Search Results for New products -- Marketing - Narrowed by: Open Access BookSirsiDynix Enterprisehttp://portal.utm.my/client/en_AU/main/main/qu$003dNew$002bproducts$002b--$002bMarketing$0026qf$003dITYPE$002509Material$002bType$0025091$00253AOPEN_BK$002509Open$002bAccess$002bBook$0026ps$003d300?dt=list2024-05-24T19:12:14ZDesign and marketing of new productsent://SD_ILS/0/SD_ILS:1108812024-05-24T19:12:14Z2024-05-24T19:12:14Zby Urban, Glen L.<br/>Author Urban, Glen L., Hauser, John R.<br/>Format: Books<br/>Call Number HF5415.15 U72 1993<br/>Edition 2nd ed.<br/>Publisher Prentice Hall,<br/>Publication Date 1993<br/>ISBN 9780132015677<br/>Marketing decisions for new and mature productsent://SD_ILS/0/SD_ILS:2264942024-05-24T19:12:14Z2024-05-24T19:12:14Zby Hisrich, Robert D.<br/>Author Hisrich, Robert D., Peters, Michael P.<br/>Format: Books<br/>Call Number HF5415.H54 1991<br/>Edition 2nd ed<br/>Publisher Macmillan International Pub. Group,<br/>Publication Date 1991<br/>ISBN 9780675206471<br/>Rules for revolutionaries : the capitalist manifesto for creating and marketing new products and servicesent://SD_ILS/0/SD_ILS:1965992024-05-24T19:12:14Z2024-05-24T19:12:14Zby Kawasaki, Guy<br/>Author Kawasaki, Guy, Moreno, Michele<br/>Format: Books<br/>Call Number HF5415.153 K38 1999<br/>Publisher HarperBusiness,<br/>Publication Date 1999<br/>ISBN 9780887309960<br/>Simulated test marketing : technology for launching successful new productsent://SD_ILS/0/SD_ILS:3747332024-05-24T19:12:14Z2024-05-24T19:12:14Zby Clancy, Kevin J., 1942-<br/>Author Clancy, Kevin J., 1942-, Shulman, Robert S., 1951-, Wolf, Marianne<br/>Format: Books<br/>Call Number HF5415.125.C53 1994<br/>Publisher Lexington Books,<br/>Publication Date 1994<br/>ISBN 00290550059<br/>The entrepreneurial engineer : how to create value from ideasent://SD_ILS/0/SD_ILS:8341162024-05-24T19:12:14Z2024-05-24T19:12:14Zby Timmons, Michael B. (Michael Ben), 1949-, author<br/>Author Timmons, Michael B. (Michael Ben), 1949-, author, Weiss, Rhett L., author, Loucks, Daniel P., author, Callister, John R., Timmons, James E., author<br/>Format: Books<br/>Call Number HD62.5 T564 2014<br/>Publisher Cambridge University Press,<br/>Publication Date 2014<br/>ISBN 9781107024724 9781107607408<br/>Entrepreneurial marketing : an effectual approachent://SD_ILS/0/SD_ILS:8344422024-05-24T19:12:14Z2024-05-24T19:12:14Zby Nijssen, Edwin J.<br/>Author Nijssen, Edwin J.<br/>Format: Books<br/>Call Number HF5415.153 N52 2014<br/>Publisher Routledge,<br/>Publication Date 2014<br/>ISBN 9780415722209<br/>Engineering innovative products : a practical experienceent://SD_ILS/0/SD_ILS:8355232024-05-24T19:12:14Z2024-05-24T19:12:14Zby Woods, Roger, 1963-, editor<br/>Author Woods, Roger, 1963-, editor, Raerty, Karen, editor, Hermon, John Paul, editor, Murphy, Julian, 1980-, editor<br/>Format: Books<br/>Call Number TS170 W66 2014<br/>Publisher John Wiley & Sons Inc.,<br/>Publication Date 2014<br/>ISBN 9781118757734<br/>Creating breakthrough products : revealing the secrets that drive global innovationent://SD_ILS/0/SD_ILS:8047752024-05-24T19:12:14Z2024-05-24T19:12:14Zby Cagan, Jonathan, 1961-<br/>Author Cagan, Jonathan, 1961-, Vogel, Craig M.<br/>Format: Books<br/>Call Number HF5415.153 C34 2013<br/>Edition 2nd ed.