Search Results for New products -- Management - Narrowed by: Marketing -- Management

Marketing for entrepreneurs : concepts and applications for new ventures

2024-04-18T23:28:48Z

by Crane, Frederick G.
Author Crane, Frederick G.
Format: Books
Call Number HF5415.13 C676 2010
Publisher Sage Publications,
Publication Date 2010
ISBN 9781412953467 9781412953474

Faktor kejayaan kritikal perlaksanaan sistem kualiti : (satu kajian kes di Fakulti Pengurusan dan Pembangunan Sumber Manusia (FPPSM), Universiti Teknologi Malaysia, Skudai, Johor)

2024-04-18T23:28:48Z

by Mahmie Mansor
Author Mahmie Mansor
Format: Visual Materials
Call Number MFL 11374
Publisher Universiti Teknologi Malaysia,
Publication Date 2002 2001
Project Paper (Sarjana Muda Pengurusan (Teknologi) -Universiti Teknologi Malaysia, 2002

Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigm

2024-04-18T23:28:48Z

by Gummesson, Evert, 1936-
Author Gummesson, Evert, 1936-
Format: Books
Call Number HF5415.55 G85 2002
Edition 2nd ed.
Publisher Butterworth-Heinemann,
Publication Date 2002
ISBN 9780750654074

Know your customer : new approaches to customer value and satisfaction

2024-04-18T23:28:48Z

by Woodruff, Robert B.
Author Woodruff, Robert B., Gardial, Sarah F.
Format: Books
Call Number HF5415.32 W66 1996
Publisher Blackwell,
Publication Date 1996
ISBN 9781557865533