Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010279542 | HF5415.13 H69 2011 | Open Access Book | Book | Searching... |
On Order
Summary
Summary
Regardless of the industry they are in, small business owners need to attract new business. 90 DAYS TO SUCCESS MARKETING AND ADVERTISING YOUR SMALL BUSINESS is designed to educate small business owners on the various forms of advertising that are available today, help them identify which forms are appropriate for their business and customer base, and how to develop marketing and advertising strategies with quantifiable (and highly profitable!) results. The book provides a blueprint for a successful, fiscally-sound marketing and advertising campaign that will yield profitable results for any small business within just 90 days. With this book and some common sense, you'll be able to make marketing decisions that can help your business weather the tough times and grow to new heights.
Table of Contents
| Introduction |
| 1 Why Advertise? |
| 2 Identifying and Reaching your Key Customers and Clients |
| 3 Overcoming your Objections |
| 4 Assessing your Business |
| 5 Advertising Mediums |
| 6 Marketing to your Existing Customers |
| 7 Negotiating & Contracts |
| 8 Tracking Results |
