Title:
Flying high in a competitive industry : cost-effective service excellence at Singapore airlines
Personal Author:
Publication Information:
Singapore : McGraw-Hill Education, 2005
Physical Description:
xxiii, 217 p. : ill. ; 23 cm.
ISBN:
9780071249645
Subject Term:
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010166671 | HE9874.S56 H47 2006 | Open Access Book | Book | Searching... |
Searching... | 33000000011247 | HE9874.S56 H47 2006 | Open Access Book | Gift Book | Searching... |
On Order
Summary
Summary
Singapore Airlines (SIA) is widely acknowledged as one of the leading airlines, globally. This book provides insights into a simple but intriguing question: How has SIA managed to outperform other flag-carriers for decades, in an industry where it is notoriously difficult to succeed consistently?
Table of Contents
| Preface |
| The Authors |
| 1 The airline industry: Trends, economics, performance and strategic imperatives |
| 2 Key drivers of Singapore Airlines' performance: Strategic choices and resource deployment decisions |
| 3 Achieving cost-effective service excellence at Singapore Airlines |
| 4 Innovation as a key to sustained service excellence |
| 5 Managing people effectively to deliver sustained service excellence |
| 6 How to win in cutthroat industries: Lessons from Singapore Airlines |
| Index |