<br/>Publisher FT Press,<br/>Publication Date 2013<br/>ISBN 9780133011425<br/>Hidden in plain sight : how to create extraordinary products for tomorrow's customersent://SD_ILS/0/SD_ILS:8401372024-05-24T19:12:14Z2024-05-24T19:12:14Zby Chipchase, Jan, author<br/>Author Chipchase, Jan, author, Steinhardt, Simon, author<br/>Format: Books<br/>Call Number HF5415.2 C45 2013<br/>Edition First edition.<br/>Publisher HarperBusiness,<br/>Publication Date 2013<br/>ISBN 9780062125699<br/>Improving reliability and quality for product successent://SD_ILS/0/SD_ILS:8044212024-05-24T19:12:14Z2024-05-24T19:12:14Zby Ryu, Dongsu<br/>Author Ryu, Dongsu<br/>Format: Books<br/>Call Number TS173 R98 2012<br/>Publisher CRC Press,<br/>Publication Date 2012<br/>ISBN 9781466503793<br/>Taking technology to the market : a guide to the critical success factors in marketing technologyent://SD_ILS/0/SD_ILS:8046682024-05-24T19:12:14Z2024-05-24T19:12:14Zby Linton, Ian.<br/>Author Linton, Ian.<br/>Format: Books<br/>Call Number HC79 .H53 L56 2012<br/>Publisher Gower,<br/>Publication Date 2012<br/>ISBN 9781409435952<br/>Advertising : types, trends, and controversiesent://SD_ILS/0/SD_ILS:7986752024-05-24T19:12:14Z2024-05-24T19:12:14Zby Mann, Evelyn P.<br/>Author Mann, Evelyn P.<br/>Format: Books<br/>Call Number HF5823 A384 2012<br/>Publisher Nova Science Publishers,<br/>Publication Date 2012<br/>ISBN 9781613246795<br/>New product and services developmentent://SD_ILS/0/SD_ILS:6430222024-05-24T19:12:14Z2024-05-24T19:12:14Zby Gatignon, Hubert<br/>Author Gatignon, Hubert<br/>Format: Books<br/>Call Number HF5415.153 N49 2011 v.1<br/>Publisher SAGE Publications,<br/>Publication Date 2011<br/>ISBN 9780857020536<br/>Chasing the monster idea : the marketer's almanac for predicting idea epicnessent://SD_ILS/0/SD_ILS:7556452024-05-24T19:12:14Z2024-05-24T19:12:14Zby Mumaw, Stefan<br/>Author Mumaw, Stefan<br/>Format: Books<br/>Call Number HF5415 M79 2011<br/>Publisher Wiley,<br/>Publication Date 2011<br/>ISBN 9780470915851<br/>New food product development : from concept to marketplaceent://SD_ILS/0/SD_ILS:8220802024-05-24T19:12:14Z2024-05-24T19:12:14Zby Fuller, Gordon W.<br/>Author Fuller, Gordon W.<br/>Format: Books<br/>Call Number HD9000.5 F85 2011<br/>Edition 3rd ed.<br/>Publisher CRC Press,<br/>Publication Date 2011<br/>ISBN 9781439818640<br/>How to market to people not like you : "know it or blow it" rules for reaching diverse customersent://SD_ILS/0/SD_ILS:7799392024-05-24T19:12:14Z2024-05-24T19:12:14Zby McDonald, Kelly, 1961-<br/>Author McDonald, Kelly, 1961-<br/>Format: Books<br/>Call Number HF5415 M3795 2011<br/>Publisher Wiley,<br/>Publication Date 2011<br/>ISBN 9780470879009<br/>Buy now : creative marketing that gets customers to respond to you and your productent://SD_ILS/0/SD_ILS:7793262024-05-24T19:12:14Z2024-05-24T19:12:14Zby Cesari, Rick, 1956-<br/>Author Cesari, Rick, 1956-, Lynch, Ron, 1966-, Kelly, Tom, 1950-<br/>Format: Books<br/>Call Number HF5415.126 C474 2011<br/>Publisher Wiley,<br/>Publication Date 2011<br/>ISBN 9780470888018<br/>Brand valued : how socially valued brands hold the key to a sustainable future and business successent://SD_ILS/0/SD_ILS:7800592024-05-24T19:12:14Z2024-05-24T19:12:14Zby Champniss, Guy<br/>Author Champniss, Guy, Rodes Vila, Fernando<br/>Format: Books<br/>Call Number HF5415.1255 C43 2011<br/>Publisher John Wiley & Sons,<br/>Publication Date 