call Number HD69.P75 C68 2002<br/>Publisher John Wiley & Sons,<br/>Publication Date 2002<br/>ISBN 9780471486640<br/>Marketing moves : a new approach to profits, growth, and renewalent://SD_ILS/0/SD_ILS:3112152024-05-17T16:30:47Z2024-05-17T16:30:47Zby Kotler, Philip<br/>Author Kotler, Philip, Jain, D. (Dipak), Maesincee, Suvit<br/>Format: Books<br/>Call Number HF5415 K86 2002<br/>Publisher Harvard Business School Press,<br/>Publication Date 2002<br/>ISBN 9781578516001<br/>Managing new products : using the map system to accelerate growthent://SD_ILS/0/SD_ILS:3133712024-05-17T16:30:47Z2024-05-17T16:30:47Zby Kuczmarski, Thomas D.<br/>Author Kuczmarski, Thomas D.<br/>Format: Books<br/>Call Number HF5415.153 K82 2002<br/>Edition 3rd ed.<br/>Publisher Viva Book,<br/>Publication Date 2002<br/>ISBN 9788176492485<br/>Harvard business review on marketingent://SD_ILS/0/SD_ILS:3506122024-05-17T16:30:47Z2024-05-17T16:30:47ZFormat: Books<br/>Call Number HF5415 H24 2001<br/>Publisher Harvard Business School Press,<br/>Publication Date 2001<br/>ISBN 9781578518043<br/>Marketingent://SD_ILS/0/SD_ILS:1155352024-05-17T16:30:47Z2024-05-17T16:30:47Zby Lamb, Charles W.<br/>Author Lamb, Charles W., Hair, Joseph F., McDaniel, Carl D.<br/>Format: Books<br/>Call Number HF5415 L35 2000<br/>Edition 5th ed.<br/>Publisher South-Western College Publishing,<br/>Publication Date 2000<br/>ISBN 9780324006384<br/>Marketing 99/00ent://SD_ILS/0/SD_ILS:1015982024-05-17T16:30:47Z2024-05-17T16:30:47Zby Richardson, John E.<br/>Author Richardson, John E.<br/>Format: Books<br/>Call Number HF5415 M383 1999<br/>Edition 21st ed.<br/>Publisher Dushkin/McGraw-Hill,<br/>Publication Date 1999<br/>ISBN 9780070411753<br/>Principles of marketingent://SD_ILS/0/SD_ILS:908912024-05-17T16:30:47Z2024-05-17T16:30:47Zby Kotler, Philip<br/>Author Kotler, Philip, Armstrong, Gary<br/>Format: Books<br/>Call Number HF5415 K68 1999<br/>Edition 8th ed<br/>Publisher Prentice-Hall,<br/>Publication Date 1999<br/>ISBN 9780130961907<br/>International marketing strategy : analysis, development and implementationent://SD_ILS/0/SD_ILS:1555342024-05-17T16:30:47Z2024-05-17T16:30:47Zby Doole, Isobel<br/>Author Doole, Isobel, Lowe, Robin<br/>Format: Books<br/>Call Number HF1416 D66 1999<br/>Edition 2nd ed.<br/>Publisher International Thomson Business,<br/>Publication Date 1999<br/>ISBN 9781861524713<br/>Marketing operations 1999-2000ent://SD_ILS/0/SD_ILS:1424502024-05-17T16:30:47Z2024-05-17T16:30:47Zby Worsam, Mike<br/>Author Worsam, Mike, Chartered Institute of Marketing<br/>Format: Books<br/>Call Number HF5415.13 W67 1999 f<br/>Publisher Butterworth-Heinemann,<br/>Publication Date 1999<br/>ISBN 9780750643627<br/>Marketing strategy and uncertaintyent://SD_ILS/0/SD_ILS:3339102024-05-17T16:30:47Z2024-05-17T16:30:47Zby Jagpal, Sharan<br/>Author Jagpal, Sharan<br/>Format: Books<br/>Call Number HF5415 J33 1998<br/>Publisher Oxford Univ. Pr.,<br/>Publication Date 1998<br/>ISBN 9780195125733<br/>Asas pengurusan perniagaanent://SD_ILS/0/SD_ILS:3258462024-05-17T16:30:47Z2024-05-17T16:30:47Zby Abu Bakar Hamed<br/>Author Abu Bakar Hamed, Rusmala Mohd. Daud, Siti Nabiha Abdul Khalid<br/>Format: Books<br/>Call Number HG4026 A28 1998<br/>Edition 2nd ed.