Search Results for New products -- Management - Narrowed by: Brand name products -- ManagementSirsiDynix Enterprisehttp://portal.utm.my/client/en_AU/main/main/qu$003dNew$002bproducts$002b--$002bManagement$0026qf$003dSUBJECT$002509Subject$002509Brand$002bname$002bproducts$002b--$002bManagement$002509Brand$002bname$002bproducts$002b--$002bManagement$0026ps$003d300?dt=list2024-04-24T03:02:32ZNew product and brand management : marketing engineering applicationsent://SD_ILS/0/SD_ILS:4087222024-04-24T03:02:32Z2024-04-24T03:02:32Zby Lilien, Gary L.<br/>Author Lilien, Gary L., Rangaswamy, Arvind<br/>Format: Books<br/>Call Number HF5415.I53 L54 2003<br/>Edition 2nd ed.<br/>Publisher Prentice Hall,<br/>Publication Date 2003<br/>ISBN 9780130084644<br/>[Re]inventing the brand : can top brands survice the new market realities?ent://SD_ILS/0/SD_ILS:3527682024-04-24T03:02:32Z2024-04-24T03:02:32Zby Kapferer, Jean-Noel<br/>Author Kapferer, Jean-Noel<br/>Format: Books<br/>Call Number HD69.B7 K37 2001<br/>Publisher Kogan Page,<br/>Publication Date 2003 2001<br/>ISBN 9780749435936<br/>The infinite asset : managing brands to create new valueent://SD_ILS/0/SD_ILS:3087912024-04-24T03:02:32Z2024-04-24T03:02:32Zby Hill, Sam<br/>Author Hill, Sam, Lederer, Christian, 1965-<br/>Format: Books<br/>Call Number HD69.B7 H54 2001<br/>Publisher Harvard Business School Press,<br/>Publication Date 2001<br/>ISBN 9781578512492<br/>Eating the big fish : how challenger brands can compete against brand leadersent://SD_ILS/0/SD_ILS:3221552024-04-24T03:02:32Z2024-04-24T03:02:32Zby Morgan, Adam<br/>Author Morgan, Adam<br/>Format: Books<br/>Call Number HF5415.15 M66 1998<br/>Publisher J Wiley,<br/>Publication Date 1998<br/>ISBN 9780471242093<br/>Strategic brand management : new approaches to creating and evaluating brand equityent://SD_ILS/0/SD_ILS:4777622024-04-24T03:02:32Z2024-04-24T03:02:32Zby Kapferer, Jean-Noel<br/>Author Kapferer, Jean-Noel<br/>Format: Books<br/>Call Number HD69 B7 K36 1992<br/>Publisher Free Press,<br/>Publication Date 1992<br/>ISBN 9780029170458<br/>