2011<br/>ISBN 9781119976677<br/>Information and the modern corporationent://SD_ILS/0/SD_ILS:8421462024-05-24T19:12:14Z2024-05-24T19:12:14Zby Cortada, James W., author<br/>Author Cortada, James W., author<br/>Format: Books<br/>Call Number HD30.2 C66 2011<br/>Publisher MIT Press,<br/>Publication Date 2011<br/>ISBN 9780262516419<br/>Knowledge management for process, organizational and marketing innovation : tools and methodsent://SD_ILS/0/SD_ILS:6279352024-05-24T19:12:14Z2024-05-24T19:12:14Zby O'Brien, Emma<br/>Author O'Brien, Emma, Clifford, Seamus, Southern, Mark, 1967-<br/>Format: Books<br/>Call Number HD30.2 K5644 2010 f<br/>Publisher Information Science Reference,<br/>Publication Date 2010<br/>ISBN 9781615208296<br/>The aging consumer : perspectives from psychology and economicsent://SD_ILS/0/SD_ILS:6380772024-05-24T19:12:14Z2024-05-24T19:12:14Zby Drolet, Aimee Leigh<br/>Author Drolet, Aimee Leigh, Schwarz, Norbert, Yoon, Carolyn, 1960-<br/>Format: Books<br/>Call Number HF5415.332.O43 A385 2010<br/>Publisher Taylor & Francis,<br/>Publication Date 2010<br/>ISBN 9781848728103 9781848728110<br/>Marketing for entrepreneurs : concepts and applications for new venturesent://SD_ILS/0/SD_ILS:6244912024-05-24T19:12:14Z2024-05-24T19:12:14Zby Crane, Frederick G.<br/>Author Crane, Frederick G.<br/>Format: Books<br/>Call Number HF5415.13 C676 2010<br/>Publisher Sage Publications,<br/>Publication Date 2010<br/>ISBN 9781412953467 9781412953474<br/>Buy me! : new ways to get customers to choose your products and ignore the restent://SD_ILS/0/SD_ILS:6412532024-05-24T19:12:14Z2024-05-24T19:12:14Zby Cohen, Marshal<br/>Author Cohen, Marshal<br/>Format: Books<br/>Call Number HF5415.32 C64 2010<br/>Publisher McGraw-Hill,<br/>Publication Date 2010<br/>ISBN 9780071667838<br/>Identifying hidden needs : creating breakthrough productsent://SD_ILS/0/SD_ILS:7821092024-05-24T19:12:14Z2024-05-24T19:12:14Zby Goffin, Keith<br/>Author Goffin, Keith, Lemke, Fred, Koners, Ursula<br/>Format: Books<br/>Call Number HF5415.153 G64 2010<br/>Publisher Palgrave Macmillan,<br/>Publication Date 2010<br/>ISBN 9780230219762<br/>An integrated approach to new food product developmentent://SD_ILS/0/SD_ILS:3842612024-05-24T19:12:14Z2024-05-24T19:12:14Zby Moskowitz, Howard R.<br/>Author Moskowitz, Howard R., Saguy, Israel, 1946-, Straus, Tim<br/>Format: Books<br/>Call Number TX367 I57 2009<br/>Publisher CRC Press,<br/>Publication Date 2009<br/>ISBN 9781420065534<br/>Guerrilla marketing in 30 daysent://SD_ILS/0/SD_ILS:6425032024-05-24T19:12:14Z2024-05-24T19:12:14Zby Levinson, Jay Conrad<br/>Author Levinson, Jay Conrad, Lautenslager, Al<br/>Format: Books<br/>Call Number HF5415 L4766 2009<br/>Edition 2nd ed.<br/>Publisher Entrepreneur Press,<br/>Publication Date 2009<br/>ISBN 9781599182667<br/>The essentials of marketing principlesent://SD_ILS/0/SD_ILS:3588382024-05-24T19:12:14Z2024-05-24T19:12:14Zby Ainan Mohd. Yusoff<br/>Author Ainan Mohd. Yusoff, Rohaizat Baharun, Abu Bakar Abdul Hamid, Ahmad Sharifuddin Shamsuddin, Norzafir Md. Salleh<br/>Format: Books<br/>Call Number HF5415 T44 2009 a<br/>Publisher Penerbit Universiti Teknologi Malaysia,<br/>Publication Date 2009<br/>ISBN 9789835207181<br/>Do you matter? : how great design will make people love your companyent://SD_ILS/0/SD_ILS:3165692024-05-24T19:12:14Z2024-05-24T19:12:14Zby