Services marketing : integrating customer focus across the firm

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Title:

Services marketing : integrating customer focus across the firm

Personal Author:

Zeithaml, Valarie A.

Edition:

6th ed.

Publication Information:

New York : McGraw-Hill Irwin, 2013

Physical Description:

xxvii, 642 p. : ill. ; 26 cm.

ISBN:

9780078112058

Subject Term:

Service industries -- Marketing.

Customer services.

Added Author:

Bitner, Mary Jo.

Gremler, Dwayne D.

Available:*

Library	Item Barcode	Call Number	Material Type	Item Category 1	Status
Searching... PSZ JB	30000010328207	HD9980.5 Z443 2013	Open Access Book	Book	Searching... Unknown
Searching... PSZ KL	30000010242771	HD9980.5 Z44 2013	Open Access Book	Book	Searching... Unknown

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