Title:
Electric circuit analysis
Publication Information:
Englewood Cliffs, NJ : Prentice-Hall, 1987
Upper Saddle River, NJ : Prentice Hall, 1996
Physical Description:
Student equations manual
ISBN:
9780132474795
9780135678350
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000000827331 | TK454.B62 1987 | Open Access Book | Book | Searching... |
On Order
Summary
Summary
This text illustrates tools of the trade in the media and explains the why and how while demonstrating the creative mind at work. It offers a user- friendly approach that presents complex concepts in a simple style. It discusses the conceptual foundation of media planning, and features a step-by-step explanation of how a media plan is constructed.
Table of Contents
| I Basic Concepts And Skills |
| 1 Conceptual Foundations of Media Planning |
| 2 Marketing and Media Planning |
| 3 Foundation Skills |
| 4 Information Resources: Markets and Targets |
| II Initial Planning Process |
| 5 Part I Marketing Analysis |
| 6 Geographic Weighting: Skills and Resources |
| III Strategy Development |
| 7 Part II Objectives and Strategies |
| 8 Media Work Plan: Part II Scheduling Reach and Frequency |
| 9 Media Work Plan: Part II Alternative Media Selection |
| IV Tactical Planning And Execution |
| 10 Media Work Plan: Part III Tactical Planning |
| 11 Tactical Resources and Skills |
| 12 Negotiating the Future: Media Sales and Purchase |
| Glossary |
| Index |