Brunner, Robert, 1958-<br/>Author Brunner, Robert, 1958-, Emery, Stewart, 1941-<br/>Format: Books<br/>Call Number TS171 B78 2009<br/>Publisher FT Press,<br/>Publication Date 2009<br/>ISBN 9780137142446<br/>Marketing for engineers, scientists and technologistsent://SD_ILS/0/SD_ILS:2834492024-05-24T19:12:14Z2024-05-24T19:12:14Zby Curtis, Tony<br/>Author Curtis, Tony<br/>Format: Books<br/>Call Number HF5415 C83 2008<br/>Publisher John Wiley & Sons,<br/>Publication Date 2008<br/>ISBN 9780470057094<br/>Creative marketing for new product and new business developmentent://SD_ILS/0/SD_ILS:3181852024-05-24T19:12:14Z2024-05-24T19:12:14Zby Ishikawa, Akira, 1934-<br/>Author Ishikawa, Akira, 1934-, Tsujimoto, Atsushi<br/>Format: Books<br/>Call Number HF5415.153 C73 2008<br/>Publisher World Scientific,<br/>Publication Date 2008<br/>ISBN 9789812772183<br/>Collaboration with customers to innovate : conceiving and marketing products in the networking ageent://SD_ILS/0/SD_ILS:2581102024-05-24T19:12:14Z2024-05-24T19:12:14Zby Prandelli, Emanuela<br/>Author Prandelli, Emanuela<br/>Format: Books<br/>Call Number HF5415.153 P72 2008<br/>Publisher Edward Elgar Pub.,<br/>Publication Date 2008<br/>ISBN 9781847203731<br/>Selling blue elephants : how to make great products that people want before they even know they want thement://SD_ILS/0/SD_ILS:1976142024-05-24T19:12:14Z2024-05-24T19:12:14Zby Moskowitz, Howard R.<br/>Author Moskowitz, Howard R., Gofman, Alex<br/>Format: Books<br/>Call Number HF5415.153 M67 2007<br/>Publisher Wharton School Pub.,<br/>Publication Date 2007<br/>ISBN 9780136136682<br/>Innovation, product development and commercialization : case studies and key practices for market leadershipent://SD_ILS/0/SD_ILS:2128072024-05-24T19:12:14Z2024-05-24T19:12:14Zby Rafinejad, Dariush<br/>Author Rafinejad, Dariush<br/>Format: Books<br/>Call Number HF5415.15 R32 2007<br/>Publisher J. Ross Publishing,<br/>Publication Date 2007<br/>ISBN 9781932159707<br/>A master class in drand planning : the timeless works of Stephen Kingent://SD_ILS/0/SD_ILS:2141722024-05-24T19:12:14Z2024-05-24T19:12:14Zby King, Stephen, 1931-<br/>Author King, Stephen, 1931-, Lannon, Judie, Baskin, Merry<br/>Format: Books<br/>Call Number HF5415.1255 K56 2007<br/>Publisher John Wiley & Sons,<br/>Publication Date 2007<br/>ISBN 9780470517918<br/>From entrepreneur to infopreneur : make money with books, e-books, and other information productsent://SD_ILS/0/SD_ILS:1626472024-05-24T19:12:14Z2024-05-24T19:12:14Zby Chandler, Stephanie, 1972-<br/>Author Chandler, Stephanie, 1972-<br/>Format: Books<br/>Call Number HD9999.I492 C42 2007<br/>Publisher John Wiley & Sons,<br/>Publication Date 2007<br/>ISBN 9780470050866<br/>Conjoint measurement : methods and applicationsent://SD_ILS/0/SD_ILS:2539912024-05-24T19:12:14Z2024-05-24T19:12:14Zby Gustafsson, Anders<br/>Author Gustafsson, Anders, Herrmann, Andreas, 1964-, Huber, F. (Frank), 1965-<br/>Format: Books<br/>Call Number HF5415.15 C664 2007<br/>Edition 4th ed.