<br/>Publisher Penerbit Universiti Utara Malaysia,<br/>Publication Date 1998<br/>ISBN 9789839559453<br/>Business and commercial aspects of engineeringent://SD_ILS/0/SD_ILS:3288372024-05-17T16:30:47Z2024-05-17T16:30:47Zby Hunt, John<br/>Author Hunt, John<br/>Format: Books<br/>Call Number HF5415.13 H86 1997<br/>Publisher Arnold,<br/>Publication Date 1997<br/>ISBN 9780340676677<br/>Marketingent://SD_ILS/0/SD_ILS:1149312024-05-17T16:30:47Z2024-05-17T16:30:47Zby Mercer, David<br/>Author Mercer, David<br/>Format: Books<br/>Call Number HF5415 M473 1996<br/>Edition 2nd ed.<br/>Publisher Blackwell Business,<br/>Publication Date 1996<br/>ISBN 9780631196389<br/>Strategy and process in marketingent://SD_ILS/0/SD_ILS:4243672024-05-17T16:30:47Z2024-05-17T16:30:47Zby Murray, John A.<br/>Author Murray, John A., O'Driscoll, Aidan<br/>Format: Books<br/>Call Number HF5415.13 M87 1996<br/>Publisher Prentice Hall,<br/>Publication Date 1996<br/>ISBN 9780131821637<br/>Basic marketingent://SD_ILS/0/SD_ILS:4674582024-05-17T16:30:47Z2024-05-17T16:30:47Zby Zikmund, William G.<br/>Author Zikmund, William G., D'Amico, Michael<br/>Format: Books<br/>Call Number HF5415 Z54 1996<br/>Publisher West Publishing,<br/>Publication Date 1996<br/>ISBN 9780314071453<br/>The Master marketer : how to combine tried and tested techniques with the latest ideas to achieve spectacular marketing successent://SD_ILS/0/SD_ILS:4677292024-05-17T16:30:47Z2024-05-17T16:30:47Zby Ryan, Christopher<br/>Author Ryan, Christopher<br/>Format: Books<br/>Call Number HF5415 R92 1996<br/>Publisher Kogan Page,<br/>Publication Date 1996<br/>ISBN 9780749419639<br/>Business warfare : management for market conquestent://SD_ILS/0/SD_ILS:4161952024-05-17T16:30:47Z2024-05-17T16:30:47Zby Quek, Swee Lip<br/>Author Quek, Swee Lip<br/>Format: Books<br/>Call Number HD30.28 Q44 1996<br/>Publisher Pelanduk,<br/>Publication Date 1996<br/>ISBN 9789679785647<br/>Spend less - SELL MORE : 13 SIMPLE STEPS you can take right NOW to GROW your BUSINESSent://SD_ILS/0/SD_ILS:8804322024-05-17T16:30:47Z2024-05-17T16:30:47Zby Rosenzweig, David, author<br/>Author Rosenzweig, David, author<br/>Format: Books<br/>Call Number HF5415.13 R667 1995<br/>Publication Date 1995<br/>ISBN 9781557388193<br/>Marketing for successent://SD_ILS/0/SD_ILS:4854932024-05-17T16:30:47Z2024-05-17T16:30:47Zby Fletcher, Tony<br/>Author Fletcher, Tony, Russell-Jones, Neil<br/>Format: Books<br/>Call Number HF5415.13 F53 1994<br/>Publisher Kogan Page,<br/>Publication Date 1994<br/>ISBN 9780749412548<br/>Promotional strategy : managing the marketing communications processent://SD_ILS/0/SD_ILS:4603242024-05-17T16:30:47Z2024-05-17T16:30:47Zby Engel, James F.<br/>Author Engel, James F., Warshaw, Martin R., Kinnear, Thomas C., 1943-<br/>Format: Books<br/>Call Number HF5415 E53 1994<br/>Edition 8th ed<br/>Publisher Irwin,<br/>Publication Date 1994<br/>ISBN 9780256082043<br/>The new portable MBAent://SD_ILS/0/SD_ILS:3726162024-05-17T16:30:47Z2024-05-17T16:30:47Zby Collins, Eliza G. C.<br/>Author Collins, Eliza G. C., Devanna, Mary Anne<br/>Format: Books<br/>Call Number HD31 C67 1994<br/>Publisher Wiley,<br/>Publication Date 1994<br/>ISBN 9780471080046<br/>Principles of marketingent://SD_ILS/0/SD_ILS:2691552024-05-17T16:30:47Z2024-05-17T16:30:47Zby Kotler, Philip<br/>Author Kotler, Philip, Armstrong, Gary<br/>Format: Books<br/>Call Number HF5415 K68 1994 f<br/>Edition 6th ed<br/>Publisher Prentice-Hall,<br/>Publication Date 1994<br/>ISBN 9780130980397 9780137189588<br/>International marketingent://SD_ILS/0/SD_ILS:985322024-05-17T16:30:47Z2024-05-17T16:30:47Zby Walsh, L. S.