Title:
Consumer behavior I : research and influences
Series:
Sage library in business and management
Publication Information:
London : SAGE Publications, 2005
Physical Description:
3v.
ISBN:
9781412908412
Subject Term:
Added Author:
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Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
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Searching... | 30000004583427 | HF5415.32 C664 2005 v.1 | Open Access Book | Great Book | Searching... |
Searching... | 30000004583385 | HF5415.32 C664 2005 v.2 | Open Access Book | Great Book | Searching... |
Searching... | 30000004583344 | HF5415.32 C664 2005 v.3 | Open Access Book | Great Book | Searching... |
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Summary
Summary
This landmark work contains classic and contemporary writings, including the most widely cited and influential papers that examine consumer behaviour as a field of study. The first volume addresses the question: ′how do we study consumers?′ and provides the theoretical and historical context for the debates about consumer behaviour research captured in the following volumes. The second volume examines consumer decision-making; and the third volume examines consumer socialization, concentrating particularly on studies of childhood, children and family consumer behaviour.
Table of Contents
Volume 1 Consumer Behaviour as a Field of Study |
Comparing Journal of Consumer Psychology and Journal of Consumer ResearchAnat Alon and Maureen Morrin and Nada Nasr Bechwati |
On Method in Consumer ResearchPaul F Anderson |
A Critical Relativist Perspective |
Hermeneutics and Consumer ResearchStephen J Arnold and Eileen Fischer |
Feminist ThoughtJ Bristor and E Fischer |
Implications for Consumer Research |
What Consumer Research IsB J Calder and A M Tybout |
ConsumptionColin Campbell |
The New Wave of Research in the Humanities and Social Sciences |
Hedonic ConsumptionElizabeth Hirschman and Morris B Holbrook |
Emerging Concepts, Methods and Propositions |
Alternative Ways of Seeking Knowledge in Customer ResearchL A Hudson and J Ozanne |
Positivist and Paradigm Dominance in Consumer ResearchShelby Hunt |
Towards a Critical Pluralism and Rapprochement |
Interpreting Consumer MythologyJ Sidney Levy |
A Structural Approach to Consumer Behavior |
Roots of Marketing and Consumer Research at the University of ChicagoJ Sidney Levy |
Consumer Research and SemioticsDavid Glen Mick |
Exploring the Morphology of Signs, Symbols and Significance |
Philosophical Tension in Consumer InquiryJ Paul Peter |
Consumer ResearchItamar Simonson et al |
In Search of Identity |
Putting Experience Back into Consumer ResearchCraig J Thompson and William Locander and Howard R Pollio |
The Philosophy and Method of Existential Phenomenology |
Beyond ConsumerismFrank Trentmann |
New Historical Perspectives on Consumption |
Discovery-Orientated Consumer ResearchWilliam Wells |
Consumer and ConsumptionSharon Zukin and Jennifer Smith Maguire |
Volume 2 Consumer Decision-Making |
Constructive Consumer Choice ProcessesJ R Bettman and M F Luce and J W Payne |
Self-Generated Validity and Other Effects of Measurement on Belief, Attitude, Intention and BehaviourJ M Feldman and J R Lynch |
Rediscovering SatisfactionS Fournier and D Mick |
Product Experience is SeductiveStephen J Hoch |
Managing What Consumers Learn from ExperienceStephen J Hoch and John Deighton |
Preconscious Processing EffectsC Janiszewski |
The Independence of Attitude Formation and Conscious Thought |
Order of Entry Effects on Consumer Memory and JudgmentFrank R Kardes and Gurumurthy Kalyanaram |
An Information Integration Perspective |
Choosing to AvoidMary Frances Luce |
Coping with Negatively Emotion-Laden Consumer Decisions |
The Effect of New Product Features on Brand ChoiceStephen M Nowlis and Itamar Simonson |
Whence Consumer Loyalty?Richard L Oliver |
Consumer Learning and Brand EquityStijn M J van Osselaer and J W Alba |
Consumer Knowledge Effects on Evaluation Strategies Mediating Consumer JudgementsMita Sujan |
Volume 3 Consumer Socialization: Childhood, Children and Families |
Dealing with Children's AdvertisingGerry M Armstrong and Merrie Brucks |
Public Policy Issues and Alternatives |
The Role of Parental Socialization Types on Differential Family Communication Patterns Regarding ConsumptionLes Carson and Sanford Grossbart and J Kathleen Stuenkel |
Socializing Children about TelevisionLes Carlson and Russell N Laczniak and A Walsh |
An Intergenerational Study |
The Influence of Families and Peer-Based Reference Groups on Consumer DecisionsT L Childers and A R Rao |
Spatial Biographies of Children's ConsumptionDan T Cook |
Market Places and Spaces of Childhood in the 1930s and beyond |
Family Members' Perceptions of Adolescents' Influence in Family Decision-MakingEllen R Foxman and Patriya S Tansuhaj and Karin M Ekstrom |
The Emergence of Adaptive Decision-Making in ChildrenJennifer Gregan-Paxton and Deborah Roedder John |
Age Differences in Product CategorizationDeborah Roedder John and Mita Sujan |
Age Differences in Children's Choice BehaviorDeborah Roedder John and Ramnath Lakshmi-Ratan |
The Impact of Available Alternatives |
Consumer Socialization of ChildrenDeborah John Roedder |
A Retrospective Look at 25 Years of Research |
Pre-Schoolers' Learning of Brand Names from Visual CuesCarole Macklin |
Children's Understanding of the Intent of AdvertisingMary C Martin |
A Meta-Analysis |
Passing the TorchElizabeth S Moore and William L Wilkie and Richard J Lutz |
Intergenerational Influences as a Source of Brand Equity |
The Role of Family Communication in Consumer Socialization of Children and AdolescentsGeorge P Moschis |
Consumer SocializationGeorge P Moschis and G A Churchill |
A Theoretical and Empirical Analysis |
Relationships between Family Communication and Consumer Activities of AdolescentsK M Palan |
An Exploratory Study |
How Do Young Children Learn to Be Consumers? A Script-Processing ApproachL A Peracchio |