<br/>Publisher Springer,<br/>Publication Date 2007<br/>ISBN 9783540714033<br/><a href="http://dx.doi.org/10.1007/978-3-540-71404-0">Fulltext</a><br/>New products managementent://SD_ILS/0/SD_ILS:4091032024-05-24T19:12:14Z2024-05-24T19:12:14Zby Crawford, C. Merle (Charles Merle), 1924-<br/>Author Crawford, C. Merle (Charles Merle), 1924-, Di Benedetto, C. Anthony<br/>Format: Books<br/>Call Number HF5415.153 C72 2006<br/>Publisher McGraw-Hill/Irwin,<br/>Publication Date 2006<br/>ISBN 9780072961447<br/>Product marketing for technology companiesent://SD_ILS/0/SD_ILS:1509862024-05-24T19:12:14Z2024-05-24T19:12:14Zby Butje, Mark<br/>Author Butje, Mark<br/>Format: Books<br/>Call Number HF5415.153 B87 2005<br/>Publisher Elsevier Butterworth-Heinemann,<br/>Publication Date 2005<br/>ISBN 9780750659949<br/>Bringing your product to market ... in less than a year : fast-track approaches to cashing in on your great ideaent://SD_ILS/0/SD_ILS:4392282024-05-24T19:12:14Z2024-05-24T19:12:14Zby Debelak, Don<br/>Author Debelak, Don<br/>Format: Books<br/>Call Number HF5415.153 D42 2005<br/>Edition 2nd ed.<br/>Publisher John Wiley and Sons,<br/>Publication Date 2005<br/>ISBN 9780471715535<br/>From idea to profit : how to market innovative products and servicesent://SD_ILS/0/SD_ILS:4237242024-05-24T19:12:14Z2024-05-24T19:12:14Zby Jolly, Adam<br/>Author Jolly, Adam<br/>Format: Books<br/>Call Number HF5415.153 F76 2005<br/>Publisher Kogan Page,<br/>Publication Date 2005<br/>ISBN 9780749442194<br/>The PDMA handbook of new product developmentent://SD_ILS/0/SD_ILS:4145992024-05-24T19:12:14Z2024-05-24T19:12:14Zby Kahn, Kenneth B.<br/>Author Kahn, Kenneth B.<br/>Format: Books<br/>Call Number HF5415.153 P45 2005 r<br/>Edition 2nd ed.<br/>Publisher Wiley,<br/>Publication Date 2005<br/>ISBN 9780471485247<br/>The greening of markets : product competition, pollution and policy making in a duopolyent://SD_ILS/0/SD_ILS:2737312024-05-24T19:12:14Z2024-05-24T19:12:14Zby Kuhn, Michael<br/>Author Kuhn, Michael<br/>Format: Books<br/>Call Number HF5413 K86 2005<br/>Publisher Edward Elgar Publishing,<br/>Publication Date 2005<br/>ISBN 9781845420123<br/>It's not about the technology : developing the craft of thinking for a high technology corporationent://SD_ILS/0/SD_ILS:4773592024-05-24T19:12:14Z2024-05-24T19:12:14Zby Karamchedu, Raj<br/>Author Karamchedu, Raj<br/>Format: Books<br/>Call Number HD62.37 K37 2005<br/>Publisher Springer,<br/>Publication Date 2005<br/>ISBN 9780387233505<br/>Launch it! : how to turn good ideas into great products that sellent://SD_ILS/0/SD_ILS:4789762024-05-24T19:12:14Z2024-05-24T19:12:14Zby Miller-Davidson, Molly<br/>Author Miller-Davidson, Molly, Stone-Geier, JoAnne, Levinson, Michael B.<br/>Format: Books<br/>Call Number HF5415.153 M544 2005<br/>Publisher HarperCollins Publishers,<br/>Publication Date 2005<br/>ISBN 9780060819248<br/>Building high-tech product companies : the maelstrom efectent://SD_ILS/0/SD_ILS:3751352024-05-24T19:12:14Z2024-05-24T19:12:14Zby Bowen, James E.<br/>Author Bowen, James E.<br/>Format: Books<br/>Call Number HC79.H53 B68 2004<br/>Publisher Thomson/South-Western,<br/>Publication Date 2004<br/>ISBN 9780538727013<br/>New product and brand management : marketing engineering applicationsent://SD_ILS/0/SD_ILS:4087222024-05-24T19:12:14Z2024-05-24T19:12:14Zby Lilien, Gary L.<br/>Author Lilien, Gary L., Rangaswamy, Arvind<br/>Format: Books<br/>Call Number HF5415.I53 L54 2003<br/>Edition 2nd ed.