Search Results for New products -- Management - Narrowed by: Brand name products -- Management SirsiDynix Enterprise http://portal.utm.my/client/en_AU/main/main/qu$003dNew$002bproducts$002b--$002bManagement$0026qf$003dSUBJECT$002509Subject$002509Brand$002bname$002bproducts$002b--$002bManagement$002509Brand$002bname$002bproducts$002b--$002bManagement$0026ps$003d300?dt=list 2024-04-24T03:02:32Z New product and brand management : marketing engineering applications ent://SD_ILS/0/SD_ILS:408722 2024-04-24T03:02:32Z 2024-04-24T03:02:32Z by&#160;Lilien, Gary L.<br/>Author&#160;Lilien, Gary L.,&#160;Rangaswamy, Arvind<br/>Format:&#160;Books<br/>Call Number&#160;HF5415.I53 L54 2003<br/>Edition&#160;2nd ed.<br/>Publisher&#160;Prentice Hall,<br/>Publication Date&#160;2003<br/>ISBN&#160;9780130084644<br/> [Re]inventing the brand : can top brands survice the new market realities? ent://SD_ILS/0/SD_ILS:352768 2024-04-24T03:02:32Z 2024-04-24T03:02:32Z by&#160;Kapferer, Jean-Noel<br/>Author&#160;Kapferer, Jean-Noel<br/>Format:&#160;Books<br/>Call Number&#160;HD69.B7 K37 2001<br/>Publisher&#160;Kogan Page,<br/>Publication Date&#160;2003&#160;2001<br/>ISBN&#160;9780749435936<br/> The infinite asset : managing brands to create new value ent://SD_ILS/0/SD_ILS:308791 2024-04-24T03:02:32Z 2024-04-24T03:02:32Z by&#160;Hill, Sam<br/>Author&#160;Hill, Sam,&#160;Lederer, Christian, 1965-<br/>Format:&#160;Books<br/>Call Number&#160;HD69.B7 H54 2001<br/>Publisher&#160;Harvard Business School Press,<br/>Publication Date&#160;2001<br/>ISBN&#160;9781578512492<br/> Eating the big fish : how challenger brands can compete against brand leaders ent://SD_ILS/0/SD_ILS:322155 2024-04-24T03:02:32Z 2024-04-24T03:02:32Z by&#160;Morgan, Adam<br/>Author&#160;Morgan, Adam<br/>Format:&#160;Books<br/>Call Number&#160;HF5415.15 M66 1998<br/>Publisher&#160;J Wiley,<br/>Publication Date&#160;1998<br/>ISBN&#160;9780471242093<br/> Strategic brand management : new approaches to creating and evaluating brand equity ent://SD_ILS/0/SD_ILS:477762 2024-04-24T03:02:32Z 2024-04-24T03:02:32Z by&#160;Kapferer, Jean-Noel<br/>Author&#160;Kapferer, Jean-Noel<br/>Format:&#160;Books<br/>Call Number&#160;HD69 B7 K36 1992<br/>Publisher&#160;Free Press,<br/>Publication Date&#160;1992<br/>ISBN&#160;9780029170458<br/>