Cover image for Consumer behavior I : research and influences
Title:
Consumer behavior I : research and influences
Series:
Sage library in business and management
Publication Information:
London : SAGE Publications, 2005
Physical Description:
3v.
ISBN:
9781412908412
Subject Term:
Added Author:

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30000004583427 HF5415.32 C664 2005 v.1 Open Access Book Great Book
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30000004583385 HF5415.32 C664 2005 v.2 Open Access Book Great Book
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30000004583344 HF5415.32 C664 2005 v.3 Open Access Book Great Book
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Summary

Summary

This landmark work contains classic and contemporary writings, including the most widely cited and influential papers that examine consumer behaviour as a field of study. The first volume addresses the question: ′how do we study consumers?′ and provides the theoretical and historical context for the debates about consumer behaviour research captured in the following volumes. The second volume examines consumer decision-making; and the third volume examines consumer socialization, concentrating particularly on studies of childhood, children and family consumer behaviour.


Table of Contents

Volume 1 Consumer Behaviour as a Field of Study
Comparing Journal of Consumer Psychology and Journal of Consumer ResearchAnat Alon and Maureen Morrin and Nada Nasr Bechwati
On Method in Consumer ResearchPaul F Anderson
A Critical Relativist Perspective
Hermeneutics and Consumer ResearchStephen J Arnold and Eileen Fischer
Feminist ThoughtJ Bristor and E Fischer
Implications for Consumer Research
What Consumer Research IsB J Calder and A M Tybout
ConsumptionColin Campbell
The New Wave of Research in the Humanities and Social Sciences
Hedonic ConsumptionElizabeth Hirschman and Morris B Holbrook
Emerging Concepts, Methods and Propositions
Alternative Ways of Seeking Knowledge in Customer ResearchL A Hudson and J Ozanne
Positivist and Paradigm Dominance in Consumer ResearchShelby Hunt
Towards a Critical Pluralism and Rapprochement
Interpreting Consumer MythologyJ Sidney Levy
A Structural Approach to Consumer Behavior
Roots of Marketing and Consumer Research at the University of ChicagoJ Sidney Levy
Consumer Research and SemioticsDavid Glen Mick
Exploring the Morphology of Signs, Symbols and Significance
Philosophical Tension in Consumer InquiryJ Paul Peter
Consumer ResearchItamar Simonson et al
In Search of Identity
Putting Experience Back into Consumer ResearchCraig J Thompson and William Locander and Howard R Pollio
The Philosophy and Method of Existential Phenomenology
Beyond ConsumerismFrank Trentmann
New Historical Perspectives on Consumption
Discovery-Orientated Consumer ResearchWilliam Wells
Consumer and ConsumptionSharon Zukin and Jennifer Smith Maguire
Volume 2 Consumer Decision-Making
Constructive Consumer Choice ProcessesJ R Bettman and M F Luce and J W Payne
Self-Generated Validity and Other Effects of Measurement on Belief, Attitude, Intention and BehaviourJ M Feldman and J R Lynch
Rediscovering SatisfactionS Fournier and D Mick
Product Experience is SeductiveStephen J Hoch
Managing What Consumers Learn from ExperienceStephen J Hoch and John Deighton
Preconscious Processing EffectsC Janiszewski
The Independence of Attitude Formation and Conscious Thought
Order of Entry Effects on Consumer Memory and JudgmentFrank R Kardes and Gurumurthy Kalyanaram
An Information Integration Perspective
Choosing to AvoidMary Frances Luce
Coping with Negatively Emotion-Laden Consumer Decisions
The Effect of New Product Features on Brand ChoiceStephen M Nowlis and Itamar Simonson
Whence Consumer Loyalty?Richard L Oliver
Consumer Learning and Brand EquityStijn M J van Osselaer and J W Alba
Consumer Knowledge Effects on Evaluation Strategies Mediating Consumer JudgementsMita Sujan
Volume 3 Consumer Socialization: Childhood, Children and Families
Dealing with Children's AdvertisingGerry M Armstrong and Merrie Brucks
Public Policy Issues and Alternatives
The Role of Parental Socialization Types on Differential Family Communication Patterns Regarding ConsumptionLes Carson and Sanford Grossbart and J Kathleen Stuenkel
Socializing Children about TelevisionLes Carlson and Russell N Laczniak and A Walsh
An Intergenerational Study
The Influence of Families and Peer-Based Reference Groups on Consumer DecisionsT L Childers and A R Rao
Spatial Biographies of Children's ConsumptionDan T Cook
Market Places and Spaces of Childhood in the 1930s and beyond
Family Members' Perceptions of Adolescents' Influence in Family Decision-MakingEllen R Foxman and Patriya S Tansuhaj and Karin M Ekstrom
The Emergence of Adaptive Decision-Making in ChildrenJennifer Gregan-Paxton and Deborah Roedder John
Age Differences in Product CategorizationDeborah Roedder John and Mita Sujan
Age Differences in Children's Choice BehaviorDeborah Roedder John and Ramnath Lakshmi-Ratan
The Impact of Available Alternatives
Consumer Socialization of ChildrenDeborah John Roedder
A Retrospective Look at 25 Years of Research
Pre-Schoolers' Learning of Brand Names from Visual CuesCarole Macklin
Children's Understanding of the Intent of AdvertisingMary C Martin
A Meta-Analysis
Passing the TorchElizabeth S Moore and William L Wilkie and Richard J Lutz
Intergenerational Influences as a Source of Brand Equity
The Role of Family Communication in Consumer Socialization of Children and AdolescentsGeorge P Moschis
Consumer SocializationGeorge P Moschis and G A Churchill
A Theoretical and Empirical Analysis
Relationships between Family Communication and Consumer Activities of AdolescentsK M Palan
An Exploratory Study
How Do Young Children Learn to Be Consumers? A Script-Processing ApproachL A Peracchio