<br/>Publisher Prentice Hall,<br/>Publication Date 2003<br/>ISBN 9780130084644<br/>Strategic technology management : building bridges between sciences, engineering and business managementent://SD_ILS/0/SD_ILS:4271242024-05-24T19:12:14Z2024-05-24T19:12:14Zby Tesar, George<br/>Author Tesar, George<br/>Format: Books<br/>Call Number T175.5 S77 2003<br/>Publisher Imperial College Press,<br/>Publication Date 2003<br/>ISBN 9781860943980<br/>Is anybody out there? : the new blueprint for marketing communications in the 21st centuryent://SD_ILS/0/SD_ILS:3308782024-05-24T19:12:14Z2024-05-24T19:12:14Zby Austin, Mark<br/>Author Austin, Mark, Aitchison, Jim<br/>Format: Books<br/>Call Number HF5415.123 A97 2003<br/>Publisher John Wiley & Sons (Asia) Pte Ltd,<br/>Publication Date 2003<br/>ISBN 9780470820551<br/>Total relationship marketing : marketing strategy moving from the 4Ps-- product, price, promotion, place-- of traditional marketing management to the 30Rs-- the thirty relationships-- of a new marketing paradigment://SD_ILS/0/SD_ILS:4345032024-05-24T19:12:14Z2024-05-24T19:12:14Zby Gummesson, Evert, 1936-<br/>Author Gummesson, Evert, 1936-<br/>Format: Books<br/>Call Number HF5415.55 G85 2002<br/>Edition 2nd ed.<br/>Publisher Butterworth-Heinemann,<br/>Publication Date 2002<br/>ISBN 9780750654074<br/>Managing successful high-tech product introductionent://SD_ILS/0/SD_ILS:3636472024-05-24T19:12:14Z2024-05-24T19:12:14Zby Senese, Brian P.<br/>Author Senese, Brian P.<br/>Format: Books<br/>Call Number HF5415.153 S46 2002<br/>Publisher Artech House,<br/>Publication Date 2002<br/>ISBN 9781580532891<br/>Managing new products : using the map system to accelerate growthent://SD_ILS/0/SD_ILS:3133712024-05-24T19:12:14Z2024-05-24T19:12:14Zby Kuczmarski, Thomas D.<br/>Author Kuczmarski, Thomas D.<br/>Format: Books<br/>Call Number HF5415.153 K82 2002<br/>Edition 3rd ed.<br/>Publisher Viva Book,<br/>Publication Date 2002<br/>ISBN 9788176492485<br/>Market-oriented technology management : innovating for profit in entrepreneurial timesent://SD_ILS/0/SD_ILS:1594632024-05-24T19:12:14Z2024-05-24T19:12:14Zby Phillips, Fred Y., 1952-<br/>Author Phillips, Fred Y., 1952-<br/>Format: Books<br/>Call Number T49.5 P54 2001<br/>Publisher Springer,<br/>Publication Date 2001<br/>ISBN 9783540412588<br/>Think BIG : nine ways to make millions from your ideasent://SD_ILS/0/SD_ILS:3039072024-05-24T19:12:14Z2024-05-24T19:12:14Zby Debelak, Don<br/>Author Debelak, Don<br/>Format: Books<br/>Call Number HF5415.153 D45 2001<br/>Publisher Synergy Books International,<br/>Publication Date 2001<br/>ISBN 9789831367247<br/>Powerful products : strategic management of successful new product developmentent://SD_ILS/0/SD_ILS:1257982024-05-24T19:12:14Z2024-05-24T19:12:14Zby Bean, Roger<br/>Author Bean, Roger, Radford, Russell W.<br/>Format: Books<br/>Call Number HF5415.15 B38 2000<br/>Publisher AMACOM,<br/>Publication Date 2000<br/>ISBN 9780814405666<br/>Over the horizon : planning products today for success tomorrowent://SD_ILS/0/SD_ILS:1116542024-05-24T19:12:14Z2024-05-24T19:12:14Zby Hollins, Bill<br/>Author Hollins, Bill, Hollins, Gillian<br/>Format: Books<br/>Call Number HF5415.15 H64 1999<br/>Publisher John Wiley,<br/>Publication Date 1999<br/>ISBN 9780471987178<br/>Marketing the unknown : developing market strategies for technical innovationsent://SD_ILS/0/SD_ILS:1143222024-05-24T19:12:14Z2024-05-24T19:12:14Zby Millier, Paul<br/>Author Millier, Paul<br/>Format: Books<br/>Call Number HF5415.153 M54 1999<br/>Publisher John Wiley & Sons,<br/>Publication Date 1999<br/>ISBN 9780471986218<br/>Achieving planned innovation : a proven system for creating successful new products and servicesent://SD_ILS/0/SD_ILS:940282024-05-24T19:12:14Z2024-05-24T19:12:14Zby Bacon, Frank R.