Title:
Momentum: how companies become unstoppable market forces
Personal Author:
ISBN:
9781578515226
Added Author:
Available:*
Library | Item Barcode | Call Number | Material Type | Item Category 1 | Status |
|---|---|---|---|---|---|
Searching... | 30000010018631 | HF5415 R54 2002 | Open Access Book | Advance Management | Searching... |
On Order
Summary
Summary
Argues that the unique features of digital products - and of consumer goods that contain digital components - force customers to consider the viability of the company behind the solution to their problems. This book reveals the six forces of digital differentiation that characterize inevitable market winners in the customer's mind.
Author Notes
Ron Ricci is Vice President of Marketing for Cisco Systems.
Table of Contents
| Acknowledgments | p. ix |
| Introduction | p. 1 |
| 1. Why Momentum? | p. 7 |
| 2. The Billion-Dollar Formula | p. 39 |
| 3. Building Mass | p. 63 |
| 4. Gaining Speed | p. 119 |
| 5. Setting Direction | p. 149 |
| 6. Postscript: Momentum, the Dot-Com Bust, and Enronitis | p. 183 |
| Notes | p. 189 |
| Index | p. 193 |
| About the Authors | p. 205 |
