Title:
The inscrutable shopper : consumer resistance in retail
Personal Author:
Series:
The Consumer Behavior Collection
The Consumer Behavior Collection.
Publication Information:
New York, NY. : Business Expert Press, 2012.
Physical Description:
153 p. ; 23 cm.
ISBN:
9781606491713
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
---|---|---|---|---|---|
Searching... | 30000010290456 | HF5415.332.W66 M56 2012 | Open Access Book | Book | Searching... |
Searching... | 30000010242471 | HF5415.332.W66 M56 2012 | Open Access Book | Book | Searching... |
On Order
Summary
Summary
The book highlights research undertaken by marketers, social researchers and anthropologists who have an interest in this field. Anti consumption is of relevance to practitioners and academics as it is important to understand consumer trends and values. The book has a particular relevance to professionals employed in marketing, retail and associated industries, who need to consider anti consumption as an influence on their target markets. The study of anti consumption can be seen as the 'flip side' to marketing which aims to understand promotion of consumption.
Author Notes
Stella Minahan , Senior Lecturer, Graduate Business School, Deakin University, Australia.