<br/>Author Bacon, Frank R., Butler, Thomas W.<br/>Format: Books<br/>Call Number HF5415.153 B32 1998<br/>Publisher Free Press,<br/>Publication Date 1998<br/>ISBN 9780684839905<br/>Marketing and design managementent://SD_ILS/0/SD_ILS:1611712024-05-24T19:12:14Z2024-05-24T19:12:14Zby Bruce, Margaret<br/>Author Bruce, Margaret, Cooper, Rachel<br/>Format: Books<br/>Call Number HF5415.15 B78 1997<br/>Publisher Thomson,<br/>Publication Date 1997<br/>ISBN 9781861521736<br/>The PDMA handbook of new product developmentent://SD_ILS/0/SD_ILS:1124552024-05-24T19:12:14Z2024-05-24T19:12:14Zby Rosenau, Milton D., 1931-<br/>Author Rosenau, Milton D., 1931-<br/>Format: Books<br/>Call Number HF5415.153 P45 1996<br/>Publisher John Wiley,<br/>Publication Date 1996<br/>ISBN 9780471141891<br/>Superior product development : managing the process for innovative productsent://SD_ILS/0/SD_ILS:4113422024-05-24T19:12:14Z2024-05-24T19:12:14Zby Wilson, Clement C.<br/>Author Wilson, Clement C., Kennedy, Michael E., Trammell, Carmen J.<br/>Format: Books<br/>Call Number HF5415.15 W54 1996<br/>Publisher Blackwell,<br/>Publication Date 1996<br/>ISBN 9781557865090<br/>Know your customer : new approaches to customer value and satisfactionent://SD_ILS/0/SD_ILS:4113432024-05-24T19:12:14Z2024-05-24T19:12:14Zby Woodruff, Robert B.<br/>Author Woodruff, Robert B., Gardial, Sarah F.<br/>Format: Books<br/>Call Number HF5415.32 W66 1996<br/>Publisher Blackwell,<br/>Publication Date 1996<br/>ISBN 9781557865533<br/>Develop and market your creative ideasent://SD_ILS/0/SD_ILS:4559232024-05-24T19:12:14Z2024-05-24T19:12:14Zby Davis, Dale Allen<br/>Author Davis, Dale Allen, Reierson, Vickie<br/>Format: Books<br/>Call Number HF5415.153 D38 1996<br/>Edition 2nd ed<br/>Publisher Oasis Press,<br/>Publication Date 1996<br/>ISBN 9781555713836<br/>The product manager's handbookent://SD_ILS/0/SD_ILS:4672722024-05-24T19:12:14Z2024-05-24T19:12:14Zby Gorchels, Linda<br/>Author Gorchels, Linda<br/>Format: Books<br/>Call Number HF5415.15 G67 1996<br/>Publisher NTC Business Books,<br/>Publication Date 1996<br/>ISBN 9780844236698<br/>Product policy in Europe : new environmental perspectivesent://SD_ILS/0/SD_ILS:4742632024-05-24T19:12:14Z2024-05-24T19:12:14Zby Oosterhuis, Frans<br/>Author Oosterhuis, Frans, Rubik, Frieder, Scholl, Gerd<br/>Format: Books<br/>Call Number HF5413 O57 1996<br/>Publisher Kluwer Academic Publishers,<br/>Publication Date 1996<br/>ISBN 9780792340782<br/>New product success stories : lessons from leading innovatorsent://SD_ILS/0/SD_ILS:3839372024-05-24T19:12:14Z2024-05-24T19:12:14Zby Thomas, Robert J.<br/>Author Thomas, Robert J.<br/>Format: Books<br/>Call Number HF5415.N48 1995<br/>Publisher John Wiley & Sons,<br/>Publication Date 1995<br/>ISBN 9780471013204<br/>Product development : meeting the challenge of the design-marketing interfaceent://SD_ILS/0/SD_ILS:3829392024-05-24T19:12:14Z2024-05-24T19:12:14Zby Bruce, Margaret<br/>Author Bruce, Margaret, Biemans, Wim G.