<br/>Author Walsh, L. S.<br/>Format: Books<br/>Call Number HF1416 W34 1993<br/>Edition 3rd ed.<br/>Publisher MacDonald & Evans ; Financial Times,<br/>Publication Date 1993<br/>ISBN 9780712109819 9780273634171<br/>Promotional managementent://SD_ILS/0/SD_ILS:3794342024-05-17T16:30:47Z2024-05-17T16:30:47Zby Govoni, Norman<br/>Author Govoni, Norman, Eng, Robert, Galper, Morton<br/>Format: Books<br/>Call Number HF5438.5.G68 1993<br/>Publisher Prentice Hall,<br/>Publication Date 1993<br/>ISBN 9789813026988<br/>Marketing : an introductionent://SD_ILS/0/SD_ILS:4461202024-05-17T16:30:47Z2024-05-17T16:30:47Zby Kotler, Philip<br/>Author Kotler, Philip, Armstrong, Gary<br/>Format: Books<br/>Call Number HF5415 K62 1993<br/>Edition 3rd ed<br/>Publisher Prentice-Hall,<br/>Publication Date 1993<br/>ISBN 9780135627945 9780135552445<br/>Managing with dual strategies : mastering the present preempting the futureent://SD_ILS/0/SD_ILS:3465022024-05-17T16:30:47Z2024-05-17T16:30:47Zby Abell, Derek F.<br/>Author Abell, Derek F.<br/>Format: Books<br/>Call Number HD30.28 A33 1993<br/>Publisher The Free Press,<br/>Publication Date 1993<br/>ISBN 9780029001455<br/>Identifying and managing facilities needsent://SD_ILS/0/SD_ILS:3233292024-05-17T16:30:47Z2024-05-17T16:30:47Zby Alexander, Keith, 1949-<br/>Author Alexander, Keith, 1949-, University of Strathclyde. Centre for Facilities Management<br/>Format: Books<br/>Call Number TS177 C35 1993 f j13<br/>Publisher University of Strathcylde,<br/>Publication Date 1993<br/>Technological and market innovation : strategies for product and company developmentent://SD_ILS/0/SD_ILS:2024402024-05-17T16:30:47Z2024-05-17T16:30:47Zby Nystrom, Harry, 1936-<br/>Author Nystrom, Harry, 1936-<br/>Format: Books<br/>Call Number HD30.28 N97 1990<br/>Publisher Wiley,<br/>Publication Date 1990<br/>ISBN 9780471920540<br/>Marketing : an introductionent://SD_ILS/0/SD_ILS:2266512024-05-17T16:30:47Z2024-05-17T16:30:47Zby Kotler, Philip<br/>Author Kotler, Philip<br/>Format: Books<br/>Call Number HF5415 K62 1990 f<br/>Edition 2nd ed.<br/>Publisher Prentice-Hall,<br/>Publication Date 1990<br/>ISBN 9780135564080<br/>The portable MBAent://SD_ILS/0/SD_ILS:4196182024-05-17T16:30:47Z2024-05-17T16:30:47Zby Collins, Eliza G. C.<br/>Author Collins, Eliza G. C., Devanna, Mary Anne<br/>Format: Books<br/>Call Number HD31 C67 1990<br/>Publisher Wiley,<br/>Publication Date 1990<br/>ISBN 9780471619970<br/>Exploring and exploiting new markets for profitable business growthent://SD_ILS/0/SD_ILS:2826202024-05-17T16:30:47Z2024-05-17T16:30:47Zby Barrell, Alan W.<br/>Author Barrell, Alan W.<br/>Format: Books<br/>Call Number HF5351.B27 1990<br/>Publisher Director Bks,<br/>Publication Date 1990<br/>ISBN 9781870555203<br/>The business of designent://SD_ILS/0/SD_ILS:2356922024-05-17T16:30:47Z2024-05-17T16:30:47Zby Lonton, Ian<br/>Author Lonton, Ian<br/>Format: Books<br/>Call Number HF5547.L56 1988<br/>Publisher Van Nostrand Reinhold,<br/>Publication Date 1988<br/>ISBN 9780747600077<br/>Marketing channelsent://SD_ILS/0/SD_ILS:1717152024-05-17T16:30:47Z2024-05-17T16:30:47Zby Stern, Louis W.