<br/>Format: Books<br/>Call Number HF5415.15 P76 1995<br/>Publisher John Wiley & Sons,<br/>Publication Date 1995<br/>ISBN 9780471953531<br/>New product screening : a step-wise approachent://SD_ILS/0/SD_ILS:1836752024-05-24T19:12:14Z2024-05-24T19:12:14Zby Lesch, William Clarence, 1956-<br/>Author Lesch, William Clarence, 1956-, Rupert, David<br/>Format: Books<br/>Call Number HF5415.153 L47 1993<br/>Publisher Haworth Press,<br/>Publication Date 1994<br/>ISBN 9781560244042<br/>New product development : managing and forecasting for strategic successent://SD_ILS/0/SD_ILS:1122702024-05-24T19:12:14Z2024-05-24T19:12:14Zby Thomas, Robert J.<br/>Author Thomas, Robert J.<br/>Format: Books<br/>Call Number HF5415.153 T56 1993<br/>Publisher John Wiley,<br/>Publication Date 1993<br/>ISBN 9780471572268<br/>How to create your own fad and make a million dollarsent://SD_ILS/0/SD_ILS:998432024-05-24T19:12:14Z2024-05-24T19:12:14Zby Hakuta, Ken<br/>Author Hakuta, Ken, Carlson, Margaret B., Williams, Catherine<br/>Format: Books<br/>Call Number HF5415.135.H34 1988<br/>Publisher Morrow,<br/>Publication Date 1988<br/>ISBN 9780688076016<br/>Innovation and new product marketingent://SD_ILS/0/SD_ILS:1015882024-05-24T19:12:14Z2024-05-24T19:12:14Zby Midgley, David F.<br/>Author Midgley, David F.<br/>Format: Books<br/>Call Number HF5415.15.M5 1977<br/>Publisher C Helm,<br/>Publication Date 1977<br/>ISBN 9780856642609<br/>Transcultural marketing for incremental and radical innovationent://SD_ILS/0/SD_ILS:8412212024-05-24T19:12:14Z2024-05-24T19:12:14Zby Christiansen, Bryan, 1960- editor<br/>Author Christiansen, Bryan, 1960- editor, Yildiz, Salih, 1982- editor, Yildiz, Emel, 1984- editor<br/>Format: Books<br/>Call Number HF5415 T73 2014 f<br/>ISBN 9781466647497 9781466647503 9781466647510<br/>New product introduction and new market penetration : some issues in Malaysian manufacturing industryent://SD_ILS/0/SD_ILS:4585052024-05-24T19:12:14Z2024-05-24T19:12:14Zby Baharom Sanugi<br/>Author Baharom Sanugi, Malaysian Science and Technology Congress (1997 : Johor Bahru)<br/>Format: Books<br/>Call Number MAK 12228 a<br/>THE MANAGEMENT GAME :/bAs president of a new division in a major corporation, it's up to you to chart the road to success. Decisions about product development, personnel, and marketing are all in you hands. Can you meet the challenge?ent://SD_ILS/0/SD_ILS:8737362024-05-24T19:12:14Z2024-05-24T19:12:14Zby Burst, Ardis author<br/>Author Burst, Ardis author, Schlesinger, Leonard A. author<br/>Format: Books<br/>Call Number HD30.26 B87 1987<br/>ISBN 9780670812257<br/>Frontiers of Sound in Design : A Guide for the Development of Product Identity Through Sounds,ent://SD_ILS/0/SD_ILS:8762242024-05-24T19:12:14Z2024-05-24T19:12:14Zby Dal Palu, Doriana, author<br/>Author Dal Palu, Doriana, author, De Giorgi, Claudia, author, Lerma, Beatrice, author, Buiatti, Eleonora, author<br/>Format: Books<br/>Call Number TS171 D35 2018<br/>ISBN 9783319768694<br/>Superhuman Innovation : Transforming business with artificial intelligenceent://SD_ILS/0/SD_ILS:8821722024-05-24T19:12:14Z2024-05-24T19:12:14Zby Duffey, Chris, author<br/>Author Duffey, Chris, author<br/>Format: Books<br/>Call Number HF5548.32 D84 2019<br/>ISBN 9780749483838<br/>BRAND NEW NAMEent://SD_ILS/0/SD_ILS:8854222024-05-24T19:12:14Z2024-05-24T19:12:14Zby Miller, Jeremy, author<br/>Author Miller, Jeremy, author<br/>Format: Books<br/>Call Number HD69.B7 M555 2019<br/>ISBN 9781989025604<br/>