<br/>Author Stern, Louis W.<br/>Format: Books<br/>Call Number HF5415.129.S73 1988<br/>Edition 3rd ed.<br/>Publisher Prentice-Hall,<br/>Publication Date 1988<br/>ISBN 9780135568200<br/>Marketing : concepts, strategies, and decisionsent://SD_ILS/0/SD_ILS:2257702024-05-17T16:30:47Z2024-05-17T16:30:47Zby Reibstein, David J.<br/>Author Reibstein, David J.<br/>Format: Books<br/>Call Number HF5415.R44 1985<br/>Publisher Prentice-Hall,<br/>Publication Date 1985<br/>ISBN 9780135568613<br/>Promotion, products, services and ideasent://SD_ILS/0/SD_ILS:1871392024-05-17T16:30:47Z2024-05-17T16:30:47Zby William, M. Kincaid<br/>Author William, M. Kincaid<br/>Format: Books<br/>Call Number HF5438.5.W54 1985<br/>Edition 2nd ed.<br/>Publisher Merrill Pub.,<br/>Publication Date 1985<br/>ISBN 9780675203463<br/>Marketingent://SD_ILS/0/SD_ILS:4663252024-05-17T16:30:47Z2024-05-17T16:30:47Zby Mandell, Maurice I.<br/>Author Mandell, Maurice I.<br/>Format: Books<br/>Call Number HF5415.M36 1985<br/>Edition 3rd ed<br/>Publisher Prentice-Hall,<br/>Publication Date 1985<br/>ISBN 9780135569948<br/>How to win profitable businessent://SD_ILS/0/SD_ILS:2752652024-05-17T16:30:47Z2024-05-17T16:30:47Zby Cannon, Tom<br/>Author Cannon, Tom<br/>Format: Books<br/>Call Number HF5415.C36 1984<br/>Publisher Business Books,<br/>Publication Date 1984<br/>ISBN 9780091518400<br/>Course on strategies for market development and creationent://SD_ILS/0/SD_ILS:2266572024-05-17T16:30:47Z2024-05-17T16:30:47Zby Inoue, Akimasa<br/>Author Inoue, Akimasa<br/>Format: Books<br/>Call Number HF5415.13.C68 1978 f<br/>Publisher National Productivity Centre,<br/>Publication Date 1978<br/>Setting up an effective marketing operationent://SD_ILS/0/SD_ILS:2362062024-05-17T16:30:47Z2024-05-17T16:30:47Zby Youdale, Peter John<br/>Author Youdale, Peter John<br/>Format: Books<br/>Call Number HF5415.13 .Y68 1972<br/>Publisher Business Books,<br/>Publication Date 1972<br/>ISBN 9780220662028<br/>Marketing outcomes, financial conditions, and retail profit performanceent://SD_ILS/0/SD_ILS:2846402024-05-17T16:30:47Z2024-05-17T16:30:47Zby Cronin, Joseph J.<br/>Author Cronin, Joseph J., Skinner, Steven J.<br/>Format: Books<br/>Call Number MAK 7279<br/>Global sourcing strategy : R&D, manufacturing, and marketing interfaces by Masaaki Kotabeent://SD_ILS/0/SD_ILS:3489852024-05-17T16:30:47Z2024-05-17T16:30:47Zby Flaherty, M. Therese<br/>Author Flaherty, M. Therese<br/>Format: Books<br/>Call Number MAK 6381<br/>PRINCIPLES OF MARKETINGent://SD_ILS/0/SD_ILS:8752982024-05-17T16:30:47Z2024-05-17T16:30:47Zby Kotler, Philip<br/>Author Kotler, Philip, Adam, Stewart, Denize, Sara, Armstrong, Gary<br/>Format: Books<br/>Call Number HF5415 K68 2008<br/>Edition Fourth Edition<br/>ISBN 9781442500419<br/>GUERRILLA MARKETING : HOW TO MAKE BIG PROFITS FROM A SMALL BUSINESSent://SD_ILS/0/SD_ILS:8816822024-05-17T16:30:47Z2024-05-17T16:30:47Zby Levinson, Jay Conrad<br/>Author Levinson, Jay Conrad<br/>Format: Books<br/>Call Number HF5415 L665 1993<br/>ISBN 9780749914318<br/>ADVANCING INSIGHTS ON BRAND MANAGEMENTent://SD_ILS/0/SD_ILS:8873062024-05-17T16:30:47Z2024-05-17T16:30:47Zby Popoli, Paolo, editor<br/>Author Popoli, Paolo, editor<br/>Format: Books<br/>Call Number HF5415 A38 2017 f<br/>ISBN 9789535135975<br/>